CIP - S2 - 043 - PR Authority Playbook – How to Turn Free Press Into Paid Clients with Jeremy Knauff

What if media exposure didn’t just build your brand, but was also a great lead-generating machine?

In this episode, PR expert Jeremy Knauff joins Tom Krol to break down exactly how to turn press coverage into a pipeline, from crafting stories that catch attention to leveraging media the right way once you have been featured. He also shares the importance of building your brand, building trust through a good, consistent, and professional image on all your platforms, and his view on press releases.

Listen as Jeremy shares the playbook he used to get coaches, founders, and experts into top publications and turn that credibility into cash. Enjoy the show!

You’ll Learn How To:

• Create a personal brand that journalists can look into
• Build media presence with the right steps
• Identify the biggest PR myths that are holding you back
• Get featured in top publications without spending a fortune
• Craft stories journalists want to cover

What You’ll Learn in This Episode:

• (02:14) The importance of building a personal brand
• (02:42) Potential clients and journalists want to know who they are doing business with
• (03:32) Personal brand is important in getting media features
• (04:05) Branding: Good, consistent, and professional image on social media platforms
• (05:30) Develop content to demonstrate expertise
• (06:23) Choose five things that are very important to you and your business
• (08:57) The things people should and shouldn't talk about
• (11:58) Leverage current events to create marketing opportunities
• (15:12) Is a press release a good PR strategy?
• (18:03) Why storytelling beats credentials when it comes to PR
• (22:36) Top things you should do to generate more high-ticket clients
• (24:34) Building relationships with journalists without being annoying
• (30:05) Mistakes to avoid when using media on your website or social media

Who This Episode is For:

• Coaches and consultants who are ready to elevate their authority fast
• Entrepreneurs who are tired of getting featured and getting nothing from it
• Content creators who are struggling to get noticed in a crowded market
• Personal brands looking to land press and use it as a client magnet

Why You Should Listen:

This isn’t about vanity metrics or logos for your homepage. Jeremy shares how to profit from your press using real strategies that work whether you are just starting or scaling fast. If you are serious about growing your coaching business with authority and credibility, this episode lays down the roadmap.

If you are ready to start growing and scaling, and getting your coaching business ready to run without you and to eventually sell one day, go to coachinginc.com   

Connect with Jeremy Knauff:

• Website: https://spartanmedia.com/ 
• Personal Website: https://jeremyknauff.com/ 
• LinkedIn: https://www.linkedin.com/in/jeremyknauff 
• YouTube: https://www.youtube.com/user/JeremyKnauff 
• Facebook: https://www.facebook.com/jlknauff/