April 17, 2025 • 32 mins
This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend.
Hemmingway Daiquiri
This cocktail has been dubbed one of the most overrated classic cocktails, which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism.
Ingredients:
- 2 oz. white rum
- 1/2 oz. Maraschino liqueur
- 3/4 oz. lime juice, freshly squeezed
- 1/2 oz. grapefruit juice, freshly squeezed
- Garnish: lime wheel
Directions:
- Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled.
- Strain into a coupe glass.
- Garnish with a lime wheel.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Oh, I wasn't paying attention to the countdown, but
hello, Caitlin.
Speaker 3 (00:12):
Here we are and seen, but also we are and go.
Speaker 1 (00:17):
I promise that at some point I'm going to have my
office clean so I can take offthe blur and everybody can see
my wonderful office, I know, Ijust need to get rid of it,
never change All right.
Speaker 3 (00:29):
What are we doing today?
Speaker 1 (00:31):
Well, clean offices, I think, are overhyped, Caitlin.
So we are going to talk about—.
Speaker 3 (00:35):
So is clean laundry at my house.
Speaker 1 (00:38):
I agree, wash and dry in about an hour or two hours.
Folding takes four to sixbusiness weeks.
If that, I mean if that Likethat's turnaround time is speedy
for you, I pulled this out of alaundry basket in my closet,
which is also where I got mysocks and underwear today.
Yeah, clean, but anyway, butwe're going to talk about
(01:02):
overhyped marketing trends.
So stuff like we're going totalk about overhyped marketing
trends, so stuff like we'regoing to talk hard eye rolls
today.
Things that people just shouldjust stop doing Maybe don't.
Speaker 3 (01:12):
Maybe don't.
Speaker 1 (01:13):
And a few tips about, like, whether or not you should
get into a trend or not.
And I'll share a couple ofstories I have about the
celebrity trend from the 90s and2000s which got problematic for
a lot of people.
Speaker 3 (01:28):
The late 1900s.
Speaker 1 (01:31):
Yeah, too long didn't read what happens when your
celebrity gets arrested forsomething heinous or gets
convicted and sent to prison andyou've got a contract with them
.
Anyway, what do you do?
What do you do?
I know Our examples areactually different than that.
It's more than just picking acelebrity, but there's some
adjacencies.
Okay, but before we do that,we're going to talk about the
(01:51):
Hemingway daiquiri and what I'veseen is so you are in the no,
so it's a love it or hate itcocktail, because it has no
sugar.
Dairies are generally nice andsweet, right Like.
This just relies on booze andjuice, but not juices.
We're not talking like peachjuice or strawberry juice or any
(02:13):
of that.
We're talking grapefruit andlime.
So it is considered overrated,which is why we have it today on
our most overrated marketingtech, why we have it today on
our most overrated, or marketingtactics.
Speaker 3 (02:25):
Yeah, daiquiries were initially invented to like ward
off scurvy, gangrene scurvy.
Speaker 1 (02:35):
Yep with the lime in it.
Speaker 3 (02:36):
We just had this conversation at a wine tasting
last weekend.
But what's the other?
What's the other?
Um, there's another, likesailor disease, that I tried to
talk about.
It wasn't scurvy oh gosh wewent down this like entire
rabbit hole of pirate diseases.
Speaker 1 (02:58):
It wasn't like losing a hand or losing a leg and
getting a peg leg.
Speaker 3 (03:01):
It wasn't gangrene, it was.
It's not important.
Speaker 1 (03:05):
Yeah, gangrene, you can't like, you got to cut it
off.
Speaker 3 (03:07):
No, no drink is going to cure that.
No, no.
Speaker 1 (03:11):
All right.
Speaker 3 (03:11):
Well, if you remember it, we can get to it after the
break, scurvy and.
I'll take a look, I'm sodisappointed in myself, yeah, so
, anyway, so before you get tothat, I just noticed one more
note.
Speaker 1 (03:25):
Oh my God, we're off the rails already.
Speaker 3 (03:29):
Were we ever on.
Speaker 1 (03:29):
So he tried a daiquiri and just thought it was
too sweet and too light on thealcohol, Because I mean
Hemingway enjoyed his booze, Ithink that's pretty well known.
So he said he preferred it withno sugar and double the rum.
I'm okay with double the rum,that doesn't bother me.
Speaker 3 (03:46):
That's just a double then.
Speaker 1 (03:49):
Yeah, but the no sugar.
So how do you ruin a daiquiriCaitlin?
Speaker 3 (03:53):
Well, it's two ounces of white rum, a half an ounce
of maraschino liqueur, threequarters ounce of lime juice
freshly squeezed, a half ounceof grapefruit juice.
Again, don't freshly squeezeyour grapefruit juice.
Speaker 2 (04:07):
I don't know, no, god .
Speaker 3 (04:10):
Or you can.
In this case you can.
I think the last time we weredoing grapefruit juice it was
like you needed 60 ounces of itor something insane.
So you can freshly squeeze halfof a grape juice and then eat
the half for breakfast the nextday.
Lime wheel for garnish.
Add everything into a shakerexcept your garnish.
Um, shake until well chilled.
(04:32):
Strain into a coupe glassgarnish with your lime wheel.
Speaker 1 (04:37):
It's like I can the sour no, I feel it too right
here like it hurts, because Imean, and you look at, like you
hear maraschino and you thinkmaraschino cherries and they're
sweet, but maraschino liqueurit's a cherry-ish liqueur but
it's not sweet at all.
It's not overly sweet no, it'san aperitif, I believe, right
yeah, in that category thatsounds right, that sounds right.
Yeah, so I did look up sailordiseases, but I don't know that
(05:01):
any.
Thank you.
What were the five most commonum sailor diseases, aside from
scurvy?
Speaker 3 (05:28):
I'm going to ask the group chat and I'll report back
about what disease I was talkingabout All right?
Speaker 1 (05:36):
Well, while you do that, we will forget that the
Hemingway daiquiri even exists.
Speaker 3 (05:41):
Here's the thing about Ernest Hemingway is like,
um, yes, great American writer,I think he was also kind of like
a notorious asshole, and sothis isn't entirely surprising
to me.
But maybe that I don't know, Idon't know yeah.
Speaker 1 (06:00):
All right, well, you look that up on your sailor
disease and we'll be back afterthe break with more.
Speaker 3 (06:15):
I know that you are all on the edge of your seat Yep
.
Update Wondering what scurvysailor disease I was talking
about, gout was a common, Ithink common issue as well which
alcohol does not help.
Yes, but I think where I wasthinking it could be aided with
(06:37):
the vitamins is like inhydration, because it's a
buildup of uric acid, so likeyour kidneys are not functioning
as well as they could be, Ithink, and so you need to like
flush that out, probably becausethey're not drinking any sea,
you know, like any water out atsea.
Speaker 1 (06:52):
And they're just drinking a whole bunch of rum,
just drinking a lot of rum,alcohol and lime juice your
kidneys work like with thatalcohol in it.
Yeah, you wouldn't have scurvy.
Speaker 3 (07:01):
Good news, but bad news is you'd get gout and your
feet would hurt.
Yeah Ugh.
Speaker 1 (07:06):
Wow.
Speaker 3 (07:07):
Being a pirate sounds gross and hard.
Speaker 1 (07:09):
That's all oh, yeah, yeah, yeah, it's not like any.
I mean, even in the movies itlooks gross and hard.
Speaker 3 (07:15):
They do have.
They just need to all washtheir hair.
They're just like the unwashed.
Speaker 1 (07:20):
I think they just need to wash, although I think
they just need to wash, althoughI'm watching Spartacus right
now again, I'm rewatchingbecause I never saw season three
or four, so I'm going backthrough.
Speaker 3 (07:28):
I didn't even know that was a show.
Speaker 1 (07:30):
Yeah, it was actually really good it was on.
Is it on Starz, maybe, I don'tknow.
Speaker 3 (07:35):
It's on something that's like one of the services
we don't have at our house.
Speaker 1 (07:39):
We got it for like $49 for the year on a deep sale
prepaid.
Okay, so I just did it becausethere was something else on
there that we were watching, andthen I'm watching the Neighbors
Next Door, which is reallycreepy.
I just finished that it wasonly six episodes.
I was like, whoa, that's done,but it's British, so that makes
sense.
Speaker 3 (07:55):
Okay, the Neighbors Next Door is what it's called.
Speaker 1 (07:58):
Yeah.
Speaker 3 (07:59):
The Couple Next Door that I was like.
The neighbors next door is,like implied.
Speaker 1 (08:03):
Redundant, redundant.
The next door people are myneighbors.
Yes, so anyway, in Spartacus,like same thing, like it's like
y'all need to wash, like becauseit's a bunch of like slaves.
I mean it's the story ofSpartacus like trying to
overthrow Rome.
Speaker 3 (08:31):
And then, like in one episode, they all like they get
in the river.
They come across the river andthey get in the river and they
wash like once in their life.
I just tell you, last night wewere talking about enslaved
people.
Uh, my daughter has an atlasthat's like um different atlases
, so there's like an animalatlas and there's a historical
atlas.
Okay, cool and my husband waslike reading it to her and he's
like, oh, the pharaohs built thepyramids.
And from the other room I waslike pharaohs didn't build them,
the slaves did.
He's like she's not five yet,let's back off.
Speaker 1 (08:54):
I get it.
Just tell her aliens came downand used the dinosaurs to haul
big stones.
Speaker 3 (08:58):
You will never be allowed to babysit.
Speaker 1 (09:01):
Oh, I can.
I can spin a yarn.
It's part of why I like ShondaRhimes' book so much is because
she talks about she's like Ijust lie for a living and she
said so.
It's so easy to just do it inreal life.
Speaker 2 (09:12):
Just make up an excuse, all right.
Speaker 1 (09:15):
So we should probably be talking about overhyped,
overrated marketing trends.
So before we get to them,sometimes a trend can be good to
jump on.
Speaker 3 (09:29):
Yeah.
Speaker 1 (09:30):
I think it can be good.
Speaker 3 (09:32):
I think where trends can be really fun and
interesting is primarily onsocial media right, which I
think is a majority of whatwe're talking about anyway, but-
.
Speaker 1 (09:44):
Yep, where you can hit it fast.
Speaker 3 (09:46):
Yeah.
Speaker 1 (09:46):
Get on it and get out , because you don't want to be
the late one to the trend andeverybody's like, oh, that's so
last year.
Speaker 3 (09:51):
Mm, hmm, mm, hmm, mm, hmm.
Yeah, I think like watchingyour trending audio or like if
you see a funny clip thatsomebody else has done.
Speaker 1 (10:02):
I'm thinking like primarily Instagram reels,
because that's where I spendmost of my time right so we've
jumped on like so, and I thinkthere's also a difference
between trend and topical, sowe've jumped on some like
trending topics, like the TikTokban.
We jumped on that one reallyfast.
It was one of the most listenedto episodes.
We jumped on like Twitter whenit first started to shit the bed
(10:23):
and then when it continued andwhen it was on fire, and then
when they threw it in a dumpsterand then it was rolling down
the hill in a flood.
Speaker 3 (10:30):
I don't want to talk about Twitter ever again.
I know, I know.
Well, it's dead.
Speaker 1 (10:36):
So trends, though, are more like.
It's just something thateverybody else is doing in
marketing, so you want to do ittoo.
So, I think you've got to lookat is it super niche or is it
very widespread?
Yeah, like, how much bang foryour buck are you going to get
for this?
Does your audience give a shit?
Yeah, like there's that, likeit's the give a shit factor, I
(10:59):
like to use that.
It's a measure.
Speaker 3 (11:02):
It's a unit of measure the shit quotient.
Yes, the shit quotient.
Speaker 1 (11:06):
Quotient.
We should turn that into a mathequation.
Except, I'm really not good atmath.
Speaker 3 (11:10):
No, I won't be doing that.
Speaker 1 (11:14):
Does it make sense for your brand and I think along
with that should your brand bein this conversation and our
first one?
We'll get to some of that later, but is it a trend that makes
sense?
Speaker 2 (11:28):
for your brand so.
Speaker 1 (11:28):
I'm just kind of thinking ahead to next week
because I've actually read theprep for that and there are some
things where you should justlook at trends or you should
look at what other people aredoing and go, yeah, my brand
shouldn't be a part of that, notfor me.
Speaker 3 (11:38):
Thank you, I'm out.
Yep, I love that for you.
Bye, and then, how bad could itgo is a question you should ask
(11:59):
yourself.
What's the worst that couldhappen?
Uh, peeled apart a little bitmore too, because, like some of
the things, it's like.
So your, you know, social mediamanager, see something, but
your primary audience is thenthey're like forties, fifties,
sixties, right, is that gonna?
Uh?
Speaker 1 (12:20):
Does that going to?
Speaker 3 (12:21):
land.
Is that going to connect or arethey going to be like?
I don't understand why thisbrand is making a, you know, an
AI action figure of like whoworks at their company where
it's like this doesn't.
Speaker 1 (12:34):
Doesn't make sense, Mark.
Safe from putting a photo ofmyself in a Barbie doll box this
week.
If you've seen that trend onFacebook.
Speaker 3 (12:43):
It's all the gays are doing it.
I'll tell you.
Speaker 1 (12:45):
Okay, oh, you're putting it's in a barbie box
it's not a barbie box, but it'slike an action figure box.
Yeah, yeah, yeah, I can sendyou a few, it's just like I've
seen them.
I'm like no, yeah you're justscanning my face, and my face is
out there.
Anyway, I don't really care.
Um, I think the other thingabout niche and widespread,
though, or niche and widespreadis it doesn't have to be this
huge thing, and sometimes thatcan work against you If it's
(13:08):
niche, but it's your niche Rightand it aligns super well with
your audience.
Speaker 3 (13:13):
Yeah.
Speaker 1 (13:14):
Like yeah, it's great Like you should actually get
more play out of that than ifyou try to do this big thing.
That just sort of doesn'treally fit what you're doing.
Speaker 3 (13:23):
Yeah, yeah, yeah, sort of doesn't really fit what
you're doing yeah, um, yeah,yeah, all right.
So I think we got three hottakes caitlin I think, um, this
dovetails nicely into anythingai generated creative.
Jesse, when we were kind ofputting the feelers out on this,
jesse was like don't createanything with ai, like visual
(13:45):
creative, and, um, I might tendto agree.
I think the the main thing is Iwas talking to somebody like
outside of the agency about this, where they were like this,
this image looks good and thenyou look at it and you're like
oh, actually, like their facesare melting off or they have
(14:07):
like a strange haircut.
Hands are always a dead giveaway.
Hands, and sometimes like toesor feet, it's like yeah they get
like three fingers on one hand,but it's just like one yeah.
Speaker 1 (14:25):
All hands and I hope, Adrienne, if you're listening
to this, trigger warning toesare also an issue?
Yeah, I just called her out.
Speaker 3 (14:34):
It is like anywhere.
It's not unlike trying to likePhotoshop something either right
when, like, three-dimensionalbeings are difficult to render
in a two-dimensional space, andso it's not surprising that this
new technology is gettinghumans wrong, but it does like
(14:58):
raise the flag really easily.
We had one.
Someone sent us an image to beused on like a landing page or
something, and the the closer welooked, it was like the there
was words on signs in thebackground and we're like this,
this isn't even words, like theyweren't straight across and
then like it was yeah, it justkept getting worse.
Speaker 1 (15:22):
If the more you look at it, the worse, worse it gets.
It's probably not right.
And it's not to say you can'tuse AI for a lot of things.
Ai has great stuff and we'vegot whole episodes on that and
we'll do more.
Speaker 3 (15:31):
Yeah.
Speaker 1 (15:32):
Visual AI is really problematic right now.
Yeah, I think that where I wantit to be is I want to give it
like we've got a like for someclients.
We have a huge photo library onour server.
We can get a link to that thatwe could provide to AI.
I want it to go through thosephotos and tell me which ones of
our own photos we should usebased on the topic.
(15:59):
Because Google's gotten reallygood at like reading photos and
telling you what a photo is.
Yeah, cataloging Perfect andthen finding something in that
catalog.
Speaker 3 (16:05):
Keywords yes, absolutely yeah, because I don't
want to type in keywords,cataloging perfect um and then
finding something in thatcatalog.
Speaker 1 (16:07):
Keywords yes, absolutely yeah, because I don't
want to type in keywords likeif google, if I can, in my
iphone or in google photos, Ican say cat pictures or cat and
it shows me all the pictureswith a cat.
Some ai should be able to gothrough all of my library and
just tag them all as cat yeah um, it does get them wrong every
once in a while.
Ramsey is sometimes a catbecause he's got these big ears
(16:27):
Like they get confused yeah.
Speaker 3 (16:30):
So yeah, I mean, is he maybe like part cat anyway,
just like the lounging, that'swhat I'm picturing.
Speaker 1 (16:35):
Oh, I thought you were going to say the asshole
part of him is maybe part cat.
Speaker 3 (16:38):
Oh no, I love Ramsey give a fuck.
Speaker 1 (16:47):
That's my favorite part.
He does not.
Speaker 3 (16:48):
He was born with zero to give zero.
Speaker 1 (16:50):
Um yeah, so I think, in doing anything to your point
where ai does it all, like evenwriting, or topics like you've
got to edit that, you've got tofilter that, you've- got to
you've got to read it for onething some people just don't
well yeah, all right.
Yeah, all right it stresses meout.
Speaker 3 (17:05):
I think the other thing, too, is like and maybe
this is like, also overdone,where it's like oh, I asked AI
to make this thing and here'swhat it did.
Oh, here's why it was wrong.
Like it's, I don't know.
Speaker 1 (17:21):
Great.
We all know that AI sucks atcertain things.
It's good at certain things, soyou don't have to make that
your life story.
Yeah, yep, I want to dovetailthat into what we have listed on
the sheet as number three,because I think we're talking
imagery and then we'll come backto number two.
Speaker 3 (17:37):
Does that work for you?
I think that sounds great.
Speaker 1 (17:40):
And this was mine.
I submitted this intentionallybad graphic design.
And this was mine.
I submitted this intentionallybad graphic design, Using
Microsoft Paint to create yourbillboard and pretending like
our graphic designer is gone sowe're having a sale.
Speaker 3 (17:57):
No no, no, no, no, it was fun, Like yeah, I think it
was funny once, like the first,the first or second time Right,
it was one.
Speaker 1 (18:07):
There was a billboard like in la, somewhere they were
hiring a graphic designer likethat's the perfect use for it
right and that one is the onlytime I've still thought, oh,
like that, that would make sense.
Speaker 2 (18:19):
But then everybody started doing it and it's like
you're just dumb, um the big onethat I saw is that somebody on
tiktok like an actual I don'tknow if they're an actual
graphic designer or not, butthey started redesigning uh big
companies logos and like special, like sports teams, and making
them intentionally bad, and then, from that, uh actual like
(18:43):
brands were requesting that theydo it, because she would get
millions of likes and a ton ofviews and I don't know, I could
see how that would be somethingthat works on TikTok and for
maybe a national brand that'snot taking itself so seriously
especially a sports team.
Speaker 1 (19:11):
Or Wendy's.
Speaker 2 (19:12):
Wendy's, they got zero fucks too, beyond meat is
also a hilarious follow.
Oh, I don't know if that yeah,yeah, I'll have to take.
Speaker 1 (19:15):
Yeah, that's another, I think, aspect of it so I
think that, um, yeah, that canbe really problematic because
your image is your image and ifthat stuff gets out there on
Google, it's actually going toshow up for your brand when
people are searching for yourlogo and stuff.
So you've got to be reallycareful and, like the whole, no
(19:35):
press is bad press.
No like is a bad like.
Speaker 3 (19:37):
No, there are bad likes 100%, where people are
making fun of you and mockingyou well, and I think I mean on
this podcast we are gearedtowards small, to me like small
to small, medium size businesseswho don't right.
I thought the cmo, pepsi, waslistening oh, I hope so, uh, but
(19:59):
they like a nike or an likethey have the awareness to
overcome and I think we'vetalked about this in terms of
SEO, too, where you'll never outbuy Amazon for keywords because
they have such a huge organicpresence.
And it's kind of the same ideahere, right, like you're never
(20:21):
going to overcome that.
The like good stuff with afunny cliche kind of thing like
this and so you've got to goahead.
Speaker 1 (20:34):
No, I just said like a smaller shop right, you don't
have the the same crednecessarily, and I think that,
like, if you're a nike or anapple or somebody like that,
you've probably got videos thathave millions and millions of
likes and views.
Um, if you're your averagemid-sized business, small-sized
business, and you get a TikTokof a bad logo that goes viral
(20:55):
and gets a million, two millionlikes, you are never going to
have any content that is betterthan that or has more than that
with your regular brand.
I mean, in all honesty, youmight as well just change your
logo to the bad logo, becausethat's what people are going to
know you for.
Yeah, or don't do it.
Don't do bad graphic design onpurpose.
Also, do not use Comic Sans.
(21:15):
It's not funny, it's not ironic.
Nobody likes it, nobody cares.
Stop it.
I just Sorry.
Now I'm scolding people.
I don't mean to scold listeners.
None of our listeners are usingComic.
Speaker 3 (21:26):
Sans?
I'm sure.
I hope not.
I really hope not.
Please don't use Comic Sans.
You can be the bad cop.
Speaker 1 (21:34):
I'll be the good cop.
Speaker 3 (21:35):
Please don't do that.
It's not cute.
Speaker 1 (21:38):
No, it's not.
It's kind of gross, it's thegrossest.
Speaker 3 (21:43):
Yeah.
Speaker 1 (21:44):
And if you do control your computers at work, maybe
delete Comic.
Speaker 2 (21:48):
Sans from everybody's library.
Speaker 1 (21:49):
Just get rid of it, totally great.
Speaker 3 (21:54):
Debbie from accounting is going to be pissed
when her email signaturedoesn't work anymore.
Speaker 1 (22:00):
She can't Well, and she also cannot make that sign
for the refrigerator.
Tell people that it's going tobe emptied on Friday and we're
throwing out all your shit.
Speaker 3 (22:09):
It's leftovers Friday Get your shit out of the fridge
, yep.
Speaker 1 (22:14):
I mean honestly, if I were her, I would keep all the
glass like the really good, likedishes, everybody every office
needs a Debbie from accounting.
Speaker 3 (22:21):
This is not a knock on Debbie.
She fills an important role.
She just um.
No clip art, please, debbie.
No clip art.
Speaker 1 (22:29):
No comic sans that's all just a nice good, like
garamond or something.
It's just she doesn't know whatthat means.
Speaker 3 (22:36):
I know I should move on yes, as someone who is
quickly approaching, like debbiefrom accounting adjacent age, I
would like a.
I would like a definition onthe next one.
Um, what is a or or uh?
An example of a mega influencer?
Speaker 1 (22:57):
I mean like obviously the kardashians are mega
influencers um are they doinglike paid social campaign?
Speaker 3 (23:03):
I mean, yeah, they are oh, yeah, yeah.
Speaker 1 (23:06):
That's how they make money.
I go out of my way to not payattention to anything that they
do or say my camera keepszooming in and zooming out.
I'm like what?
Speaker 3 (23:13):
is going on Just like really trying to get in the
pores.
Speaker 1 (23:15):
Sorry if that makes it hard to edit, zach.
So I think, a mega influencer.
The real thing here is don't gowith someone who lacks trust
and authenticity for your brand.
We authenticity for your brand.
We've talked about microinfluencers.
I'm pretty sure we had that inan episode, I don't know.
They all blur together in mymind sometimes.
But if you're going to have aninfluencer, have somebody who
(23:38):
actually uses your product likethe best thing I've done.
Go find people who are postingabout your product already and
then offer them free product,some money to continue to do it.
But I love it when somebodyposts and they're like and I
think one of the Kardashians didthis at one point but you're
(24:00):
like, that's not even how youuse that product.
That's not even right.
Also, if the drunk elephantpeople are out there, I just
discovered their face creams.
Speaker 2 (24:12):
And I would like to be a spokesperson for drunk
elephant.
Speaker 1 (24:15):
This is done through the AI filter, but I have a lot
of lines.
Speaker 3 (24:21):
I think, referring back to the, does this genuinely
resonate with the targetaudience?
I don't know that you are DrunkElephant's target demographic.
Speaker 1 (24:35):
Well, maybe I could just get some free product.
Speaker 3 (24:38):
Sorry, send it to Charlotte's daughter.
Speaker 1 (24:42):
We'll have her on the podcast.
Speaker 3 (24:44):
She's not going to surrender it to you, oh, okay,
well, never mind, if she getsthe free product she's going to
use it to you, oh okay.
Well, never mind If she getsthe free product, she's going to
use it and she should.
Speaker 2 (24:54):
So I have to go buy my own.
Speaker 3 (24:56):
Yes.
Speaker 1 (24:56):
I guess my skincare routine will just still stay
like nothing.
Speaker 3 (25:01):
I did get free product actually from a brand
that, like all of my skincare isfrom.
They sent me a thing that waslike if can, if you write a
review for this, we'll send you,and all you have to pay is
shipping.
And I love the cleanser I'm notjust saying that so much so
that I, like, bought more of it.
So if you would like some like,some cutie cleanser we can
(25:23):
absolutely talk.
Speaker 1 (25:24):
That said, I am their target demographic, yeah, so
making sure that it fits.
And if you're serving a nichemarket, some sort of a broad
audience isn't going to work foryou.
You're never getting your moneyback out of that, ever.
Now are they getting the moneyback out for the cost of that
product to you?
Have you posted on social mediaabout it?
Oh you did a review.
Speaker 3 (25:44):
Yes, that's right.
Yeah, okay, yes.
And then they sent me a couponcode.
Speaker 1 (25:49):
Wow, nice, okay, yes.
And then they sent me a couponcode.
Speaker 3 (25:50):
Wow, I know it was a big.
It was a big day for meCaitlin's working it.
Speaker 1 (25:56):
So yeah, the other thing that you've run into with
this, which is kind of where Iwas leading with celebrities, is
if something happens, with yourinfluencer your celebrity in my
heart.
Speaker 3 (26:06):
The brand is RMS Beauty and they do have a great
social media presence, so justin case they're listening.
Speaker 1 (26:14):
All right, cool, I'll have to check that out.
If you've got a celebrity oreven an influencer, even if it's
a micro-influencer, and theyget arrested, they do something
terrible, they get accused ofsomething, even if they maybe
didn't do it.
Speaker 3 (26:32):
This makes me itchy.
Speaker 1 (26:34):
You go down with them generally You've got to
distance yourself Jared fromSubway.
I forgot about him.
Speaker 3 (26:42):
Just Google that one if you don't remember that one.
I remember vividly,unfortunately, yes.
Speaker 1 (26:48):
Yeah, somebody was doing a trying to do a
sponsorship where a sandwichshop like had a celebrity
spokesperson and I saw it onsocial media and they're like
don't do it.
We went down this road already.
And then somebody, all thecomments were things like scan
his hard drive before you signhim, and I'm like ooh ouch.
Speaker 2 (27:09):
Good.
Speaker 1 (27:10):
God, but it is like it sticks in the collective
consciousness when there'ssomething bad going on about
that yeah.
I mean, you look at, I meanjust basically pick a celebrity
in headlines that had some sortof sponsorship and something bad
went down, especially if itgets proven that it really
happened.
Speaker 3 (27:28):
Yeah, ooh, bad went down, especially if it gets
proven that it really happened?
Speaker 2 (27:30):
yeah, well, I think, yeah, like recently.
Speaker 3 (27:34):
Uh, a lot of people have pointed to martha stewart
as kind of the like.
She's the exception to thatrule which it took a little bit
to come back though it um, andyes, I would argue she probably
never really like went awaynecessarily in terms of like
money or you know status.
(27:55):
Oh no, Her money was fine.
Speaker 1 (27:57):
Yeah, paula Deen is another one.
Speaker 3 (28:00):
Yeah, I don't know if she's back, though.
No, I don't she's not.
I don't think she is yeah.
Speaker 1 (28:06):
So I think that, like looking at that, and I think if
you've got somebody who's moreniche, like Caitlin, you're a
user of their product and ifyou're posting about their
product and you do something,they can distance themselves
from you pretty easily.
They're like it's a user whogave us a review, our policies
to send free product to userswho give us reviews.
You know we didn't pay for this, we didn't ask this, but if
they were paying you $2 millionand you got arrested for
(28:28):
something like that's a problem.
Speaker 3 (28:29):
I would never.
Speaker 1 (28:30):
It's hard to distance , I know I know Well, because if
they pay you $2 million, you'regoing to be on a beach
somewhere committing no crimes.
Speaker 3 (28:37):
sipping drinks Just, but not a Hemingway daiquiri.
Speaker 1 (28:42):
No, god damn, not one of those.
Maybe it's the second drinkthat I've looked at and been
like I.
This just does not sound goodto me what's the other one?
I'm trying to remember, likeeven the lime juice is, but like
so you're just gonna throwgrapefruit juice in there too.
You're just gonna make it astart as you can.
Speaker 3 (29:00):
Daiquiris don't need grapefruit juice, no strawberry
that's actually one of tyrell'sfavorite games to play at our
home bar is Will it Dak?
Does it Dak when?
They'll just like makedaiquiris, like the time that he
and his friends made French 75swith Dom Perignon, and you
almost had a heart attack whenyou heard the story.
Speaker 1 (29:22):
And I would just drink the Dom myself.
Speaker 3 (29:24):
Do you want to?
We bought some on an auction.
Speaker 1 (29:27):
I mean, yeah, next time I can get up there.
Speaker 3 (29:29):
Excellent.
Well, shall we do that on ournext episode, maybe?
Speaker 1 (29:34):
Yeah, we could do.
The drink is just Dom and theepisode if Caitlin and I are
splitting a bottle of Dom.
The episode's going to get wild.
Speaker 3 (29:42):
It's going to be that's a CTA After Dark episode.
Maybe it's too bad.
Speaker 1 (29:46):
We can't afford two bottles of Dom, because then we
can each have one.
Speaker 3 (29:49):
Oof, I'm out of shape .
I can't do that anymore.
Zach, do we have budget forthat?
I don't think we have budgetfor that.
You're the boss.
Speaker 1 (29:55):
Zach's.
Like you control the budget.
I don't know All right, shouldwe bring this home?
Speaker 3 (30:00):
I think so.
Yeah, let's I.
I don't know you get it.
Just like don't do stuff thatdoesn't work for you.
Speaker 1 (30:09):
Make sure it makes sense, like that's really the
number one thing, and also likemy favorite, though, is what's
the worst that could happen?
Speaker 3 (30:16):
And really think about that, and if that happens,
how hard is it going to be foryou to deal with it?
There's so many other marketingtactics.
My therapist told me that I hadto stop catastrophizing, so you
have to ask somebody else whatthe worst thing is that could
happen.
Speaker 1 (30:28):
I'm not allowed to do that anymore.
In business, hope for the best,plan for the worst.
That's fair.
All right, that's fair.
But in this, just think abouthow bad it could go and how you
would deal with that, and likeyou really do need to
catastrophize these, otherwiseyou can end up in a catastrophe.
Speaker 3 (30:54):
All right, so I think that's my summary.
That's all I've got.
That's it.
You can find our agency atantidote, underscore 71.
If you have a question you'dlike to send our way, you can
visit ctapodcastlive to send usan email or leave us a voice
message on our hotline402-718-9971.
Your question or comment willmake it into a future episode
and we won't make you drink aHemingway daiquiri unless you
want to.
Speaker 1 (31:11):
We will not and I will note we did send out.
I did a good job.
I got them to the post office.
I'm so proud of you.
We sent out four books to ourfour guests that we've had
recently.
Speaker 3 (31:18):
You could win a book.
I think all of those have aired.
Yeah, and if you win a, bookbox, if you want to.
Speaker 1 (31:33):
I don't care it comes us, we don't need your, we
don't need your human address.
We'll just send it to whereveryou want your.
All right.
So we have um, another uh, Idon't know, not really debbie
downer, but negative, uh, morenegative topic coming up next
week.
Uh, we're just on a roll here.
It's gonna be the worst adswe've ever seen.
We're gonna hit three of them,uh, and they're pretty bad.
Speaker 3 (31:50):
And get worse the longer you think about them.
Speaker 1 (31:53):
Oh yeah, it's like AI-generated images.
The more you watch them, theworse it gets.
Speaker 3 (31:59):
Well, you know where to find us when we talk about
the worst ads we've ever seen.
Next week, see you then.
Oh, I wasn't paying attention to the countdown, but
hello, Caitlin.
Speaker 3 (00:12):
Here we are and seen, but also we are and go.
Speaker 1 (00:17):
I promise that at some point I'm going to have my
office clean so I can take offthe blur and everybody can see
my wonderful office, I know, Ijust need to get rid of it,
never change All right.
Speaker 3 (00:29):
What are we doing today?
Speaker 1 (00:31):
Well, clean offices, I think, are overhyped, Caitlin.
So we are going to talk about—.
Speaker 3 (00:35):
So is clean laundry at my house.
Speaker 1 (00:38):
I agree, wash and dry in about an hour or two hours.
Folding takes four to sixbusiness weeks.
If that, I mean if that Likethat's turnaround time is speedy
for you, I pulled this out of alaundry basket in my closet,
which is also where I got mysocks and underwear today.
Yeah, clean, but anyway, butwe're going to talk about
(01:02):
overhyped marketing trends.
So stuff like we're going totalk about overhyped marketing
trends, so stuff like we'regoing to talk hard eye rolls
today.
Things that people just shouldjust stop doing Maybe don't.
Speaker 3 (01:12):
Maybe don't.
Speaker 1 (01:13):
And a few tips about, like, whether or not you should
get into a trend or not.
And I'll share a couple ofstories I have about the
celebrity trend from the 90s and2000s which got problematic for
a lot of people.
Speaker 3 (01:28):
The late 1900s.
Speaker 1 (01:31):
Yeah, too long didn't read what happens when your
celebrity gets arrested forsomething heinous or gets
convicted and sent to prison andyou've got a contract with them
.
Anyway, what do you do?
What do you do?
I know Our examples areactually different than that.
It's more than just picking acelebrity, but there's some
adjacencies.
Okay, but before we do that,we're going to talk about the
(01:51):
Hemingway daiquiri and what I'veseen is so you are in the no,
so it's a love it or hate itcocktail, because it has no
sugar.
Dairies are generally nice andsweet, right Like.
This just relies on booze andjuice, but not juices.
We're not talking like peachjuice or strawberry juice or any
(02:13):
of that.
We're talking grapefruit andlime.
So it is considered overrated,which is why we have it today on
our most overrated marketingtech, why we have it today on
our most overrated, or marketingtactics.
Speaker 3 (02:25):
Yeah, daiquiries were initially invented to like ward
off scurvy, gangrene scurvy.
Speaker 1 (02:35):
Yep with the lime in it.
Speaker 3 (02:36):
We just had this conversation at a wine tasting
last weekend.
But what's the other?
What's the other?
Um, there's another, likesailor disease, that I tried to
talk about.
It wasn't scurvy oh gosh wewent down this like entire
rabbit hole of pirate diseases.
Speaker 1 (02:58):
It wasn't like losing a hand or losing a leg and
getting a peg leg.
Speaker 3 (03:01):
It wasn't gangrene, it was.
It's not important.
Speaker 1 (03:05):
Yeah, gangrene, you can't like, you got to cut it
off.
Speaker 3 (03:07):
No, no drink is going to cure that.
No, no.
Speaker 1 (03:11):
All right.
Speaker 3 (03:11):
Well, if you remember it, we can get to it after the
break, scurvy and.
I'll take a look, I'm sodisappointed in myself, yeah, so
, anyway, so before you get tothat, I just noticed one more
note.
Speaker 1 (03:25):
Oh my God, we're off the rails already.
Speaker 3 (03:29):
Were we ever on.
Speaker 1 (03:29):
So he tried a daiquiri and just thought it was
too sweet and too light on thealcohol, Because I mean
Hemingway enjoyed his booze, Ithink that's pretty well known.
So he said he preferred it withno sugar and double the rum.
I'm okay with double the rum,that doesn't bother me.
Speaker 3 (03:46):
That's just a double then.
Speaker 1 (03:49):
Yeah, but the no sugar.
So how do you ruin a daiquiriCaitlin?
Speaker 3 (03:53):
Well, it's two ounces of white rum, a half an ounce
of maraschino liqueur, threequarters ounce of lime juice
freshly squeezed, a half ounceof grapefruit juice.
Again, don't freshly squeezeyour grapefruit juice.
Speaker 2 (04:07):
I don't know, no, god .
Speaker 3 (04:10):
Or you can.
In this case you can.
I think the last time we weredoing grapefruit juice it was
like you needed 60 ounces of itor something insane.
So you can freshly squeeze halfof a grape juice and then eat
the half for breakfast the nextday.
Lime wheel for garnish.
Add everything into a shakerexcept your garnish.
Um, shake until well chilled.
(04:32):
Strain into a coupe glassgarnish with your lime wheel.
Speaker 1 (04:37):
It's like I can the sour no, I feel it too right
here like it hurts, because Imean, and you look at, like you
hear maraschino and you thinkmaraschino cherries and they're
sweet, but maraschino liqueurit's a cherry-ish liqueur but
it's not sweet at all.
It's not overly sweet no, it'san aperitif, I believe, right
yeah, in that category thatsounds right, that sounds right.
Yeah, so I did look up sailordiseases, but I don't know that
(05:01):
any.
Thank you.
What were the five most commonum sailor diseases, aside from
scurvy?
Speaker 3 (05:28):
I'm going to ask the group chat and I'll report back
about what disease I was talkingabout All right?
Speaker 1 (05:36):
Well, while you do that, we will forget that the
Hemingway daiquiri even exists.
Speaker 3 (05:41):
Here's the thing about Ernest Hemingway is like,
um, yes, great American writer,I think he was also kind of like
a notorious asshole, and sothis isn't entirely surprising
to me.
But maybe that I don't know, Idon't know yeah.
Speaker 1 (06:00):
All right, well, you look that up on your sailor
disease and we'll be back afterthe break with more.
Speaker 3 (06:15):
I know that you are all on the edge of your seat Yep
.
Update Wondering what scurvysailor disease I was talking
about, gout was a common, Ithink common issue as well which
alcohol does not help.
Yes, but I think where I wasthinking it could be aided with
(06:37):
the vitamins is like inhydration, because it's a
buildup of uric acid, so likeyour kidneys are not functioning
as well as they could be, Ithink, and so you need to like
flush that out, probably becausethey're not drinking any sea,
you know, like any water out atsea.
Speaker 1 (06:52):
And they're just drinking a whole bunch of rum,
just drinking a lot of rum,alcohol and lime juice your
kidneys work like with thatalcohol in it.
Yeah, you wouldn't have scurvy.
Speaker 3 (07:01):
Good news, but bad news is you'd get gout and your
feet would hurt.
Yeah Ugh.
Speaker 1 (07:06):
Wow.
Speaker 3 (07:07):
Being a pirate sounds gross and hard.
Speaker 1 (07:09):
That's all oh, yeah, yeah, yeah, it's not like any.
I mean, even in the movies itlooks gross and hard.
Speaker 3 (07:15):
They do have.
They just need to all washtheir hair.
They're just like the unwashed.
Speaker 1 (07:20):
I think they just need to wash, although I think
they just need to wash, althoughI'm watching Spartacus right
now again, I'm rewatchingbecause I never saw season three
or four, so I'm going backthrough.
Speaker 3 (07:28):
I didn't even know that was a show.
Speaker 1 (07:30):
Yeah, it was actually really good it was on.
Is it on Starz, maybe, I don'tknow.
Speaker 3 (07:35):
It's on something that's like one of the services
we don't have at our house.
Speaker 1 (07:39):
We got it for like $49 for the year on a deep sale
prepaid.
Okay, so I just did it becausethere was something else on
there that we were watching, andthen I'm watching the Neighbors
Next Door, which is reallycreepy.
I just finished that it wasonly six episodes.
I was like, whoa, that's done,but it's British, so that makes
sense.
Speaker 3 (07:55):
Okay, the Neighbors Next Door is what it's called.
Speaker 1 (07:58):
Yeah.
Speaker 3 (07:59):
The Couple Next Door that I was like.
The neighbors next door is,like implied.
Speaker 1 (08:03):
Redundant, redundant.
The next door people are myneighbors.
Yes, so anyway, in Spartacus,like same thing, like it's like
y'all need to wash, like becauseit's a bunch of like slaves.
I mean it's the story ofSpartacus like trying to
overthrow Rome.
Speaker 3 (08:31):
And then, like in one episode, they all like they get
in the river.
They come across the river andthey get in the river and they
wash like once in their life.
I just tell you, last night wewere talking about enslaved
people.
Uh, my daughter has an atlasthat's like um different atlases
, so there's like an animalatlas and there's a historical
atlas.
Okay, cool and my husband waslike reading it to her and he's
like, oh, the pharaohs built thepyramids.
And from the other room I waslike pharaohs didn't build them,
the slaves did.
He's like she's not five yet,let's back off.
Speaker 1 (08:54):
I get it.
Just tell her aliens came downand used the dinosaurs to haul
big stones.
Speaker 3 (08:58):
You will never be allowed to babysit.
Speaker 1 (09:01):
Oh, I can.
I can spin a yarn.
It's part of why I like ShondaRhimes' book so much is because
she talks about she's like Ijust lie for a living and she
said so.
It's so easy to just do it inreal life.
Speaker 2 (09:12):
Just make up an excuse, all right.
Speaker 1 (09:15):
So we should probably be talking about overhyped,
overrated marketing trends.
So before we get to them,sometimes a trend can be good to
jump on.
Speaker 3 (09:29):
Yeah.
Speaker 1 (09:30):
I think it can be good.
Speaker 3 (09:32):
I think where trends can be really fun and
interesting is primarily onsocial media right, which I
think is a majority of whatwe're talking about anyway, but-
.
Speaker 1 (09:44):
Yep, where you can hit it fast.
Speaker 3 (09:46):
Yeah.
Speaker 1 (09:46):
Get on it and get out , because you don't want to be
the late one to the trend andeverybody's like, oh, that's so
last year.
Speaker 3 (09:51):
Mm, hmm, mm, hmm, mm, hmm.
Yeah, I think like watchingyour trending audio or like if
you see a funny clip thatsomebody else has done.
Speaker 1 (10:02):
I'm thinking like primarily Instagram reels,
because that's where I spendmost of my time right so we've
jumped on like so, and I thinkthere's also a difference
between trend and topical, sowe've jumped on some like
trending topics, like the TikTokban.
We jumped on that one reallyfast.
It was one of the most listenedto episodes.
We jumped on like Twitter whenit first started to shit the bed
(10:23):
and then when it continued andwhen it was on fire, and then
when they threw it in a dumpsterand then it was rolling down
the hill in a flood.
Speaker 3 (10:30):
I don't want to talk about Twitter ever again.
I know, I know.
Well, it's dead.
Speaker 1 (10:36):
So trends, though, are more like.
It's just something thateverybody else is doing in
marketing, so you want to do ittoo.
So, I think you've got to lookat is it super niche or is it
very widespread?
Yeah, like, how much bang foryour buck are you going to get
for this?
Does your audience give a shit?
Yeah, like there's that, likeit's the give a shit factor, I
(10:59):
like to use that.
It's a measure.
Speaker 3 (11:02):
It's a unit of measure the shit quotient.
Yes, the shit quotient.
Speaker 1 (11:06):
Quotient.
We should turn that into a mathequation.
Except, I'm really not good atmath.
Speaker 3 (11:10):
No, I won't be doing that.
Speaker 1 (11:14):
Does it make sense for your brand and I think along
with that should your brand bein this conversation and our
first one?
We'll get to some of that later, but is it a trend that makes
sense?
Speaker 2 (11:28):
for your brand so.
Speaker 1 (11:28):
I'm just kind of thinking ahead to next week
because I've actually read theprep for that and there are some
things where you should justlook at trends or you should
look at what other people aredoing and go, yeah, my brand
shouldn't be a part of that, notfor me.
Speaker 3 (11:38):
Thank you, I'm out.
Yep, I love that for you.
Bye, and then, how bad could itgo is a question you should ask
(11:59):
yourself.
What's the worst that couldhappen?
Uh, peeled apart a little bitmore too, because, like some of
the things, it's like.
So your, you know, social mediamanager, see something, but
your primary audience is thenthey're like forties, fifties,
sixties, right, is that gonna?
Uh?
Speaker 1 (12:20):
Does that going to?
Speaker 3 (12:21):
land.
Is that going to connect or arethey going to be like?
I don't understand why thisbrand is making a, you know, an
AI action figure of like whoworks at their company where
it's like this doesn't.
Speaker 1 (12:34):
Doesn't make sense, Mark.
Safe from putting a photo ofmyself in a Barbie doll box this
week.
If you've seen that trend onFacebook.
Speaker 3 (12:43):
It's all the gays are doing it.
I'll tell you.
Speaker 1 (12:45):
Okay, oh, you're putting it's in a barbie box
it's not a barbie box, but it'slike an action figure box.
Yeah, yeah, yeah, I can sendyou a few, it's just like I've
seen them.
I'm like no, yeah you're justscanning my face, and my face is
out there.
Anyway, I don't really care.
Um, I think the other thingabout niche and widespread,
though, or niche and widespreadis it doesn't have to be this
huge thing, and sometimes thatcan work against you If it's
(13:08):
niche, but it's your niche Rightand it aligns super well with
your audience.
Speaker 3 (13:13):
Yeah.
Speaker 1 (13:14):
Like yeah, it's great Like you should actually get
more play out of that than ifyou try to do this big thing.
That just sort of doesn'treally fit what you're doing.
Speaker 3 (13:23):
Yeah, yeah, yeah, sort of doesn't really fit what
you're doing yeah, um, yeah,yeah, all right.
So I think we got three hottakes caitlin I think, um, this
dovetails nicely into anythingai generated creative.
Jesse, when we were kind ofputting the feelers out on this,
jesse was like don't createanything with ai, like visual
(13:45):
creative, and, um, I might tendto agree.
I think the the main thing is Iwas talking to somebody like
outside of the agency about this, where they were like this,
this image looks good and thenyou look at it and you're like
oh, actually, like their facesare melting off or they have
(14:07):
like a strange haircut.
Hands are always a dead giveaway.
Hands, and sometimes like toesor feet, it's like yeah they get
like three fingers on one hand,but it's just like one yeah.
Speaker 1 (14:25):
All hands and I hope, Adrienne, if you're listening
to this, trigger warning toesare also an issue?
Yeah, I just called her out.
Speaker 3 (14:34):
It is like anywhere.
It's not unlike trying to likePhotoshop something either right
when, like, three-dimensionalbeings are difficult to render
in a two-dimensional space, andso it's not surprising that this
new technology is gettinghumans wrong, but it does like
(14:58):
raise the flag really easily.
We had one.
Someone sent us an image to beused on like a landing page or
something, and the the closer welooked, it was like the there
was words on signs in thebackground and we're like this,
this isn't even words, like theyweren't straight across and
then like it was yeah, it justkept getting worse.
Speaker 1 (15:22):
If the more you look at it, the worse, worse it gets.
It's probably not right.
And it's not to say you can'tuse AI for a lot of things.
Ai has great stuff and we'vegot whole episodes on that and
we'll do more.
Speaker 3 (15:31):
Yeah.
Speaker 1 (15:32):
Visual AI is really problematic right now.
Yeah, I think that where I wantit to be is I want to give it
like we've got a like for someclients.
We have a huge photo library onour server.
We can get a link to that thatwe could provide to AI.
I want it to go through thosephotos and tell me which ones of
our own photos we should usebased on the topic.
(15:59):
Because Google's gotten reallygood at like reading photos and
telling you what a photo is.
Yeah, cataloging Perfect andthen finding something in that
catalog.
Speaker 3 (16:05):
Keywords yes, absolutely yeah, because I don't
want to type in keywords,cataloging perfect um and then
finding something in thatcatalog.
Speaker 1 (16:07):
Keywords yes, absolutely yeah, because I don't
want to type in keywords likeif google, if I can, in my
iphone or in google photos, Ican say cat pictures or cat and
it shows me all the pictureswith a cat.
Some ai should be able to gothrough all of my library and
just tag them all as cat yeah um, it does get them wrong every
once in a while.
Ramsey is sometimes a catbecause he's got these big ears
(16:27):
Like they get confused yeah.
Speaker 3 (16:30):
So yeah, I mean, is he maybe like part cat anyway,
just like the lounging, that'swhat I'm picturing.
Speaker 1 (16:35):
Oh, I thought you were going to say the asshole
part of him is maybe part cat.
Speaker 3 (16:38):
Oh no, I love Ramsey give a fuck.
Speaker 1 (16:47):
That's my favorite part.
He does not.
Speaker 3 (16:48):
He was born with zero to give zero.
Speaker 1 (16:50):
Um yeah, so I think, in doing anything to your point
where ai does it all, like evenwriting, or topics like you've
got to edit that, you've got tofilter that, you've- got to
you've got to read it for onething some people just don't
well yeah, all right.
Yeah, all right it stresses meout.
Speaker 3 (17:05):
I think the other thing, too, is like and maybe
this is like, also overdone,where it's like oh, I asked AI
to make this thing and here'swhat it did.
Oh, here's why it was wrong.
Like it's, I don't know.
Speaker 1 (17:21):
Great.
We all know that AI sucks atcertain things.
It's good at certain things, soyou don't have to make that
your life story.
Yeah, yep, I want to dovetailthat into what we have listed on
the sheet as number three,because I think we're talking
imagery and then we'll come backto number two.
Speaker 3 (17:37):
Does that work for you?
I think that sounds great.
Speaker 1 (17:40):
And this was mine.
I submitted this intentionallybad graphic design.
And this was mine.
I submitted this intentionallybad graphic design, Using
Microsoft Paint to create yourbillboard and pretending like
our graphic designer is gone sowe're having a sale.
Speaker 3 (17:57):
No no, no, no, no, it was fun, Like yeah, I think it
was funny once, like the first,the first or second time Right,
it was one.
Speaker 1 (18:07):
There was a billboard like in la, somewhere they were
hiring a graphic designer likethat's the perfect use for it
right and that one is the onlytime I've still thought, oh,
like that, that would make sense.
Speaker 2 (18:19):
But then everybody started doing it and it's like
you're just dumb, um the big onethat I saw is that somebody on
tiktok like an actual I don'tknow if they're an actual
graphic designer or not, butthey started redesigning uh big
companies logos and like special, like sports teams, and making
them intentionally bad, and then, from that, uh actual like
(18:43):
brands were requesting that theydo it, because she would get
millions of likes and a ton ofviews and I don't know, I could
see how that would be somethingthat works on TikTok and for
maybe a national brand that'snot taking itself so seriously
especially a sports team.
Speaker 1 (19:11):
Or Wendy's.
Speaker 2 (19:12):
Wendy's, they got zero fucks too, beyond meat is
also a hilarious follow.
Oh, I don't know if that yeah,yeah, I'll have to take.
Speaker 1 (19:15):
Yeah, that's another, I think, aspect of it so I
think that, um, yeah, that canbe really problematic because
your image is your image and ifthat stuff gets out there on
Google, it's actually going toshow up for your brand when
people are searching for yourlogo and stuff.
So you've got to be reallycareful and, like the whole, no
(19:35):
press is bad press.
No like is a bad like.
Speaker 3 (19:37):
No, there are bad likes 100%, where people are
making fun of you and mockingyou well, and I think I mean on
this podcast we are gearedtowards small, to me like small
to small, medium size businesseswho don't right.
I thought the cmo, pepsi, waslistening oh, I hope so, uh, but
(19:59):
they like a nike or an likethey have the awareness to
overcome and I think we'vetalked about this in terms of
SEO, too, where you'll never outbuy Amazon for keywords because
they have such a huge organicpresence.
And it's kind of the same ideahere, right, like you're never
(20:21):
going to overcome that.
The like good stuff with afunny cliche kind of thing like
this and so you've got to goahead.
Speaker 1 (20:34):
No, I just said like a smaller shop right, you don't
have the the same crednecessarily, and I think that,
like, if you're a nike or anapple or somebody like that,
you've probably got videos thathave millions and millions of
likes and views.
Um, if you're your averagemid-sized business, small-sized
business, and you get a TikTokof a bad logo that goes viral
(20:55):
and gets a million, two millionlikes, you are never going to
have any content that is betterthan that or has more than that
with your regular brand.
I mean, in all honesty, youmight as well just change your
logo to the bad logo, becausethat's what people are going to
know you for.
Yeah, or don't do it.
Don't do bad graphic design onpurpose.
Also, do not use Comic Sans.
(21:15):
It's not funny, it's not ironic.
Nobody likes it, nobody cares.
Stop it.
I just Sorry.
Now I'm scolding people.
I don't mean to scold listeners.
None of our listeners are usingComic.
Speaker 3 (21:26):
Sans?
I'm sure.
I hope not.
I really hope not.
Please don't use Comic Sans.
You can be the bad cop.
Speaker 1 (21:34):
I'll be the good cop.
Speaker 3 (21:35):
Please don't do that.
It's not cute.
Speaker 1 (21:38):
No, it's not.
It's kind of gross, it's thegrossest.
Speaker 3 (21:43):
Yeah.
Speaker 1 (21:44):
And if you do control your computers at work, maybe
delete Comic.
Speaker 2 (21:48):
Sans from everybody's library.
Speaker 1 (21:49):
Just get rid of it, totally great.
Speaker 3 (21:54):
Debbie from accounting is going to be pissed
when her email signaturedoesn't work anymore.
Speaker 1 (22:00):
She can't Well, and she also cannot make that sign
for the refrigerator.
Tell people that it's going tobe emptied on Friday and we're
throwing out all your shit.
Speaker 3 (22:09):
It's leftovers Friday Get your shit out of the fridge
, yep.
Speaker 1 (22:14):
I mean honestly, if I were her, I would keep all the
glass like the really good, likedishes, everybody every office
needs a Debbie from accounting.
Speaker 3 (22:21):
This is not a knock on Debbie.
She fills an important role.
She just um.
No clip art, please, debbie.
No clip art.
Speaker 1 (22:29):
No comic sans that's all just a nice good, like
garamond or something.
It's just she doesn't know whatthat means.
Speaker 3 (22:36):
I know I should move on yes, as someone who is
quickly approaching, like debbiefrom accounting adjacent age, I
would like a.
I would like a definition onthe next one.
Um, what is a or or uh?
An example of a mega influencer?
Speaker 1 (22:57):
I mean like obviously the kardashians are mega
influencers um are they doinglike paid social campaign?
Speaker 3 (23:03):
I mean, yeah, they are oh, yeah, yeah.
Speaker 1 (23:06):
That's how they make money.
I go out of my way to not payattention to anything that they
do or say my camera keepszooming in and zooming out.
I'm like what?
Speaker 3 (23:13):
is going on Just like really trying to get in the
pores.
Speaker 1 (23:15):
Sorry if that makes it hard to edit, zach.
So I think, a mega influencer.
The real thing here is don't gowith someone who lacks trust
and authenticity for your brand.
We authenticity for your brand.
We've talked about microinfluencers.
I'm pretty sure we had that inan episode, I don't know.
They all blur together in mymind sometimes.
But if you're going to have aninfluencer, have somebody who
(23:38):
actually uses your product likethe best thing I've done.
Go find people who are postingabout your product already and
then offer them free product,some money to continue to do it.
But I love it when somebodyposts and they're like and I
think one of the Kardashians didthis at one point but you're
(24:00):
like, that's not even how youuse that product.
That's not even right.
Also, if the drunk elephantpeople are out there, I just
discovered their face creams.
Speaker 2 (24:12):
And I would like to be a spokesperson for drunk
elephant.
Speaker 1 (24:15):
This is done through the AI filter, but I have a lot
of lines.
Speaker 3 (24:21):
I think, referring back to the, does this genuinely
resonate with the targetaudience?
I don't know that you are DrunkElephant's target demographic.
Speaker 1 (24:35):
Well, maybe I could just get some free product.
Speaker 3 (24:38):
Sorry, send it to Charlotte's daughter.
Speaker 1 (24:42):
We'll have her on the podcast.
Speaker 3 (24:44):
She's not going to surrender it to you, oh, okay,
well, never mind, if she getsthe free product she's going to
use it to you, oh okay.
Well, never mind If she getsthe free product, she's going to
use it and she should.
Speaker 2 (24:54):
So I have to go buy my own.
Speaker 3 (24:56):
Yes.
Speaker 1 (24:56):
I guess my skincare routine will just still stay
like nothing.
Speaker 3 (25:01):
I did get free product actually from a brand
that, like all of my skincare isfrom.
They sent me a thing that waslike if can, if you write a
review for this, we'll send you,and all you have to pay is
shipping.
And I love the cleanser I'm notjust saying that so much so
that I, like, bought more of it.
So if you would like some like,some cutie cleanser we can
(25:23):
absolutely talk.
Speaker 1 (25:24):
That said, I am their target demographic, yeah, so
making sure that it fits.
And if you're serving a nichemarket, some sort of a broad
audience isn't going to work foryou.
You're never getting your moneyback out of that, ever.
Now are they getting the moneyback out for the cost of that
product to you?
Have you posted on social mediaabout it?
Oh you did a review.
Speaker 3 (25:44):
Yes, that's right.
Yeah, okay, yes.
And then they sent me a couponcode.
Speaker 1 (25:49):
Wow, nice, okay, yes.
And then they sent me a couponcode.
Speaker 3 (25:50):
Wow, I know it was a big.
It was a big day for meCaitlin's working it.
Speaker 1 (25:56):
So yeah, the other thing that you've run into with
this, which is kind of where Iwas leading with celebrities, is
if something happens, with yourinfluencer your celebrity in my
heart.
Speaker 3 (26:06):
The brand is RMS Beauty and they do have a great
social media presence, so justin case they're listening.
Speaker 1 (26:14):
All right, cool, I'll have to check that out.
If you've got a celebrity oreven an influencer, even if it's
a micro-influencer, and theyget arrested, they do something
terrible, they get accused ofsomething, even if they maybe
didn't do it.
Speaker 3 (26:32):
This makes me itchy.
Speaker 1 (26:34):
You go down with them generally You've got to
distance yourself Jared fromSubway.
I forgot about him.
Speaker 3 (26:42):
Just Google that one if you don't remember that one.
I remember vividly,unfortunately, yes.
Speaker 1 (26:48):
Yeah, somebody was doing a trying to do a
sponsorship where a sandwichshop like had a celebrity
spokesperson and I saw it onsocial media and they're like
don't do it.
We went down this road already.
And then somebody, all thecomments were things like scan
his hard drive before you signhim, and I'm like ooh ouch.
Speaker 2 (27:09):
Good.
Speaker 1 (27:10):
God, but it is like it sticks in the collective
consciousness when there'ssomething bad going on about
that yeah.
I mean, you look at, I meanjust basically pick a celebrity
in headlines that had some sortof sponsorship and something bad
went down, especially if itgets proven that it really
happened.
Speaker 3 (27:28):
Yeah, ooh, bad went down, especially if it gets
proven that it really happened?
Speaker 2 (27:30):
yeah, well, I think, yeah, like recently.
Speaker 3 (27:34):
Uh, a lot of people have pointed to martha stewart
as kind of the like.
She's the exception to thatrule which it took a little bit
to come back though it um, andyes, I would argue she probably
never really like went awaynecessarily in terms of like
money or you know status.
(27:55):
Oh no, Her money was fine.
Speaker 1 (27:57):
Yeah, paula Deen is another one.
Speaker 3 (28:00):
Yeah, I don't know if she's back, though.
No, I don't she's not.
I don't think she is yeah.
Speaker 1 (28:06):
So I think that, like looking at that, and I think if
you've got somebody who's moreniche, like Caitlin, you're a
user of their product and ifyou're posting about their
product and you do something,they can distance themselves
from you pretty easily.
They're like it's a user whogave us a review, our policies
to send free product to userswho give us reviews.
You know we didn't pay for this, we didn't ask this, but if
they were paying you $2 millionand you got arrested for
(28:28):
something like that's a problem.
Speaker 3 (28:29):
I would never.
Speaker 1 (28:30):
It's hard to distance , I know I know Well, because if
they pay you $2 million, you'regoing to be on a beach
somewhere committing no crimes.
Speaker 3 (28:37):
sipping drinks Just, but not a Hemingway daiquiri.
Speaker 1 (28:42):
No, god damn, not one of those.
Maybe it's the second drinkthat I've looked at and been
like I.
This just does not sound goodto me what's the other one?
I'm trying to remember, likeeven the lime juice is, but like
so you're just gonna throwgrapefruit juice in there too.
You're just gonna make it astart as you can.
Speaker 3 (29:00):
Daiquiris don't need grapefruit juice, no strawberry
that's actually one of tyrell'sfavorite games to play at our
home bar is Will it Dak?
Does it Dak when?
They'll just like makedaiquiris, like the time that he
and his friends made French 75swith Dom Perignon, and you
almost had a heart attack whenyou heard the story.
Speaker 1 (29:22):
And I would just drink the Dom myself.
Speaker 3 (29:24):
Do you want to?
We bought some on an auction.
Speaker 1 (29:27):
I mean, yeah, next time I can get up there.
Speaker 3 (29:29):
Excellent.
Well, shall we do that on ournext episode, maybe?
Speaker 1 (29:34):
Yeah, we could do.
The drink is just Dom and theepisode if Caitlin and I are
splitting a bottle of Dom.
The episode's going to get wild.
Speaker 3 (29:42):
It's going to be that's a CTA After Dark episode.
Maybe it's too bad.
Speaker 1 (29:46):
We can't afford two bottles of Dom, because then we
can each have one.
Speaker 3 (29:49):
Oof, I'm out of shape .
I can't do that anymore.
Zach, do we have budget forthat?
I don't think we have budgetfor that.
You're the boss.
Speaker 1 (29:55):
Zach's.
Like you control the budget.
I don't know All right, shouldwe bring this home?
Speaker 3 (30:00):
I think so.
Yeah, let's I.
I don't know you get it.
Just like don't do stuff thatdoesn't work for you.
Speaker 1 (30:09):
Make sure it makes sense, like that's really the
number one thing, and also likemy favorite, though, is what's
the worst that could happen?
Speaker 3 (30:16):
And really think about that, and if that happens,
how hard is it going to be foryou to deal with it?
There's so many other marketingtactics.
My therapist told me that I hadto stop catastrophizing, so you
have to ask somebody else whatthe worst thing is that could
happen.
Speaker 1 (30:28):
I'm not allowed to do that anymore.
In business, hope for the best,plan for the worst.
That's fair.
All right, that's fair.
But in this, just think abouthow bad it could go and how you
would deal with that, and likeyou really do need to
catastrophize these, otherwiseyou can end up in a catastrophe.
Speaker 3 (30:54):
All right, so I think that's my summary.
That's all I've got.
That's it.
You can find our agency atantidote, underscore 71.
If you have a question you'dlike to send our way, you can
visit ctapodcastlive to send usan email or leave us a voice
message on our hotline402-718-9971.
Your question or comment willmake it into a future episode
and we won't make you drink aHemingway daiquiri unless you
want to.
Speaker 1 (31:11):
We will not and I will note we did send out.
I did a good job.
I got them to the post office.
I'm so proud of you.
We sent out four books to ourfour guests that we've had
recently.
Speaker 3 (31:18):
You could win a book.
I think all of those have aired.
Yeah, and if you win a, bookbox, if you want to.
Speaker 1 (31:33):
I don't care it comes us, we don't need your, we
don't need your human address.
We'll just send it to whereveryou want your.
All right.
So we have um, another uh, Idon't know, not really debbie
downer, but negative, uh, morenegative topic coming up next
week.
Uh, we're just on a roll here.
It's gonna be the worst adswe've ever seen.
We're gonna hit three of them,uh, and they're pretty bad.
Speaker 3 (31:50):
And get worse the longer you think about them.
Speaker 1 (31:53):
Oh yeah, it's like AI-generated images.
The more you watch them, theworse it gets.
Speaker 3 (31:59):
Well, you know where to find us when we talk about
the worst ads we've ever seen.
Next week, see you then.
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