CIP - S2 - 039 - The $30,000 Client Playbook (You’re Probably Ignoring It) with Andrew Lucas

What if you could land $30,000 in clients without relying on ads or doing endless outreach?

In this episode, Tom Krol sits down with real estate coach Andrew Lucas to reveal the exact playbook he’s using to attract high-ticket clients without begging for attention. Whether you're a seasoned coach or just starting, this episode offers proven insights on building trust, closing premium clients, and staying in demand without burnout.

You’ll Learn How To:

• Sign $30k+ clients without running paid ads
• Use small, in-person events to attract serious buyers
• Turn your podcast into a client-generating machine
• Vet prospects to avoid refund nightmares
• Build a business model based on trust and deal splits

What You’ll Learn in This Episode:

• (05:52) The surprising channel that landed Andrew a $30,000 client
• (06:22) How one purpose-driven podcast changed everything
• (07:41) The 4 reasons every coach should start a podcast now
• (12:04) Why podcasts outperform YouTube for conversions
• (14:06) Smaller audience, way higher conversion
• (15:06) How Andrew’s meetups turned into a scalable coaching biz
• (17:07) From “chasing and convincing” to “attracting and rejecting”
• (19:05) The hard lesson on vetting clients before accepting money
• (19:56) Why exclusivity isn’t a marketing trick, it’s a business saver
• (21:54) Meet Andrew (and his secret weapon wife Michelle) in Nashville
• (23:12) Why “fake it till you make it” is killing your business credibility
• (24:58) The 5 voices to listen to in business

Who This Episode is For:

• Coaches selling high-ticket programs or mentorships
• Real estate mentors building authority locally
• Experts who are tired of chasing leads and are ready to attract premium clients
• Founders who want to turn meetups into money

Why You Should Listen:

Andrew built a business that works without burnout. He is proof that $30K clients don’t require flashy ads or endless DMs, just by strategy, trust, and structure. If you want a no-fluff roadmap to earning more and serving better, this episode is your cheat code. Enjoy the show!

Connect with Andrew Lucas:

• Website: https://dealfindersclub.com/ 
• Instagram: https://www.instagram.com/theandrewrlucas 
• Facebook: https://www.facebook.com/TheAndrewRLucas/ 

If you are serious about growing and scaling your coaching business and want to learn from the best in the industry, you need to take action right now! Visit https://coachinginc.com/ 

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.