July 31, 2025 • 24 mins
This episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business.
Hugo Spritz
A refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it blends elderflower liqueur, Prosecco, soda water and fresh mint. With its crisp, aromatic profile, the Hugo quickly became a summertime favorite across Europe, and now, a go-to for intern Megan.
Ingredients:
2 oz. rye whiskey
1 oz. sweet vermouth
2 dashes Angostura bitters
Garnish: brandied cherry (or lemon twist, if preferred)
Directions:
Add the St. Germain and mint sprig into a wine glass. Gently muddle and let sit for 3 minutes.
Add ice, prosecco and soda water, and stir briefly and gently to combine.
Garnish with a mint sprig and a lemon wheel.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
All right, we are back with another episode, and
this time it is our intern view.
It's our talking with oursummer intern, megan Callahan,
from Morningside UniversityStill weird for me to call it
university, but that's okay.
Zach is having some audioissues, so I'm going to do the
intro and then we'll run intothe cocktail and move on from
there.
So what's it like to run yourown e-commerce t-shirt store as
(00:31):
a summer intern, and what didyou learn along the way?
Those are the things we'regoing to ask Megan.
Basically for our interns, wethrow them into a t-shirt shop
that they run during theirinternship, full scale, like it
is out there.
You can buy things on it71shirtscom the number seven,
the number one shirtscom andthey have to deal with
(00:52):
everything from product designto what layout, to digital ads,
customer service, like all of it.
So that should be interesting.
So if you're curious what it'slike to be just dumped into
e-commerce, this will be a funone, because Megan's had trial
by fire, all right.
So I think with that, let'skick it over to Zach and go
(01:14):
ahead.
Zach, and what's our cocktailtoday?
Speaker 2 (01:19):
Today's cocktail is a favorite of Megan's.
It's a Hugo Spritz.
So some background on the drink.
Italian bartender Roland Gruberis often credited with creating
the Hugo Spritz, which has alsobeen called a St Germain Spritz
and an Otto Spritz throughoutthe years.
This was actually created notas long ago as you would think.
(01:40):
It was created in 2005 as alighter alternative to the
apparel spritz and all of that'saccording to wine enthusiasts.
So I had to give them somecredit there.
And the actual recipe itself,which you'll get into rich is,
uh, from liquorcom all right,very cool.
Speaker 1 (01:56):
I was at a game night with friends and, um, somebody
wanted a hugo spritz.
So we did a hugo spritz.
Um was really good, although,although I think I feel like
ours called for gin, this onedoesn't.
I'll have to go look at therecipe that I used, because I
had to look it up.
I'm like I don't know what thisis.
So ingredients you got a half anounce of St Germain.
A little of that goes a longway.
(02:18):
It's basically like boozy,simple syrup One sprig of mint,
four ounces of Prosecco or likewhatever you want, like based on
your glass size an ounce ofsoda water or a splash those
should both be chilled, ofcourse and then you'll garnish
it with mint sprig and a lemonwheel.
So you add the St Germain andmint sprig into a wine glass,
(02:39):
gently muddle and let sit forthree minutes to get all that
mintiness up into the SaintGermain.
Add your ice and Prosecco andthe soda water and stir briefly
and gently to combine.
So if you're doing this in anormal-sized wine glass, not
like a ginormous one, but just aregular kind of you know
whatever you would put it in aChardonnay glass or a Pinot
(03:01):
glass or something Usually youcan just like, like, top it off
with.
You don't have to measure theProsecco or the soda water, just
top it off to about where itlooks like you've got room for a
little bit of soda water.
I do know some people who dojust a splash of soda water,
some who leave it out, and somefolks like, especially, if you
want it to be a little lessboozy, you could cut back on the
(03:22):
Prosecco and a little more sodawater.
But nice and fizzy.
It's super easy to make.
Like the muddling is thehardest part, and it's really
not that hard to muddle a littlebit of mint with some St
Germain.
So you garnish that with a mintsprig and a lemon wheel for a
little freshness and sip.
Perfect on a day that is 97degrees, like today, that is
supposed to be for us.
(03:42):
So that's it.
We will let you enjoy your HugoSpritzes and we'll be back with
Megan to talk a little bitabout running an e-commerce
store.
Hey, megan, welcome to thepodcast.
Speaker 3 (04:04):
Thank you.
Speaker 1 (04:06):
A little bit weird, right, like doing the video
recording here and you're tuckedaway in that little room in our
office in C-City.
So let's start with who you are, where you're from, what
brought you to this internship?
Give us the background on howyou got here.
Speaker 3 (04:20):
Hello, my name is Megan Callahan.
I graduated in three years fromMorningside so I don't know, I
kind of really didn't know whereI was going to be headed like
for job route.
And Megan actually came in andtalked to two of my classes, one
of them which Jesse taught.
(04:41):
So yeah, I just got a littlebackground on kind of the
internship and kind of what shedoes and it just interested me.
So I think I reached out to hermaybe, and she kind of sent me
another follow-up email, likewhen you guys were doing
interviews for the summerinterns and yeah, just kind of
(05:03):
applied, applied and yeah, hereI am.
Speaker 1 (05:05):
And here you are.
So are you designer?
Are you more of a businessperson, like?
What's your background?
What'd you?
Speaker 3 (05:12):
study?
I would say business, for sureno, but I graduated with a
marketing degree and a minor inbusiness, so Okay, perfect
perfect, perfect, yeah.
Speaker 1 (05:24):
so, and obviously the bank and you're referring to is
meck, and kyle are, uh, graphicdesigner extraordinaire, who's
been on the podcast a few times,and then jesse, our chief
creative officer, as well, um,who used to teach at morningside
as I did, so, um, kind of fun,all right, what were you
expecting?
Coming into it?
Like you kind of read ourbackground and you're like, hey,
you're gonna run a t-shirt shop, so what were you expecting?
(05:44):
Coming into it, like you kindof read our background and
you're like, hey, you're goingto run a t-shirt shop.
So what were you thinking likewhen you applied?
What were your expectations?
Speaker 3 (05:50):
Honestly, I just knew that this t-shirt shop was kind
of what I was going to be doing.
I didn't really know exactlywhat it would consist of.
I know they asked me, like inthe interview, if I've ever
created like a content calendaror anything like that.
But yeah, other than that, Iwas kind of—I just knew I was
going to be doing something witha T-shirt shop.
(06:12):
Yeah.
Speaker 1 (06:15):
All right.
How would you explain 71 Shirtsif someone's never heard of it?
Speaker 3 (06:25):
Like we, mentioned it here and people can go to the
website, but how would you tella friend like, if they're like,
hey, what is this 71 shirt storethat you're working on?
I would just say that it's anintern-led shop that is very
purpose-driven.
Every shirt has a meaningbehind it and, yeah, I think
that's what I like most about itis just because it has.
There's literally a purposebehind every shirt that's made.
Yep.
Speaker 1 (06:46):
Yeah, and it's all on demand, so you don't have to
deal with inventory, which isgreat.
There's like 10,000 of everyshirt or 100,000 of every shirt,
because they're just printed ondemand as long as the supplier
doesn't run out.
But, yeah, so working ondesigns and digital ads and
social media and the layout ofthe store and all of that making
sure the shopping cart worksAll really cool, yeah, so what
(07:13):
tools have you used, like whenyou're working with it?
Obviously, shopify.
The store is in Shopify, soyou've been in there a little
bit.
What other tools have youlearned and relied on for the
internship?
Speaker 3 (07:26):
Yeah, kind of like you said, shopify, I did a lot
in HubSpot, then like we didsome Facebook ads and I did some
stuff in Canva, so kind of dida little bit of everything.
Speaker 1 (07:42):
But good Canva, not bad Canva, like original stuff,
not like finding crazy weirdclip art and doing stupid locos
or anything, just to be, clear.
We've ripped on Canva a littlebit, but I think that you know
Megan and Jesse have evenevolved on it.
It can be a great tool.
If you use it right Kind oflike AI right Like AI can be
awful or it can be amazing.
Speaker 3 (08:01):
Yeah.
Speaker 1 (08:02):
Have you used any AI with managing?
Speaker 3 (08:04):
the shop A little bit just for maybe like some
caption inspo or something likethat.
But yeah, like going back toCanva, megan helped me and she
was like kind of what she talkedabout the bad Canva.
Like you kind of just can tellthat it came from Canva too.
Speaker 1 (08:21):
like don't really do much to it, so yeah, Yep, and I
think it's interesting becauseCanva is great, because, like,
if you're doing your socialstuff in there even ads like, it
actually integrates withHubSpot and you can push stuff
over.
So HubSpot's kind of thecentral point for this.
It's where, like, emails willgo out or your social, I think,
is probably the thing you postedmost on in HubSpot but the ads
(08:44):
can link there and all of that.
I think that's really aninteresting thing, like the
Shopify plus HubSpot combo canbe really really powerful for
small businesses because you cando so much with just like.
You're just one person rightWorking on this and we give you
advice and Megan helps you, butshe doesn't do things for you.
No, you know you don't tap thewhole team.
You're like a one woman show.
(09:06):
I didn't know you graduatedalready.
Like that's like wild.
Speaker 2 (09:12):
Yeah, in three years.
Speaker 1 (09:13):
So I was supposed to graduate in three years, but I
had a scholarship and so I foundsomething to do in like the
fourth year.
Because I was like, why would Ithrow all this money away?
Yeah, because I was done.
I had a corporatecommunications major that I was
finished with and a Spanishminor, and then I added a
business administration with amarketing emphasis major because
there was so much overlap Icould do it all in one year.
(09:35):
So then here I am not corporatecommunications at all, I'm
doing advertising, all right.
So was there anything that like, what was your aha moment, like
your wow, this is so awesome orcool during your internship?
So far, if you had one, I mean,maybe it was just a boring
day-to-day internship, but wasthere anything like that was
like this is neat.
Speaker 3 (09:56):
I mean, honestly, I would just say the whole process
, just because I feel like Ikind of like digged into a
little bit of everything likesocial optimization, website
optimization, um, kind of triedto do some try to do a little
bit more graphic stuff, like soyeah, I would honestly say the
(10:17):
whole thing, just because I feellike I did a little bit of
everything.
So everything was kind of likean aha.
Speaker 1 (10:25):
Internships are about learning right, and so we let
you make mistakes, and you'reallowed to make mistakes and
it's totally fine.
What was the biggest challenge?
Or was there like an oops whereyou were like, um help, did
anything happen there?
Speaker 3 (10:37):
Yeah, actually last week.
So I was trying to update theBitly page and I told Megan.
I was like, yeah, I thought Iwas just undoing my last action
and I actually deletedeverything that I just did.
So I'm going to try to work onthat after this, I think.
(10:58):
But yeah, the whole thing gotdeleted.
Speaker 1 (10:59):
I was like that's yeah, so, and I do like it
though, because we have a bitlypro account so you can have like
linkin bio stuff and you canhave you know, branded short
links and all of those things.
Um, and we had that for the corebusiness, so we were like we
might as well use it for 71shirts because the core business
doesn't really need linkin bio.
Zach may argue that we do, butand we probably are using it
actually now that I think aboutit.
But, um, we'll, uh, we'llfigure all that out.
(11:23):
Um, all right, let's see.
Um, I'm just looking throughthe questions that we have.
What?
Um?
Was this your first time likeworking with an agency, like in
a group setting like this, orhad you done an internship or
something like that in the past?
Speaker 3 (11:44):
um no, and I was also when I applied to, I was like I
just kind of wanted to see,because obviously my marketing
or my major is marketing, so Ijust kind of wanted to see like
the atmosphere of like amarketing agency.
So yeah, um no.
But I did two past internshipsone with drilling pharmacy as a
(12:04):
basically social media intern,okay and then, um, opportunities
unlimited, which I still kindof go there now, but both two
businesses that are notmarketing based.
So, yeah, it was nice to get inand kind of see what you guys
do.
Speaker 1 (12:22):
Yeah, very cool.
So what's the vibe?
What's your rating on us?
Put you on the spot.
Speaker 3 (12:31):
Out of 10,.
What do you find in general?
Speaker 1 (12:34):
You can do it out of 10.
Like, what's the vibe just outof ten when you're in our office
there um, uh, I would say thisis a great vibe.
Speaker 3 (12:44):
Um, okay, we'll take that out of ten, but oh, that's
very sweet.
Speaker 1 (12:49):
No, it is fun like, and I think um you know, like we
just had a wedding receptionthere this weekend for one of
our employees who got married.
He wanted to use the space andhe put up some curtains to block
off where they put up curtainsto block off the desks in that
area because you can't reallymove our desks around and it
really was like this nice kindof event party space with the
(13:10):
bricks and the furniture and thetables and like the big giant
kitchen with all the food andthey had tacos which everybody
appreciated.
So my guess is there's tacos inthe fridge.
Still, I would imagine, um, ifyou, if you check that out, but
um, very cool, yeah, it's.
I think that it's.
Um, it's interesting becauseabout like half of us are in
(13:31):
Sioux city and about half of usare remote, uh, in other places.
You know exact, in NorthCarolina, I'm in Omaha, so I'll
be up in Sioux City on Wednesday, so I come up there all the
time.
But it's interesting whenyou've got like the physical
space and how to translate thatlike out, and I think that's
something we still struggle witha little bit.
So what did you learn aboutyourself from this experience?
(13:56):
Like sort of that introspection, like what'd you learn about
you?
Speaker 3 (14:03):
I feel like that I can take on more things and I
think I can juggle sometimes.
Uh, yeah, yeah, like I feellike I just took on so many
things that I've never donebefore, that I was kind of eye
opening and kind of gave me anidea of different things that I
might like to do.
Speaker 1 (14:23):
So, yeah, Did it influence anything that you want
to do, like, because you'relike looking for a job, right,
you want to full time somethingsomewhere.
Did this influence that at all,or are you still pretty much on
the same path as before?
Speaker 3 (14:37):
I would say it did.
Yeah, and I talked to Megan andshe was talking about maybe
like shadowing some of you guys.
So I think I would still maybebe interested in that, just to
kind of see what you guys do dayto day too, to kind of give me
an idea.
Speaker 1 (14:50):
So yeah, and I think that's one.
So we had an intern a long timeago, not a long time ago.
No-transcript hate and don'twant to do.
(15:27):
And being able to see thedifferent roles in the agency.
You might be like you know I'vebeen doing some social media
and some content and that's cool, but I really love, you know,
managing clients or I'm a people, person or X, y, z, and so
that's really great.
Yeah, cool.
I know for a fact because I sawit in Slack you've been getting
(15:49):
good feedback from Megan andshe has a reputation for being a
little bit tough but very fair.
She's got very high standards,which you know.
So what was some feedback thatyou got that stuck with you?
Speaker 3 (16:05):
Well, I would just say that I appreciate both Riley
and Megan.
Like anytime that I had anysort of question or anything
like, they were always rightthere to help me, which was
extremely helpful, just because,given like a lot of it, the
whole internship is basicallyjust you do what you want to do
and yeah, so it was nice likegetting some guidance too,
(16:28):
though, like when I needed it.
Speaker 1 (16:30):
Yeah, it's a big.
Choose your own adventure,right Like no one says you have
to do this.
No one says you have to create10 t-shirts and they must be
like this.
I think we control the pricingbecause we want to make sure
we're not losing everything onthat.
And the store does have, like,shipping is included, sales tax
is included, except for Iowa andNebraska.
They get charged sales taxbecause we have to.
(16:50):
But, yeah, we want to keep thepricing right.
But, aside from pricing, it'slike do what you want, yeah, so
we want to keep the pricingright.
But aside from pricing, it'slike you know, do what you want.
Was there something you wantedto do that you just couldn't get
to because it's an internship?
It's a short time frame.
Anything that fell in there.
Speaker 3 (17:09):
Um, I would say, maybe just having another
t-shirt collection to kind ofadvertise a little bit would
have been something that I mighthave wanted to do, just because
, um, I don't know, given we didlike a 4th of July launch type
thing, so I don't know, it'skind of hard stretching that out
because I mean, given you canbe patriotic all year round, but
(17:32):
just maybe like a newcollection to kind of, I don't
know, come up with some newideas.
Speaker 1 (17:39):
I think that's been my most interesting because the
last collection from the internright before you was all based
on famous artworks, basically,and the reinterpretation of
those or like inspired by those,and it just became, I think,
the spring 2025 collection,because there wasn't really
another name for it.
And then you guys really justhoned in on like okay, like
(17:59):
we're starting this in late May,like you know, pride Month,
we've got a bunch of that stuff.
That's great.
We can advertise that it'salready there.
But let's look at July andlet's really go for this like
summer barbecue and July 4th andyou know, make that work.
And then rolling in some of theother red, white and blue stuff
that we had to make, kind ofthis little patriotic section.
So the way people take thedesign and your designs or
(18:22):
Lydia's designs, I guess theones you guys did together were
more whimsical and fun and, likeyou know, just a little bit
silly, versus the previous oneswere like, very like artistic
and like all of that um, so it'sum, it's fun for me to see,
like, when we stay out of it,where are your heads like, what
(18:42):
do you do?
Uh, but it's nice, nice to knowthat you felt like you had that
support, but you also had thefreedom to kind of go with it
and do what you need to, very,very cool.
Let's see, just looking throughthe one favorite thing that you
(19:03):
did, like a favorite project ortask that you did during the
internship, wiping out bitly,yeah, probably what it was
before you wiped it out.
Speaker 3 (19:20):
Yeah, I mean, I think just honestly, probably like
the product photography shootthat we did, oh yeah, that was
fun.
Like me and megan I tried onthe shirt, she took some
pictures of me, um, I kind oftry to like do a little bit of
editing to them, nothing crazy,just a little bit of brightness
stuff, um and yeah, so I guesskind of going out like actually
(19:43):
I feel like all the other pastlike social media posts have
kind of just been like staticposts of I don't know just the
shirt itself, but no one'sactually kind of seen it on
anyone.
So I thought that was reallycool to do.
Speaker 1 (19:59):
Yeah, and I think that's the other thing is how
the store presents itself.
We had one person who wantedeverything to be like just a
shirt on a background as thenumber one image, and then you
know, other people are like no,I want it on models.
And then I think a couple oftimes this is the second time
where it's been like let's getsome shirts and actually do a
shoot, which is great One of theother perks and I'm just
(20:20):
noticing like we've only gotlike three days left in the
month and you can get anothershirt.
You just have to tell me whichone you want and I can get that
ordered and sent to you in SiouxCity I assume you got the
previous one, since you did aphoto shoot with them.
So, all good, I'll slack youabout that.
All right, I feel like there'sjust one thing left.
(20:40):
I noticed we have anotherintern starting this fall
already.
We've got somebody picked forat least one of the two roles.
Speaker 3 (20:57):
What advice would you give them, as they're going to,
like, step into this, um, thiscrazy t-shirt shop, um, I would
just say, just don't be afraidto make mistakes and just try to
take on as much as you can like.
This is an internship, it'smeant to help you learn in
different ways, and I don't know, I feel like for me too, I kind
of like that, given likeeverything that I've learned
from school, it was really niceto kind of get some hands-on
(21:17):
experience in it, cause I don'tknow, in school it's more
textbook tests and now it's kindof like okay, now you go do it.
So, yeah, I just kind of takeon everything and don't be
afraid to make mistakes.
Speaker 1 (21:30):
Good yeah, and I love that you say like you know that
real experience, because it'swhat this is right, Like we
don't it's not like a testenvironment.
It's not a simulation, which Iknow that they do in school now
because I've taught those andstuff.
It's an actual shop wherepeople are buying shirts and you
can buy shirts, your friendsand family can buy shirts, and
you've got to keep it runningand up and going and also just
(21:51):
kind of move it forward for thenext person, because it's also a
little challenging that likeits management changes, like you
know, every 13 weeks or so,like people are here for like
maybe a 12 week internship orwhatever it is, and then like it
turns over and in the in thebetween times it just runs
itself.
Like we've got some base levelGoogle ads that run the Facebook
(22:12):
ads stop, you know, socialposts stop basically because
none of us run it, and it justkind of sits there and it's
still available to buy shirts ifpeople find it through Google
or whatever.
And then you know the nextperson picks it up and actually
starts promoting it again andit's fun to watch that traffic
like fall off and then it comesback, like fall off and then it
comes back.
So yeah, I think experimentingis great.
(22:33):
Like I know, in HubSpot it'sreally hard to nuke anything.
You really don't have thepermissions to nuke anything
like I do and Jesse and Jessicado, I think.
But we try not to nuke stuffand you can always roll back and
get things back.
You do that caution with bitlywhen you like don't save it, or
you lose it like you lose it.
But in lose it like you lose it, um, but in HubSpot especially,
(22:56):
and even in Shopify, a lot ofthat stuff we can roll back and
pull a previous version of umand things.
So, um, the experimenting isthe point and the experimenting
in real life is a hundredpercent the point.
So I love hearing that this isso awesome.
Um, all right.
Well, I loved talking with you.
I haven't really spent muchtime with you because I haven't
been in Sioux City all that muchand I think a couple of days
when I was up there, either Iwas leaving and you were coming
(23:18):
in or, like you know, you justweren't on that day.
So it's been really great, likeworking with you via Slack and
helping get the technical thingsfixed, like right, like getting
into Shopify and making surethat works, all of those things.
So thank you so much forjoining us.
I really appreciate it.
Speaker 3 (23:36):
Yeah, thank you for everything.
This was a great experience andI would definitely recommend it
.
Speaker 1 (23:42):
Good, perfect, all right.
Well, that kind of wraps upanother episode.
We will be back next week withsomething new.
This is going to be aninteresting one.
Since we are a podcast, it'sgoing to be all about podcast
advertising.
Is podcast advertisingsomething you should pursue?
Is it part of your smallbusiness plan, or medium
business plan, or large businessplan, corporate plan, and how
(24:04):
does it work and how can you doit, and all those things.
So we'll be back next week withthat, and I will now kick it to
Mr Zach to take us home.
Speaker 2 (24:13):
Thanks, rich.
As always, you can find ouragency at antidotes71.com, with
links to all of our socialsthere, and if you have a
question you'd like to send ourway, head to ctapodcastlive.
To shoot us an email or, evenbetter, leave us a voice message
on our hotline at 402-718-9971.
Your question will make it intoa future episode of the podcast
(24:35):
.
All right, we are back with another episode, and
this time it is our intern view.
It's our talking with oursummer intern, megan Callahan,
from Morningside UniversityStill weird for me to call it
university, but that's okay.
Zach is having some audioissues, so I'm going to do the
intro and then we'll run intothe cocktail and move on from
there.
So what's it like to run yourown e-commerce t-shirt store as
(00:31):
a summer intern, and what didyou learn along the way?
Those are the things we'regoing to ask Megan.
Basically for our interns, wethrow them into a t-shirt shop
that they run during theirinternship, full scale, like it
is out there.
You can buy things on it71shirtscom the number seven,
the number one shirtscom andthey have to deal with
(00:52):
everything from product designto what layout, to digital ads,
customer service, like all of it.
So that should be interesting.
So if you're curious what it'slike to be just dumped into
e-commerce, this will be a funone, because Megan's had trial
by fire, all right.
So I think with that, let'skick it over to Zach and go
(01:14):
ahead.
Zach, and what's our cocktailtoday?
Speaker 2 (01:19):
Today's cocktail is a favorite of Megan's.
It's a Hugo Spritz.
So some background on the drink.
Italian bartender Roland Gruberis often credited with creating
the Hugo Spritz, which has alsobeen called a St Germain Spritz
and an Otto Spritz throughoutthe years.
This was actually created notas long ago as you would think.
(01:40):
It was created in 2005 as alighter alternative to the
apparel spritz and all of that'saccording to wine enthusiasts.
So I had to give them somecredit there.
And the actual recipe itself,which you'll get into rich is,
uh, from liquorcom all right,very cool.
Speaker 1 (01:56):
I was at a game night with friends and, um, somebody
wanted a hugo spritz.
So we did a hugo spritz.
Um was really good, although,although I think I feel like
ours called for gin, this onedoesn't.
I'll have to go look at therecipe that I used, because I
had to look it up.
I'm like I don't know what thisis.
So ingredients you got a half anounce of St Germain.
A little of that goes a longway.
(02:18):
It's basically like boozy,simple syrup One sprig of mint,
four ounces of Prosecco or likewhatever you want, like based on
your glass size an ounce ofsoda water or a splash those
should both be chilled, ofcourse and then you'll garnish
it with mint sprig and a lemonwheel.
So you add the St Germain andmint sprig into a wine glass,
(02:39):
gently muddle and let sit forthree minutes to get all that
mintiness up into the SaintGermain.
Add your ice and Prosecco andthe soda water and stir briefly
and gently to combine.
So if you're doing this in anormal-sized wine glass, not
like a ginormous one, but just aregular kind of you know
whatever you would put it in aChardonnay glass or a Pinot
(03:01):
glass or something Usually youcan just like, like, top it off
with.
You don't have to measure theProsecco or the soda water, just
top it off to about where itlooks like you've got room for a
little bit of soda water.
I do know some people who dojust a splash of soda water,
some who leave it out, and somefolks like, especially, if you
want it to be a little lessboozy, you could cut back on the
(03:22):
Prosecco and a little more sodawater.
But nice and fizzy.
It's super easy to make.
Like the muddling is thehardest part, and it's really
not that hard to muddle a littlebit of mint with some St
Germain.
So you garnish that with a mintsprig and a lemon wheel for a
little freshness and sip.
Perfect on a day that is 97degrees, like today, that is
supposed to be for us.
(03:42):
So that's it.
We will let you enjoy your HugoSpritzes and we'll be back with
Megan to talk a little bitabout running an e-commerce
store.
Hey, megan, welcome to thepodcast.
Speaker 3 (04:04):
Thank you.
Speaker 1 (04:06):
A little bit weird, right, like doing the video
recording here and you're tuckedaway in that little room in our
office in C-City.
So let's start with who you are, where you're from, what
brought you to this internship?
Give us the background on howyou got here.
Speaker 3 (04:20):
Hello, my name is Megan Callahan.
I graduated in three years fromMorningside so I don't know, I
kind of really didn't know whereI was going to be headed like
for job route.
And Megan actually came in andtalked to two of my classes, one
of them which Jesse taught.
(04:41):
So yeah, I just got a littlebackground on kind of the
internship and kind of what shedoes and it just interested me.
So I think I reached out to hermaybe, and she kind of sent me
another follow-up email, likewhen you guys were doing
interviews for the summerinterns and yeah, just kind of
(05:03):
applied, applied and yeah, hereI am.
Speaker 1 (05:05):
And here you are.
So are you designer?
Are you more of a businessperson, like?
What's your background?
What'd you?
Speaker 3 (05:12):
study?
I would say business, for sureno, but I graduated with a
marketing degree and a minor inbusiness, so Okay, perfect
perfect, perfect, yeah.
Speaker 1 (05:24):
so, and obviously the bank and you're referring to is
meck, and kyle are, uh, graphicdesigner extraordinaire, who's
been on the podcast a few times,and then jesse, our chief
creative officer, as well, um,who used to teach at morningside
as I did, so, um, kind of fun,all right, what were you
expecting?
Coming into it?
Like you kind of read ourbackground and you're like, hey,
you're gonna run a t-shirt shop, so what were you expecting?
(05:44):
Coming into it, like you kindof read our background and
you're like, hey, you're goingto run a t-shirt shop.
So what were you thinking likewhen you applied?
What were your expectations?
Speaker 3 (05:50):
Honestly, I just knew that this t-shirt shop was kind
of what I was going to be doing.
I didn't really know exactlywhat it would consist of.
I know they asked me, like inthe interview, if I've ever
created like a content calendaror anything like that.
But yeah, other than that, Iwas kind of—I just knew I was
going to be doing something witha T-shirt shop.
(06:12):
Yeah.
Speaker 1 (06:15):
All right.
How would you explain 71 Shirtsif someone's never heard of it?
Speaker 3 (06:25):
Like we, mentioned it here and people can go to the
website, but how would you tella friend like, if they're like,
hey, what is this 71 shirt storethat you're working on?
I would just say that it's anintern-led shop that is very
purpose-driven.
Every shirt has a meaningbehind it and, yeah, I think
that's what I like most about itis just because it has.
There's literally a purposebehind every shirt that's made.
Yep.
Speaker 1 (06:46):
Yeah, and it's all on demand, so you don't have to
deal with inventory, which isgreat.
There's like 10,000 of everyshirt or 100,000 of every shirt,
because they're just printed ondemand as long as the supplier
doesn't run out.
But, yeah, so working ondesigns and digital ads and
social media and the layout ofthe store and all of that making
sure the shopping cart worksAll really cool, yeah, so what
(07:13):
tools have you used, like whenyou're working with it?
Obviously, shopify.
The store is in Shopify, soyou've been in there a little
bit.
What other tools have youlearned and relied on for the
internship?
Speaker 3 (07:26):
Yeah, kind of like you said, shopify, I did a lot
in HubSpot, then like we didsome Facebook ads and I did some
stuff in Canva, so kind of dida little bit of everything.
Speaker 1 (07:42):
But good Canva, not bad Canva, like original stuff,
not like finding crazy weirdclip art and doing stupid locos
or anything, just to be, clear.
We've ripped on Canva a littlebit, but I think that you know
Megan and Jesse have evenevolved on it.
It can be a great tool.
If you use it right Kind oflike AI right Like AI can be
awful or it can be amazing.
Speaker 3 (08:01):
Yeah.
Speaker 1 (08:02):
Have you used any AI with managing?
Speaker 3 (08:04):
the shop A little bit just for maybe like some
caption inspo or something likethat.
But yeah, like going back toCanva, megan helped me and she
was like kind of what she talkedabout the bad Canva.
Like you kind of just can tellthat it came from Canva too.
Speaker 1 (08:21):
like don't really do much to it, so yeah, Yep, and I
think it's interesting becauseCanva is great, because, like,
if you're doing your socialstuff in there even ads like, it
actually integrates withHubSpot and you can push stuff
over.
So HubSpot's kind of thecentral point for this.
It's where, like, emails willgo out or your social, I think,
is probably the thing you postedmost on in HubSpot but the ads
(08:44):
can link there and all of that.
I think that's really aninteresting thing, like the
Shopify plus HubSpot combo canbe really really powerful for
small businesses because you cando so much with just like.
You're just one person rightWorking on this and we give you
advice and Megan helps you, butshe doesn't do things for you.
No, you know you don't tap thewhole team.
You're like a one woman show.
(09:06):
I didn't know you graduatedalready.
Like that's like wild.
Speaker 2 (09:12):
Yeah, in three years.
Speaker 1 (09:13):
So I was supposed to graduate in three years, but I
had a scholarship and so I foundsomething to do in like the
fourth year.
Because I was like, why would Ithrow all this money away?
Yeah, because I was done.
I had a corporatecommunications major that I was
finished with and a Spanishminor, and then I added a
business administration with amarketing emphasis major because
there was so much overlap Icould do it all in one year.
(09:35):
So then here I am not corporatecommunications at all, I'm
doing advertising, all right.
So was there anything that like, what was your aha moment, like
your wow, this is so awesome orcool during your internship?
So far, if you had one, I mean,maybe it was just a boring
day-to-day internship, but wasthere anything like that was
like this is neat.
Speaker 3 (09:56):
I mean, honestly, I would just say the whole process
, just because I feel like Ikind of like digged into a
little bit of everything likesocial optimization, website
optimization, um, kind of triedto do some try to do a little
bit more graphic stuff, like soyeah, I would honestly say the
(10:17):
whole thing, just because I feellike I did a little bit of
everything.
So everything was kind of likean aha.
Speaker 1 (10:25):
Internships are about learning right, and so we let
you make mistakes, and you'reallowed to make mistakes and
it's totally fine.
What was the biggest challenge?
Or was there like an oops whereyou were like, um help, did
anything happen there?
Speaker 3 (10:37):
Yeah, actually last week.
So I was trying to update theBitly page and I told Megan.
I was like, yeah, I thought Iwas just undoing my last action
and I actually deletedeverything that I just did.
So I'm going to try to work onthat after this, I think.
(10:58):
But yeah, the whole thing gotdeleted.
Speaker 1 (10:59):
I was like that's yeah, so, and I do like it
though, because we have a bitlypro account so you can have like
linkin bio stuff and you canhave you know, branded short
links and all of those things.
Um, and we had that for the corebusiness, so we were like we
might as well use it for 71shirts because the core business
doesn't really need linkin bio.
Zach may argue that we do, butand we probably are using it
actually now that I think aboutit.
But, um, we'll, uh, we'llfigure all that out.
(11:23):
Um, all right, let's see.
Um, I'm just looking throughthe questions that we have.
What?
Um?
Was this your first time likeworking with an agency, like in
a group setting like this, orhad you done an internship or
something like that in the past?
Speaker 3 (11:44):
um no, and I was also when I applied to, I was like I
just kind of wanted to see,because obviously my marketing
or my major is marketing, so Ijust kind of wanted to see like
the atmosphere of like amarketing agency.
So yeah, um no.
But I did two past internshipsone with drilling pharmacy as a
(12:04):
basically social media intern,okay and then, um, opportunities
unlimited, which I still kindof go there now, but both two
businesses that are notmarketing based.
So, yeah, it was nice to get inand kind of see what you guys
do.
Speaker 1 (12:22):
Yeah, very cool.
So what's the vibe?
What's your rating on us?
Put you on the spot.
Speaker 3 (12:31):
Out of 10,.
What do you find in general?
Speaker 1 (12:34):
You can do it out of 10.
Like, what's the vibe just outof ten when you're in our office
there um, uh, I would say thisis a great vibe.
Speaker 3 (12:44):
Um, okay, we'll take that out of ten, but oh, that's
very sweet.
Speaker 1 (12:49):
No, it is fun like, and I think um you know, like we
just had a wedding receptionthere this weekend for one of
our employees who got married.
He wanted to use the space andhe put up some curtains to block
off where they put up curtainsto block off the desks in that
area because you can't reallymove our desks around and it
really was like this nice kindof event party space with the
(13:10):
bricks and the furniture and thetables and like the big giant
kitchen with all the food andthey had tacos which everybody
appreciated.
So my guess is there's tacos inthe fridge.
Still, I would imagine, um, ifyou, if you check that out, but
um, very cool, yeah, it's.
I think that it's.
Um, it's interesting becauseabout like half of us are in
(13:31):
Sioux city and about half of usare remote, uh, in other places.
You know exact, in NorthCarolina, I'm in Omaha, so I'll
be up in Sioux City on Wednesday, so I come up there all the
time.
But it's interesting whenyou've got like the physical
space and how to translate thatlike out, and I think that's
something we still struggle witha little bit.
So what did you learn aboutyourself from this experience?
(13:56):
Like sort of that introspection, like what'd you learn about
you?
Speaker 3 (14:03):
I feel like that I can take on more things and I
think I can juggle sometimes.
Uh, yeah, yeah, like I feellike I just took on so many
things that I've never donebefore, that I was kind of eye
opening and kind of gave me anidea of different things that I
might like to do.
Speaker 1 (14:23):
So, yeah, Did it influence anything that you want
to do, like, because you'relike looking for a job, right,
you want to full time somethingsomewhere.
Did this influence that at all,or are you still pretty much on
the same path as before?
Speaker 3 (14:37):
I would say it did.
Yeah, and I talked to Megan andshe was talking about maybe
like shadowing some of you guys.
So I think I would still maybebe interested in that, just to
kind of see what you guys do dayto day too, to kind of give me
an idea.
Speaker 1 (14:50):
So yeah, and I think that's one.
So we had an intern a long timeago, not a long time ago.
No-transcript hate and don'twant to do.
(15:27):
And being able to see thedifferent roles in the agency.
You might be like you know I'vebeen doing some social media
and some content and that's cool, but I really love, you know,
managing clients or I'm a people, person or X, y, z, and so
that's really great.
Yeah, cool.
I know for a fact because I sawit in Slack you've been getting
(15:49):
good feedback from Megan andshe has a reputation for being a
little bit tough but very fair.
She's got very high standards,which you know.
So what was some feedback thatyou got that stuck with you?
Speaker 3 (16:05):
Well, I would just say that I appreciate both Riley
and Megan.
Like anytime that I had anysort of question or anything
like, they were always rightthere to help me, which was
extremely helpful, just because,given like a lot of it, the
whole internship is basicallyjust you do what you want to do
and yeah, so it was nice likegetting some guidance too,
(16:28):
though, like when I needed it.
Speaker 1 (16:30):
Yeah, it's a big.
Choose your own adventure,right Like no one says you have
to do this.
No one says you have to create10 t-shirts and they must be
like this.
I think we control the pricingbecause we want to make sure
we're not losing everything onthat.
And the store does have, like,shipping is included, sales tax
is included, except for Iowa andNebraska.
They get charged sales taxbecause we have to.
(16:50):
But, yeah, we want to keep thepricing right.
But, aside from pricing, it'slike do what you want, yeah, so
we want to keep the pricingright.
But aside from pricing, it'slike you know, do what you want.
Was there something you wantedto do that you just couldn't get
to because it's an internship?
It's a short time frame.
Anything that fell in there.
Speaker 3 (17:09):
Um, I would say, maybe just having another
t-shirt collection to kind ofadvertise a little bit would
have been something that I mighthave wanted to do, just because
, um, I don't know, given we didlike a 4th of July launch type
thing, so I don't know, it'skind of hard stretching that out
because I mean, given you canbe patriotic all year round, but
(17:32):
just maybe like a newcollection to kind of, I don't
know, come up with some newideas.
Speaker 1 (17:39):
I think that's been my most interesting because the
last collection from the internright before you was all based
on famous artworks, basically,and the reinterpretation of
those or like inspired by those,and it just became, I think,
the spring 2025 collection,because there wasn't really
another name for it.
And then you guys really justhoned in on like okay, like
(17:59):
we're starting this in late May,like you know, pride Month,
we've got a bunch of that stuff.
That's great.
We can advertise that it'salready there.
But let's look at July andlet's really go for this like
summer barbecue and July 4th andyou know, make that work.
And then rolling in some of theother red, white and blue stuff
that we had to make, kind ofthis little patriotic section.
So the way people take thedesign and your designs or
(18:22):
Lydia's designs, I guess theones you guys did together were
more whimsical and fun and, likeyou know, just a little bit
silly, versus the previous oneswere like, very like artistic
and like all of that um, so it'sum, it's fun for me to see,
like, when we stay out of it,where are your heads like, what
(18:42):
do you do?
Uh, but it's nice, nice to knowthat you felt like you had that
support, but you also had thefreedom to kind of go with it
and do what you need to, very,very cool.
Let's see, just looking throughthe one favorite thing that you
(19:03):
did, like a favorite project ortask that you did during the
internship, wiping out bitly,yeah, probably what it was
before you wiped it out.
Speaker 3 (19:20):
Yeah, I mean, I think just honestly, probably like
the product photography shootthat we did, oh yeah, that was
fun.
Like me and megan I tried onthe shirt, she took some
pictures of me, um, I kind oftry to like do a little bit of
editing to them, nothing crazy,just a little bit of brightness
stuff, um and yeah, so I guesskind of going out like actually
(19:43):
I feel like all the other pastlike social media posts have
kind of just been like staticposts of I don't know just the
shirt itself, but no one'sactually kind of seen it on
anyone.
So I thought that was reallycool to do.
Speaker 1 (19:59):
Yeah, and I think that's the other thing is how
the store presents itself.
We had one person who wantedeverything to be like just a
shirt on a background as thenumber one image, and then you
know, other people are like no,I want it on models.
And then I think a couple oftimes this is the second time
where it's been like let's getsome shirts and actually do a
shoot, which is great One of theother perks and I'm just
(20:20):
noticing like we've only gotlike three days left in the
month and you can get anothershirt.
You just have to tell me whichone you want and I can get that
ordered and sent to you in SiouxCity I assume you got the
previous one, since you did aphoto shoot with them.
So, all good, I'll slack youabout that.
All right, I feel like there'sjust one thing left.
(20:40):
I noticed we have anotherintern starting this fall
already.
We've got somebody picked forat least one of the two roles.
Speaker 3 (20:57):
What advice would you give them, as they're going to,
like, step into this, um, thiscrazy t-shirt shop, um, I would
just say, just don't be afraidto make mistakes and just try to
take on as much as you can like.
This is an internship, it'smeant to help you learn in
different ways, and I don't know, I feel like for me too, I kind
of like that, given likeeverything that I've learned
from school, it was really niceto kind of get some hands-on
(21:17):
experience in it, cause I don'tknow, in school it's more
textbook tests and now it's kindof like okay, now you go do it.
So, yeah, I just kind of takeon everything and don't be
afraid to make mistakes.
Speaker 1 (21:30):
Good yeah, and I love that you say like you know that
real experience, because it'swhat this is right, Like we
don't it's not like a testenvironment.
It's not a simulation, which Iknow that they do in school now
because I've taught those andstuff.
It's an actual shop wherepeople are buying shirts and you
can buy shirts, your friendsand family can buy shirts, and
you've got to keep it runningand up and going and also just
(21:51):
kind of move it forward for thenext person, because it's also a
little challenging that likeits management changes, like you
know, every 13 weeks or so,like people are here for like
maybe a 12 week internship orwhatever it is, and then like it
turns over and in the in thebetween times it just runs
itself.
Like we've got some base levelGoogle ads that run the Facebook
(22:12):
ads stop, you know, socialposts stop basically because
none of us run it, and it justkind of sits there and it's
still available to buy shirts ifpeople find it through Google
or whatever.
And then you know the nextperson picks it up and actually
starts promoting it again andit's fun to watch that traffic
like fall off and then it comesback, like fall off and then it
comes back.
So yeah, I think experimentingis great.
(22:33):
Like I know, in HubSpot it'sreally hard to nuke anything.
You really don't have thepermissions to nuke anything
like I do and Jesse and Jessicado, I think.
But we try not to nuke stuffand you can always roll back and
get things back.
You do that caution with bitlywhen you like don't save it, or
you lose it like you lose it.
But in lose it like you lose it, um, but in HubSpot especially,
(22:56):
and even in Shopify, a lot ofthat stuff we can roll back and
pull a previous version of umand things.
So, um, the experimenting isthe point and the experimenting
in real life is a hundredpercent the point.
So I love hearing that this isso awesome.
Um, all right.
Well, I loved talking with you.
I haven't really spent muchtime with you because I haven't
been in Sioux City all that muchand I think a couple of days
when I was up there, either Iwas leaving and you were coming
(23:18):
in or, like you know, you justweren't on that day.
So it's been really great, likeworking with you via Slack and
helping get the technical thingsfixed, like right, like getting
into Shopify and making surethat works, all of those things.
So thank you so much forjoining us.
I really appreciate it.
Speaker 3 (23:36):
Yeah, thank you for everything.
This was a great experience andI would definitely recommend it
.
Speaker 1 (23:42):
Good, perfect, all right.
Well, that kind of wraps upanother episode.
We will be back next week withsomething new.
This is going to be aninteresting one.
Since we are a podcast, it'sgoing to be all about podcast
advertising.
Is podcast advertisingsomething you should pursue?
Is it part of your smallbusiness plan, or medium
business plan, or large businessplan, corporate plan, and how
(24:04):
does it work and how can you doit, and all those things.
So we'll be back next week withthat, and I will now kick it to
Mr Zach to take us home.
Speaker 2 (24:13):
Thanks, rich.
As always, you can find ouragency at antidotes71.com, with
links to all of our socialsthere, and if you have a
question you'd like to send ourway, head to ctapodcastlive.
To shoot us an email or, evenbetter, leave us a voice message
on our hotline at 402-718-9971.
Your question will make it intoa future episode of the podcast
(24:35):
.
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