June 5, 2025 • 30 mins
Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line.
Lychee Spritz
This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite.
Ingredients:
- 1 cup ice for serving
- 1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li)
- 3 oz. Prosecco
- 1/2 teaspoon lime juice (about one lime wedge)
- Garnish: 1 slice of lime and 1 sprig of fresh mint
Directions:
- Add ice to a large wine glass.
- Pour over the lychee liqueur.
- Gently pour the prosecco over the glass so you achieve the ombré effect.
- Squeeze in half a teaspoon of lime juice.
- Give one gentle mix and garnish with a slice of lime and sprig of mint.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
Hey, Zach, you're back for another one.
Huh, Yep.
We haven't killed you off yet,and today you've got a fun one
for us, because Zach also picksour topics everybody.
So we're going to navigate thegray areas of marketing ethics
and I did do my prep, I readthrough it and some of these I'm
(00:27):
like not so bad.
So we'll see.
We'll see when we get to it.
I'll be curious to see how youthink, because we do have just a
small generational differencehere.
Are you a millennial,technically, or a Gen Z?
Speaker 2 (00:40):
I'm like one of those very weird in-betweeners.
I'm almost like, old enough tobe a millennial, but I'm
technically a Gen Z.
I think I relate more to Gen Z,surprisingly, but Okay.
Speaker 1 (00:55):
Yeah, you're a Xenial , then I think, is what they're
called.
Speaker 2 (00:58):
Yeah.
Speaker 1 (00:58):
Something like that.
Yeah, my sister's on the cuspof Gen X and Boomer Like it's a
really weird place for her to be, but she's definitely much more
Gen X.
But yeah, very fun, All right.
So I think this will beinteresting looking at ethical
dilemmas and we'll see what Ithink of those, because Zach
(01:19):
made all these up.
Speaker 2 (01:21):
I created three that I think are pretty realistic.
They're all realistic, yeah, Iwould agree with that it's gonna
be pretty interesting to see,like, kind of your thoughts.
I'm very curious on what youthink, but uh, yeah all right.
Well, I do appreciate thecocktail and this was, uh, your
choice cocktail one right yeah,so, uh, I guess, like before we
(01:43):
get into the recipe, I can justgive a little bit of background.
I was supposed to choosesomething that was my favorite
cocktail you don't have afavorite.
Speaker 1 (01:50):
You drink everything almost.
Speaker 2 (01:55):
Well, and I was like trying to think of one, and at
first I had a cocktail that Ireally liked from a specific
like from Mercury in Omaha, butI didn't have the recipe for
that like from Mercury in Omaha,but I didn't have the recipe
for that.
And I was like you know, likewe've been doing all these like
kind of like out there cocktailsthat are kind of my taste
anyways, so I decided to pickone that I thought you'd really
like and that I'd really like.
Speaker 1 (02:15):
So I feel like I would and I do have.
I was going to bring it in herefor the video, but I have a can
of lychee still in my pantry.
Um so, yeah, like this doesn'tactually have any lychee or
lychee juice in it.
Yeah, because it's got thelychee liqueur.
So, all right, let me give arundown of that and then, um you
(02:38):
, I guess, yeah, that's kind ofit.
Um, it's, it's not overlycomplicated.
No, no, it's not overlycomplicated.
Speaker 2 (02:43):
No, no, it's pretty good too.
It's Lychee Spritz is thecocktail yeah.
Speaker 1 (02:47):
And I love a good Aperol Spritz.
So this is.
It's essentially the same thingwith Lychee Liqueur, which you
can get Gifford Lychee Lee.
I'm going to have to go lookfor that, because I didn't even
know there was a Lychee Liqueur.
Speaker 2 (03:00):
Apparently it's made in France.
Oh, apparently it's made infrance.
So, oh, okay, and apparently itgave a little background on.
Like g2, it originally uh wasgrown in china, but now, uh,
let's see, now it is also grownin china, india, madagascar and
thailand.
Speaker 1 (03:17):
So okay, I knew it was in thailand, um, because the
thai use it in like dessertsand things.
So, uh, cool.
All right, you've got to havethe following things you need a
cup of ice for serving you canmeasure that or not, whatever
One and a half ounces of lycheeliqueur, like Gifford Lychee Lee
.
Three ounces of Prosecco, ahalf a teaspoon of lime juice,
(03:40):
which is about one limewedge-ish, excuse me, oh, my
gosh.
One slice of lime for servingI'm just ready to eat it already
and one sprig of fresh mint forserving as well.
Speaker 2 (03:53):
It's a really, really pretty color.
It's like a very light pink.
Speaker 1 (03:58):
Yeah, which is really interesting.
So you just put the ice in alarge wine glass the bigger the
better, if you ask me.
Pour over the lychee liqueur,pour the Prosecco over the glass
so you achieve the ombre effect.
So you'll see in the image forthis that it's a little bit like
it's lighter on top and alittle darker on the bottom.
It's got that pinkish color onthe bottom from the liqueur.
(04:19):
Squeeze the half teaspoon oflime juice in, so just a little
squish there, give it a quickgentle mix and garnish with a
slice of lime and a sprig ofmint.
You could probably also toss ina lychee if you wanted to yeah,
(04:40):
recommend it probably yeah, theonly issue I have because I do
lychee martinis at home and youuse absolute a pair's vodka, so
a pair of vodka with the lycheeis really good.
Um, the only issue I have isit's like, the can has a like.
It's a pretty good size can andit's got a lot in it like, and
if you don't make a bunch, theydon't keep for very long.
Speaker 2 (04:58):
Um, so you kind of got to make a lot of martinis to
get the full use out of it.
Speaker 1 (05:04):
I do like this because the lychee liqueur is
going to last, so that will beuh, pretty good, and this recipe
is from justinesnackscom.
Speaker 2 (05:15):
uh, she is a recipe developer and editor and also a
bread enthusiast, according toher website, so make sure to
check that out all right, wellcool.
Speaker 1 (05:25):
Um, I wish I had all this stuff and I would go make
one and bring it back with me.
But, um, I guess we'll justtake a break and get into your
gray areas of ethical marketingsounds good all right, we are
back and zach is going to hit mewith some ethical scenarios.
Speaker 2 (05:48):
Yeah.
Speaker 1 (05:49):
I'll give you my opinion and we'll talk about it.
We'll see if you agree with meon what my opinion is.
Speaker 2 (05:53):
All right, let's just get right into it.
So you're running a flash salefor a clothing brand, your
marketing team wants to displayonly three left in stock, even
when it's not true, to increaseurgency.
So my question to you is first,like what do you think of that,
and is it?
Is it harmless, or do you thinkit's kind of like a little bit?
Speaker 1 (06:17):
I mean it's from my perspective it's kind of stupid.
Like I mean, you know, I don'tthink that a like on amazon all
the time I see like only twoleft in stock which I think is
really true for them because youwill see stuff go out of stock
it never really motivates me tobuy it, in part because I can
usually get stuff somewhere else.
Um, so I don't think it'shurting anybody, I just don't
(06:42):
know how effective it is no,yeah, I mean for me I think it
depends.
Speaker 2 (06:47):
It depends entirely on what I'm buying, right?
So if it's like a shirt, I canprobably live without you know
missing out on it.
But if it's like a concertticket and it says there's only
10 left, and I really want to goto a concert and that's
something.
Speaker 1 (07:03):
That's something that would definitely motivate me to
buy, especially if I hadalready planned on it yeah, like
, is it a limited thing that ifI don't get it now I'm never
gonna get it?
Like an experience I think isdifferent than, like you said,
an article of clothing orsomething um I think the only
other thing would be if it wassomething that was like a
limited edition and there wereonly 50 of them, um, and you
(07:25):
wanted to get one.
So that might make a difference,but also, like, just put up the
real number on your inventory,like you don't have to fake it
and I do see this all the timeon retail and there are apps
that will do it and you pick howmany left, um, and it'll change
, like eventually, like it'll,it'll go back to something it
(07:46):
resets, I don't know when, butthere's also the ones and they
have these little scrollers that, like zach hazen just added
this to his cart.
You know three people justadded this to their cart and
I've seen a real module thatactually does pull that.
Usually I don't use last namesbecause it's a little weird yeah
um, but I've also seen the fakeone, where it just rolls
(08:08):
through with random fake namesabout people adding to the cart
so it looks like people areadding to the cart constantly
and it's like, oh my god, Ishould buy this and I've had
people like should we put thaton the site?
Speaker 2 (08:18):
I'm like no yeah, I, I would.
Honestly I think I'd prefer itwithout it, especially if it's
fake.
If it's something like aconcert ticket, like I said,
like an experience like knowingthe actual number that is left
is really useful.
If they faked a concert ticket,that would just be a little
scummy, I think, especially likeimagine you go to it and it's
(08:41):
like not even close to beingsold out and then they said it
was like three left or something, I don't know.
That just drives me the wrongway.
Speaker 1 (08:47):
Yeah, it is a little bit wild.
So I mean I think that if I seelike, I mean like, so let's
just take our t-shirt shop right, for 71 shirts it's print on
demand and so all of ours.
It does push an inventory overto Shopify from our
print-on-demand source, but it'slike 18,000, 19,000 in stock,
(09:12):
and so I think putting that updoes nobody any good Good.
Because it's just like it's toomany.
There's no urgency at all inthat and we don't show inventory
and they only do that becausethey do discontinue or sell out
of specific styles.
What's really interesting isthey'll just change it.
(09:34):
On us It'll just be like oh,you were doing this Bella Canvas
shirt and now you're doing thisBella Canvas shirt Because we
do care, care about the contentof it and we did check to make
sure the shirts are soft andthey're high quality and all of
that.
Speaker 2 (09:47):
But you know, going from an 80 20 blend to an 85 15
blend or something stupid likethat is not a big deal no, yeah,
and honestly, in terms of likean actual, it actually being
like an ethical dilemma, I don'tthink anyone's gonna like stop
buying from you.
If they figured this out, like,maybe they'd be like, well,
that's kind of like a little bitof a scummy thing but at the
(10:07):
same time, like I wouldrecommend against it, but it's
definitely not gonna like bedetrimental to your company yeah
, and I think so.
Speaker 1 (10:16):
ethics like which and I've taught like social media
ethics and ethics versus laws.
So laws are forced upon us.
Ethics are agreed upon by acommunity.
So this one really is what'sethical for your brand may not
be the same as what's ethicalfor another.
It's about what your communitywill tolerate from one another.
And that's where it gets alittle bit tricky, because it's
(10:40):
subjective.
So you and I might be like, oh,I wouldn't tolerate this, I
(11:04):
wouldn't shop there.
Speaker 2 (11:05):
But maybe their folks are like if it's, if it's
unethical, it's really mildlyunethical, it's yeah, serious, I
wanted to start with a mild onetoo, just to get us a little
bit in like the mindset of howthese are gonna go like.
Oh yeah, I think the next one.
I think the next one is prettybig.
We're upping the level a littlebit, all right, so throw it out
(11:25):
there.
All right.
So a client wants to use AI toresurrect a deceased celebrity
for a product ad.
The estate has approved it, butpublic opinion could go either
way, and I really do thinkpublic opinion could go either
way on that.
Speaker 1 (11:40):
Oh it absolutely could I mean.
Speaker 2 (11:42):
So the issue here is like, from an ethics standpoint,
you have consent, so it isn'treally an ethical problem, it's
ethical in a sense of, first ofall, who is a celebrity, and it
definitely matters you know howthey passed, how like, who they
were as a person, because if youbrought somebody back, that was
(12:05):
very anti-consumerism to sell aproduct, that could be a very,
very big issue.
Speaker 1 (12:10):
I mean it's like musicians when they sell their
catalog and have no control, andthen it I mean instantly
they're shopping it out therefor commercial rights, and
companies who would never docommercials are suddenly in
there.
Yeah, so I mean it's aninteresting one.
I think you've got a coupleissues here, though.
So one is you don't know wherepublic opinion is going to go,
(12:33):
so you might want to test it.
This is going to be a hugeinvestment too, because you're
paying the estate as if thatcelebrity were there.
Biggest ethical concern is doyou disclose that this is AI or
not?
Speaker 2 (12:48):
Yeah, I mean, nowadays you could probably tell
.
In the time period we're in nowyou could probably tell.
But in the future, who knowshow powerful or how seamless AI
stuff is going to be with that,and it's just kind of scary to
think about.
Speaker 1 (13:06):
Well, and they've been playing with the holograms.
Right, they did a.
I can't remember who it was,but there was a dead rapper that
they brought a hologram.
Yeah, tupac, that's what it was, of course, like the
quintessential dead rapper.
Speaker 2 (13:20):
Was that at Coachella or did they do that at like a?
I thought I think it was amusic festival or something I
think so, like, and it's so.
Speaker 1 (13:29):
We've been playing with this for a while.
I think deep fakes have gottenmuch better with um, with ai and
with some of the differentmedia tools that we have now.
Speaker 2 (13:40):
So, yeah, I think that it's very dependent on what
you're promoting, who it is.
Speaker 1 (13:48):
Yeah, and I think you've got a note here like what
if it's for a good cause, likecancer research?
And I think where you run intothat is you've got to really go
through a whole bunch of filterson this.
Like, okay, would they bealigned with the cause?
Do their relatives ordescendants agree that they they
be aligned with the cause?
Do their relatives ordescendants agree that they
would be aligned with that cause?
Is it something they wereinvolved in before they died?
(14:08):
Um, and then, yeah, you getinto the.
You know how did they die?
What was the thing?
Speaker 2 (14:13):
like you know, bringing back amy winehouse who
died of a drug overdose, likethat's, I mean you know, bring
it back for what like drugprevention and rehab Like
there's some celebrities thatare definitely going to be like
no, and honestly like to me Iwouldn't recommend doing this at
all.
Like it's just.
It's just kind of weird.
Like after the after they'vealready passed, they definitely
(14:35):
like can't consent to it andobviously, if their estate does,
that's another thing.
Speaker 1 (14:42):
But I mean, I think some things though, though, like
bringing back or not bringingback.
I guess you're not reallybringing them back, but having
like either a hologram or an aiof, like nat king cole doing a
duet with natalie cole, like ofone of his songs, like that
would be, I think, okay, and Ithink they actually did that
just with film, like a whileback, um.
(15:02):
So that's like one of thosewhere it's like okay, yeah, like
I think people would likely beokay with this, but I do think
you gotta float it like focusgroups aren't a bad idea with
these things like, and reallythink about it um because
chances are, like doing this,you're gonna be making big waves
, especially to that celebrity'sface and if you have, the
(15:23):
budget to do something like this.
Speaker 2 (15:24):
It's going to be seen almost everywhere, I'm guessing
, and honestly I think the bestway that you could possibly
utilize this is for, like, acharitable cause of some kind,
or even like promoting their ownfoundation that they had or put
together when they were alive,something like that I don't know
, I don't any other way it justseems weird to me yeah, it's
(15:47):
weird, and they just didsomething in a movie or tv show
that I watched.
Speaker 1 (15:52):
Um, oh, it was in succession.
Um, yeah, it's in the final, orthis last season of succession,
which I think is the finalseason, the you know spoilers if
you haven't watched it, but Ithink it's pretty well known the
patriarch dies and so they he'srecorded this video like
(16:13):
basically lambasting people,like it's just a horrible video.
So they have all these outtakesbecause they kept cameras
rolling when he was doing promosfor things and all that stuff.
Have all these outtakes becausethey kept cameras rolling when
he was doing promos for thingsand all that stuff.
And one of his kids takes itand puts new voice to it in his
voice to promote this like brandnew project.
He wants to do, um, that nobodywas like really on board with
(16:34):
and that didn't even exist whenthe dad was alive.
Like total, deep, fakeendorsement, like at the first
shareholders meeting after hisdad's death wow, that sounds
crazy it was just a little bitinsane.
Speaker 2 (16:48):
So, um, it's somewhere like middle of the
latest season of succession, so,um, yeah, it's insane I
honestly feel like we're goingto see a lot of this in the next
five or ten years, and so I'lldefinitely be coming back to
this after something crazy likethat comes out.
Speaker 1 (17:07):
I do too, and there's also stuff where they used
Carrie Fisher as a hologram in aStar.
Wars thing after she died.
But, I think that that's in part, a little bit different,
because one, that whole hologrammessage thing is a part of
their canon.
Right, it's a part of star warscanon, the little holograms.
She'd done it before um, and Ithink didn't she die while they
(17:29):
were filming one of them?
I'm pretty sure, yeah, yeah,and so I think there's that.
And then you've also got, likeyou know, if they need james
earl jones to voice darth vader,like they have all of his words
that he's said and he's notseen, he's just a voiceover and
there are rules around that andthere's ways to do that in film
and television.
I think when you get toadvertising and promoting, it
(17:52):
gets really weird and stupid.
Speaker 2 (17:55):
It'll be interesting to see how a lot of that stuff
shakes out, especially as AIcontinues to have you made
yourself an ai avatar, yetunlike um, hey, jan, or one of
those, no I haven't tried it yet, but I'm tempted I just am a
little like, uh, one like to doit right.
Speaker 1 (18:13):
I feel like you've got to have a green screen,
which I do in the basement.
I've got one down there that Icould pull out of my, my
photography stuff, but becauseyou have to move like normally
and walk around and stuff, so itgets your gestures and your
timing and you read a certainthing to it.
Um, but I just, I just don'twant to do it like in a random,
weird place with my iphone.
I'd rather have it be like, ifI'm gonna try, it.
(18:34):
If you're gonna do it, you'regonna go all in yeah yeah, but I
think, hey, gen, lets you doone for free, like you don't
even have to pay for it it mightbe worth testing out I mean,
then I could just have my avatardo these episodes, like if the
background's ever super clean.
Speaker 2 (18:49):
You know, it's my avatar, it's not me if I'm
starting to talk to an avatar,that'll be definitely
interesting it would be a weirdepisode, wouldn't it?
That could be an interestingepisode to see how it goes.
Speaker 1 (19:02):
That could be wow all right, so number three, this is
the last one.
Speaker 2 (19:09):
I feel like this.
I don't feel like we have toimagine this.
One like this is just somethingthat happens.
It's gross during a globalcrisis, your client wants to
post a supportive social messagewithout donating, taking action
or actually changing theirbusiness practices to align with
this kind of like socialmovement.
It's purely for optics, so thishappens all the time.
(19:34):
100%.
Speaker 1 (19:36):
It's gross and people see through it.
Speaker 2 (19:39):
It's very inauthentic We've definitely talked about
it before where people just likechange their profiles like,
just like for like one cause,and then immediately the next
day, or like the next month,they're completely off of it.
Speaker 1 (19:55):
Yeah, I mean, that's going to happen here.
Uh, in a couple weeks, withpride month, everybody's going
to have a rainbow logo, um, andlike it.
I think that.
So, for me, I think yourbiggest piece here is that
they're not really related to it.
They don't want to donate, theydon't want to be involved in
the cause, they don't want toadjust their business practices,
um, it's just for optics, um,that's where you have the issue.
(20:18):
I think that if your company,like belongs in that cause or
that um, that, whatever movement, it's the same thing with like
celebrities, right, like withpepsi and the, the kardashian
thing and the black lives matter, riots and all that um or
protests, the um.
If you belong there, great.
(20:39):
If you don't belong there, justdon't do it.
Um, it's interesting because wedon't ever change our logo on
any socials.
Like, we don't even do it.
We don't do a christmas logo,we don't do a halloween logo, an
easter logo, a pride logo.
We don't do any of those.
Like we'll post graphics but wedon't change our identity for
it.
Um, and it's not that like wedon't do any of those.
Like we'll post graphics but wedon't change our identity for
it.
Um, and it's not that like wedon't support some of those
(21:00):
things, aren't interested insome of those things, um, it's
just, we keep our brand, ourbrand.
Um, if we're going to changethe color, it's going to be one
of our brand colors and for areason um, not just for you know
a cause.
Speaker 2 (21:12):
You shouldn't be trying to just use actual causes
that are trying to do somethingactually good in the world to
tap into your target audience.
Speaker 1 (21:23):
It's really really scummy and not to get too into
politics on the side of it.
But you look at what'shappening with all these
companies abandoning DEI forwhatever reasons, and we all
know it.
We've all seen the news.
It's going to be reallyinteresting when they try to
like float a Pride logo, likeyou know.
Float a like Black HistoryMonth, like message, like just
(21:47):
shut up, you don't belong there.
And I think that in some ofthose instances they will get
skewered, especially thecompanies pulling out of like
supporting local Pride paradesand things like that.
Like it would be really bad ifyou pull your money from the
organization but then you likethrow up your logo like no,
everybody's gonna see rightthrough that.
Um so I think, that with thisone, uh, these performative
(22:12):
actions, performative support,in whatever the way they are,
they're, they're just gross andthe community's not gonna, not
gonna go for it.
I think on this one most peopleare aligned on ethics and it's,
it's just gross.
Speaker 2 (22:27):
And if kaylee were here, she would.
She would have like, oh, we'dhave a tangent, I'm sure.
Speaker 1 (22:33):
Um yeah, they just need to stay in their damn lane
For real, like if you're goingto speak up and get involved
with something, then getinvolved with it.
Put your money where your mouthis yeah, like Patagonia and
conservation.
You know some of those where,like it makes sense and they
stay in it and ideally findsomething you can stay in for a
(22:55):
long time, like that really,really aligns with who you are,
um, but oh, so gross yeah, thatone is definitely like uh,
ethical dilemma that iseverywhere in our industry.
I need a lychee spritz to rinsemy mouth out, because I just
have a bad taste from all ofthese like me too um, yeah, yeah
(23:24):
, I'm just like looking at thenotes and shaking my head, um,
yeah, and I know there'sprobably examples out there.
I know we don't have any, wedon't really have time, but
people who've done these likethere's a bunch of them that
come up.
Um, it's just so weird, likefast food gets into stuff too,
and I'm like the things fastfood gets into.
(23:46):
I'm like what?
if it's a national brand,they've definitely been guilty
of this oh, mcdonald's did awhole healthy eating campaign at
one point and people were likeI don't come there to eat
healthy.
Speaker 2 (23:57):
I don't think this is your talk audience.
Speaker 1 (24:00):
It's like no, you're a guilty pleasure, not like my
health and nutrition, I mean.
What's really ironic though is,like you know, I was watching
what I ate for a long time.
A while back I was traveling aton and I figured out like the
fries at McDonald's were theworst, Because you could do like
a two cheeseburger meal, and ifyou just ate half the fries and
(24:21):
had an iced tea, it reallyisn't that bad on calories or
even fat.
Like you know, it's not thatbad.
You get a lot of the fat andcalories from the fries, so what
I had to do is I went in thequarter pounders just a little
bit more than two cheeseburgers,but that was kind of like the
(24:42):
thing and the two cheeseburgers,I think were less calories than
the grilled chicken, even Likeit was wild.
But I would always have to getthe fries and like I would quite
literally, like I'd hold ontothe fries and I would grab half
of them and I would throw themin the garbage because it's like
the fries are so good, likethey're like crack, they're
addicting ridge, because it'slike the fries are so good, like
they're like they're addicting.
So if I, yeah, and if I tookall of the fries with me, like
to the gator on the plane, Iwould eat all the fries so I
would quite literally throw halfof them away.
Speaker 2 (25:05):
Um, so wild.
It's cheap too, like if youjust get cheeseburgers like I'm
pretty sure that's on theirvalue menu still, yep yeah, it
is.
Speaker 1 (25:13):
Um, and they had a like a.
They've had a buy one, get onefor a dollar on the value menu.
Not that I'm a huge McDonald'sfan.
I eat there maybe five times ayear.
Speaker 2 (25:21):
Definitely a guilty pleasure for me.
I'm only feeling it every sooften, but when I'm feeling it
it definitely is pretty good forwhat it is no-transcript anyone
(26:11):
.
It's more lean towards likeolder males, especially like
football.
But I know what you're saying,like the official plumbing
company of the official, likethere's some really out out
there ones and I I think somebrands, like you said, are
better than others.
Like, for example, like there'sa distillery near me and
(26:32):
they're the official whiskey ofthe carolina panthers and they
have like a special whiskey thathas like the panthers logo on
it and stuff I think that'spretty whiskey at the stadium I
think it's a part of most oftheir cocktails.
Speaker 1 (26:46):
Yeah, so like stuff that makes sense, like if it
makes sense for you to be in thestadium, I'm good, like that
makes sense to me.
But like you know the officialfile cabinet of the you know
pittsburgh steelers, like Idon't care there's like the
official, like I don't even knowhospital of the uh and of the
carolina panthers.
Speaker 2 (27:06):
It's like.
It's just like you're a littlebit.
It gets a little bit crazy andlike outside of like what you'd
expect and I don't think and mything would be do the athletic
trainers come from that hospital?
Speaker 1 (27:19):
My guess is no, because they're probably
employed by the team.
But I have seen that wherethere's a physical therapy or
sports medicine practice, thatare the trainers for a local
team.
Usually it's with minor leagues.
Speaker 2 (27:33):
Yeah, I've seen that too.
I think I've.
I saw it with the bandits inSea City once.
Okay, yeah.
Speaker 1 (27:39):
All right.
So, whatever the thing, findyour lane and stay in it.
Speaker 2 (27:42):
Yeah, don't go too outside.
I mean, I don't know, it's sucha weird one to me because it
feels like there's so manybrands that do that.
Speaker 1 (27:51):
Or do you go so far outside that it's?
So hilarious that it comes backaround for you, I don't know.
Wow, all right.
Well, that was an interestingone, zach.
I think those are all like kindof different levels, and I do
think the big takeaway from thisis it depends, like.
Some stuff is pretty clear, butyou really have to look at how
it relates to your brand, how itrelates to your message, and do
(28:13):
you give a shit about whateverthe thing is.
Um, because if you don't like,just just don't do it.
Speaker 2 (28:19):
Like makes no sense yeah, and if it's like a really
big ethical dilemma, I thinkit's really really important to
like consider, like what, howyou want your company to be
portrayed, because, especiallywith like the ai celebrity one,
that could go south really fastyeah, I think when we talked
about it with um, some of thelike the trends that people
(28:42):
jumped on, I think it was thatepisode but like how bad could
it get?
Speaker 1 (28:45):
like you really have to think about how bad it could
get because I mean, can it couldget to the point where it shuts
you down, like um, or reallystarts impacting your sales.
I mean boycotts can be a bigthing.
Speaker 2 (28:58):
So be cautious and, as always, you can find our
agency at antidote underscore71.
, and if you have a questionyou'd like to send our way, head
to ctapodcastlive.
To shoot us an email or, evenbetter, leave us a voice message
on our hotline at 402-718-9971.
Your question will be featuredin a future episode.
Speaker 1 (29:21):
Yeah, I'm thinking of just converting that line to
like a movie phone or somethingLike it'll just tell you what's
on Netflix tonight or what's newon Netflix today.
Nobody's calling it All right,so we do have another episode
coming up.
It will be another teamspotlight.
So we do have another episodecoming up.
Um, it will be another teamspotlight, so you will get to
hear Caitlin I actually won't bethere, uh, because Caitlin's
(29:44):
doing these.
So, uh, it'll be Caitlin andZach and you'll learn what
Zach's go-to drink is.
Uh, none of this fancy, crazytiki stuff.
It's what he gets when he goesto a dive bar.
So that's going to be a goodone.
We'll have that for you nextweek and then more stuff after
that.
So go out there and be ethicalpeople.
Just be ethical.
Hey, Zach, you're back for another one.
Huh, Yep.
We haven't killed you off yet,and today you've got a fun one
for us, because Zach also picksour topics everybody.
So we're going to navigate thegray areas of marketing ethics
and I did do my prep, I readthrough it and some of these I'm
(00:27):
like not so bad.
So we'll see.
We'll see when we get to it.
I'll be curious to see how youthink, because we do have just a
small generational differencehere.
Are you a millennial,technically, or a Gen Z?
Speaker 2 (00:40):
I'm like one of those very weird in-betweeners.
I'm almost like, old enough tobe a millennial, but I'm
technically a Gen Z.
I think I relate more to Gen Z,surprisingly, but Okay.
Speaker 1 (00:55):
Yeah, you're a Xenial , then I think, is what they're
called.
Speaker 2 (00:58):
Yeah.
Speaker 1 (00:58):
Something like that.
Yeah, my sister's on the cuspof Gen X and Boomer Like it's a
really weird place for her to be, but she's definitely much more
Gen X.
But yeah, very fun, All right.
So I think this will beinteresting looking at ethical
dilemmas and we'll see what Ithink of those, because Zach
(01:19):
made all these up.
Speaker 2 (01:21):
I created three that I think are pretty realistic.
They're all realistic, yeah, Iwould agree with that it's gonna
be pretty interesting to see,like, kind of your thoughts.
I'm very curious on what youthink, but uh, yeah all right.
Well, I do appreciate thecocktail and this was, uh, your
choice cocktail one right yeah,so, uh, I guess, like before we
(01:43):
get into the recipe, I can justgive a little bit of background.
I was supposed to choosesomething that was my favorite
cocktail you don't have afavorite.
Speaker 1 (01:50):
You drink everything almost.
Speaker 2 (01:55):
Well, and I was like trying to think of one, and at
first I had a cocktail that Ireally liked from a specific
like from Mercury in Omaha, butI didn't have the recipe for
that like from Mercury in Omaha,but I didn't have the recipe
for that.
And I was like you know, likewe've been doing all these like
kind of like out there cocktailsthat are kind of my taste
anyways, so I decided to pickone that I thought you'd really
like and that I'd really like.
Speaker 1 (02:15):
So I feel like I would and I do have.
I was going to bring it in herefor the video, but I have a can
of lychee still in my pantry.
Um so, yeah, like this doesn'tactually have any lychee or
lychee juice in it.
Yeah, because it's got thelychee liqueur.
So, all right, let me give arundown of that and then, um you
(02:38):
, I guess, yeah, that's kind ofit.
Um, it's, it's not overlycomplicated.
No, no, it's not overlycomplicated.
Speaker 2 (02:43):
No, no, it's pretty good too.
It's Lychee Spritz is thecocktail yeah.
Speaker 1 (02:47):
And I love a good Aperol Spritz.
So this is.
It's essentially the same thingwith Lychee Liqueur, which you
can get Gifford Lychee Lee.
I'm going to have to go lookfor that, because I didn't even
know there was a Lychee Liqueur.
Speaker 2 (03:00):
Apparently it's made in France.
Oh, apparently it's made infrance.
So, oh, okay, and apparently itgave a little background on.
Like g2, it originally uh wasgrown in china, but now, uh,
let's see, now it is also grownin china, india, madagascar and
thailand.
Speaker 1 (03:17):
So okay, I knew it was in thailand, um, because the
thai use it in like dessertsand things.
So, uh, cool.
All right, you've got to havethe following things you need a
cup of ice for serving you canmeasure that or not, whatever
One and a half ounces of lycheeliqueur, like Gifford Lychee Lee
.
Three ounces of Prosecco, ahalf a teaspoon of lime juice,
(03:40):
which is about one limewedge-ish, excuse me, oh, my
gosh.
One slice of lime for servingI'm just ready to eat it already
and one sprig of fresh mint forserving as well.
Speaker 2 (03:53):
It's a really, really pretty color.
It's like a very light pink.
Speaker 1 (03:58):
Yeah, which is really interesting.
So you just put the ice in alarge wine glass the bigger the
better, if you ask me.
Pour over the lychee liqueur,pour the Prosecco over the glass
so you achieve the ombre effect.
So you'll see in the image forthis that it's a little bit like
it's lighter on top and alittle darker on the bottom.
It's got that pinkish color onthe bottom from the liqueur.
(04:19):
Squeeze the half teaspoon oflime juice in, so just a little
squish there, give it a quickgentle mix and garnish with a
slice of lime and a sprig ofmint.
You could probably also toss ina lychee if you wanted to yeah,
(04:40):
recommend it probably yeah, theonly issue I have because I do
lychee martinis at home and youuse absolute a pair's vodka, so
a pair of vodka with the lycheeis really good.
Um, the only issue I have isit's like, the can has a like.
It's a pretty good size can andit's got a lot in it like, and
if you don't make a bunch, theydon't keep for very long.
Speaker 2 (04:58):
Um, so you kind of got to make a lot of martinis to
get the full use out of it.
Speaker 1 (05:04):
I do like this because the lychee liqueur is
going to last, so that will beuh, pretty good, and this recipe
is from justinesnackscom.
Speaker 2 (05:15):
uh, she is a recipe developer and editor and also a
bread enthusiast, according toher website, so make sure to
check that out all right, wellcool.
Speaker 1 (05:25):
Um, I wish I had all this stuff and I would go make
one and bring it back with me.
But, um, I guess we'll justtake a break and get into your
gray areas of ethical marketingsounds good all right, we are
back and zach is going to hit mewith some ethical scenarios.
Speaker 2 (05:48):
Yeah.
Speaker 1 (05:49):
I'll give you my opinion and we'll talk about it.
We'll see if you agree with meon what my opinion is.
Speaker 2 (05:53):
All right, let's just get right into it.
So you're running a flash salefor a clothing brand, your
marketing team wants to displayonly three left in stock, even
when it's not true, to increaseurgency.
So my question to you is first,like what do you think of that,
and is it?
Is it harmless, or do you thinkit's kind of like a little bit?
Speaker 1 (06:17):
I mean it's from my perspective it's kind of stupid.
Like I mean, you know, I don'tthink that a like on amazon all
the time I see like only twoleft in stock which I think is
really true for them because youwill see stuff go out of stock
it never really motivates me tobuy it, in part because I can
usually get stuff somewhere else.
Um, so I don't think it'shurting anybody, I just don't
(06:42):
know how effective it is no,yeah, I mean for me I think it
depends.
Speaker 2 (06:47):
It depends entirely on what I'm buying, right?
So if it's like a shirt, I canprobably live without you know
missing out on it.
But if it's like a concertticket and it says there's only
10 left, and I really want to goto a concert and that's
something.
Speaker 1 (07:03):
That's something that would definitely motivate me to
buy, especially if I hadalready planned on it yeah, like
, is it a limited thing that ifI don't get it now I'm never
gonna get it?
Like an experience I think isdifferent than, like you said,
an article of clothing orsomething um I think the only
other thing would be if it wassomething that was like a
limited edition and there wereonly 50 of them, um, and you
(07:25):
wanted to get one.
So that might make a difference,but also, like, just put up the
real number on your inventory,like you don't have to fake it
and I do see this all the timeon retail and there are apps
that will do it and you pick howmany left, um, and it'll change
, like eventually, like it'll,it'll go back to something it
(07:46):
resets, I don't know when, butthere's also the ones and they
have these little scrollers that, like zach hazen just added
this to his cart.
You know three people justadded this to their cart and
I've seen a real module thatactually does pull that.
Usually I don't use last namesbecause it's a little weird yeah
um, but I've also seen the fakeone, where it just rolls
(08:08):
through with random fake namesabout people adding to the cart
so it looks like people areadding to the cart constantly
and it's like, oh my god, Ishould buy this and I've had
people like should we put thaton the site?
Speaker 2 (08:18):
I'm like no yeah, I, I would.
Honestly I think I'd prefer itwithout it, especially if it's
fake.
If it's something like aconcert ticket, like I said,
like an experience like knowingthe actual number that is left
is really useful.
If they faked a concert ticket,that would just be a little
scummy, I think, especially likeimagine you go to it and it's
(08:41):
like not even close to beingsold out and then they said it
was like three left or something, I don't know.
That just drives me the wrongway.
Speaker 1 (08:47):
Yeah, it is a little bit wild.
So I mean I think that if I seelike, I mean like, so let's
just take our t-shirt shop right, for 71 shirts it's print on
demand and so all of ours.
It does push an inventory overto Shopify from our
print-on-demand source, but it'slike 18,000, 19,000 in stock,
(09:12):
and so I think putting that updoes nobody any good Good.
Because it's just like it's toomany.
There's no urgency at all inthat and we don't show inventory
and they only do that becausethey do discontinue or sell out
of specific styles.
What's really interesting isthey'll just change it.
(09:34):
On us It'll just be like oh,you were doing this Bella Canvas
shirt and now you're doing thisBella Canvas shirt Because we
do care, care about the contentof it and we did check to make
sure the shirts are soft andthey're high quality and all of
that.
Speaker 2 (09:47):
But you know, going from an 80 20 blend to an 85 15
blend or something stupid likethat is not a big deal no, yeah,
and honestly, in terms of likean actual, it actually being
like an ethical dilemma, I don'tthink anyone's gonna like stop
buying from you.
If they figured this out, like,maybe they'd be like, well,
that's kind of like a little bitof a scummy thing but at the
(10:07):
same time, like I wouldrecommend against it, but it's
definitely not gonna like bedetrimental to your company yeah
, and I think so.
Speaker 1 (10:16):
ethics like which and I've taught like social media
ethics and ethics versus laws.
So laws are forced upon us.
Ethics are agreed upon by acommunity.
So this one really is what'sethical for your brand may not
be the same as what's ethicalfor another.
It's about what your communitywill tolerate from one another.
And that's where it gets alittle bit tricky, because it's
(10:40):
subjective.
So you and I might be like, oh,I wouldn't tolerate this, I
(11:04):
wouldn't shop there.
Speaker 2 (11:05):
But maybe their folks are like if it's, if it's
unethical, it's really mildlyunethical, it's yeah, serious, I
wanted to start with a mild onetoo, just to get us a little
bit in like the mindset of howthese are gonna go like.
Oh yeah, I think the next one.
I think the next one is prettybig.
We're upping the level a littlebit, all right, so throw it out
(11:25):
there.
All right.
So a client wants to use AI toresurrect a deceased celebrity
for a product ad.
The estate has approved it, butpublic opinion could go either
way, and I really do thinkpublic opinion could go either
way on that.
Speaker 1 (11:40):
Oh it absolutely could I mean.
Speaker 2 (11:42):
So the issue here is like, from an ethics standpoint,
you have consent, so it isn'treally an ethical problem, it's
ethical in a sense of, first ofall, who is a celebrity, and it
definitely matters you know howthey passed, how like, who they
were as a person, because if youbrought somebody back, that was
(12:05):
very anti-consumerism to sell aproduct, that could be a very,
very big issue.
Speaker 1 (12:10):
I mean it's like musicians when they sell their
catalog and have no control, andthen it I mean instantly
they're shopping it out therefor commercial rights, and
companies who would never docommercials are suddenly in
there.
Yeah, so I mean it's aninteresting one.
I think you've got a coupleissues here, though.
So one is you don't know wherepublic opinion is going to go,
(12:33):
so you might want to test it.
This is going to be a hugeinvestment too, because you're
paying the estate as if thatcelebrity were there.
Biggest ethical concern is doyou disclose that this is AI or
not?
Speaker 2 (12:48):
Yeah, I mean, nowadays you could probably tell
.
In the time period we're in nowyou could probably tell.
But in the future, who knowshow powerful or how seamless AI
stuff is going to be with that,and it's just kind of scary to
think about.
Speaker 1 (13:06):
Well, and they've been playing with the holograms.
Right, they did a.
I can't remember who it was,but there was a dead rapper that
they brought a hologram.
Yeah, tupac, that's what it was, of course, like the
quintessential dead rapper.
Speaker 2 (13:20):
Was that at Coachella or did they do that at like a?
I thought I think it was amusic festival or something I
think so, like, and it's so.
Speaker 1 (13:29):
We've been playing with this for a while.
I think deep fakes have gottenmuch better with um, with ai and
with some of the differentmedia tools that we have now.
Speaker 2 (13:40):
So, yeah, I think that it's very dependent on what
you're promoting, who it is.
Speaker 1 (13:48):
Yeah, and I think you've got a note here like what
if it's for a good cause, likecancer research?
And I think where you run intothat is you've got to really go
through a whole bunch of filterson this.
Like, okay, would they bealigned with the cause?
Do their relatives ordescendants agree that they they
be aligned with the cause?
Do their relatives ordescendants agree that they
would be aligned with that cause?
Is it something they wereinvolved in before they died?
(14:08):
Um, and then, yeah, you getinto the.
You know how did they die?
What was the thing?
Speaker 2 (14:13):
like you know, bringing back amy winehouse who
died of a drug overdose, likethat's, I mean you know, bring
it back for what like drugprevention and rehab Like
there's some celebrities thatare definitely going to be like
no, and honestly like to me Iwouldn't recommend doing this at
all.
Like it's just.
It's just kind of weird.
Like after the after they'vealready passed, they definitely
(14:35):
like can't consent to it andobviously, if their estate does,
that's another thing.
Speaker 1 (14:42):
But I mean, I think some things though, though, like
bringing back or not bringingback.
I guess you're not reallybringing them back, but having
like either a hologram or an aiof, like nat king cole doing a
duet with natalie cole, like ofone of his songs, like that
would be, I think, okay, and Ithink they actually did that
just with film, like a whileback, um.
(15:02):
So that's like one of thosewhere it's like okay, yeah, like
I think people would likely beokay with this, but I do think
you gotta float it like focusgroups aren't a bad idea with
these things like, and reallythink about it um because
chances are, like doing this,you're gonna be making big waves
, especially to that celebrity'sface and if you have, the
(15:23):
budget to do something like this.
Speaker 2 (15:24):
It's going to be seen almost everywhere, I'm guessing
, and honestly I think the bestway that you could possibly
utilize this is for, like, acharitable cause of some kind,
or even like promoting their ownfoundation that they had or put
together when they were alive,something like that I don't know
, I don't any other way it justseems weird to me yeah, it's
(15:47):
weird, and they just didsomething in a movie or tv show
that I watched.
Speaker 1 (15:52):
Um, oh, it was in succession.
Um, yeah, it's in the final, orthis last season of succession,
which I think is the finalseason, the you know spoilers if
you haven't watched it, but Ithink it's pretty well known the
patriarch dies and so they he'srecorded this video like
(16:13):
basically lambasting people,like it's just a horrible video.
So they have all these outtakesbecause they kept cameras
rolling when he was doing promosfor things and all that stuff.
Have all these outtakes becausethey kept cameras rolling when
he was doing promos for thingsand all that stuff.
And one of his kids takes itand puts new voice to it in his
voice to promote this like brandnew project.
He wants to do, um, that nobodywas like really on board with
(16:34):
and that didn't even exist whenthe dad was alive.
Like total, deep, fakeendorsement, like at the first
shareholders meeting after hisdad's death wow, that sounds
crazy it was just a little bitinsane.
Speaker 2 (16:48):
So, um, it's somewhere like middle of the
latest season of succession, so,um, yeah, it's insane I
honestly feel like we're goingto see a lot of this in the next
five or ten years, and so I'lldefinitely be coming back to
this after something crazy likethat comes out.
Speaker 1 (17:07):
I do too, and there's also stuff where they used
Carrie Fisher as a hologram in aStar.
Wars thing after she died.
But, I think that that's in part, a little bit different,
because one, that whole hologrammessage thing is a part of
their canon.
Right, it's a part of star warscanon, the little holograms.
She'd done it before um, and Ithink didn't she die while they
(17:29):
were filming one of them?
I'm pretty sure, yeah, yeah,and so I think there's that.
And then you've also got, likeyou know, if they need james
earl jones to voice darth vader,like they have all of his words
that he's said and he's notseen, he's just a voiceover and
there are rules around that andthere's ways to do that in film
and television.
I think when you get toadvertising and promoting, it
(17:52):
gets really weird and stupid.
Speaker 2 (17:55):
It'll be interesting to see how a lot of that stuff
shakes out, especially as AIcontinues to have you made
yourself an ai avatar, yetunlike um, hey, jan, or one of
those, no I haven't tried it yet, but I'm tempted I just am a
little like, uh, one like to doit right.
Speaker 1 (18:13):
I feel like you've got to have a green screen,
which I do in the basement.
I've got one down there that Icould pull out of my, my
photography stuff, but becauseyou have to move like normally
and walk around and stuff, so itgets your gestures and your
timing and you read a certainthing to it.
Um, but I just, I just don'twant to do it like in a random,
weird place with my iphone.
I'd rather have it be like, ifI'm gonna try, it.
(18:34):
If you're gonna do it, you'regonna go all in yeah yeah, but I
think, hey, gen, lets you doone for free, like you don't
even have to pay for it it mightbe worth testing out I mean,
then I could just have my avatardo these episodes, like if the
background's ever super clean.
Speaker 2 (18:49):
You know, it's my avatar, it's not me if I'm
starting to talk to an avatar,that'll be definitely
interesting it would be a weirdepisode, wouldn't it?
That could be an interestingepisode to see how it goes.
Speaker 1 (19:02):
That could be wow all right, so number three, this is
the last one.
Speaker 2 (19:09):
I feel like this.
I don't feel like we have toimagine this.
One like this is just somethingthat happens.
It's gross during a globalcrisis, your client wants to
post a supportive social messagewithout donating, taking action
or actually changing theirbusiness practices to align with
this kind of like socialmovement.
It's purely for optics, so thishappens all the time.
(19:34):
100%.
Speaker 1 (19:36):
It's gross and people see through it.
Speaker 2 (19:39):
It's very inauthentic We've definitely talked about
it before where people just likechange their profiles like,
just like for like one cause,and then immediately the next
day, or like the next month,they're completely off of it.
Speaker 1 (19:55):
Yeah, I mean, that's going to happen here.
Uh, in a couple weeks, withpride month, everybody's going
to have a rainbow logo, um, andlike it.
I think that.
So, for me, I think yourbiggest piece here is that
they're not really related to it.
They don't want to donate, theydon't want to be involved in
the cause, they don't want toadjust their business practices,
um, it's just for optics, um,that's where you have the issue.
(20:18):
I think that if your company,like belongs in that cause or
that um, that, whatever movement, it's the same thing with like
celebrities, right, like withpepsi and the, the kardashian
thing and the black lives matter, riots and all that um or
protests, the um.
If you belong there, great.
(20:39):
If you don't belong there, justdon't do it.
Um, it's interesting because wedon't ever change our logo on
any socials.
Like, we don't even do it.
We don't do a christmas logo,we don't do a halloween logo, an
easter logo, a pride logo.
We don't do any of those.
Like we'll post graphics but wedon't change our identity for
it.
Um, and it's not that like wedon't do any of those.
Like we'll post graphics but wedon't change our identity for
it.
Um, and it's not that like wedon't support some of those
(21:00):
things, aren't interested insome of those things, um, it's
just, we keep our brand, ourbrand.
Um, if we're going to changethe color, it's going to be one
of our brand colors and for areason um, not just for you know
a cause.
Speaker 2 (21:12):
You shouldn't be trying to just use actual causes
that are trying to do somethingactually good in the world to
tap into your target audience.
Speaker 1 (21:23):
It's really really scummy and not to get too into
politics on the side of it.
But you look at what'shappening with all these
companies abandoning DEI forwhatever reasons, and we all
know it.
We've all seen the news.
It's going to be reallyinteresting when they try to
like float a Pride logo, likeyou know.
Float a like Black HistoryMonth, like message, like just
(21:47):
shut up, you don't belong there.
And I think that in some ofthose instances they will get
skewered, especially thecompanies pulling out of like
supporting local Pride paradesand things like that.
Like it would be really bad ifyou pull your money from the
organization but then you likethrow up your logo like no,
everybody's gonna see rightthrough that.
Um so I think, that with thisone, uh, these performative
(22:12):
actions, performative support,in whatever the way they are,
they're, they're just gross andthe community's not gonna, not
gonna go for it.
I think on this one most peopleare aligned on ethics and it's,
it's just gross.
Speaker 2 (22:27):
And if kaylee were here, she would.
She would have like, oh, we'dhave a tangent, I'm sure.
Speaker 1 (22:33):
Um yeah, they just need to stay in their damn lane
For real, like if you're goingto speak up and get involved
with something, then getinvolved with it.
Put your money where your mouthis yeah, like Patagonia and
conservation.
You know some of those where,like it makes sense and they
stay in it and ideally findsomething you can stay in for a
(22:55):
long time, like that really,really aligns with who you are,
um, but oh, so gross yeah, thatone is definitely like uh,
ethical dilemma that iseverywhere in our industry.
I need a lychee spritz to rinsemy mouth out, because I just
have a bad taste from all ofthese like me too um, yeah, yeah
(23:24):
, I'm just like looking at thenotes and shaking my head, um,
yeah, and I know there'sprobably examples out there.
I know we don't have any, wedon't really have time, but
people who've done these likethere's a bunch of them that
come up.
Um, it's just so weird, likefast food gets into stuff too,
and I'm like the things fastfood gets into.
(23:46):
I'm like what?
if it's a national brand,they've definitely been guilty
of this oh, mcdonald's did awhole healthy eating campaign at
one point and people were likeI don't come there to eat
healthy.
Speaker 2 (23:57):
I don't think this is your talk audience.
Speaker 1 (24:00):
It's like no, you're a guilty pleasure, not like my
health and nutrition, I mean.
What's really ironic though is,like you know, I was watching
what I ate for a long time.
A while back I was traveling aton and I figured out like the
fries at McDonald's were theworst, Because you could do like
a two cheeseburger meal, and ifyou just ate half the fries and
(24:21):
had an iced tea, it reallyisn't that bad on calories or
even fat.
Like you know, it's not thatbad.
You get a lot of the fat andcalories from the fries, so what
I had to do is I went in thequarter pounders just a little
bit more than two cheeseburgers,but that was kind of like the
(24:42):
thing and the two cheeseburgers,I think were less calories than
the grilled chicken, even Likeit was wild.
But I would always have to getthe fries and like I would quite
literally, like I'd hold ontothe fries and I would grab half
of them and I would throw themin the garbage because it's like
the fries are so good, likethey're like crack, they're
addicting ridge, because it'slike the fries are so good, like
they're like they're addicting.
So if I, yeah, and if I tookall of the fries with me, like
to the gator on the plane, Iwould eat all the fries so I
would quite literally throw halfof them away.
Speaker 2 (25:05):
Um, so wild.
It's cheap too, like if youjust get cheeseburgers like I'm
pretty sure that's on theirvalue menu still, yep yeah, it
is.
Speaker 1 (25:13):
Um, and they had a like a.
They've had a buy one, get onefor a dollar on the value menu.
Not that I'm a huge McDonald'sfan.
I eat there maybe five times ayear.
Speaker 2 (25:21):
Definitely a guilty pleasure for me.
I'm only feeling it every sooften, but when I'm feeling it
it definitely is pretty good forwhat it is no-transcript anyone
(26:11):
.
It's more lean towards likeolder males, especially like
football.
But I know what you're saying,like the official plumbing
company of the official, likethere's some really out out
there ones and I I think somebrands, like you said, are
better than others.
Like, for example, like there'sa distillery near me and
(26:32):
they're the official whiskey ofthe carolina panthers and they
have like a special whiskey thathas like the panthers logo on
it and stuff I think that'spretty whiskey at the stadium I
think it's a part of most oftheir cocktails.
Speaker 1 (26:46):
Yeah, so like stuff that makes sense, like if it
makes sense for you to be in thestadium, I'm good, like that
makes sense to me.
But like you know the officialfile cabinet of the you know
pittsburgh steelers, like Idon't care there's like the
official, like I don't even knowhospital of the uh and of the
carolina panthers.
Speaker 2 (27:06):
It's like.
It's just like you're a littlebit.
It gets a little bit crazy andlike outside of like what you'd
expect and I don't think and mything would be do the athletic
trainers come from that hospital?
Speaker 1 (27:19):
My guess is no, because they're probably
employed by the team.
But I have seen that wherethere's a physical therapy or
sports medicine practice, thatare the trainers for a local
team.
Usually it's with minor leagues.
Speaker 2 (27:33):
Yeah, I've seen that too.
I think I've.
I saw it with the bandits inSea City once.
Okay, yeah.
Speaker 1 (27:39):
All right.
So, whatever the thing, findyour lane and stay in it.
Speaker 2 (27:42):
Yeah, don't go too outside.
I mean, I don't know, it's sucha weird one to me because it
feels like there's so manybrands that do that.
Speaker 1 (27:51):
Or do you go so far outside that it's?
So hilarious that it comes backaround for you, I don't know.
Wow, all right.
Well, that was an interestingone, zach.
I think those are all like kindof different levels, and I do
think the big takeaway from thisis it depends, like.
Some stuff is pretty clear, butyou really have to look at how
it relates to your brand, how itrelates to your message, and do
(28:13):
you give a shit about whateverthe thing is.
Um, because if you don't like,just just don't do it.
Speaker 2 (28:19):
Like makes no sense yeah, and if it's like a really
big ethical dilemma, I thinkit's really really important to
like consider, like what, howyou want your company to be
portrayed, because, especiallywith like the ai celebrity one,
that could go south really fastyeah, I think when we talked
about it with um, some of thelike the trends that people
(28:42):
jumped on, I think it was thatepisode but like how bad could
it get?
Speaker 1 (28:45):
like you really have to think about how bad it could
get because I mean, can it couldget to the point where it shuts
you down, like um, or reallystarts impacting your sales.
I mean boycotts can be a bigthing.
Speaker 2 (28:58):
So be cautious and, as always, you can find our
agency at antidote underscore71.
, and if you have a questionyou'd like to send our way, head
to ctapodcastlive.
To shoot us an email or, evenbetter, leave us a voice message
on our hotline at 402-718-9971.
Your question will be featuredin a future episode.
Speaker 1 (29:21):
Yeah, I'm thinking of just converting that line to
like a movie phone or somethingLike it'll just tell you what's
on Netflix tonight or what's newon Netflix today.
Nobody's calling it All right,so we do have another episode
coming up.
It will be another teamspotlight.
So we do have another episodecoming up.
Um, it will be another teamspotlight, so you will get to
hear Caitlin I actually won't bethere, uh, because Caitlin's
(29:44):
doing these.
So, uh, it'll be Caitlin andZach and you'll learn what
Zach's go-to drink is.
Uh, none of this fancy, crazytiki stuff.
It's what he gets when he goesto a dive bar.
So that's going to be a goodone.
We'll have that for you nextweek and then more stuff after
that.
So go out there and be ethicalpeople.
Just be ethical.
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