Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
hey, we're back we've
already had a quarter in us, so
I'm quite excited about howthis is gonna go wow, okay, well
, I just had a protein shake, sohopefully I can uh oh, you're
not getting much ready.
I didn't have lunch I've beenwaiting for stupid FedEx all
morning, but yeah, that's theworst.
Speaker 2 (00:30):
We are talking this
week to CMBA Architects' own
Kathy Koch to discuss how ourremodel went and kind of the
value of branding that you canimplement in your space and I'm
really excited to get to that.
Part of the reason that I'vebeen fiery today is because I
(00:51):
was.
I asked if I could tell thesafe version of the last time I
had a mango margarita.
Um, and I was told to keep itto myself.
Speaker 1 (01:00):
So there's a safe
version.
Speaker 2 (01:02):
There's a safe
version and then there's like a
maybe we should just leave thaton the cutting room floor
version.
Speaker 1 (01:08):
Okay, I do love that
you are in our actual office.
So, some of the elements arevisible behind you, so that'll
be interesting.
We could have you stand up andjust like spin around at some
point.
Speaker 2 (01:18):
Well, I have cleaned
very specific spaces and made
sure that they're tidy, so Idon't know that we can do like a
full 360, without you knowpeeling back the curtain too far
.
Yeah, as you can see through myblur, I've cleaned all of my
spaces too.
Speaker 1 (01:34):
Not really.
Speaker 2 (01:35):
This is secondary too
.
Speaker 1 (01:37):
This is the April
project, the basement right now
Mild remodel.
Oddly enough, got a sink todayand that's why I was waiting for
FedEx for the faucet that neverarrived.
But, yeah, this will beinteresting to talk about.
I think so too.
Speaker 2 (01:54):
Also, coincidentally,
I think Zach maybe chose an
orange drink, because that's oneof the things that the CMBA
brand and the Antidote 71 brandhave in common, so we have a
little mango margarita.
You want to tell us about thebackground of this, sure, so it
is.
Speaker 1 (02:13):
I prefer a mango
margarita to a regular lime
margarita.
Personally, and.
I'm not a big strawberrymargarita fan, so this is kind
of my go-to for a sweetermargarita or a fruity margarita.
It's quick and easy.
You can enjoy it almost anytime of year, though I mean
summer is a great time to do it.
It's wonderful poolside.
Speaker 2 (02:31):
It's very nice
outside today.
It is a good mango marg day.
Speaker 1 (02:35):
And if you put enough
tequila in it it will pack a
nice punch for you.
And it looks to me like thisrecipe has a pretty good volume
of booze this is making a double.
This is a double it might be adouble.
Um yeah, I think it's got to bea double yeah um, anyway, like
and getting some street tacos.
So here we love going to bombass taco, which is right up the
(02:56):
street.
I learned that you actuallypronounce the donkey in their
name it's bomb donkey taco.
But then when you see itwritten, it's bomb ass taco.
But they didn't want to putthat on a giant sign.
Clever, clever that is um, soyeah, how do we?
How do we make this thing,caitlin?
Speaker 2 (03:13):
well, it's three cups
of cubed frozen mango.
Uh, have we talked about mylove for frozen fruit lately?
Speaker 1 (03:19):
really just levels
out into strawberries yeah, um,
blueberries are frozen mangolike in a big bag.
I love it.
Speaker 2 (03:26):
Yeah, so do most.
I think most groceries do.
I think they're meant to be forlike smoothies.
But this is a smoothie, It'llbe a smoothie in a second.
Speaker 1 (03:32):
It's a smoothie with
booze.
Speaker 2 (03:34):
Uh-huh.
So you have three cups of cubedfrozen mango from about four
small mangoes.
Just buy the frozen, like wecan skip to the flash.
Frozen we're not.
Peeling and coring a mango is areal pain in the donkey.
One quarter cup of fresh limejuice, plus some lime slices for
(03:54):
garnish.
You need three ounces of silvertequila.
I really like Los Altos forsilver.
Two ounces of Cointreau.
Three handfuls of ice cubesthat's a variable that I don't
because like how.
Whose hands.
Speaker 1 (04:13):
That's ice to your
heart's content.
I always put ice in and then Iblend, and then, if it doesn't,
seem like it's thick enough, Ithrow more ice in and blend some
more.
I do think, like for us.
The silver tequila that I getis whatever's in the ginormous
bottle at Costco.
I don't know who makes it.
It's going to be the Kirklandbrand, but I have no idea who
makes it.
Speaker 2 (04:31):
But that's what we do
, probably just Midwest
distilling.
Anyway, you need salt for theglass rims, which is optional,
but I like a salted rim.
Speaker 1 (04:39):
I'm not a sugar on
the rim kind of gal.
I like a tajin on the rim forthe mango oh that would be my.
Adriana would support this, Ifeel.
Speaker 2 (04:48):
Approved Approved.
I'm counting the days untilDorothy calls it the mango truck
.
Like how long the orange truckopens, because they're a
summer-only food truck, so good.
So you're going to put yourmango, lime juice, tequila and
Cointreau in a blender, mangolime juice, tequila and quantro
in a blender, uh, blend untilsmooth, or um until it is the
(05:08):
desired consistency.
You may or may not want to addmore ice, as we have discussed.
Um, if the mixture is too thickto blend, you can let it sit
and and melt for a few minutes.
Um, otherwise, you could likethrow on some more tequila if
you want to get weird, that's upto you, this is not a medical
podcast.
If you desire, you can use alime wedge to, as we have
(05:29):
discussed, moisten the rims ofyour glasses and dip your rims
in a small plate of salt and ortajin and pour the mango mixture
in the glasses, garnish withyour lime.
Away you go.
And this recipe is from loveand lemons.
Um, I've used some of their,I've made some of their, um,
their like food recipes and havebeen very happy with them.
(05:51):
Oh yeah, I remember what theyare right now, but you know I
wonder if this is I wonder ifthat's.
Speaker 1 (05:57):
I feel like that's
where I got the um the
limoncello lemon bars recipe,where you actually use lemon
cello maybe right?
Speaker 2 (06:05):
yeah, it seems like
it would be.
Speaker 1 (06:06):
I mean lemons um,
yeah, you know I got my, oh, go
ahead.
Speaker 2 (06:12):
I was just saying we
got our costco reward
certificate, like it's.
Speaker 1 (06:15):
It's right here.
Um, I'll cover it up so nobodycan see it.
Um, that's the one from citybank from the visa.
But I'm have to go to costcoanyway because there's like
three things that I need.
I'm gonna get a bag of frozenmango.
Speaker 2 (06:27):
You're going to make
one of these today.
Speaker 1 (06:28):
And I think I'm just
going to get a bag of limes too,
because why not?
Yeah?
Speaker 2 (06:32):
I can always use them
in something else, that's true.
Speaker 1 (06:35):
All good, so are you
going?
Speaker 2 (06:36):
to tell us.
Speaker 1 (06:38):
I'll tell you.
Speaker 2 (06:38):
Yeah, the last time
that I had a mango margarita,
when I ruined a water bottlebecause I was like this, was
many years ago.
So I was making choices thatyou make in your 20s, your late
20s, and not choices that youmake in your late 30s.
Infer from that what you will,but I ruined a water bottle and
(07:01):
also was convinced that I neededa cat, and I at the time was
severely allergic to cats.
Um, immunotherapy has changedthat.
But, um, Tony the cat and I.
He was a big, he was beautiful,Um, but I definitely wanted to
take Tony home which is not fairto Tony and his legitimate
owner.
Speaker 1 (07:22):
So or you're sneezing
, yeah, you're right, you really
?
And his legitimate owner oryou're sneezing?
Speaker 2 (07:27):
Yeah, you're right.
You're really kidnapping cats,is not?
It was not for me.
Also, the in-home bartender isallergic to cats, so he was not
on board.
Speaker 1 (07:34):
Last time I had a
mango margarita.
I was actually with you and theteam at Chili's in Sioux City,
which is a good place to getthose.
Speaker 2 (07:43):
It's tough to go
wrong with a Chili's Marg.
I gotta be honest, I think theyget a bad rap.
But the Chili's bartenders atleast in Sioux City I've been
evangelizing Chili's in Omahaever since they redid their menu
.
Speaker 1 (07:57):
It's been like five
years, I think, since they redid
your menu, but like it is like.
People are like oh, it's justlike Applebee's, it is not.
Speaker 2 (08:03):
It is not just like
Applebee's, it is a step above
Applebee's.
Speaker 1 (08:09):
Yes, so yes, all
right, well, mango margaritas at
Chili's, but we need to talk toCourtney and figure out what
the heck we're talking about?
Speaker 2 (08:18):
Oh, this is Kathy
Courtney's long-lost sister.
Oh my gosh.
Speaker 3 (08:21):
She's my, oh, my gosh
, so it's okay.
Speaker 1 (08:24):
Yeah, there's three
people in that office at the
same sit with the same spelledlast name.
It's pronounced a littledifferently, kathy, I am so
sorry it happens frequently.
Speaker 2 (08:34):
It's just like
Tuesday for me.
It's cool.
Speaker 1 (08:37):
We'll take a break.
Okay, we're back and I am lessof a disaster.
I got a glass of water, so Ithink I'll be fine.
How are you, caitlin?
Speaker 2 (08:53):
no-transcript.
How high is the bar?
I mean?
Speaker 1 (08:59):
I don't know.
I guess calling somebody thewrong name isn't.
At least it was somebody whostill works with her, so like
yeah, it wasn't like you calledher Steve or something like.
No, and it was somebody whoworked on the project when we
were looking at buying abuilding.
Speaker 2 (09:10):
Correct, yeah.
Speaker 1 (09:11):
So yeah, so Courtney
worked on that, helping advise
us on purchasing buildings,which we did not do because one
was going to be probably over amillion dollars in reno.
The other one, the back of thebuilding, was quite literally
falling off.
Speaker 2 (09:27):
The rest of that
block has also been determined
to be structurally unsafe, whichis really sad, as much as I
hate getting rid, of oldbuildings.
Speaker 1 (09:38):
I do think that those
just need to come down.
They're going to get dangerous.
It's going to fall into thealley on somebody, but anyway
yeah.
Speaker 2 (09:45):
Yeah, but instead we
leased this beautiful space that
you can see behind me.
Speaker 1 (09:51):
Yeah, after rejecting
it like four times, finally
went and looked at it.
Speaker 2 (09:54):
I thought it was
three.
Might have been three.
Maybe the fourth time was thetime that I said yes, that's not
dating advice.
Well, and I took Jesse andJessica over.
Yeah.
Speaker 1 (10:05):
I don't remember if
you came over or not.
Did you have to climb up thescaffolding, Caitlin?
Speaker 2 (10:09):
I never had to climb
the scaffolding, but the time
that I did come, there was no ACup here and it was hot.
Speaker 1 (10:16):
Yeah, it was really
warm.
So essentially we got a bigopen raw space and Zach can put
some of our photos from thatfirst visit in the episode.
I don't think we've ever doneafter pictures.
We should have Chris do thatwhile we were there Great.
Speaker 3 (10:34):
It could become a.
Speaker 1 (10:34):
CMBA portfolio.
Speaker 3 (10:36):
Yeah.
Speaker 2 (10:38):
Why aren't we doing
that you?
Speaker 3 (10:39):
can add yourselves to
our website.
That would be great.
We could no permission.
Sneak it on there, yeah.
Speaker 2 (10:46):
Yeah, yeah.
So I mean, we're a Nebraskacorporation but a majority of
our team is in Sioux City and Ikind of even before COVID.
We knew that we liked eachother and we liked working in a
dedicated space, and so we havethe option to work remotely.
(11:06):
But for the most part, those ofus that are in Sioux City,
really like being around eachother and like having a space to
collaborate and a space forsome of us to get away from our
roommates, if you will andbelieve me.
Speaker 1 (11:22):
I tried to get
everybody to go remote.
That was an option.
There was going to be a stipendfor everybody who was remote if
we didn't have any rent Becauseno rent, I'll pay for your
internet, I'll pay for part ofyour cell phone, like whatever.
And overwhelming.
I think it was everybody, butone person was like no.
Speaker 2 (11:39):
And that person is
probably working remotely in
Sioux city today as you speak.
Speaker 1 (11:43):
Yep Um and then we
had another one who's like well,
I want to go to Mexico whenit's cold, but I will be in the
office when it's warm.
And so, yeah, we ended up withan office and it was just a big
blank slate and I knew that weloved like the brick and we
loved the black ceiling and thehardwood floors were original to
the 1800s, like all of that,and so I'd never worked with an
(12:06):
interior designer before.
We guys were working with you onthe structural piece and
helping us pick our location,which I know is where you like
to start projects, because youcan really have influence in the
beginning.
So yeah, we just kind of cameto you and said, like here's our
brand guidelines.
We sent that over to you, wesent you a few other things um.
(12:26):
We said don't go heavy on orange, but orange is okay we don't
want to overdo it.
I think we also said we reallylike your space because you're
in a very similar loft spacewith like rafters and brick and
everything, yep.
So yeah, how do you take thatwhen somebody just like dumps?
(12:46):
Here are a bunch of thingsabout us Considerations.
Yeah yeah, make something looknice for us.
Speaker 3 (12:59):
Yeah, yeah, make
something look nice for us.
Yeah, honestly, you guys comingto me with that was an ideal
situation because it gives me alot of inspiration to know what
you guys are hoping to get outof your new space, which I love.
So I actually didn't even haveto take you through like a
visioning exercise, as we callit, where I sit down with the
client and go through you know,what do you aspire for your
(13:20):
space to look like?
You know, you knew that youwanted even the works down to
the workstations.
You had inspiration images forthat and kind of had this vibe
and as a culture, as you guyshad talked about, you do have
this fun, quirky, casual,collaborative vibe, and it's
very clear.
So how do you then make thatcome through in your space that
(13:41):
your people really want to be in?
So it was really fun to takeyour guys's vision and make it
come to life and it was actuallyI will say it was pretty easy
because you guys were clear onyour culture and I know we're
going to talk about this alittle bit, but when companies
are clear on their branding andtheir culture, it does make
their space come to life a lotmore easily, because you know
(14:01):
you work on developing what isyour culture, what is your brand
and then if you come to workevery day or if you have clients
coming into your space, ifyou're a client-based company,
you know what are theyexperiencing, because your space
is part of that.
Whether you realize it or not,is really part of that client
and employee experience as well.
Speaker 2 (14:22):
Yeah.
Speaker 3 (14:23):
Can we back?
Speaker 2 (14:24):
up like half of a
step.
Yeah, and just you tell us whatyour role is with.
Speaker 3 (14:29):
CMBA, so we should do
that we jumped in.
We jumped right to the excited.
Speaker 1 (14:34):
Yeah.
Speaker 2 (14:34):
Right, which is part
of course you said quirky and
I'm like chick we're here.
Speaker 3 (14:40):
So yeah.
So I am a registered interiordesigner with CMBA Architects.
I am actually out of the DesMoines office, which is really
fun too.
Oh, wow, yeah.
So before I came to CMBA, Iactually spent five years in the
furniture industry at afurniture dealer, so did that
for a while, worked on some coolprojects there and then moved
(15:01):
over to the architecture side,so yeah.
So Courtney thought I was agood fit for you guys too, just
based on the furniture side.
I also did a lot of corporate,big corporate projects.
So understood, you know you guyshad a blank slate that really
we weren't going to put a bunchof walls in.
It was a furniture basedproject, and then also that
corporate experience since CMBAis pretty focused on education
(15:25):
and health care, but we still doa smattering of corporate too,
just naturally.
But so yeah, so that's howCourtney and I discuss.
You know how Courtney decidedto pull me into.
Your guys's project was basedon experience and background and
it was a lot of fun.
Speaker 1 (15:42):
And I think that's
really right.
And when you talk about ourculture and space, I know the
first thing we said was we'regoing to have a bar.
There'll be a bar, and weprobably told you 43 times there
needs to be a bar.
Speaker 3 (15:51):
Yep and the skee-ball
machine.
Speaker 1 (15:54):
Yep, the skee-ball
machine, which isn't there yet.
Speaker 3 (15:57):
We do have pinball.
Speaker 1 (15:58):
We haven't bought it.
It goes on and off sale.
It's $1,000.
Speaker 3 (16:02):
It's a big purchase.
It was like COVID times.
Speaker 1 (16:05):
We'll get it, though.
We'll get it there sometime,but what we did buy is the big
green refrigerator.
Speaker 2 (16:11):
That Rich is
apparently going to be buried in
.
Speaker 1 (16:14):
Yeah, probably not.
Well, I'm supposed to be.
I should be buried with Brian,which will be in a national
cemetery, and I don't thinkthey'll bury a refrigerator in a
national cemetery.
Speaker 2 (16:24):
It doesn't seem like
the most people-friendly option
either.
Speaker 1 (16:27):
Maybe, but yeah, so
it's from Big Chill and they
make these retro refrigerators.
But inside it's like a Maytagor something Like it's a brand
new refrigerator inside.
Speaker 2 (16:45):
But the outside is
that curved retro look from like
your grandma's house, the 50s,with the like, the big chrome
handles and yep it's like thechevy door door handles are what
they use for those.
Speaker 3 (16:52):
A replica of those
for the handles.
It's super cool and we were.
Speaker 1 (16:57):
You know, jesse was
playing with our brand and the
navy and the green were comingout and the green was an accent
color and I just wanted to besure that when you came in there
was some sort of a grab and afocal point.
So that's why it's right thereby the back door, so when you
come in or through our officeyou can't miss that fridge Like
everybody sees it.
And they had a special colorthat was so close to our green
(17:19):
Like you almost couldn't tell.
I had to pay $150 extra forthat, but I mean the
refrigerator was in the price ofthat fridge.
It was nothing, yeah, and sothat I think inspired like the
okay, well, if the fridge isgoing to be green, then and the
green and the navy go together,the cabinets need to be our navy
.
And so we ordered samples andgot all those in.
(17:40):
But I think the biggest thingwas the layout of the spaces.
So we wanted a place to eat andgather, we wanted a place to
meet, we wanted a place to work,we wanted a place to socialize
and a place to game and play,and that was, I think, the
biggest thing.
It's like okay, we, we have3300 square feet or whatever it
(18:01):
is.
I think that's about right.
Um, how do we break this up?
But not break it up?
Speaker 3 (18:07):
and keeping it fluid
too, because you know you're not
always, somebody isn't alwaystaking a break.
So what is that break spot?
When you're not taking a break?
It can be an additionalcollaboration zone.
You know, can this loungy areathat you guys want to, you know,
take a break on, also be ameeting space.
So keeping those spaces fluidwith each other as well was key
(18:30):
to making your space successful.
Speaker 1 (18:32):
Yeah, and we had the
orange couch that moved from our
old office.
Speaker 3 (18:35):
Oh, yes, yes.
Speaker 1 (18:36):
So yeah, and I think
that yes, yes, so yeah, and I
think I think that's theimportant thing.
So we're very open.
Concept Like Caitlin has peopleall around her right now.
And I think I saw.
Speaker 2 (18:46):
Jesse walk behind you
a little bit ago.
Speaker 1 (18:50):
And that's important
to us.
But we also want to be surethat we can talk and we can have
, you know, conversations and wecan have spaces where we need
to be, and we do have one littleroom that's private and there's
a conference room in the backthat's shared with the, the
building owner, um, but otherthan that, it's just, it's very,
very open, um creativity iscollaborative, right?
Speaker 2 (19:12):
yeah, yeah I find,
too, like the.
The thing that is so evident injust kind of our office culture
here again is that, like weenjoy each other as people as
well as co-workers, and so thatlike natural kind of
relationship building thathappens in a space like this is
(19:36):
really fortifying when we get tolike this is really fortifying
when we get to times in the daywhere we're frustrated or we
want to, you know, work throughsomething that's a little
stickier than than normal, andso the idea that, yes, our, our
branding plays into it, but alsojust the nature of being like
good, efficient work partners,um, is really really evident in
(20:00):
the way that we work here.
Speaker 1 (20:02):
Yeah, and I think the
way we dedicated that.
I think as you come in it's theright side.
Yeah, it is.
I'm looking at you and I'm likeit's the left side from where I
am right now, but it's theright side as you come in the
front door.
Basically, the way the pillarswere up, like it gave you some
natural separation and we tookpretty much all of that space
for 12 desks.
So we've got room to expand,because that was important to us
(20:24):
as well.
And then that flows right intothe bar area and kitchen, which
are kind of all one, and the waythat we use carpet for that.
Like you found a great carpetfor us, locally even, and it was
the carpet squares that all gotput down, but it just helped
with the sound in that workspaceso it's softer um.
(20:46):
I know we did talk about umceiling fixtures or light
fixtures that were like soundabsorbent and baffles they're
real expensive they are likeyeah, real expensive.
We haven't done those yet, butI do.
Every once in a while I just golook at them.
I've saved the link from whenyou sent it to me.
Speaker 3 (21:04):
I love it.
Speaker 2 (21:06):
It's an aspirational
purchase.
Speaker 1 (21:07):
But I mean, you know
we want a dining table for 12
people, like that's sort of aridiculous request, but you're
like okay, yeah, yeah, that'sgood.
So do other people eat togetherLike we're big on it?
Speaker 3 (21:27):
Yeah, so that's funny
you actually bring this up
because I have a school district.
Right now we're working ontheir district office.
They're a larger district andwe're outfitting the building
for 12 people now.
And that was thesuperintendent's big thing, was
she wanted a break room whereeverybody could sit together and
have lunch together.
And that was really special.
You know, I think we're hearingin this post-COVID world do
people not want to come back tothe office, or do they?
(21:47):
So it's really fun hearing yourstory too, that you know people
do want to come back because,research also shows that people
thrive off of being with eachother.
So you know that's a big part ofspace design too, is that.
It's not just does it lookpretty, but how do people
interact with the space and howare they productive within that
space?
Because you know, like Caitlin,being in that open office
(22:08):
environment, it's how you get toknow people better.
And even when I started at CMBA, our Des Moines office was in a
much more larger workstations,more enclosed.
There were people I didn't talkto until we moved to the new
location, and we were 12 peopleat the time.
So it's like the space you'rein can really dictate how people
(22:29):
interact with each other, andit's just important to keep in
mind.
Speaker 2 (22:33):
Yeah, I appreciate
you, and that's I think that's
another thing that kind of feedsinto our culture too is that we
do have the flexibility to say,like you've got a desk here if
you want it Right, or we'll seeyou when it's convenient.
Yeah, we have the space toaccommodate our team here when
(22:53):
it's necessary, and a few weeksago we hosted kind of a
community networking event.
Speaker 3 (22:59):
Oh, cool yeah it was
perfect.
Speaker 2 (23:01):
Yeah, like it it.
It lends itself to being flexedin a way that, like we just
kind of rearranged some chairsand we had like a nice high, you
know like cocktail table,almost as a morning event, so we
were drinking coffee, but stilljust like gathering tables.
yeah, exactly that anchor pointfor people when they're like I
(23:22):
don't know what to do with myhands, so I will just lean on
this.
Yes, try and act, natural.
But then we had, you know, thelarger couch space that lends
itself to kind of stadium, orthat theater style seating with
yep just a little bit ofrearranging and it it people.
I mean, the first thing peoplesaid was that fridge is so cool
when they walk in like that'salmost immediately, is like the
(23:45):
first thing that people notice.
But then it was really just likeso many people were surprised
that we were here, because we dokind of keep a low profile yeah
, um you know, most of the restof the Sioux City staff is more
introverted than I, and so weget a little statement of the
year like well, who's coming upthose stairs?
(24:06):
And like, yeah, exactly like,what are you trying to sell?
But yeah.
Girl Scout cookies.
Speaker 1 (24:13):
Come on in always we
have a we do have a sign
downstairs that says I thinkit's um, like anna.71 staff and
guests only unless you're apuppy.
Oh, and I think we did that Ithink we also put and food
deliveries are okay, like yeah,we like food and we like puppies
.
Um, but so far I'm I'm amazednobody's ever come up the stairs
(24:34):
with like a puppy and just beenlike hi.
I saw your sign and I went andgot my puppy and came back I
don't think that the I know theydon't allow it downstairs the
coffee shop service animals Iwas gonna say speaking of
courtney.
Speaker 3 (24:47):
I know courtney has a
dog so I could send courtney in
her lab.
Speaker 2 (24:51):
Don't think that's
very cute.
Golden, do they have like adoodle?
Right, did I make that up?
What kind of dog?
I think they have a chocolatecute golden doodle.
Speaker 3 (24:57):
Do they have like a
doodle?
Right, did I make that up?
Speaker 1 (24:59):
What kind of dog I
think they have a chocolate lab
or a black lab.
Okay, you might be making it up, I think.
Speaker 3 (25:02):
I could also be
making it up, but it's fine yeah
.
Speaker 2 (25:06):
They have a dog of
unknown origin.
Speaker 1 (25:08):
Yeah, I had to stop
there and bring my dogs in and I
know I brought them up case andit was on a day when the coffee
shop was closed.
But um, it is kind of weirdbecause you have to kind of pay
attention to your neighbor, likewhat can they do?
what can we do?
Yeah, um, I think one of theother things.
Getting back to the brandingand you mentioned this, kathy um
, we had gone through somepainstaking uh steps in um
(25:34):
pretty much 2019 and 2020 tostart defining our brand and by
the time we started this project, we had defined our brand, like
we even had a list of these areour brand, our culture, words,
and we do have those up on thewall now.
Oh, good.
Speaker 2 (25:50):
Next time you're in
Sioux City you should definitely
go take a look at that, butCaitlin and Megan yes, you can
come up the stairs and you don'thave to bring a dog.
Speaker 3 (25:57):
I don't have to bring
a dog.
I don't have to bring a dog.
Speaker 1 (25:59):
Maybe I'll bring
treats, though, but I found a
place that would, um, would dothem actually in our web font,
so they did, had all the googlefonts, so it's in monster, which
is our web font, um, and thenit was just a matter of once
they got here, it was just awhole bunch of letters and
templates and getting them up onthe wall, um, but caitlin did
it, I think in part because wewere hosting something and that
orange wall has always justlooked so bare.
Speaker 2 (26:21):
Yeah, it was time the
letters had sat on a desk.
Um for uh, for a somedayproject, for a few months and
maybe close to 12 months uh, itdoes take hosting an event.
Speaker 3 (26:37):
To finish out of
space.
Speaker 1 (26:38):
I will say that at
your own home quick make it look
like nobody lives here yeah,you're shoving shit in closets
and yeah yeah, and I think ourbig thing was um, you know,
people wanted to come back tothe office and that was great.
So then it becomes well, let'smake an office people want to be
in correct yeah, feels good andbecause also I know when we go
(26:58):
over to your offices in siouxcity and I've been to des moines
, spencer and grand island aswell, um, and I've actually been
to the omaha office too.
Oh good, have a similar.
I guess I've been to all youroffices.
They have a similar feel in thatmore like uh industrial open
you know, the brick.
They like you've got brickbehind you.
(27:19):
They're painted white, but it'sstill brick.
Um, and when we ever, everytime we would go over to cmba,
jessica used to say this, I usedto say this it just felt like
we were in our own office, likewe could just sit down, grab a
desk and work.
Now we can't do your work, butit felt culturally nobody like
that a really good place and Iknow christy had said the same
(27:39):
thing about like when she comesover to our space, like it just
feels good and it's like, well,your people designed it, so it
should.
And it's also a very similarvibe.
You know old warehouse-y brickbuilding, and I think that do
you ever have clients who, like,are like, yeah, we're just not
(27:59):
really going to put any brandingin, we're just going to do you
know something more basic andstark, just glass and steel?
Or do you guys tell thoseclients to take a hike?
Speaker 3 (28:07):
No, well, we never
tell clients to take a hike, I
know we don't either.
I will say, and especially againgoing back to kind of my K-12
experience recently is that someschools have a really strong
brand and some schools do not.
Some schools can't even tell mewhat their RBG colors are, you
know, they just their color isred.
(28:29):
They don't know what the actualred color is.
So it can even just make itchallenging from that
perspective of making sure thecorrect colors get in the gym
and, you know, making puttingyour pride through in a K-12
building.
So we have tried to nudge someof those clients that don't have
as strong of a branding.
You know, like, hey, maybe youshould consider this, because
(28:51):
the unfortunate part is thatyou're putting all this money
towards, you know, putting newbranding up on the gym walls and
in the office spaces, you know,and in the hallways you're
doing all these coolinfographics and then, if you
then do your branding after that, you're having to update all
that stuff that you justintegrated.
So I don't know that it'snecessarily a we're not going to
(29:13):
integrate it, but just more ofa we don't know how know how?
Speaker 1 (29:16):
yeah, and you have to
be more careful than yeah,
right we're happy to help any ofthem figure out their brand.
Speaker 3 (29:24):
Yes, we absolutely in
an ideal world, the package is
done for branding.
When I come in and startdesigning the interior, it just,
it really does just make my jobso much easier.
If I know what the colors are,what logos I can use for
graphics in different locations.
You know what are I'm speakinggraphics, logo, what is the
(29:45):
rules for, what logos can go onblack versus what can go on
white, you know, and it just itmakes a space come to life a lot
easier than trying to take anold logo and try to squeeze it
into places.
And well, yeah, it's.
Speaker 2 (30:01):
It's an extension of
the consistency too, where you
can like come off of somebody'swebsite and walk into their
space whether that's a schoolbuilding or an office or you
know, a healthcare facility inyour case, where like that, that
extension of consistency, butalso like reinforcing what's
(30:22):
important to them and the peoplethat they're serving is just
you know like you can reallyreally do that when, when, those
standards are strong.
Speaker 3 (30:34):
Or even in a
healthcare environment.
I actually spoke at ahealthcare conference recently
about the importance of brandingand integrating it, and one of
my key topics there was that youknow you put so much money into
marketing campaigns to getpeople to come to your facility
and what that logo and what thatcolor is, and then when they
come to your facility, what isthat brand experience when they
(30:56):
get there?
You know it doesn't stop at theappointment being made.
It needs to continue throughtheir customer experience, and I
think that's true no matterwhat business sector you're in
is.
You know, if you're going toput all this effort into
marketing, it needs to alsotranslate through to your space
and how do you reinforce whatmade somebody come to you in?
the first place, how do youreinforce what?
Speaker 2 (31:17):
made somebody come to
you in the first place, right,
it's so much client interactionstarts with a website or, you
know, a social media post that'shopefully branded in a way
that's consistent with yourother efforts, and so how do you
just like reinforce what gotthem to you in the first place?
Speaker 1 (31:34):
100%.
Yeah, I think making surethat's also how you know you're
at the right place, right.
Speaker 2 (31:42):
Because it just feels
right%.
Yeah, I think making surethat's also how you know you're
at the right place.
Right, because it just feelsright.
Speaker 1 (31:45):
Yeah, you walk in and
you're like oh, this is purple
and I thought it was going to begreen and I don't know, Am I
here or it's a different greenthan I thought?
Is this really?
Speaker 3 (31:47):
the right place.
The logo's the wrong color.
Speaker 1 (31:49):
Yeah, I want to go
back to two things.
One, I want to point out thatwhat I'm hearing is we are the
perfect client for an interiordesigner.
We probably could use morebudget, because I know budget I
was constantly saying budget,budget, budget budget, and
that's the same thing in ourbusiness it's the more money you
have, the more we can do andthe cooler it is.
But one thing that I think wasreally helpful for us is when we
(32:12):
defined our colors.
One we had them matched toSherwin-Williams paints To find
our colors.
One we had them matched toSherwin-Williams paints, so we
found a Sherwin-Williams paintthat was very close, so, like
our Explore Navy at the time,you could actually go to
Sherwin-Williams and findExplore Navy as the color and
it's the exact right color,which is great.
But, like you know, they allhad Flexible Red, Thrive Green,
(32:33):
Invigorate Orange.
That one's also aSherwin-Williams and Discovery
Blue, so is that one?
They all have this idea thatthey're beyond colors.
The colors actually tie back toyou know our feeling and our
brand and our culture, and Ithink that's like one of the
most important things, Like itreally helps you.
I feel sad for somebody who'slike our logo is red.
(32:54):
What red, what red?
And it what red, and is it ablue red or a black red?
Speaker 3 (33:00):
Yeah, right.
Speaker 1 (33:01):
Do you know how
orange you read, or even just
you go?
Speaker 3 (33:11):
into the different
buildings on the campus and the
elementary red is different fromthe middle school red, which is
different from the high schoolred, and it's just.
It's hard to make thingscohesive.
And then you know, even as aparent who would have a high
schooler and a middle schooler,is that brand experience the
same?
You know it's going to be alittle different, especially,
you know, in elementary building.
Again, once you get through themain public spaces you don't
(33:33):
want that red because red's veryoverstimulating for kids.
So you know, back to that placecomment when you come in the
door, do you know you're in theright place?
Speaker 2 (33:43):
But then from there
integrating some that other um
design research from there, butyeah, that initial reaction when
you walk into a place is reallyimportant from a brand
perspective yeah, well, and evenlike in the case of a school
student perspective, right likeI have belonged here, in this,
in this place, from the time Iwas seven and now I'm you know
17, and and what does that feel?
Speaker 1 (34:00):
like too like again
reinforcing that like for sure
point of pride too, yes, if myhigh school changed their purple
and gold and what those valueswere, people would like revolt
yeah, school colors are hard andeven um teachers are attached
to them when we come in.
Speaker 3 (34:16):
And you know,
nature-based design is huge in
k-12 right now and so reallyreinforcing like, yes, your
school colors are going to be inthose public spaces when you
first come in.
But then we get to theclassroom wings.
We got to soften it and theyhave a hard time getting on
board with that.
And I get it because I comefrom small town, iowa.
You know you bleed your colorsso you don't want to come off of
(34:37):
them, but at the same time youwant to create these
invigorating learningenvironments that the kids can
thrive in.
Speaker 2 (34:43):
So yeah, what's that
balance?
Yeah, All right Well.
Speaker 3 (34:47):
I think Can we come
back?
Speaker 2 (34:48):
This is so fun, we
can do another one.
Yeah, okay, great, we'll findanother old cocktail we can make
.
Speaker 3 (34:54):
Oh, another old
cocktail you can make.
Oh, that's easy, that's not abig deal.
Does this mean I get?
Speaker 1 (34:57):
a.
Can I buy another office?
Can I buy a building?
Speaker 3 (35:01):
Omaha office.
Am I hearing Omaha office?
Speaker 1 (35:03):
The Omaha office.
So everybody in Omaha worksremotely now.
So we're actually, you know,looking at giving up our lease.
Speaker 3 (35:11):
Oh wow, the opposite
effect.
Speaker 1 (35:14):
Yeah to have a
physical space where I mean
because in Omaha is more spreadout, right.
So one of the employees she'slike I'm 45 minutes from the
office because she's up inGretna and it's like, yeah, no,
I get it.
So we did look at like we'vebeen debating, like do we move
it closer, do we move morecentral?
Speaker 2 (35:32):
But yeah, so no,
nothing there right now, and
Zach will put it in the notes.
Speaker 1 (35:43):
Check out the
portfolios Especially.
I love the K-12 and the highered, especially how you like.
Yeah, you get those colors in.
You got to get those colors in.
But, then, like magical stuffhappens in other spaces, and I
love the way education inparticular, and even medical to
some extent, is having morecollaborative spaces.
For sure, so cool, sodefinitely go check those out.
Speaker 3 (36:06):
And also a plug for
you guys, because you designed
our brand new website.
So we have to put the plug backto you guys as well that our
beautiful new website Alltogether there.
Speaker 1 (36:16):
I think we've done
three websites for you guys over
the years, if I remember.
Right awesome, they just keepgetting better.
Yes, they do, they do they keepevolving all right, so uh,
thank you so much.
Speaker 3 (36:28):
Yes, thank you guys
for having me so fun, my gosh.
Speaker 2 (36:31):
Our pleasure, our
pleasure.
We will be back, obviously,next week with another exciting
episode.
You can find our agency atantidote, underscore 71.
If you have a question you'dlike to send our way, you can
visit ctapodcastlive to send usa message.
You can also leave us a voicemessage on our hotline at
402-718-9971.
(36:52):
Your question will absolutelymake it into a future episode.
Rich, can you tell ourlisteners what's coming up?
Do we know?
Speaker 1 (37:00):
We don't know what's
coming up.
Speaker 2 (37:02):
It's going to be
another episode yeah, we've.
Speaker 1 (37:06):
With winter and colds
and sickness, we've been on
like our schedule.
We've been recording a littlebit wonky.
But, trust me, Zach hassomething great for next week.
Speaker 2 (37:15):
It's going to be
awesome, Trust me.
Speaker 1 (37:16):
Zach has something
great for next week.
It's going to be awesome.
If you want to fight me orfight Caitlin about why Chili's
is better than Applebee's, we'lltake that call too.
You will lose, but we wouldabsolutely take that call.
Speaker 3 (37:26):
Applebee's isn't even
on the table.
No.
Speaker 1 (37:29):
Right, exactly they
used to be good.
Speaker 3 (37:32):
They used to be good.
Speaker 2 (37:34):
I think Applebee's.
Speaker 3 (37:35):
the last they were
good was when they had like the
$1 margaritas and that was atleast 10 years ago and when
they're like after 9pm specialof like $2 Long Island's and
half price apps.
Yeah, we did a lot of that whenI was in college, but that was
long enough ago now also.
Speaker 2 (37:50):
Exactly, I was just
going to say it sounds similar.
Speaker 3 (37:54):
That's for a podcast.
After dark we probably needanother food episode.
Speaker 2 (37:55):
That's for a podcast.
Speaker 1 (37:56):
after dark We'll
relive our glory times at
Applebee's.
All right, and with that wewill see everybody next week.