April 8, 2024 • 41 mins
Embark on a journey through the raw and tumultuous landscape of modern masculinity with us, your hosts Justin Schollard and Ethan Wolf, as we unravel the complex persona of the Liver King. This internet phenomenon has struck a chord with many, yet his promotion of an ancestral lifestyle has come under scrutiny. The lines between science, spectacle, and ethics blur when dealing with powerful platforms and persuasive personalities, and we're here to peel back the layers. We dissect the echo chambers of today's technology that amplify figures like the Liver King and consider the weight of their influence on society.
Steroids and the pursuit of physical perfection—a tale as old as modern bodybuilding. Yet, what happens when the narrative breaks from reality? The darker side of this quest reveals a world of dependency and adverse health outcomes. We share heart-wrenching stories, including that of a bodybuilder ensnared by the allure of quick gains, to highlight the stark contrast between the arduous road of natural muscle gain and the seductive shortcut of performance-enhancing drugs. Our discourse doesn't shy away from discussing the ethical breaches when public figures conceal their substance use, and we dive into the implications of such deceptions on influencer culture and our community's health.
As we wrap up, the spotlight turns to the impact of hyper-masculine digital role models and the authenticity of their branding. We examine how social media algorithms may magnify these figures, molding societal values and personal aspirations. Our conversation isn't just critique and caution; we also reflect on the potential for influencers to propagate positive messages. Nevertheless, the necessity for honesty and transparency remains paramount. Join us for this thought-provoking exploration, where we challenge you to think critically about the influencers who shape our digital, and by extension, our physical lives.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:16):
Welcome to episode 10 of Coach's Corner.
I'm Justin Schollard, I'm EthanWolfe.
Today we'll be talking aboutsomething that's a little bit
different than what we've beentalking about the last couple of
months, and we're talking abouta man, maybe some of you know,
called Liver King.
The Liver King.
Speaker 2 (00:33):
The.
Speaker 1 (00:33):
Liver King, and we're not doing this just because
it's clickbaity and we can gettraction on YouTube.
That would be ridiculous.
Speaker 2 (00:39):
Not a chance.
That's why we're doing this.
Speaker 1 (00:41):
We're doing this because, I don't know, I feel
like he embodies a character, apersonality, but also just sort
of like an idea.
He embodies it so well ofsomething that's been like if
you look at it just likemarketing, I think from hundreds
and hundreds of years ago.
It was always that it was likethe guy coming in the town with
(01:03):
his wagon.
It was like just display.
Speaker 2 (01:06):
It was just so full of character, so energetic, so
you know gregatious, so loud,Fly by night.
They're called peacocking,right, yeah, like you know that
whole thing of just like I gotthe biggest, loudest, flashiest
feathers like look at me,totally, I demand your attention
.
Speaker 1 (01:21):
Because we haven't evolved so much from that and
he's just perfect because helike, encapsulates this idea of
like what a man's man is, andhis barbarian sort of brand and
the alternative eating, yeah.
Speaker 2 (01:35):
Exactly, it definitely speaks to a niche of
men, obviously, and I thinkreally chisels out that like
slot canyon, of like just filingit down, of like everything is
over the top manly, everythingis over the top like his persona
and it's just.
I mean, it's great marketing.
Speaker 1 (01:55):
And that's the thing is.
Like, you know, it isessentially.
I mean, I think and this iswhat you and I were talking
about when we were preparing forthe show is like we're not here
to just bash the guy because Ithink that there's a lot of
qualities, and like I think thatlike there's something you can
take from his consistency, hispersistence, his passion and his
commitment to what he's doingand what he believes in, whether
(02:16):
or not it's based in anyscience Already.
Yeah, I mean it's, it's the sizeof point.
But I think that, like, what wewant to really dig into today is
like, what is it about thistime that we live in where we
live?
We're in this, like I almostfeel like we are in this middle
(02:38):
ground, where we're still humanbeings embodying this form, but
like technology is going in away where we get to.
It's almost like we're livingin a in a in a Sim city kind of
situation, where we're creatingour own reality to an extent by
those things that we watch onsocial media, by the things that
(03:00):
we look for online, and then itjust kind of continues to echo
back to us our own interests andour own search and just creates
this like crazy, this likethese like tribal cohorts of
people that believe passionatelyabout something, and it's
almost as if, like science islike out of style right now,
(03:21):
like real science is kind of outof style.
It's all about like who can bemore gregarious and loud and
command attention.
And that's this modern world ofinfluencers where, regardless
of the validity, people willsubscribe and purchase because
they want to.
There's almost like an idolworship thing.
Speaker 2 (03:41):
There's definitely emulation, yeah, and it's like
who's loud enough?
And I think if somebody's loudand flashy, good looking enough,
they're really good at contentcreation, right, just like and
you know, a good advertisementis a good advertisement.
It's been that way for a longtime, you know, and so it's
almost like good contentcreation, almost like what
you're saying, creates thislittle micro world.
This, this emotive quality,this presentation of that is in
(04:04):
some way a form of reality.
But really it's this contrived,polished piece of data you're
intaking that creates a certainemotion, portrays a certain
message.
Yeah, and you've flat, you mixthat in with the peacocking and
the flashness and loudness andall of a sudden, you, you have
people that are idealized I'mnot going to say worshiped, but,
(04:26):
like you know, you look, youtend to look up to them, you
want to look like them, you wantthe lifestyle that they're
offering, you want to make themoney that they're making.
You know, whatever it might be,right, yeah.
And so, for anybody thatdoesn't know, liver king is a
Texan who owns supplementcompanies that sell organ meats,
basically like freeze dried,and his whole message is he's
(04:48):
the CEO of ancestral living andbasically condones, like nose to
tail, animal eating.
So very much about organ, organmeats, eats, lots of raw meat,
very much, you know, into gunsand manliness and four by fours,
and very much into physicalexercise and physical fitness
(05:09):
and challenging yourself.
He's jacked.
Speaker 1 (05:12):
He's like.
He's like, imagine he lookslike.
He's, you know, like richfroning from like um, you know,
CrossFit games.
He's that level jacked.
He's just unbelievably wrapped.
He's like very short, I think,but like stocky bodybuilder
build.
And the thing that I guesstheir whole reason we're even
(05:33):
doing this is because, yes, he's, he's wild and he's kind of
everything social media wantsout of an influencer.
Speaker 2 (05:39):
That is the thing he's like.
He is like the epitome ofsocial media influencer whether
or not the message is somethingthat aligns with you.
A little bit man, does he?
Speaker 1 (05:47):
do it well.
Speaker 2 (05:48):
Can't deny that he is a good businessman.
Speaker 1 (05:50):
He totally crushed it .
Speaker 2 (05:51):
He embodies it, but the thing is is that he denied
steroid use Right, and if you, Ithink if you were ever if you
look up liver king and you lookat him once anybody who has ever
seen anybody on steroids, yougo oh yeah, that person's on
steroids, that person's onsteroids.
You just can't deny it.
And again I'll I'll preface wassaying he works really hard.
He often does two workouts aday.
I believe he does that.
(06:12):
I believe he earns his keep interms of the physical efforts he
puts forward.
So you can't ever take thataway from the person.
Definitely needs enough protein.
Definitely needs enough, enough, enough bull testicles to call
it a day.
Speaker 1 (06:25):
But at the same time he denied it adamantly.
Speaker 2 (06:28):
He denied it adamantly for years On podcasts
in interviews face to face doyou take steroids and?
Speaker 1 (06:33):
no, yeah, right, and the thing was, I cause it, and
this is where you know you wantto like him.
There isn't any these endearingfactors.
But then, when you hear himdeny steroid use yet um, on the
same breath, say that it'sbecause of the supplements that
he just happens to sell.
Speaker 2 (06:52):
Right, because of he's living the same sexual
lifestyle.
Well, that's where it starts togo like oh, and that's the
thing, is the, the, the, the inconflict of interest cause?
He's someone who toutsintegrity and and being a real
man and being there for yourfamily and doing the hard work,
and all these qualities andideas that I think are admirable
.
But then was a straight up liar, is a straight up fucking liar.
Speaker 1 (07:15):
I mean like no way around it, Like he got bagged
like this.
Speaker 2 (07:18):
So an email was leaked, just so people
understand, that proved that hewas taking $11,000 worth of
steroids a month.
Yeah, you know, and peptidesand steroids.
And these were like no, he wasout of series between him and
his doctor.
Speaker 1 (07:34):
They got leaked.
I don't know if his doctorleaked it or someone hacked his
email, but like it wasn't, likeif you, I think whatever the
more plates, more dates guyleaked this and he had like all
of them and like he read them onhis show.
It was like an hour long showand like you're like that would
be a very, very elaborate, but Imean it was super specific of
just like the dosage was him.
Speaker 2 (07:54):
No, he got caught cause he did it at mission video
he admitted it, he admitted it,he, you know he did this whole
apology and taking aresponsibility and integrity and
letting his tribe down and youknow, all this kind of stuff
went natural, quote unquote, did220 days, apparently completely
natural, doubling down on hisbull testicles and liver and
(08:14):
guess what?
Speaker 1 (08:14):
He lost?
A ton of muscle, yeah, yeah.
Speaker 2 (08:18):
Lost like over 20 pounds of muscle and was like
you know what I don't like?
Basically, straight up, waslike I don't like getting weaker
and losing muscle.
And then they only went on HGHhuman growth hormone and then
TRT testosterone replacementtherapy through his doctor, but
no more peptides, no more superstack, supposedly, and it's just
.
I think it's an interestingthing because you know so he
(08:40):
makes, as I understand it, like$50 million a year or some
create like, or he's worth $50million and like makes more
sense, yeah.
He's worth 50 million but hemakes over.
He makes a tremendous amount ofmoney from his supplements.
And here's the thing is he'sbeen selling these supplements
well before his liver Kingpopularity came to be, because
there's always been kind of aancestral market of people that
(09:00):
wanted to eat liver.
Like I think liver is a verynutritious food.
There's no denying that as afood it's a good food source if
you're going to be a meat eater.
But so he's always been sellingthese supplements.
Like I've known about hissupplements way before he went
viral.
But then and he owns like twodifferent supplement companies
and there's like that otherdoctor who's also about the he's
(09:21):
always like this is bullshitand like talking about how
vegetables are bullshit all thetime.
He's another like very popular.
Speaker 1 (09:28):
Yeah, you know what I'm talking about.
Yeah, he's a miner, he's tan.
Speaker 2 (09:32):
He's always got his shirt off and he's always
talking about how plants are outto hurt you and anti nutrients
and all this kind of stuff.
And, like you know, he eatsfruits, so he's not completely
like carnivore, but he promotesthis other organ meat supplement
line.
It's a different brand thatliver King also owns and I know
that they work together.
(09:53):
So he owns two different linesand he's owned them for a while
and then, once he went viral, hethen created like a nose to
tail protein powder, which mightbe a great product by the way,
I don't think eating nose totail is a bad thing but and then
also started to like serve likeliver King bars and something
called.
King because his whole thing wasraw bone marrow, raw liver and
(10:13):
raw testicle with every meal.
And then he's like well, if youcan't eat that, you can always
just get a bottle of King.
Speaker 1 (10:20):
Right.
Speaker 2 (10:21):
And then here's this conflict of interest right Of,
like you know you're, you'retouting a natural lifestyle,
you're touting that all thesetenants that are, you know,
which I think are all good forbeing a good, healthy life, like
getting outside sunlight,spending time with your family
and kin I think that's all goodstuff for a good life.
But, like you know, in acertain sense he's advertising a
body and a look right, sayinghe's not on steroids, which you
(10:44):
know if you're a 14 year old boy, kid, child, person yeah you
look at that, you might want toemulate that?
Speaker 1 (10:50):
Oh for sure.
I mean listen, like there is.
You know the other guy, a bigYouTuber, jesse James West.
He does a ton of stuff.
I think he's incrediblyentertaining.
He, he's natural, he claims tobe natural.
I believe him, but a lot of thepeople he interviews and talks
to are not like you know, chrisBumsted, you know, and Mike is
Reteli and like all these otherguys who are openly not natural
(11:11):
and it's not a secret Likethey're, like I am not natural,
but he went to like thisbodybuilding con show or not
show, but like convention andjust went around and interviewed
.
Of all these bodybuilders, areyou naturally saw that one?
Oh, I've seen it.
Speaker 2 (11:24):
Are you?
Speaker 1 (11:24):
natural or not?
Oh, no, I'm not natural.
And it was like so many guyswere not natural.
But I think what wasinteresting is he went and he
interviewed just random guys whowere just kind of there as like
hanging out and like attendees,and then he asked them are you
natural or not?
And they would say I am natural.
And then he would ask have youever thought about going on
(11:44):
steroids or would you ever go onsteroids?
And they were all just most ofthese guys were like yeah, I'll
probably do it or I'vedefinitely thought about it.
I really want to like it'sbecoming so mainstream.
Yeah, and I think that's whereit's where it's where it's where
it's where it's where it's.
Just, man, I don't know how Ifeel about it.
You know it's like.
I guess I understand, but I'malso like to what end?
(12:08):
And the funny thing is, Most ofthe guys who were like I am not
natural, I am enhanced.
Then he would ask you know, doyou regret it or would you do it
again?
Or you know if you could changeanything?
And most of these guys are likeif you don't have to do it,
Don't do it right because it hascrazy side effects.
(12:30):
It can cause a psychosis, it cancause cancer, like there's all
kinds of crazy shit that's goingon.
Speaker 2 (12:34):
Absolutely.
I mean mood swings.
Speaker 1 (12:36):
I mean that stuff's very real.
Speaker 2 (12:37):
I mean, royd rage is probably exaggerated to some
degree, but but it's legit.
Yeah, and it's like we weretalking about, I think, with the
ozepic it's especially withtestosterone.
Yeah like this.
As soon as you introduce anExternal source of testosterone,
your body will never make itthe same way again, right, it
will never return to producingthe natural, normal levels, and
(12:58):
so, in a certain sense, you'reeither gonna have low
testosterone levels and all thenegative consequences that come
with it, or you're gonna betaking testosterone for the rest
of your life.
You know, I was actuallywatching this crazy interview
with a super bodybuilder dudethat Was always a.
It was a little short, like 10minutes, about steroids and just
interviewing him and just likea full-on, admitted super
(13:19):
steroid user.
But yet here we are.
He got into a relationship and,because of the relationship,
decided to get off steroids.
I don't know if she just didn'tlike them or he just didn't
care enough anymore.
And even than that, he's like Istill take an injection of
testosterone once a week Becausehe's like I just have to.
I just have to like, I justdon't you know, yeah, you just
(13:44):
it's all gonna go to shit.
Speaker 1 (13:45):
Yeah, you just Essentially created a dependency
.
Yeah, you're on it for life,and so you know.
Case in point, here's the liverking who got outed, which, by
the way you know, I Don't knowwhat would have happened if he
would have just beenstraightforward from the
beginning and just said he wasalways on it or not.
Speaker 2 (14:02):
I think that Part of the allure was this idea that
just maybe, just maybe, if youeat raw Bowl testicles that you
can put on 50 pounds of muscleright, there's this odd
exception, that like if it wasjust about getting morning
sunlight in your eyes andwalking barefoot, you know, and
it's rough because it's like I,you know, because who has these,
(14:23):
like, I think, nine ancestraltenants, and it's like sunlight,
barefoot, walking, cool,getting cold, you know, exercise
, spending time with your family.
They adapt, which is basicallylike accepting new technology
Even though it's his ancestralways and the old ways, including
steroids, including steroids.
Speaker 1 (14:45):
So it's like.
Speaker 2 (14:45):
I think a lot of those Quote ancestral tenants
that he's promoting are reallypositive.
I think that they wouldgenerally lead to a healthy,
happy life, right, but they'renot gonna make you a super
ripped jack, motherfucker.
Speaker 1 (14:56):
That there's a difference between like having
like personal values and corevalues.
Right, integrity, honesty,timeliness, like cool getting
sunlight walking barefoot theseare just like personal value
statement essentially right.
Yeah, totally, and that's allgreat and those are great rules
to live by.
For sure They'll make you abetter human being, but making
(15:17):
me, yeah, maybe you have a happylife, maybe.
But this is sort of where somany people who who would follow
that and and subscribe to that,they don't like they won't.
It's like they want to believethere's something else out there
besides, just like the sciencearound what it takes to put on
that much muscle at he's cuzhe's 47 years old now, I think
(15:38):
when I googled him earlier today.
You know, 47 years old, like youcan maintain muscle if you've
already got it at that age, noproblem but to, like you know,
create 40, 50 pounds of mass.
So I'm not a big guy.
I'm a big, I guess I am kind ofa big guy, but like I'm not
like huge swole bodybuilder guy.
Yeah, when I was 18 andgraduate at high school and I
(16:03):
was 150 pounds so six, three,150 pounds I went on the most
insane mass gaining Adventure ofmy life.
I was obsessed and I put on 50pounds.
Yeah, and under a year I put on50 pounds.
A lot of it was fat, I think.
(16:24):
I had a pulling down.
I was 150, got up to like 205,maybe 210, and pulled down 180.
That's still, and I was likelean at 180, so, but I mean it
was like 4500 calories a day,you know, like heavy, heavy
compounds.
Just the basics, just thefundamentals.
Right?
Creatine supplement hittingprotein targets 4500 calories a
(16:47):
day though it's absolutely badshit, crazy.
It's so difficult and that'sjust what it takes.
That's just what it takes youknow and like, and if you don't
do that, and and somebody's allof a sudden putting on stacks
and stacks of muscle and they'resomehow staying incredibly lean
along the way Over 40 years old.
(17:08):
I was 18 when I did that youknow, right, right, it's like
dude, call the spade a spade.
You know, one thing that I'vebeen realizing as I get older is
Sometimes you can judge a bookby its cover 100%.
Speaker 2 (17:21):
Well, I even because I was following him for a while
and I still had like momentswhere I was like maybe he really
is just a genetic exception,and then I'd be like now what am
I thinking?
Like I just not, it's just notthe case and it's yeah, it's
just crazy because it doesreally create this like false
idol for people that don't knowbetter, I think right and I
think that kind of starts tospeak into like this influencer
(17:41):
culture where so many people arebeing influenced they don't
necessarily know any better,they don't have the education
and they look at these peoplewho are basically selling
something and they take it atface value and it's just.
I think it's just such a it's a.
It's a potentially dangerousplace because there's so much
(18:02):
access, there's no filter to theaccess.
You can go on Instagram orYouTube and start typing things
in, get trapped in an algorithmand just be exposed to these
Personalities which you know.
It's like I'll give it to thembecause their personalities but
like?
Are they, you know, really likedoing good for the world or
(18:23):
they're just making a quick buck?
And it's not like the worldhasn't always existed that way.
Speaker 1 (18:27):
People have always made a quick dollar on the less
educated and people want to beled, but yeah, well, want to be
led and essentially, aninfluencer is another way of
saying, like a leader of somekind, for better or for worse.
And this is just, I think is anexample of the power of brand,
like we were talking aboutearlier, and just sort of like,
if let's take Beats headphones,for example, mm-hmm, I Mean, the
(18:52):
branding was perfect it cameout at the right time.
Speaker 2 (18:55):
It was a consumer, it was a consumer product.
Speaker 1 (18:57):
It wasn't like made for professionals, yeah, but
they marketed it as if this iswhat like studio producers,
where Any real audio engineerguy be like.
Now the bass is way too high onthese.
There's no way to adjust it,they're just kind of clunky and
the quality wasn't great andthey would end up falling apart
after a year, like they weren't,like Like, known to be like the
(19:18):
like yeah, they weren'tengineers.
Speaker 2 (19:20):
Choice of monitors.
Speaker 1 (19:22):
No, it was like it was dr Dre who teamed up with
monster audio with other guy whowas running a music store the
time, and they just Perfectlypackaged it and then Apple
bought it for three billiondollars.
There's nothing to do with thequality of the product, it was
all the influence of dr Dre andthe branding behind it.
Yeah, and then that was on amuch larger scale.
(19:42):
That we all know because it'smainstream.
But that's essentially what'shappening on these.
These like micro stars in theirown mini markets.
They might have five hundredthousand, a million followers
and they can influence people todo things and Hopefully they
can use their powers for good.
But oftentimes it's not.
It's just they're more into theidea of being a celebrity of
(20:05):
some kind or, you know, sellingtheir own products.
I mean, someone in them end upjust having their own supplement
line that they're selling.
Speaker 2 (20:12):
Yeah, I mean everybody, and it's, and it's,
it's.
It is such a odd thing becauseI see it so much in, like I love
to cook and so I watch a lot ofCooking, like if I plunk down
and watch some type of socialmedia.
A lot of it's centered aroundcooking.
There's a love seeing thetechniques.
I love learning, I love seeingthe crazy things people make and
what I've noticed for, likecertain individuals that I do
(20:32):
watch, all of a sudden they gottheir own like spice brand, of
course, and I can't hate on themfor that.
I don't think.
I mean, I think there's worsethings and like making your own
spice brand and those bad, Iknow.
But I think that they're atleast it's a little more
straightforward of what they'reselling.
I could there.
They're selling a spice blendwhich would probably make your
food tastes better if you usedit right.
(20:53):
Right, as you see, some likesuper ripped jacked guy.
Speaker 1 (20:58):
Who's on steroids?
Speaker 2 (20:59):
on fucking steroids you his selling you his
supplements bull testiclepowders, and this is what that
is now.
I think it's a little bit moreof a conflict of interest
totally and we're entering intoa different ethical or moral
domain.
That is just a little more, youknow it'd be like.
Speaker 1 (21:15):
It'd be like you know if.
If somebody inherited tenmillion dollars from their, from
their parents and then went andbought a bunch of property that
we tried then became like aInvestment guru pot, like mobile
like you know, didn't mentionthe fact that he was gifted ten
million dollars.
You've the to buy all theseproperties, but he just portrays
himself as somebody who justmade a bunch of really good
(21:36):
decisions.
Yeah, and he's the one to followyou should buy my my course to
teach you I can do the samething.
It's like it's kind of likethat.
It's like you're there's justobviously full of shit, but and
it is interesting and I thinkthat, like people you know, and
this is one thing you know youlearn in sales is that you don't
buy on logic, you buy onemotion right.
Speaker 2 (21:57):
You buy, buy.
They would say.
People buy of they, they buyinto a personality before they
even buy into a brand totally.
Speaker 1 (22:03):
Yeah right, because for most of us, who might have a
small podcast or a littleYouTube channel or our own
product, or we're just, you know, doing our best.
We, our personality, is ourbrand, that's that's it.
We don't have like a huge teamand so that's it.
But that's really what'shappening, I think, is that it's
(22:24):
triggering this like this, thisdesire, this, this Missing
peace in us, this emotionaltrigger when we can.
It's like a primal triggeralmost, where we see someone
like that and it's like we wantto be like that.
(22:44):
Or there's something,especially for men, there's this
like caveman fantasy, where wewould love to just like, you
know, go back to the old days.
Speaker 2 (22:50):
We know, of course, life simpler.
I just got a.
Chop my wood and make a fireand grill my meat and go to bed
Right.
Speaker 1 (22:56):
And so you see, and so he nailed it, he nailed those
beard and everything.
Speaker 2 (23:00):
Yeah, yeah.
And well, he's also very, verywealthy and he doesn't hide that
either.
Right, you know, like he, he,like I said, he loves guns and
he has all these crazy likecustom guns that probably cost
$20,000.
I mean, like, not even kidding,crazy gun sets and dual handgun
engraved and gold plated and,like you know, it's wild and he
(23:21):
have yeah, he has a hugeproperty in Texas, so the
probably a little easier to dothat there.
But so, as a huge property inTexas has like crazy four by
four is like has like threedifferent like Jeep, super
Hummer, classically giant,dwelled, super decked out with
lights, I mean it's exactly whatyou'd expect him to have.
But you know he flaunts hismoney as well and so it's
(23:44):
creating this whole archetype.
He's, he's so fucking good.
I gotta give it to you Becauseit's like almost like when you
see models in in the Maldivesand staying at these places and
they're just hot enough and andhave enough followers at the
hotels, like, oh, come, stayover here, put on your social
media and they exemplify thislifestyle of like, oh, they get
(24:04):
to travel and work remotely andthey are doing that but, like
98% of People, male or female,aren't gonna be that good
looking, aren't gonna have theopportunity and aren't going to
be able to realistically live alifestyle where you just get to
like be in a bikini right andshow up and Post it and live
that life.
But we all idealize it right.
Speaker 1 (24:25):
Well, they're not gonna, they're not gonna like
have the the Audacity toactually do it in a lot of like
what it takes like okay, I'mgoing on Roids, I am, I am, you
know, I'm embodying thischaracter now because that mofo
goes there.
Speaker 2 (24:42):
Yeah you know, and that's the thing is, you guys,
like you guys, there's an off,there is an authenticity to here
.
It's authenticity to him and heobviously puts the work in and
he I mean he goes there to yourpoint is like Could I act that
way?
If I did act that way and couldsucceed like he does, would I?
Speaker 1 (24:59):
Could you all of a sudden just start wearing like
leather boots, boots, boots,yeah.
And like a like a, like a, likea axe wheel, yeah.
Speaker 2 (25:08):
Just like take on the .
Viking ways and just embody thislike archetype so much and just
dive into it so deeply thatthen you become the peacocking
loud person that's worth beingfollowed, or worth getting the
attention at least, and it'sjust so wild and so.
But yeah, I think for men hereally covers all these bases.
He's super jacked, I think, forthe classic family structure.
(25:30):
He's got a family that he caresabout a lot and he shows off
and exemplifies and includesthem in his media.
He's got a lot of wealth.
He's got all types of fun toysand gadgets.
He owns his own property.
He takes his private jet aroundthe world you know he's at a
UFC fight and he's like shakinghands with Dana White and like
you know he's got he's, he's,he's a celebrity.
(25:53):
Now he's just checking off allthese boxes that it's like you
can't help but like be kind ofmesmerized.
Exactly, you know.
And there's a component of.
Speaker 1 (26:01):
So you know you're buying some powdered bullcash.
Speaker 2 (26:03):
I mean, I already got a bottle of King at home, so I
mean I didn't feel great today.
Speaker 1 (26:08):
Let me take some King .
I didn't take my King.
Speaker 2 (26:10):
That's why and it's just, and whoever his team is is
also, I think, just.
Even if you were to step out ofit as an individual, like
looking at the influencer andlooking at what good media
content can do, and building abrand, like he's branded so well
, like whoever his team is, isjust on point.
Yeah, cause I've watched theway his content's like Evan
flowed.
(26:31):
He's got his like wholepersonal chef stick that he does
.
So he has like a personal chefthat like cooks like whole
alligators and like makes justthese crazy dishes and haggis
and this and that, and you know,like just like rattlesnakes and
like you know and it's justlike this is what chef Lionel's
cooking today and he like popsout of a barrel and it's like
(26:51):
this weird, like comedic stickalmost that is so corny, but yet
that is, that is social media,isn't it?
Speaker 1 (27:00):
It's like, it's like we are essentially watching the
Truman show or watching this,like this ongoing reality show
of someone's nonstop life, andthen to do it to that level, you
just have to live it and embodyit.
And you know, I don't know.
You know, I think that, like welive in an era where our online
(27:21):
experience is essentially, likeI would say earlier, like it is
an echo chamber of essentiallylike our search patterns,
algorithms picking up on yoursearch patterns and it's just
refeeding you more of what youwant to see, and that can be a
powerful thing.
I think that there's a placefor digital role models in that
(27:42):
sense where, if you do followsomebody and like a lot of the
guys that I follow, like I'llwatch their YouTube channels or
their Instagrams and they have areally solid message, like
they're saying real things arenot fly boys or dandies running
around, you know, just trying tomake a spectacle themselves,
but they're like this is, thisis, you know, solid information
(28:03):
and they're a role model that,like, even just a generation ago
, they didn't have access tothat kind of stuff, absolutely.
Speaker 2 (28:09):
You know what I mean.
Speaker 1 (28:10):
Like that's super powerful and can and can elevate
our game exponentially,absolutely.
And we can go to you.
You can go on YouTubeuniversity and like learn
basically anything day trading,fitness, cooking, whatever any
skill set, I mean it is.
Speaker 2 (28:26):
it is amazing that the internet age provides so
much information and it isincredible to know that there
are people that are good rolemodels out there.
I mean fundamentally, they'redoing good for the world Totally
.
And it is interesting because,like so liver King even made a
post recently about his steroidjuice and the message and he was
a kind of this reflection oflike, whether I'm on steroids or
not, it doesn't change themessage and it doesn't matter.
(28:46):
And you know, in a sense gotthat like kind of philosophical
edge of like.
It is interesting because it'slike, is he doing more good by
encouraging young men to do hardwork, do what it takes to build
the life you want, to not becomplacent, to exercise every
day, to eat, to make choices onwhat you eat?
You know, like is that doing?
Speaker 1 (29:08):
more Participate with what you're eating.
To participate with what you'reeating, yeah.
Speaker 2 (29:11):
You know, to strive towards family and family values
and prioritizing your family.
Like is that?
Like it's just an interestingthing to think about, because
like it's like I can't say.
But like is him being a liarchanging the fact that what he's
saying is predominantly a goodmessage?
Speaker 1 (29:29):
You know, when it goes to that kind of thing,
there's a lot of this I think,like Deepak Chopra you know, is
another good example of someonewho was left like this holy
figure and spiritual person andlike, oh, he was on Oprah and
you know back in like the late90s he was like the ambassador,
the liaison between, likeWestern and Eastern philosophy,
(29:52):
and then all of a sudden, likeit comes out that he's just like
an asshole and he's rich andhe's like flying around and he's
like totally just like allabout this, like shaking hands
and networking and like playingthe social ladder game and
you're just like, oh God, itcrushes the image of this like
spiritual person who wrote theseven laws of spirituality.
Speaker 2 (30:10):
I mean, it's well, I mean so.
Alan Watts is one of the mostprolific spiritual teachers
Buddhists, I mean.
I think anybody who's in thatworld knows the name Alan Watts.
You know he's quoted so much,so many electronic music tracks
and like Alan Watts quotes, butdied of alcoholism.
He's an alcoholic, raging,fucking alcoholic.
(30:31):
He's like I like myself betterwhen I'm drunk, you know, and
with it's like.
So to me it's like he'ssomebody, without question, had
spiritual insight and a viewupon the world that was very
unique and very educated andvery powerful, but at the same
time had that crazy shadow.
Speaker 1 (30:48):
And it's almost like does that substance abuse in the
in Alan Watts case?
Is that what he needs?
To access the part of him thatis able to connect?
Speaker 2 (31:03):
to others.
Speaker 1 (31:05):
Maybe the answer is no and we'll never know the
difference, but like at leastfor him, that's what he believed
.
Speaker 2 (31:11):
And so.
Speaker 1 (31:11):
I think maybe in the liver King's case, like he tried
to go natural Right.
But, as we've already discussed, you know, once you're on the
needle, you're on it for life.
You're not like your body justall of a sudden just is,
especially at that age.
I've been doing it for yearsLike man.
You probably haven't producedan ounce of growth hormone or
testosterone on your own foryears and all of a sudden you're
(31:32):
trying to go clean.
It's like you're going to.
Your life around you is goingto start to crumble.
You're going to feel yeah, it'sjust terrible.
And so for him it's like listen,that's a choice that he has to
make.
Where it's like, when I am atthat peak state, even though
it's through external forces,right, I am able to communicate
my message, what I interpret tobe authentic.
(31:53):
Even though the way I get theremight some might consider
inauthentic, but once I arrivethere, the place that the mental
state that I'm in feels moreauthentic, that I can actually
embody this persona that I'mable to now connect with others
with, and I think that that'sprobably the decision that he
(32:14):
has to make and a lot of peoplein that position have to make.
It's like I am not the liverKing without this Right.
Speaker 2 (32:21):
And the, but the message I have is important and
can help change the world andhelp change people's lives, and
I need to do this.
I have no other choice.
Speaker 1 (32:28):
Like George, George um Basque or whatever his name
is.
Can't connect with 10 millionpeople, but the liver King can.
Speaker 2 (32:38):
Yeah, but if the liver King is deflated pounds
lighter and there's no muscleand doesn't act like a maniac.
Speaker 1 (32:46):
But you know, I and it's you know that same zest to
like get out there and, you know, get on tires or whatever.
He might not be able to do that.
So you know that's he's, youknow he's sacrificing himself
and sent to some degree for that.
Speaker 2 (32:58):
There's no doubt he's .
He's running on high for a longtime.
Yeah, I might catch up with himat one point.
He's probably got cash used fornuts at this point.
I mean realistically Dry grapes.
Speaker 1 (33:08):
Yeah, so yeah it's true, um, but it's a good note
to end on cause, I think.
Speaker 2 (33:15):
I think life is filled with paradox and it's to
your point, almost like withAlan Watts, like maybe that is
the, the being that he had to bein order to deliver that
message and that that's just.
That was the, that was theingredients in the soup.
Speaker 1 (33:28):
I mean, could Kurt Cobain have done what he did
with Nirvana if he wasn't onheroin?
You know, it's like, sometimeslike yeah, then was it of course
the answer is We'll never knowthe difference.
Speaker 2 (33:38):
Yeah, right, we can't , but we can't also deny.
But that person was that personand delivered that art.
Yeah, you know, is it Lana DelRey?
Is that the other one?
No, not Lana Del Rey.
The other female one same one.
Speaker 1 (33:50):
Oh yeah, I know who you're talking about, but I
can't.
Speaker 2 (33:53):
The dark hair, yep, yeah, but similar thing.
It's like these people.
You know Robin Williams,hyper-depressed, took his own
life.
You know it's terrible, butlike, also was this person of
extreme joy, like almost thisexact polar opposite.
So it's like, you know, it'sjust interesting because it's
like the way we, like you said,we'll never really know, but I
think it is an interesting thingto contemplate, of, like, what
(34:14):
the soup requires, and if it iswhat it is, then it is what it
is, and if the ingredients weredifferent, it might not be that
thing.
Speaker 1 (34:22):
And that's just what we got to just hit.
People can do whatever theywant and it's free will.
And I think the message here tokind of bring this full circle
into you know coach's cornerwith Justin Neath and like what
are we fucking talking abouthere?
I think that the message isdon't believe the hype, because
(34:44):
things are not always as theyappear and if it looks like a
duck and it quacks like a duck,it might be a duck.
And if you see some 40 year olddude who is jacked like a
professional bodybuilder is andit just happens that
professional bodybuilders areall openly on steroids and this
guy is saying he's not.
It's like, don't be naive andjust want to jump on to that
(35:06):
that bandwagon because youidolize something or somebody,
and just have that autonomy andthat agency of yourself.
Be like listen, anyone can dosteroids if they want.
Like you can go and getprescriptions.
There's 28 year olds on TRT,which is ridiculous.
These options are available butlike, when you're on it, you're
on it for life.
I am a very long, skinny guy.
(35:26):
There was a moment in my lifewhere I was like maybe I will
one little cycle.
Maybe I will, maybe I'll do 12weeks and just put on a quick 20
pounds and just not tellanybody.
That's the tripwire thateverybody hits when they go into
that decision pattern of likeno one goes, oh, I'm going whole
(35:46):
hog day one, everyone goes.
Maybe I'll just do one littlecycle and the next thing you
know, five years later they'reon the whole cocktail of shit.
Speaker 2 (35:52):
Yeah.
Speaker 1 (35:53):
And I didn't do it just for the record, but this as
a man who trains and who wants,who's never satisfied and wants
more that, that feeling andthat urge and that desire is
present.
But like, just understand that,like man, it is not without
consequence.
Speaker 2 (36:08):
There's no without consequence, and that's what I
would say it also to kind of tohave an overview of the all the
topics is.
I think it's just reallyimportant to do your best to
kind of think critically, tohave some lens that you receive
your information through, thatyou just take a step back from
and try to make.
Maybe you know not to say thatidealizing somebody or wanting a
certain thing in that nature isa bad thing, but to just
(36:29):
educate yourself and thinkcritically about the decisions
you make in your life.
If you're thinking aboutgetting fit, you're thinking
about taking steroids.
Educate yourself.
Don't just be like, oh, my broat the gym got jacked and he
told me that you can get me someneedles.
It's like, do the research,understand what the consequences
of that decision might be, andthen maybe you will or will not
make it based on that deepereducation and look at all these
(36:52):
guys that are, you know, 10, 20years later, they're all just
like don't do it.
Speaker 1 (36:56):
Don't do it.
If you can't, if you don't haveto, if you're not, if your
career doesn't depend on it,then don't fucking do it, that
guy I brought up in that 10minutes short that went off
because of the girlfriend.
Speaker 2 (37:05):
Yeah, he was just like.
People are not ready to forwhat this kind of commitment is,
you know and it's not to sayyou don't have like your average
Joe who just goes get like aTRT shot here and there.
But like he was just like likedon't, like, saying to that
point, like does, don't do, thisis not for like the faint of
heart, like you're going to,you're going to have all these
consequences physically,mentally and emotionally.
This is like I did this becauseI wanted this certain thing
(37:27):
back and bad enough.
And now here he is yeah, damageis done and backing off for a
relationship which maybe wasfulfilling the thing that he was
searching for in the firstplace you know.
Speaker 1 (37:36):
You just really never know Right.
So it's like you know I'm not,you know path A, you know, is
you have to just realize that,like your, your genetics, are
your genetics right and like you, can optimize your genetics,
you can maximize your genetics.
But at the end of the day, likeif, if you're just kind of, if
you have like a asymmetricalframe, or if you're shorter, or
(37:57):
if you got skinny calves skinnycalves or like you know, like
super long skinny arms not likeme, you know, it's like there's
only so much you can do, youknow, and it's just sort of like
you can go on roids and you cansort of like temporarily mask
the realities of your genetics.
Yeah, but unless you're on itfor life it's going to come back
(38:18):
around full circle again andit's just sort of like you can
put in the work, you can eat the4,500 calories or lean out or
wherever you're at on thatspectrum and build it and just
see what you can possiblyaccomplish the right way.
That will serve you forever,yeah, and it will be a feather
in your head of just sort oflike another accomplishment that
you've made A little meritbadge.
(38:40):
Yeah, and maybe you'll never belike bodybuilder fit, but hey,
you're going to look the bestthat your genetics in their
natural state allow for.
Wonderful, that's admirable.
Or you can just hit the cheatcode and do the roids and then,
you know, never learn the properor go back, you know, and have
to sort of learn the hard way intime.
(39:00):
But it's like when you're 50,if you're talking to your 60
year old self, like, what kindof conversation would you like
to be having with your 60 yearold self?
Yeah, bro, you did broids for10 years and now you're fucked
dude, you lost all your hair.
You look like a freakingbaseball mitt.
You know you're.
You can't produce testosterone.
Speaker 2 (39:19):
And also if you're 60 , I mean, I remember I saw this
older bodybuilder that was fullon user, super mega, jacked,
classic and stopped using in hisolder age, but not like 70 old
but like late fifties, and helooked like a normal person.
He was not jacked.
He must have lost like 70pounds of muscle.
So it's like it's not like youjust like oh, I put it on, put
(39:40):
on 50 pounds of muscle and I'mgoing to keep 25 of it once I go
off.
It's like you know so I think,just know, know, educate
yourself.
Take a step back.
Think about things a little bit.
Be careful of idealization ofthese, these, these, these these
shiny objects on social media.
I think it's like social mediaisn't really real.
No, I think that's what youhave to forget sometimes, Like
(40:02):
there was a video that I justsaw where they were.
Speaker 1 (40:06):
It was like behind the scenes photo shoot of like
an influencer.
They were stuffing fucking buttpads in her yoga pants.
I mean it's like it made itlook like she had this, the
craziest bubble butt.
Speaker 2 (40:20):
Yeah, just like.
Oh, my God.
Speaker 1 (40:22):
Someone like, someone like on the crew, like Heather
Phonaut was like secretlyfilming as they were stuffing
like little yeah, just likelittle jelly, whatever pads and
her butt to make it look likeshe had a bubble butt, and then
like, and then it was like thewhole photo shoot of her and her
big old bubble butt.
But it was all bullshit.
Speaker 2 (40:38):
It's all bullshit.
Yeah, I mean it's it's, it's,it's just crazy.
Speaker 1 (40:42):
Yeah, so anyways, all right, there you guys go.
That was fun Episode 10.
Speaker 2 (40:47):
Episode 10, baby I know.
Speaker 1 (40:48):
Stay tuned for next time.
Coach's Corner with Justin andEthan, we are out, peace, peace.
Welcome to episode 10 of Coach's Corner.
I'm Justin Schollard, I'm EthanWolfe.
Today we'll be talking aboutsomething that's a little bit
different than what we've beentalking about the last couple of
months, and we're talking abouta man, maybe some of you know,
called Liver King.
The Liver King.
Speaker 2 (00:33):
The.
Speaker 1 (00:33):
Liver King, and we're not doing this just because
it's clickbaity and we can gettraction on YouTube.
That would be ridiculous.
Speaker 2 (00:39):
Not a chance.
That's why we're doing this.
Speaker 1 (00:41):
We're doing this because, I don't know, I feel
like he embodies a character, apersonality, but also just sort
of like an idea.
He embodies it so well ofsomething that's been like if
you look at it just likemarketing, I think from hundreds
and hundreds of years ago.
It was always that it was likethe guy coming in the town with
(01:03):
his wagon.
It was like just display.
Speaker 2 (01:06):
It was just so full of character, so energetic, so
you know gregatious, so loud,Fly by night.
They're called peacocking,right, yeah, like you know that
whole thing of just like I gotthe biggest, loudest, flashiest
feathers like look at me,totally, I demand your attention
.
Speaker 1 (01:21):
Because we haven't evolved so much from that and
he's just perfect because helike, encapsulates this idea of
like what a man's man is, andhis barbarian sort of brand and
the alternative eating, yeah.
Speaker 2 (01:35):
Exactly, it definitely speaks to a niche of
men, obviously, and I thinkreally chisels out that like
slot canyon, of like just filingit down, of like everything is
over the top manly, everythingis over the top like his persona
and it's just.
I mean, it's great marketing.
Speaker 1 (01:55):
And that's the thing is.
Like, you know, it isessentially.
I mean, I think and this iswhat you and I were talking
about when we were preparing forthe show is like we're not here
to just bash the guy because Ithink that there's a lot of
qualities, and like I think thatlike there's something you can
take from his consistency, hispersistence, his passion and his
commitment to what he's doingand what he believes in, whether
(02:16):
or not it's based in anyscience Already.
Yeah, I mean it's, it's the sizeof point.
But I think that, like, what wewant to really dig into today is
like, what is it about thistime that we live in where we
live?
We're in this, like I almostfeel like we are in this middle
(02:38):
ground, where we're still humanbeings embodying this form, but
like technology is going in away where we get to.
It's almost like we're livingin a in a in a Sim city kind of
situation, where we're creatingour own reality to an extent by
those things that we watch onsocial media, by the things that
(03:00):
we look for online, and then itjust kind of continues to echo
back to us our own interests andour own search and just creates
this like crazy, this likethese like tribal cohorts of
people that believe passionatelyabout something, and it's
almost as if, like science islike out of style right now,
(03:21):
like real science is kind of outof style.
It's all about like who can bemore gregarious and loud and
command attention.
And that's this modern world ofinfluencers where, regardless
of the validity, people willsubscribe and purchase because
they want to.
There's almost like an idolworship thing.
Speaker 2 (03:41):
There's definitely emulation, yeah, and it's like
who's loud enough?
And I think if somebody's loudand flashy, good looking enough,
they're really good at contentcreation, right, just like and
you know, a good advertisementis a good advertisement.
It's been that way for a longtime, you know, and so it's
almost like good contentcreation, almost like what
you're saying, creates thislittle micro world.
This, this emotive quality,this presentation of that is in
(04:04):
some way a form of reality.
But really it's this contrived,polished piece of data you're
intaking that creates a certainemotion, portrays a certain
message.
Yeah, and you've flat, you mixthat in with the peacocking and
the flashness and loudness andall of a sudden, you, you have
people that are idealized I'mnot going to say worshiped, but,
(04:26):
like you know, you look, youtend to look up to them, you
want to look like them, you wantthe lifestyle that they're
offering, you want to make themoney that they're making.
You know, whatever it might be,right, yeah.
And so, for anybody thatdoesn't know, liver king is a
Texan who owns supplementcompanies that sell organ meats,
basically like freeze dried,and his whole message is he's
(04:48):
the CEO of ancestral living andbasically condones, like nose to
tail, animal eating.
So very much about organ, organmeats, eats, lots of raw meat,
very much, you know, into gunsand manliness and four by fours,
and very much into physicalexercise and physical fitness
(05:09):
and challenging yourself.
He's jacked.
Speaker 1 (05:12):
He's like.
He's like, imagine he lookslike.
He's, you know, like richfroning from like um, you know,
CrossFit games.
He's that level jacked.
He's just unbelievably wrapped.
He's like very short, I think,but like stocky bodybuilder
build.
And the thing that I guesstheir whole reason we're even
(05:33):
doing this is because, yes, he's, he's wild and he's kind of
everything social media wantsout of an influencer.
Speaker 2 (05:39):
That is the thing he's like.
He is like the epitome ofsocial media influencer whether
or not the message is somethingthat aligns with you.
A little bit man, does he?
Speaker 1 (05:47):
do it well.
Speaker 2 (05:48):
Can't deny that he is a good businessman.
Speaker 1 (05:50):
He totally crushed it .
Speaker 2 (05:51):
He embodies it, but the thing is is that he denied
steroid use Right, and if you, Ithink if you were ever if you
look up liver king and you lookat him once anybody who has ever
seen anybody on steroids, yougo oh yeah, that person's on
steroids, that person's onsteroids.
You just can't deny it.
And again I'll I'll preface wassaying he works really hard.
He often does two workouts aday.
I believe he does that.
(06:12):
I believe he earns his keep interms of the physical efforts he
puts forward.
So you can't ever take thataway from the person.
Definitely needs enough protein.
Definitely needs enough, enough, enough bull testicles to call
it a day.
Speaker 1 (06:25):
But at the same time he denied it adamantly.
Speaker 2 (06:28):
He denied it adamantly for years On podcasts
in interviews face to face doyou take steroids and?
Speaker 1 (06:33):
no, yeah, right, and the thing was, I cause it, and
this is where you know you wantto like him.
There isn't any these endearingfactors.
But then, when you hear himdeny steroid use yet um, on the
same breath, say that it'sbecause of the supplements that
he just happens to sell.
Speaker 2 (06:52):
Right, because of he's living the same sexual
lifestyle.
Well, that's where it starts togo like oh, and that's the
thing, is the, the, the, the inconflict of interest cause?
He's someone who toutsintegrity and and being a real
man and being there for yourfamily and doing the hard work,
and all these qualities andideas that I think are admirable
.
But then was a straight up liar, is a straight up fucking liar.
Speaker 1 (07:15):
I mean like no way around it, Like he got bagged
like this.
Speaker 2 (07:18):
So an email was leaked, just so people
understand, that proved that hewas taking $11,000 worth of
steroids a month.
Yeah, you know, and peptidesand steroids.
And these were like no, he wasout of series between him and
his doctor.
Speaker 1 (07:34):
They got leaked.
I don't know if his doctorleaked it or someone hacked his
email, but like it wasn't, likeif you, I think whatever the
more plates, more dates guyleaked this and he had like all
of them and like he read them onhis show.
It was like an hour long showand like you're like that would
be a very, very elaborate, but Imean it was super specific of
just like the dosage was him.
Speaker 2 (07:54):
No, he got caught cause he did it at mission video
he admitted it, he admitted it,he, you know he did this whole
apology and taking aresponsibility and integrity and
letting his tribe down and youknow, all this kind of stuff
went natural, quote unquote, did220 days, apparently completely
natural, doubling down on hisbull testicles and liver and
(08:14):
guess what?
Speaker 1 (08:14):
He lost?
A ton of muscle, yeah, yeah.
Speaker 2 (08:18):
Lost like over 20 pounds of muscle and was like
you know what I don't like?
Basically, straight up, waslike I don't like getting weaker
and losing muscle.
And then they only went on HGHhuman growth hormone and then
TRT testosterone replacementtherapy through his doctor, but
no more peptides, no more superstack, supposedly, and it's just
.
I think it's an interestingthing because you know so he
(08:40):
makes, as I understand it, like$50 million a year or some
create like, or he's worth $50million and like makes more
sense, yeah.
He's worth 50 million but hemakes over.
He makes a tremendous amount ofmoney from his supplements.
And here's the thing is he'sbeen selling these supplements
well before his liver Kingpopularity came to be, because
there's always been kind of aancestral market of people that
(09:00):
wanted to eat liver.
Like I think liver is a verynutritious food.
There's no denying that as afood it's a good food source if
you're going to be a meat eater.
But so he's always been sellingthese supplements.
Like I've known about hissupplements way before he went
viral.
But then and he owns like twodifferent supplement companies
and there's like that otherdoctor who's also about the he's
(09:21):
always like this is bullshitand like talking about how
vegetables are bullshit all thetime.
He's another like very popular.
Speaker 1 (09:28):
Yeah, you know what I'm talking about.
Yeah, he's a miner, he's tan.
Speaker 2 (09:32):
He's always got his shirt off and he's always
talking about how plants are outto hurt you and anti nutrients
and all this kind of stuff.
And, like you know, he eatsfruits, so he's not completely
like carnivore, but he promotesthis other organ meat supplement
line.
It's a different brand thatliver King also owns and I know
that they work together.
(09:53):
So he owns two different linesand he's owned them for a while
and then, once he went viral, hethen created like a nose to
tail protein powder, which mightbe a great product by the way,
I don't think eating nose totail is a bad thing but and then
also started to like serve likeliver King bars and something
called.
King because his whole thing wasraw bone marrow, raw liver and
(10:13):
raw testicle with every meal.
And then he's like well, if youcan't eat that, you can always
just get a bottle of King.
Speaker 1 (10:20):
Right.
Speaker 2 (10:21):
And then here's this conflict of interest right Of,
like you know you're, you'retouting a natural lifestyle,
you're touting that all thesetenants that are, you know,
which I think are all good forbeing a good, healthy life, like
getting outside sunlight,spending time with your family
and kin I think that's all goodstuff for a good life.
But, like you know, in acertain sense he's advertising a
body and a look right, sayinghe's not on steroids, which you
(10:44):
know if you're a 14 year old boy, kid, child, person yeah you
look at that, you might want toemulate that?
Speaker 1 (10:50):
Oh for sure.
I mean listen, like there is.
You know the other guy, a bigYouTuber, jesse James West.
He does a ton of stuff.
I think he's incrediblyentertaining.
He, he's natural, he claims tobe natural.
I believe him, but a lot of thepeople he interviews and talks
to are not like you know, chrisBumsted, you know, and Mike is
Reteli and like all these otherguys who are openly not natural
(11:11):
and it's not a secret Likethey're, like I am not natural,
but he went to like thisbodybuilding con show or not
show, but like convention andjust went around and interviewed
.
Of all these bodybuilders, areyou naturally saw that one?
Oh, I've seen it.
Speaker 2 (11:24):
Are you?
Speaker 1 (11:24):
natural or not?
Oh, no, I'm not natural.
And it was like so many guyswere not natural.
But I think what wasinteresting is he went and he
interviewed just random guys whowere just kind of there as like
hanging out and like attendees,and then he asked them are you
natural or not?
And they would say I am natural.
And then he would ask have youever thought about going on
(11:44):
steroids or would you ever go onsteroids?
And they were all just most ofthese guys were like yeah, I'll
probably do it or I'vedefinitely thought about it.
I really want to like it'sbecoming so mainstream.
Yeah, and I think that's whereit's where it's where it's where
it's where it's where it's.
Just, man, I don't know how Ifeel about it.
You know it's like.
I guess I understand, but I'malso like to what end?
(12:08):
And the funny thing is, Most ofthe guys who were like I am not
natural, I am enhanced.
Then he would ask you know, doyou regret it or would you do it
again?
Or you know if you could changeanything?
And most of these guys are likeif you don't have to do it,
Don't do it right because it hascrazy side effects.
(12:30):
It can cause a psychosis, it cancause cancer, like there's all
kinds of crazy shit that's goingon.
Speaker 2 (12:34):
Absolutely.
I mean mood swings.
Speaker 1 (12:36):
I mean that stuff's very real.
Speaker 2 (12:37):
I mean, royd rage is probably exaggerated to some
degree, but but it's legit.
Yeah, and it's like we weretalking about, I think, with the
ozepic it's especially withtestosterone.
Yeah like this.
As soon as you introduce anExternal source of testosterone,
your body will never make itthe same way again, right, it
will never return to producingthe natural, normal levels, and
(12:58):
so, in a certain sense, you'reeither gonna have low
testosterone levels and all thenegative consequences that come
with it, or you're gonna betaking testosterone for the rest
of your life.
You know, I was actuallywatching this crazy interview
with a super bodybuilder dudethat Was always a.
It was a little short, like 10minutes, about steroids and just
interviewing him and just likea full-on, admitted super
(13:19):
steroid user.
But yet here we are.
He got into a relationship and,because of the relationship,
decided to get off steroids.
I don't know if she just didn'tlike them or he just didn't
care enough anymore.
And even than that, he's like Istill take an injection of
testosterone once a week Becausehe's like I just have to.
I just have to like, I justdon't you know, yeah, you just
(13:44):
it's all gonna go to shit.
Speaker 1 (13:45):
Yeah, you just Essentially created a dependency
.
Yeah, you're on it for life,and so you know.
Case in point, here's the liverking who got outed, which, by
the way you know, I Don't knowwhat would have happened if he
would have just beenstraightforward from the
beginning and just said he wasalways on it or not.
Speaker 2 (14:02):
I think that Part of the allure was this idea that
just maybe, just maybe, if youeat raw Bowl testicles that you
can put on 50 pounds of muscleright, there's this odd
exception, that like if it wasjust about getting morning
sunlight in your eyes andwalking barefoot, you know, and
it's rough because it's like I,you know, because who has these,
(14:23):
like, I think, nine ancestraltenants, and it's like sunlight,
barefoot, walking, cool,getting cold, you know, exercise
, spending time with your family.
They adapt, which is basicallylike accepting new technology
Even though it's his ancestralways and the old ways, including
steroids, including steroids.
Speaker 1 (14:45):
So it's like.
Speaker 2 (14:45):
I think a lot of those Quote ancestral tenants
that he's promoting are reallypositive.
I think that they wouldgenerally lead to a healthy,
happy life, right, but they'renot gonna make you a super
ripped jack, motherfucker.
Speaker 1 (14:56):
That there's a difference between like having
like personal values and corevalues.
Right, integrity, honesty,timeliness, like cool getting
sunlight walking barefoot theseare just like personal value
statement essentially right.
Yeah, totally, and that's allgreat and those are great rules
to live by.
For sure They'll make you abetter human being, but making
(15:17):
me, yeah, maybe you have a happylife, maybe.
But this is sort of where somany people who who would follow
that and and subscribe to that,they don't like they won't.
It's like they want to believethere's something else out there
besides, just like the sciencearound what it takes to put on
that much muscle at he's cuzhe's 47 years old now, I think
(15:38):
when I googled him earlier today.
You know, 47 years old, like youcan maintain muscle if you've
already got it at that age, noproblem but to, like you know,
create 40, 50 pounds of mass.
So I'm not a big guy.
I'm a big, I guess I am kind ofa big guy, but like I'm not
like huge swole bodybuilder guy.
Yeah, when I was 18 andgraduate at high school and I
(16:03):
was 150 pounds so six, three,150 pounds I went on the most
insane mass gaining Adventure ofmy life.
I was obsessed and I put on 50pounds.
Yeah, and under a year I put on50 pounds.
A lot of it was fat, I think.
(16:24):
I had a pulling down.
I was 150, got up to like 205,maybe 210, and pulled down 180.
That's still, and I was likelean at 180, so, but I mean it
was like 4500 calories a day,you know, like heavy, heavy
compounds.
Just the basics, just thefundamentals.
Right?
Creatine supplement hittingprotein targets 4500 calories a
(16:47):
day though it's absolutely badshit, crazy.
It's so difficult and that'sjust what it takes.
That's just what it takes youknow and like, and if you don't
do that, and and somebody's allof a sudden putting on stacks
and stacks of muscle and they'resomehow staying incredibly lean
along the way Over 40 years old.
(17:08):
I was 18 when I did that youknow, right, right, it's like
dude, call the spade a spade.
You know, one thing that I'vebeen realizing as I get older is
Sometimes you can judge a bookby its cover 100%.
Speaker 2 (17:21):
Well, I even because I was following him for a while
and I still had like momentswhere I was like maybe he really
is just a genetic exception,and then I'd be like now what am
I thinking?
Like I just not, it's just notthe case and it's yeah, it's
just crazy because it doesreally create this like false
idol for people that don't knowbetter, I think right and I
think that kind of starts tospeak into like this influencer
(17:41):
culture where so many people arebeing influenced they don't
necessarily know any better,they don't have the education
and they look at these peoplewho are basically selling
something and they take it atface value and it's just.
I think it's just such a it's a.
It's a potentially dangerousplace because there's so much
(18:02):
access, there's no filter to theaccess.
You can go on Instagram orYouTube and start typing things
in, get trapped in an algorithmand just be exposed to these
Personalities which you know.
It's like I'll give it to thembecause their personalities but
like?
Are they, you know, really likedoing good for the world or
(18:23):
they're just making a quick buck?
And it's not like the worldhasn't always existed that way.
Speaker 1 (18:27):
People have always made a quick dollar on the less
educated and people want to beled, but yeah, well, want to be
led and essentially, aninfluencer is another way of
saying, like a leader of somekind, for better or for worse.
And this is just, I think is anexample of the power of brand,
like we were talking aboutearlier, and just sort of like,
if let's take Beats headphones,for example, mm-hmm, I Mean, the
(18:52):
branding was perfect it cameout at the right time.
Speaker 2 (18:55):
It was a consumer, it was a consumer product.
Speaker 1 (18:57):
It wasn't like made for professionals, yeah, but
they marketed it as if this iswhat like studio producers,
where Any real audio engineerguy be like.
Now the bass is way too high onthese.
There's no way to adjust it,they're just kind of clunky and
the quality wasn't great andthey would end up falling apart
after a year, like they weren't,like Like, known to be like the
(19:18):
like yeah, they weren'tengineers.
Speaker 2 (19:20):
Choice of monitors.
Speaker 1 (19:22):
No, it was like it was dr Dre who teamed up with
monster audio with other guy whowas running a music store the
time, and they just Perfectlypackaged it and then Apple
bought it for three billiondollars.
There's nothing to do with thequality of the product, it was
all the influence of dr Dre andthe branding behind it.
Yeah, and then that was on amuch larger scale.
(19:42):
That we all know because it'smainstream.
But that's essentially what'shappening on these.
These like micro stars in theirown mini markets.
They might have five hundredthousand, a million followers
and they can influence people todo things and Hopefully they
can use their powers for good.
But oftentimes it's not.
It's just they're more into theidea of being a celebrity of
(20:05):
some kind or, you know, sellingtheir own products.
I mean, someone in them end upjust having their own supplement
line that they're selling.
Speaker 2 (20:12):
Yeah, I mean everybody, and it's, and it's,
it's.
It is such a odd thing becauseI see it so much in, like I love
to cook and so I watch a lot ofCooking, like if I plunk down
and watch some type of socialmedia.
A lot of it's centered aroundcooking.
There's a love seeing thetechniques.
I love learning, I love seeingthe crazy things people make and
what I've noticed for, likecertain individuals that I do
(20:32):
watch, all of a sudden they gottheir own like spice brand, of
course, and I can't hate on themfor that.
I don't think.
I mean, I think there's worsethings and like making your own
spice brand and those bad, Iknow.
But I think that they're atleast it's a little more
straightforward of what they'reselling.
I could there.
They're selling a spice blendwhich would probably make your
food tastes better if you usedit right.
(20:53):
Right, as you see, some likesuper ripped jacked guy.
Speaker 1 (20:58):
Who's on steroids?
Speaker 2 (20:59):
on fucking steroids you his selling you his
supplements bull testiclepowders, and this is what that
is now.
I think it's a little bit moreof a conflict of interest
totally and we're entering intoa different ethical or moral
domain.
That is just a little more, youknow it'd be like.
Speaker 1 (21:15):
It'd be like you know if.
If somebody inherited tenmillion dollars from their, from
their parents and then went andbought a bunch of property that
we tried then became like aInvestment guru pot, like mobile
like you know, didn't mentionthe fact that he was gifted ten
million dollars.
You've the to buy all theseproperties, but he just portrays
himself as somebody who justmade a bunch of really good
(21:36):
decisions.
Yeah, and he's the one to followyou should buy my my course to
teach you I can do the samething.
It's like it's kind of likethat.
It's like you're there's justobviously full of shit, but and
it is interesting and I thinkthat, like people you know, and
this is one thing you know youlearn in sales is that you don't
buy on logic, you buy onemotion right.
Speaker 2 (21:57):
You buy, buy.
They would say.
People buy of they, they buyinto a personality before they
even buy into a brand totally.
Speaker 1 (22:03):
Yeah right, because for most of us, who might have a
small podcast or a littleYouTube channel or our own
product, or we're just, you know, doing our best.
We, our personality, is ourbrand, that's that's it.
We don't have like a huge teamand so that's it.
But that's really what'shappening, I think, is that it's
(22:24):
triggering this like this, thisdesire, this, this Missing
peace in us, this emotionaltrigger when we can.
It's like a primal triggeralmost, where we see someone
like that and it's like we wantto be like that.
(22:44):
Or there's something,especially for men, there's this
like caveman fantasy, where wewould love to just like, you
know, go back to the old days.
Speaker 2 (22:50):
We know, of course, life simpler.
I just got a.
Chop my wood and make a fireand grill my meat and go to bed
Right.
Speaker 1 (22:56):
And so you see, and so he nailed it, he nailed those
beard and everything.
Speaker 2 (23:00):
Yeah, yeah.
And well, he's also very, verywealthy and he doesn't hide that
either.
Right, you know, like he, he,like I said, he loves guns and
he has all these crazy likecustom guns that probably cost
$20,000.
I mean, like, not even kidding,crazy gun sets and dual handgun
engraved and gold plated and,like you know, it's wild and he
(23:21):
have yeah, he has a hugeproperty in Texas, so the
probably a little easier to dothat there.
But so, as a huge property inTexas has like crazy four by
four is like has like threedifferent like Jeep, super
Hummer, classically giant,dwelled, super decked out with
lights, I mean it's exactly whatyou'd expect him to have.
But you know he flaunts hismoney as well and so it's
(23:44):
creating this whole archetype.
He's, he's so fucking good.
I gotta give it to you Becauseit's like almost like when you
see models in in the Maldivesand staying at these places and
they're just hot enough and andhave enough followers at the
hotels, like, oh, come, stayover here, put on your social
media and they exemplify thislifestyle of like, oh, they get
(24:04):
to travel and work remotely andthey are doing that but, like
98% of People, male or female,aren't gonna be that good
looking, aren't gonna have theopportunity and aren't going to
be able to realistically live alifestyle where you just get to
like be in a bikini right andshow up and Post it and live
that life.
But we all idealize it right.
Speaker 1 (24:25):
Well, they're not gonna, they're not gonna like
have the the Audacity toactually do it in a lot of like
what it takes like okay, I'mgoing on Roids, I am, I am, you
know, I'm embodying thischaracter now because that mofo
goes there.
Speaker 2 (24:42):
Yeah you know, and that's the thing is, you guys,
like you guys, there's an off,there is an authenticity to here
.
It's authenticity to him and heobviously puts the work in and
he I mean he goes there to yourpoint is like Could I act that
way?
If I did act that way and couldsucceed like he does, would I?
Speaker 1 (24:59):
Could you all of a sudden just start wearing like
leather boots, boots, boots,yeah.
And like a like a, like a, likea axe wheel, yeah.
Speaker 2 (25:08):
Just like take on the .
Viking ways and just embody thislike archetype so much and just
dive into it so deeply thatthen you become the peacocking
loud person that's worth beingfollowed, or worth getting the
attention at least, and it'sjust so wild and so.
But yeah, I think for men hereally covers all these bases.
He's super jacked, I think, forthe classic family structure.
(25:30):
He's got a family that he caresabout a lot and he shows off
and exemplifies and includesthem in his media.
He's got a lot of wealth.
He's got all types of fun toysand gadgets.
He owns his own property.
He takes his private jet aroundthe world you know he's at a
UFC fight and he's like shakinghands with Dana White and like
you know he's got he's, he's,he's a celebrity.
(25:53):
Now he's just checking off allthese boxes that it's like you
can't help but like be kind ofmesmerized.
Exactly, you know.
And there's a component of.
Speaker 1 (26:01):
So you know you're buying some powdered bullcash.
Speaker 2 (26:03):
I mean, I already got a bottle of King at home, so I
mean I didn't feel great today.
Speaker 1 (26:08):
Let me take some King .
I didn't take my King.
Speaker 2 (26:10):
That's why and it's just, and whoever his team is is
also, I think, just.
Even if you were to step out ofit as an individual, like
looking at the influencer andlooking at what good media
content can do, and building abrand, like he's branded so well
, like whoever his team is, isjust on point.
Yeah, cause I've watched theway his content's like Evan
flowed.
(26:31):
He's got his like wholepersonal chef stick that he does
.
So he has like a personal chefthat like cooks like whole
alligators and like makes justthese crazy dishes and haggis
and this and that, and you know,like just like rattlesnakes and
like you know and it's justlike this is what chef Lionel's
cooking today and he like popsout of a barrel and it's like
(26:51):
this weird, like comedic stickalmost that is so corny, but yet
that is, that is social media,isn't it?
Speaker 1 (27:00):
It's like, it's like we are essentially watching the
Truman show or watching this,like this ongoing reality show
of someone's nonstop life, andthen to do it to that level, you
just have to live it and embodyit.
And you know, I don't know.
You know, I think that, like welive in an era where our online
(27:21):
experience is essentially, likeI would say earlier, like it is
an echo chamber of essentiallylike our search patterns,
algorithms picking up on yoursearch patterns and it's just
refeeding you more of what youwant to see, and that can be a
powerful thing.
I think that there's a placefor digital role models in that
(27:42):
sense where, if you do followsomebody and like a lot of the
guys that I follow, like I'llwatch their YouTube channels or
their Instagrams and they have areally solid message, like
they're saying real things arenot fly boys or dandies running
around, you know, just trying tomake a spectacle themselves,
but they're like this is, thisis, you know, solid information
(28:03):
and they're a role model that,like, even just a generation ago
, they didn't have access tothat kind of stuff, absolutely.
Speaker 2 (28:09):
You know what I mean.
Speaker 1 (28:10):
Like that's super powerful and can and can elevate
our game exponentially,absolutely.
And we can go to you.
You can go on YouTubeuniversity and like learn
basically anything day trading,fitness, cooking, whatever any
skill set, I mean it is.
Speaker 2 (28:26):
it is amazing that the internet age provides so
much information and it isincredible to know that there
are people that are good rolemodels out there.
I mean fundamentally, they'redoing good for the world Totally
.
And it is interesting because,like so liver King even made a
post recently about his steroidjuice and the message and he was
a kind of this reflection oflike, whether I'm on steroids or
not, it doesn't change themessage and it doesn't matter.
(28:46):
And you know, in a sense gotthat like kind of philosophical
edge of like.
It is interesting because it'slike, is he doing more good by
encouraging young men to do hardwork, do what it takes to build
the life you want, to not becomplacent, to exercise every
day, to eat, to make choices onwhat you eat?
You know, like is that doing?
Speaker 1 (29:08):
more Participate with what you're eating.
To participate with what you'reeating, yeah.
Speaker 2 (29:11):
You know, to strive towards family and family values
and prioritizing your family.
Like is that?
Like it's just an interestingthing to think about, because
like it's like I can't say.
But like is him being a liarchanging the fact that what he's
saying is predominantly a goodmessage?
Speaker 1 (29:29):
You know, when it goes to that kind of thing,
there's a lot of this I think,like Deepak Chopra you know, is
another good example of someonewho was left like this holy
figure and spiritual person andlike, oh, he was on Oprah and
you know back in like the late90s he was like the ambassador,
the liaison between, likeWestern and Eastern philosophy,
(29:52):
and then all of a sudden, likeit comes out that he's just like
an asshole and he's rich andhe's like flying around and he's
like totally just like allabout this, like shaking hands
and networking and like playingthe social ladder game and
you're just like, oh God, itcrushes the image of this like
spiritual person who wrote theseven laws of spirituality.
Speaker 2 (30:10):
I mean, it's well, I mean so.
Alan Watts is one of the mostprolific spiritual teachers
Buddhists, I mean.
I think anybody who's in thatworld knows the name Alan Watts.
You know he's quoted so much,so many electronic music tracks
and like Alan Watts quotes, butdied of alcoholism.
He's an alcoholic, raging,fucking alcoholic.
(30:31):
He's like I like myself betterwhen I'm drunk, you know, and
with it's like.
So to me it's like he'ssomebody, without question, had
spiritual insight and a viewupon the world that was very
unique and very educated andvery powerful, but at the same
time had that crazy shadow.
Speaker 1 (30:48):
And it's almost like does that substance abuse in the
in Alan Watts case?
Is that what he needs?
To access the part of him thatis able to connect?
Speaker 2 (31:03):
to others.
Speaker 1 (31:05):
Maybe the answer is no and we'll never know the
difference, but like at leastfor him, that's what he believed
.
Speaker 2 (31:11):
And so.
Speaker 1 (31:11):
I think maybe in the liver King's case, like he tried
to go natural Right.
But, as we've already discussed, you know, once you're on the
needle, you're on it for life.
You're not like your body justall of a sudden just is,
especially at that age.
I've been doing it for yearsLike man.
You probably haven't producedan ounce of growth hormone or
testosterone on your own foryears and all of a sudden you're
(31:32):
trying to go clean.
It's like you're going to.
Your life around you is goingto start to crumble.
You're going to feel yeah, it'sjust terrible.
And so for him it's like listen,that's a choice that he has to
make.
Where it's like, when I am atthat peak state, even though
it's through external forces,right, I am able to communicate
my message, what I interpret tobe authentic.
(31:53):
Even though the way I get theremight some might consider
inauthentic, but once I arrivethere, the place that the mental
state that I'm in feels moreauthentic, that I can actually
embody this persona that I'mable to now connect with others
with, and I think that that'sprobably the decision that he
(32:14):
has to make and a lot of peoplein that position have to make.
It's like I am not the liverKing without this Right.
Speaker 2 (32:21):
And the, but the message I have is important and
can help change the world andhelp change people's lives, and
I need to do this.
I have no other choice.
Speaker 1 (32:28):
Like George, George um Basque or whatever his name
is.
Can't connect with 10 millionpeople, but the liver King can.
Speaker 2 (32:38):
Yeah, but if the liver King is deflated pounds
lighter and there's no muscleand doesn't act like a maniac.
Speaker 1 (32:46):
But you know, I and it's you know that same zest to
like get out there and, you know, get on tires or whatever.
He might not be able to do that.
So you know that's he's, youknow he's sacrificing himself
and sent to some degree for that.
Speaker 2 (32:58):
There's no doubt he's .
He's running on high for a longtime.
Yeah, I might catch up with himat one point.
He's probably got cash used fornuts at this point.
I mean realistically Dry grapes.
Speaker 1 (33:08):
Yeah, so yeah it's true, um, but it's a good note
to end on cause, I think.
Speaker 2 (33:15):
I think life is filled with paradox and it's to
your point, almost like withAlan Watts, like maybe that is
the, the being that he had to bein order to deliver that
message and that that's just.
That was the, that was theingredients in the soup.
Speaker 1 (33:28):
I mean, could Kurt Cobain have done what he did
with Nirvana if he wasn't onheroin?
You know, it's like, sometimeslike yeah, then was it of course
the answer is We'll never knowthe difference.
Speaker 2 (33:38):
Yeah, right, we can't , but we can't also deny.
But that person was that personand delivered that art.
Yeah, you know, is it Lana DelRey?
Is that the other one?
No, not Lana Del Rey.
The other female one same one.
Speaker 1 (33:50):
Oh yeah, I know who you're talking about, but I
can't.
Speaker 2 (33:53):
The dark hair, yep, yeah, but similar thing.
It's like these people.
You know Robin Williams,hyper-depressed, took his own
life.
You know it's terrible, butlike, also was this person of
extreme joy, like almost thisexact polar opposite.
So it's like, you know, it'sjust interesting because it's
like the way we, like you said,we'll never really know, but I
think it is an interesting thingto contemplate, of, like, what
(34:14):
the soup requires, and if it iswhat it is, then it is what it
is, and if the ingredients weredifferent, it might not be that
thing.
Speaker 1 (34:22):
And that's just what we got to just hit.
People can do whatever theywant and it's free will.
And I think the message here tokind of bring this full circle
into you know coach's cornerwith Justin Neath and like what
are we fucking talking abouthere?
I think that the message isdon't believe the hype, because
(34:44):
things are not always as theyappear and if it looks like a
duck and it quacks like a duck,it might be a duck.
And if you see some 40 year olddude who is jacked like a
professional bodybuilder is andit just happens that
professional bodybuilders areall openly on steroids and this
guy is saying he's not.
It's like, don't be naive andjust want to jump on to that
(35:06):
that bandwagon because youidolize something or somebody,
and just have that autonomy andthat agency of yourself.
Be like listen, anyone can dosteroids if they want.
Like you can go and getprescriptions.
There's 28 year olds on TRT,which is ridiculous.
These options are available butlike, when you're on it, you're
on it for life.
I am a very long, skinny guy.
(35:26):
There was a moment in my lifewhere I was like maybe I will
one little cycle.
Maybe I will, maybe I'll do 12weeks and just put on a quick 20
pounds and just not tellanybody.
That's the tripwire thateverybody hits when they go into
that decision pattern of likeno one goes, oh, I'm going whole
(35:46):
hog day one, everyone goes.
Maybe I'll just do one littlecycle and the next thing you
know, five years later they'reon the whole cocktail of shit.
Speaker 2 (35:52):
Yeah.
Speaker 1 (35:53):
And I didn't do it just for the record, but this as
a man who trains and who wants,who's never satisfied and wants
more that, that feeling andthat urge and that desire is
present.
But like, just understand that,like man, it is not without
consequence.
Speaker 2 (36:08):
There's no without consequence, and that's what I
would say it also to kind of tohave an overview of the all the
topics is.
I think it's just reallyimportant to do your best to
kind of think critically, tohave some lens that you receive
your information through, thatyou just take a step back from
and try to make.
Maybe you know not to say thatidealizing somebody or wanting a
certain thing in that nature isa bad thing, but to just
(36:29):
educate yourself and thinkcritically about the decisions
you make in your life.
If you're thinking aboutgetting fit, you're thinking
about taking steroids.
Educate yourself.
Don't just be like, oh, my broat the gym got jacked and he
told me that you can get me someneedles.
It's like, do the research,understand what the consequences
of that decision might be, andthen maybe you will or will not
make it based on that deepereducation and look at all these
(36:52):
guys that are, you know, 10, 20years later, they're all just
like don't do it.
Speaker 1 (36:56):
Don't do it.
If you can't, if you don't haveto, if you're not, if your
career doesn't depend on it,then don't fucking do it, that
guy I brought up in that 10minutes short that went off
because of the girlfriend.
Speaker 2 (37:05):
Yeah, he was just like.
People are not ready to forwhat this kind of commitment is,
you know and it's not to sayyou don't have like your average
Joe who just goes get like aTRT shot here and there.
But like he was just like likedon't, like, saying to that
point, like does, don't do, thisis not for like the faint of
heart, like you're going to,you're going to have all these
consequences physically,mentally and emotionally.
This is like I did this becauseI wanted this certain thing
(37:27):
back and bad enough.
And now here he is yeah, damageis done and backing off for a
relationship which maybe wasfulfilling the thing that he was
searching for in the firstplace you know.
Speaker 1 (37:36):
You just really never know Right.
So it's like you know I'm not,you know path A, you know, is
you have to just realize that,like your, your genetics, are
your genetics right and like you, can optimize your genetics,
you can maximize your genetics.
But at the end of the day, likeif, if you're just kind of, if
you have like a asymmetricalframe, or if you're shorter, or
(37:57):
if you got skinny calves skinnycalves or like you know, like
super long skinny arms not likeme, you know, it's like there's
only so much you can do, youknow, and it's just sort of like
you can go on roids and you cansort of like temporarily mask
the realities of your genetics.
Yeah, but unless you're on itfor life it's going to come back
(38:18):
around full circle again andit's just sort of like you can
put in the work, you can eat the4,500 calories or lean out or
wherever you're at on thatspectrum and build it and just
see what you can possiblyaccomplish the right way.
That will serve you forever,yeah, and it will be a feather
in your head of just sort oflike another accomplishment that
you've made A little meritbadge.
(38:40):
Yeah, and maybe you'll never belike bodybuilder fit, but hey,
you're going to look the bestthat your genetics in their
natural state allow for.
Wonderful, that's admirable.
Or you can just hit the cheatcode and do the roids and then,
you know, never learn the properor go back, you know, and have
to sort of learn the hard way intime.
(39:00):
But it's like when you're 50,if you're talking to your 60
year old self, like, what kindof conversation would you like
to be having with your 60 yearold self?
Yeah, bro, you did broids for10 years and now you're fucked
dude, you lost all your hair.
You look like a freakingbaseball mitt.
You know you're.
You can't produce testosterone.
Speaker 2 (39:19):
And also if you're 60 , I mean, I remember I saw this
older bodybuilder that was fullon user, super mega, jacked,
classic and stopped using in hisolder age, but not like 70 old
but like late fifties, and helooked like a normal person.
He was not jacked.
He must have lost like 70pounds of muscle.
So it's like it's not like youjust like oh, I put it on, put
(39:40):
on 50 pounds of muscle and I'mgoing to keep 25 of it once I go
off.
It's like you know so I think,just know, know, educate
yourself.
Take a step back.
Think about things a little bit.
Be careful of idealization ofthese, these, these, these these
shiny objects on social media.
I think it's like social mediaisn't really real.
No, I think that's what youhave to forget sometimes, Like
(40:02):
there was a video that I justsaw where they were.
Speaker 1 (40:06):
It was like behind the scenes photo shoot of like
an influencer.
They were stuffing fucking buttpads in her yoga pants.
I mean it's like it made itlook like she had this, the
craziest bubble butt.
Speaker 2 (40:20):
Yeah, just like.
Oh, my God.
Speaker 1 (40:22):
Someone like, someone like on the crew, like Heather
Phonaut was like secretlyfilming as they were stuffing
like little yeah, just likelittle jelly, whatever pads and
her butt to make it look likeshe had a bubble butt, and then
like, and then it was like thewhole photo shoot of her and her
big old bubble butt.
But it was all bullshit.
Speaker 2 (40:38):
It's all bullshit.
Yeah, I mean it's it's, it's,it's just crazy.
Speaker 1 (40:42):
Yeah, so anyways, all right, there you guys go.
That was fun Episode 10.
Speaker 2 (40:47):
Episode 10, baby I know.
Speaker 1 (40:48):
Stay tuned for next time.
Coach's Corner with Justin andEthan, we are out, peace, peace.
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