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August 21, 2025 40 mins

Eric used to struggle to get leads for his real estate business. He started posting on social media not because he had a master plan but because he was desperate. Then, the desperate content strategy accidentally turned him into one of the most followed coaches in his space.

In this episode, Eric shares how he built a 7-figure coaching business without ads or funnels. He walks through the early mistakes, the mindset shifts that changed everything, and the exact structure he uses today to grow a business that’s simple, scalable, and profitable.

If you’ve ever thought, “I’m not a coach”, this episode will show you how to turn what you already know into influence, income, and impact. Listen and enjoy!

You’ll Learn How To:

  • Turn your expertise into authority and income
  • Avoid the common mistakes new coaches make
  • Build trust without pretending to be a “guru”
  • Structure your coaching so it scales without burning you out

What You’ll Learn in This Episode:

  • (05:24) Eric Brewer’s backstory and how it all started
  • (06:01) Early struggles and mistakes in teaching others
  • (07:41) Why lived experience matters more than “guru” advice
  • (09:15) How social media turned into his biggest growth tool
  • (10:04) Why Facebook Live became his secret weapon
  • (11:52) How vulnerability and transparency attract clients
  • (14:32) Where to find potential clients?
  • (15:32) Learning more stuff to teach more stuff
  • (18:21) Read eight pages a day: Eric’s top book picks
  • (22:34) The principles of Gapology explained
  • (23:11) K.I.A. = Knowledge, Importance, Activity
  • (24:20) What “scaling” really means in coaching
  • (27:45) Leadership through asking better questions
  • (31:18) Why trading money for time and focus isn’t worth it
  • (32:31) How to spot and hire A-players
  • (33:06) The four categories for understanding people’s behavior
  • (33:14) Category #1: Assertiveness vs. Collaboration
  • (33:27) Category #2: Extroversion vs. Introversion
  • (33:37) Category #3: Pace of work
  • (33:46) Category #4: Precision and detail in work

Who This Episode is For:

  • Business owners who never thought of themselves as “coaches”
  • Coaches who want to simplify and scale without burning out
  • Entrepreneurs ready to monetize their expertise
  • Anyone curious how to build a 7-figure coaching business from scratch

Why You Should Listen:

Eric Brewer shows that you don’t need to start as a “guru” to build a thriving coaching business. His journey from desperate real estate posts to a multi-7-figure coaching brand is packed with lessons you can apply today. From organic marketing to scaling strategies, this episode gives you the roadmap for long-term coaching success.

Connect with Eric Brewer:

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