April 3, 2025 • 28 mins
How Can AI Help Improve Your Email Marketing Strategies?
This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate.
Pinky Gonzales
This cocktail takes inspiration from the classic Mai Tai but with a twist, swapping out the traditional dark rum for tequila. The result? A drink that’s just as rich and balanced but with a brighter, more refreshing edge.
Ingredients:
- 1 oz. lime juice
- 1/2 oz. dry Curacao (or Cointreau)
- "Heavy" 1/2 oz. Orgeat
- 3/4 oz. Demerara (simple) syrup
- 2 oz. Tequila
- Garnish: Mint
Directions:
- Add all ingredients into a shaker with ice and shake.
- Strain over fresh ice into a rocks glass.
- Garnish with mint.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
hey, caitlin oh, hi so we are back happy spring.
Speaker 2 (00:14):
Is it spring yet?
I don't know.
Speaker 1 (00:16):
I mean, I feel like that's a little early um, it's
fucking gloomy here today.
Well, it's 50 right now, but itis gloomy outside, it's gross.
Um, it'll probably be now, butit is gloomy outside, it's gross
.
It'll probably be 80 in twodays.
I think we're supposed to getour second shot at spring on
Saturday or Sunday.
Speaker 2 (00:31):
I think it is his third spring I think it's third,
something like that I don'tknow.
It's hard to keep up, so yeah.
Speaker 1 (00:38):
I mean, maybe Grok could tell us if we jumped on
the Twitter.
Maybe Grok could tell us if wejumped on the Twitter, because
we're talking about it'sTwitter's AI, or X's AI is
called Grok.
Speaker 2 (00:49):
Oh, I won't be doing that.
Speaker 1 (00:51):
It's fun because he kind of roasts Elon a lot.
It's hilarious.
So, but we are talking AI thisweek.
But we're not talking aboutlike asking it about the weather
or dealing with it on socialmedia.
Speaker 2 (01:05):
We're going to talk about how it can help you with
your email marketing strategy.
Okay, okay, okay, I love it,it's gonna be good what are we?
Speaker 1 (01:11):
drinking this week we are drinking a pinky gonzalez
which gives me like um, oh, nowI've lost it completely the um.
Why can I not think of it?
The uh, like the PinkyTuscadero thing, like the um the
(01:34):
Fonzie and all those.
Speaker 2 (01:37):
Oh, um.
Speaker 1 (01:38):
Why am I blanking?
Speaker 2 (01:39):
You're thinking of Grease?
No, not.
Speaker 1 (01:40):
Grease.
Well, there's Grease, butthere's also the um.
Speaker 2 (01:44):
Or Happy Days.
Speaker 1 (01:45):
Happy Days yes, I kept wanting to say All in the
Family and I'm like that's notright.
That's a completely differentshow.
It's the the whole Happy Daysthing.
Speaker 2 (01:51):
Yeah, okay.
Speaker 1 (01:52):
And they had the Pink Ladies, I guess I don't know,
or whatever they were called.
No, the Pink I always takes meto retro throwback biker chick.
How about that?
Speaker 2 (02:05):
Got it Okay.
Well, it's like a poodle skirtand a leather jacket.
Yep, yeah.
I don't think I've graduatedfrom that fashion era, to be
quite honest.
Speaker 1 (02:14):
Cause I I like uh.
Speaker 2 (02:15):
I like a flare skirt and a sassy top and I did um.
I did a lot of dances in thebasement to the Grease
soundtrack growing up.
Speaker 1 (02:26):
Nice.
Speaker 2 (02:27):
Attempted a lot of choreography, me and the
neighbor girl.
Speaker 1 (02:31):
And you're probably without this drink because one
this drink was just recentlyinvented it looks like, by
somebody you know.
Speaker 2 (02:39):
Tell us about it.
Well, the recipe backgroundcomes from my in-home bartender,
tyrell, but the recipe itselfwas not created by Tyrell.
We haven't quite stepped ourcocktail game up to that yet.
Where we're making our own specs, but sure, in our free time, oh
(03:03):
my gosh.
So this note is from my husband.
It's spring, we're moving fromdarker, more potent spirits like
bourbon, scotch and dark rumsinto lighter spirits like gin
and tequila.
And this cocktail takesinspiration from a classic Mai
(03:23):
Tai, swapping out the dark rumfor tequila, and it balances.
It's rich and balanced, like aMai Tai is, but it's a little
bit brighter and more refreshingand it's quite delicious.
I remember the first time hemade this for me I was like I
don't know about that.
And then I tasted it and I saidI know about that and I will
(03:44):
take another.
It's so good.
Uh, so to make a pinky gonzalezyou need an ounce of lime juice
freshly squeezed, half an ounceof dry curacao or quantro.
Uh, heavy, a heavy half ounceof orjo.
So I'm I'm thinking like justover a half an ounce, if you
(04:04):
want to get weird.
Speaker 1 (04:06):
I always do, where I just let it spill over a little
bit.
Speaker 2 (04:09):
Measure with your heart.
Again what's orgeaux?
Orgeaux is an almond flavoredor almond infused syrup, but not
really syrup.
It's like a very thick, it'skind of creamy right like yeah,
it's like almond.
Speaker 1 (04:30):
I know you have to shake it when you're gonna.
Speaker 2 (04:31):
Yes, yeah, it's like, it's like almond paste that you
get in like a dutch letter forthose of us who are um?
northwest iowans.
Yes, um, about three quartersof an ounce of demerara syrup,
which is just simple syrup, butyou can make it with Demerara
sugar.
It gives you a little bit of adeeper flavor profile.
Two ounces of te do and thissurprises some folks to get the
(04:53):
mint like infusion and on thenose if you clap it.
So you take your big clump.
You like whatever garnish youhave and you just do a little
(05:16):
clap in your hands and then,yeah, it's so good make a little
noise get down tonight.
Maybe that's not quite right.
No, I've seen like I was in abar where they clapped the mint
and I was like I think it mighthave been when I was like on an
island somewhere.
Speaker 1 (05:33):
We'll just keep it mysterious as to what island it
might have been.
But anyway, like and you justlike look at them, like what the
hell are you doing?
Speaker 2 (05:45):
And they're like no, like mint is a thing, like yeah,
well, and it's, I mean, it's a,it's akin to a muddle.
So you know like you want tojust activate and release some
of those, those flavors anyway,add all of the ingredients,
aside from your garnish, into ashaker with ice and shake until
well chilled.
You strain that over fresh iceinto a rocks glass and then
garnish with your clapped mint.
Speaker 1 (06:08):
I just I'm going to a bad place with that, so we're
probably just going to have tojust enjoy this drink.
So it looks really interesting.
So I'm curious, because it'snot looking at these ingredients
?
It's not pink, right?
So why is it a?
Speaker 2 (06:20):
pinky Gonzales.
No, I think I feel like it wasnamed for somebody, but I'm not
sure.
Oh, okay, it also takes me to aspeedy Gonzales place from the
old cartoons.
Yeah, let me see.
Speaker 1 (06:33):
I think if you had enough of these you'd probably
be a slow Gonzales.
I don't think you'd be speedyToo much tequila generally makes
people like.
Speaker 2 (06:43):
Trader Vic's, which is like one of the original.
Oh okay, tiki bars, Tiki bars,yep.
Yes, we've talked about TraderVic's before.
Speaker 1 (06:55):
Not to be confused with Trader Joe's Very different
places.
But I don't.
Speaker 2 (06:58):
Yeah right, I don't know why it's called Called a
pinky.
Speaker 1 (07:01):
All right, Well, yeah , we can look that up, and and
yeah, so let's call it a wrap onthe intro.
We'll take a quick dance break,do a little jam and then maybe
clap some mint and we'll comeback with E-Marketing in the AI
era.
I know it sounds so dirty.
Speaker 2 (07:28):
We're back.
All right, we are back, westill haven't figured out why
it's called a Pinky Gonzalez.
Speaker 1 (07:34):
No.
Speaker 2 (07:35):
If anyone can find the name origin and drop us a
note, we'd be eternally grateful.
Speaker 1 (07:41):
Yeah, and we did a bunch of Googling, but it's just
like here's the recipe andthere's one that's like, let's
compare our.
Pinky Gonzalez recipes and I'mlike let's not, let's just go
with the original Trader Vic'srecipe.
That sounds good to me.
All right, so we're going totalk about AI and email
marketing.
That's our topic for the day.
Yes, so I know some people arelike freaked out about AI.
Speaker 2 (08:02):
They're nervous about it.
Speaker 1 (08:04):
We've talked about this before.
Still.
I mean you got over it prettyfast.
But not everybody had thedulcet tones of Dharmesh
explaining to them why AI is agood thing.
Speaker 2 (08:15):
Yeah, I think for those uninitiated inbounders.
Dharmesh Shah, who's the cto ofhubspot or yeah I don't know
what his official title is, buthe's bullish on ai and um
agentified ai, agentified um.
(08:37):
I think I still havereservations around generative
ai and intellectual property yes, but in terms of like I don't
know, using it as a toolprocessing and like increasing
(08:58):
your own personal processingspeed, like for me it's um.
Can you write this in the tonethat I would use, based on these
kind of four factors and whatis going to resonate with ABC
audience, those types of things?
Then I think it's just likefaster Google in those instances
(09:21):
, right, yeah?
Speaker 1 (09:23):
so I mean, there's really three big ways to use it
for email and we're not sayinglike, have an AI agent, just
write all your emails and sendthem without you ever looking at
them.
That is not our recommendation,but you can save a lot of time.
You can automate workflows inHubSpot, in particular, with AI.
You can tell it what you wantto do, like send the first email
resend to anyone who didn'topen you know three times.
(09:46):
Whatever you want to do, Likeall that stuff.
You can also optimize your sendtimes.
So AI does a pretty decent jobat trying to predict when people
are going to open their emails.
Speaker 2 (09:59):
So one it can predict based on algorithms.
Speaker 1 (10:02):
But two I know HubSpot as people open emails
and things and the more emailsthat you send, it learns and
it's like, oh, we should sendthis to this person in the
afternoon because they've opened10 of your last 11 emails after
3 pm.
That kind of thing andapparently that's called seventh
sense with HubSpot.
I didn't realize that.
Speaker 2 (10:23):
That creeps me out For me.
Speaker 1 (10:25):
A little bit I don't like it.
Seventh sense, seventh sense, Iknow.
Speaker 2 (10:30):
What's the sixth one?
I know that.
Speaker 1 (10:33):
Yeah, but your sixth sense is your yeah, that thing.
But then Seven feels like toomany.
I guess, that's fine, I thinkso.
I mean, I thought five senseswas just like it's a lot to
manage as a human.
Speaker 2 (10:47):
I'm already overstimulated.
Speaker 1 (10:49):
I don't need two extra senses that's why we have
noise canceling headphones.
Just put headphones on to justshut up please improve your
performance um so you can use aito analyze your emails, which
is great, but you can also useit to help you understand um
what kind of content you shouldbe pulling together.
(11:10):
So I think one of the big waysyou can use it is planning.
Yeah.
Speaker 2 (11:16):
Absolutely.
Speaker 1 (11:18):
I love being and I've done this in HubSpot.
I've just done it withHubSpot's Copilot, not even with
any of the content tools, justCopilot that everybody has.
And I've just said you know,create a series of five emails
introducing our customer base toXYZ or introducing the things
(11:38):
on this webpage, and you justpaste a webpage with one of your
services or products on it andit actually did a phenomenal job
of giving me sort of.
Not only it gave me the topic,the subject line, a short intro,
but it also stepped them up.
So the first one was like atrue intro.
(11:59):
You don't know anything aboutthis.
I'm introducing it to you forthe first time.
And by the time, you got to thefifth one.
It was digging into reasons youshould buy this now it was
putting in a meeting link tocontact me.
Wow, the things it said to dothrough the series.
Um, so if I was like running asolo consultancy, I'd use the
crap out of that like why not?
(12:19):
But I also think that the otherthing I know hubspot does this
as well is it can give you twotopics for your email or two
subject lines for your emailthat you can try.
It can help you with an outlinefor the email.
So once you've got your fivetopics, you can say create an
outline.
You can have it create theemails as well.
Definitely recommend readingthrough them and looking at them
(12:42):
.
Speaker 2 (12:43):
Yeah, let's not send anything blind, that's maybe.
I mean, it's only as good aswhat you put into it.
Speaker 1 (12:49):
right, right, and I think that's one of the things I
love about HubSpot's contenthub is you can put your brand
voice in.
Speaker 2 (12:55):
At the pro level.
You can.
At the pro level.
Speaker 1 (12:58):
Yes, you can have it scan your website, other
documents, and it'll kind ofchoose your voice and you can
tweak it.
You can also put in differenttarget customers, though and so
you can then tell it like I wantthis for this target target
customer a and then I want thesame email but rewrite it for
target customer b.
(13:18):
It's pretty wild yeah, yeah sothose are really great ways to
use it I am.
Speaker 2 (13:28):
I use, like I said at the beginning, I use ai
primarily for things that I cando, but I can't do as quickly
and I think when you talk aboutplanning, that's a perfect
example of like just synthesizethis more quickly than what my
tiny human brain can, can do andthen help me get from a to b
(13:52):
faster.
Um I on the subject of brandvoice, so like um, canva allows
you at a lower price point toinput a brand voice and I've
used that for some things todraft copy in there.
(14:13):
Um, I've also just used, likechat gpt, where I I um I don't
always I don't always like totoolify things necessarily,
where I'm like I can use a the$20 GPT subscription a month to
do all of these things and relyheavily on copy and paste.
(14:36):
But I also really like thebuilt in HubSpot AI tools Like
I've.
I've leaned pretty heavily onthose just in starter platforms
to like for, because, like, ifyou get through an email, right,
you've written your email andyou're like I just want to send
this, and then it's like what isyour subject line?
I'm like I can't be bothered toput more brain power into this.
(15:00):
Click the little co-pilot star,it'll give you two or three
options to choose from.
If you don't like any of those,you can say send me some more.
It's just um, it's, it's like arelief to get to that point
you're like thank god, I don'thave to think of any more words
well, and same thing with thepreview text.
Speaker 1 (15:18):
Right, it's like this whole damn email, like you,
tell me what the preview is yes,yeah I do like that and like to
your point um, some of thosetools are available in like,
even the starter version, likecopilot's in the starter version
I think it's in the freeversion even um, yeah.
So you can do some of thatstuff with that, which is really
great.
(15:38):
Yeah, all right.
So we've talked about a coupleof ways we can use it.
So there are AI tools.
You talked about HubSpot's AI,which is Breeze.
Ai Copilot is their tool.
That's in there for everybody,but Breeze has agents and other
things.
There's another one calledPhrasey as well, with two E's
(16:01):
and that one will give yousubject lines, but it'll an
email copy specifically gearedto boost open rates.
So if you're struggling withopen rates, that's a great tool
to go to and it'll start to helpteach you how to get better
open rates with those how tolike get better open rates with
those.
Speaker 2 (16:20):
Well, that's, that's the other thing too.
Right is like maybe use some ofthese tools to get started or
to learn or figure out what'sconverting and what's not, and
then you can apply those lessonsto things down the road too.
So maybe you know you pay for acouple months and then start to
do it on your own.
It doesn't have to be a apermanent solution yeah, a
(16:41):
hundred percent.
Speaker 1 (16:42):
Um, so those are really great.
I mean, hubspot is kind of anall-around phrase, is very
specific on open rates um whichis really great.
But you can also use ai toanalyze, like I 99 sure in
hubspot you can just go tocopilot and say analyze the last
10 marketing emails I sent andthen give me tips to increase
(17:03):
click-through rates or whatever.
Speaker 2 (17:06):
Well, and it'll even say, like in your sales emails
in HubSpot, or sometimes in yourmarketing emails too.
It'll be like you know, we, werecommend a couple of questions,
or here's what helps convert.
So of those things like ifyou've got the ai tools enabled,
will pop up and kind of justprompt you on its own, which is
(17:28):
sometimes nice, and sometimeslike I know what I'm doing and I
don't need your help right nowI know I do that with, like the,
the demos where they want towalk you through a new feature.
Speaker 1 (17:38):
I'm'm like exit.
Are you sure you want to exitthis handy?
Speaker 2 (17:42):
Yes, I'm the tour, I have the tour, I am fine, I know
what I'm doing.
Speaker 1 (17:46):
So, I know we kind of bag on MailChimp a little bit,
but they've got a pretty good AIthat helps you analyze your
subscriber behavior and segmentpeople for messaging Interesting
, which is a really, reallyinteresting kind of way to go,
and then GetResponse also can dothat as well.
Speaker 2 (18:04):
It's tough for me because their segmentation is
frustrating to migrate from.
Speaker 1 (18:09):
So I'm like.
Speaker 2 (18:10):
I don't want you to tell me about subscriber
behavior because it doesn't makeany sense.
To begin with, you got to putthem in all these little buckets
.
Speaker 1 (18:18):
Yeah, their terminology and their structure
of that is just like this isjust overcomplicated.
I do get it.
So when it gets to A-B testingand optimization, hubspot has
some native tools.
There's also Seventh Sense,which works with HubSpot.
It also works with Marketo,just FYI.
But that one will really helpyou figure out your send time
(18:39):
for better engagement, whichalso will help your open rates
right.
If you're sending stuff out attwo in the morning and nobody's
there, how many emails do I havewhen I wake up that I've got to
go through?
I will tell you.
I delete dozens of emails atnine o'clock in the morning.
Who's sending emails at 2 am?
(19:00):
Are they trying to be likefirst in your inbox?
Yep, yeah, people.
I had a client.
I had a client once who wantedevery email to go out at 5 like
5 16 am and I'm like, why she'slike we have to be in the inbox
when they wake up.
I'm like but there's going tobe so many people who get in the
inbox after you like you'regoing to get deleted not Anyway,
you don't have to guess, youdon't have to go off of
somebody's opinion.
(19:20):
You can actually use AI tofigure out when you should send
that bad boy.
Yeah, and then OptiMail, whichis an interesting one.
I don't know this one, but itwill adjust your content based
on real-time engagement data.
Whoa, yeah, that's somenext-level shit.
Speaker 2 (19:37):
Caitlin, that creeps me out.
I don't know that creeps me out?
What is it adjusting, like howthe robots are just like
actually talking?
I don't know.
Speaker 1 (19:51):
I don't know.
I mean the idea behind it,though to pull back from the
creep factor is to get you likethe most relevant info for
wherever you're at in yourengagement journey or your path.
Speaker 2 (20:01):
So I think that's one , but is it like how?
So like I send an email to fivepeople and two people open it
and say I clicked on thesethings.
Then is it?
I don't know, I'm going to aweird dark science robot place.
I don't like that.
Speaker 1 (20:20):
Oh, to a weird dark science robot place.
I don't like that.
Oh, that's okay, You're allright.
You're all right.
Speaker 2 (20:27):
Does everyone else here thank their smart speakers
when they tell you the weatheror tell you to set a timer?
Speaker 1 (20:34):
No, I was like okay, thank you.
Speaker 2 (20:37):
Try really hard to be polite to my I'm struggling
with the new.
Speaker 1 (20:41):
You can't opt out of having everything sent to the
cloud.
So, yeah, that's an amazonthing.
Um, I haven't shut them all offyet, but I'm using them less
and I have muted several of them, um, because I'm like I don't
want because one, they're goingto always listen and everything
will go to Amazon servers forprocessing.
Now.
Apple still processes on device, though, unless it's a
(21:04):
transaction.
Speaker 2 (21:04):
So there's that we don't have Amazon devices.
But there would absolutely be ariot in the five and under set
in my house if we turned off theability to say, hey, smart
speaker play electric touch byTaylor.
Speaker 1 (21:23):
Swift, because that's a daily occurrence or multiple
times a day in your house.
Speaker 2 (21:29):
It sure is, it sure is.
And she's also my four and ahalf year old has figured out
how to turn the microphone backon, so like we had all of the
speakers' mics turned off andshe was like, what does this
button on the back do?
And then it tells you, itannounces it's like the mic's
(21:50):
back on and she's like, oh yes,it's time to do a little dance
to electric touch every day.
That's fantastic this is theyear that she fucks up my
spotify wrapped oh yeah, 100,because it's that's like I've
listened to that song probablyas many days as there have been
(22:12):
in this year already.
Speaker 1 (22:13):
Yeah, you'll probably have a mental health break
recommendation in your spotifywrapped that.
Maybe you should take a littlebreak from this.
All right, well, back to AI.
I do think that the planningaspect is huge.
I love your point of like I'mjust, but it can kind of relate
(22:38):
back for relevance.
But for your landing pages, forSEO, it's really good at giving
you topics that might be better.
And those topics that might bebetter for a landing page, guess
what?
Also better for an email, yeah.
So things that people want tolook up on the web, they want to
read about in their inbox aswell.
Speaker 2 (22:56):
Yeah.
I was just thinking about likekeyword planning, if you could
say like oh, give me, you know,yeah 100 um.
Speaker 1 (23:07):
I think that you hit the nail on the head earlier,
though, where it's like don'tjust let it loose, like this
isn't a computer running amok.
Speaker 2 (23:15):
Like you have to say, I has that in my head too.
Speaker 1 (23:17):
I just saying it, um, you got to balance the human
side with the ai piece, becausehumans can be creative.
Ai can be systemic, systematicand logical, yeah, um.
So definitely take a look ateverything, read it, um you know
, update it, tweak it alwaysreview it, tweak it, always
(23:38):
review it, but the more you do,the more it learns.
So, that's really great.
I did so.
This is super creepy.
So there's somebody I wasreading about it on, I don't
know LinkedIn or wherever, butit's some business guy who took
and I think this is kind of whatDharmesh did.
He opened up his calendar, hisemail, he uploaded.
(23:59):
This guy uploaded books that hehad written on specific topics,
speeches he'd given, like.
Basically, he just feeds all ofthis data to an AI agent to
create an agent, that is as muchlike him as possible and then
he had it start responding toemails and he said it was eerie,
how act like how?
(24:19):
I was like, yeah, I would typethat and I'm like if I did that,
I would just have a whole bunchof people being told to f off,
like that's what my ai agentwould do.
Speaker 2 (24:27):
Just be like f you I don't think that's in your
speech.
Like you, you probably aren'tgiving speeches to that effect
or writing books to that effect.
Speaker 1 (24:34):
So, like I mean it would swear I do swear in
speeches that I've givensometimes but yeah, I mean
giving it access to your email.
Like multiple email boxes,multiple calendars.
I was like oof, that is a lot.
Speaker 2 (24:49):
That's interesting, and that's where I find AI to be
interesting, when you can haveit in a closed system and only
train it on data that you are.
Speaker 1 (25:04):
You're providing.
Speaker 2 (25:06):
Authorized to use like your own intellectual
property.
I find that to be veryintriguing.
But just like feeding it intothe yeah, yeah, and I think
that's where a lot of especiallylike enterprise level
businesses are headed, wherethey've got internal people who
do you know all of their AI liketraining and calibration, if
(25:31):
you will.
Speaker 1 (25:33):
That makes me like less nervous, yeah that reminds
me Zach is still up for the nextround of AI prompting courses.
Speaker 2 (25:41):
Cool.
Speaker 1 (25:44):
He's been doing some on his own, but yeah it's what
you put into it and I think theidea of having that closed or
semi-private garden that you'reputting things into to really
try to train it and teach it theway you want it to be yeah Is
great versus just, you know,putting it out there on the web
and letting it learn fromeverything which has ethics
issues.
But it also is like there's somethings I don't want an AI about
(26:05):
me to learn about, like I justdon't need it.
Like is this the year that?
Speaker 2 (26:09):
I finally sign up for delete me, it might be.
Please scrub my presence fromthe internet, maybe?
Well, I wonder how many peopleare going to bail on X now that,
because of AIX bought X?
Oh, I know, isn't that Elon's?
Speaker 1 (26:26):
AI company bought Twitter, which is now X, of
course, but I mean, all that'sgoing to happen is more and more
of that's going to get fed intothat AI engine Like, which
should be interesting Least goodinvestment of all time I've
archived everything.
I haven't deleted my profileyet, though, but maybe it might
be time.
Speaker 2 (26:43):
It's got some sentimental value for you
doesn't it?
Speaker 1 (26:45):
Yeah, I mean I've been on there since 2007.
That's a long time.
I mean Zach wasn't even bornyet.
No, he was.
He was born before 2000.
It's like six, 98 or 99 or 97or something.
Speaker 2 (26:59):
Kindergarten.
Were you in kindergarten in2007?
That's fine, that feels nice.
Speaker 1 (27:04):
Probably, probably second grade maybe, anyway.
Speaker 2 (27:09):
I think the main point is just AI responsibly you
know Always AI responsibly.
Speaker 1 (27:18):
That's it All right.
Like a bud light.
Another episode like what?
Speaker 2 (27:22):
like a bud light, like a bud light drink
responsibly, you know oh yeah,or don't drink bud light at all
because like, but you know.
Speaker 1 (27:29):
I mean whatever, everybody likes something
different.
We do have another episodecoming up which is an
interesting one.
If you are thinking like, hey,I'm managing all my shit on a
spreadsheet or in my email andyou're like I really could use a
CRM, we're going to talk aboutHubSpot's free tools and
everything you get with those,and then the things you don't,
and then kind of a light upgrade, so it's going to be free
(27:50):
versus paid HubSpot.
When do you actually need anupgrade?
So that will be an excitingepisode, I hope.
All right, we need an upgrade,so that will be an exciting
episode, can we, I hope?
Speaker 2 (27:59):
All right, as always, you can find our agency at
antidote, underscore seven one.
If you have a question you'dlike to send our way, you can
either go to ctapodcastlive oryou can leave us a voice message
on our hotline at 402-718-9971.
Your question will make it intoa future episode and you will
have our eternal gratitude right, not even computer generated.
Speaker 1 (28:21):
Just like I'm gonna start paying people to call, I'm
gonna create my ai agent and myai agent's gonna call into our
hotline with questions.
Speaker 2 (28:28):
That's what's gonna happen that seems a little bit
like meta, to be like my.
My agent called in to ask me aquestion for which it should
have already known the answer,based on the data that it was
trained upon I don't know.
Speaker 1 (28:42):
Yeah, true, well, we'll see watch this space, guys
.
All right, more to come see youlater, caitlin, bye.
hey, caitlin oh, hi so we are back happy spring.
Speaker 2 (00:14):
Is it spring yet?
I don't know.
Speaker 1 (00:16):
I mean, I feel like that's a little early um, it's
fucking gloomy here today.
Well, it's 50 right now, but itis gloomy outside, it's gross.
Um, it'll probably be now, butit is gloomy outside, it's gross
.
It'll probably be 80 in twodays.
I think we're supposed to getour second shot at spring on
Saturday or Sunday.
Speaker 2 (00:31):
I think it is his third spring I think it's third,
something like that I don'tknow.
It's hard to keep up, so yeah.
Speaker 1 (00:38):
I mean, maybe Grok could tell us if we jumped on
the Twitter.
Maybe Grok could tell us if wejumped on the Twitter, because
we're talking about it'sTwitter's AI, or X's AI is
called Grok.
Speaker 2 (00:49):
Oh, I won't be doing that.
Speaker 1 (00:51):
It's fun because he kind of roasts Elon a lot.
It's hilarious.
So, but we are talking AI thisweek.
But we're not talking aboutlike asking it about the weather
or dealing with it on socialmedia.
Speaker 2 (01:05):
We're going to talk about how it can help you with
your email marketing strategy.
Okay, okay, okay, I love it,it's gonna be good what are we?
Speaker 1 (01:11):
drinking this week we are drinking a pinky gonzalez
which gives me like um, oh, nowI've lost it completely the um.
Why can I not think of it?
The uh, like the PinkyTuscadero thing, like the um the
(01:34):
Fonzie and all those.
Speaker 2 (01:37):
Oh, um.
Speaker 1 (01:38):
Why am I blanking?
Speaker 2 (01:39):
You're thinking of Grease?
No, not.
Speaker 1 (01:40):
Grease.
Well, there's Grease, butthere's also the um.
Speaker 2 (01:44):
Or Happy Days.
Speaker 1 (01:45):
Happy Days yes, I kept wanting to say All in the
Family and I'm like that's notright.
That's a completely differentshow.
It's the the whole Happy Daysthing.
Speaker 2 (01:51):
Yeah, okay.
Speaker 1 (01:52):
And they had the Pink Ladies, I guess I don't know,
or whatever they were called.
No, the Pink I always takes meto retro throwback biker chick.
How about that?
Speaker 2 (02:05):
Got it Okay.
Well, it's like a poodle skirtand a leather jacket.
Yep, yeah.
I don't think I've graduatedfrom that fashion era, to be
quite honest.
Speaker 1 (02:14):
Cause I I like uh.
Speaker 2 (02:15):
I like a flare skirt and a sassy top and I did um.
I did a lot of dances in thebasement to the Grease
soundtrack growing up.
Speaker 1 (02:26):
Nice.
Speaker 2 (02:27):
Attempted a lot of choreography, me and the
neighbor girl.
Speaker 1 (02:31):
And you're probably without this drink because one
this drink was just recentlyinvented it looks like, by
somebody you know.
Speaker 2 (02:39):
Tell us about it.
Well, the recipe backgroundcomes from my in-home bartender,
tyrell, but the recipe itselfwas not created by Tyrell.
We haven't quite stepped ourcocktail game up to that yet.
Where we're making our own specs, but sure, in our free time, oh
(03:03):
my gosh.
So this note is from my husband.
It's spring, we're moving fromdarker, more potent spirits like
bourbon, scotch and dark rumsinto lighter spirits like gin
and tequila.
And this cocktail takesinspiration from a classic Mai
(03:23):
Tai, swapping out the dark rumfor tequila, and it balances.
It's rich and balanced, like aMai Tai is, but it's a little
bit brighter and more refreshingand it's quite delicious.
I remember the first time hemade this for me I was like I
don't know about that.
And then I tasted it and I saidI know about that and I will
(03:44):
take another.
It's so good.
Uh, so to make a pinky gonzalezyou need an ounce of lime juice
freshly squeezed, half an ounceof dry curacao or quantro.
Uh, heavy, a heavy half ounceof orjo.
So I'm I'm thinking like justover a half an ounce, if you
(04:04):
want to get weird.
Speaker 1 (04:06):
I always do, where I just let it spill over a little
bit.
Speaker 2 (04:09):
Measure with your heart.
Again what's orgeaux?
Orgeaux is an almond flavoredor almond infused syrup, but not
really syrup.
It's like a very thick, it'skind of creamy right like yeah,
it's like almond.
Speaker 1 (04:30):
I know you have to shake it when you're gonna.
Speaker 2 (04:31):
Yes, yeah, it's like, it's like almond paste that you
get in like a dutch letter forthose of us who are um?
northwest iowans.
Yes, um, about three quartersof an ounce of demerara syrup,
which is just simple syrup, butyou can make it with Demerara
sugar.
It gives you a little bit of adeeper flavor profile.
Two ounces of te do and thissurprises some folks to get the
(04:53):
mint like infusion and on thenose if you clap it.
So you take your big clump.
You like whatever garnish youhave and you just do a little
(05:16):
clap in your hands and then,yeah, it's so good make a little
noise get down tonight.
Maybe that's not quite right.
No, I've seen like I was in abar where they clapped the mint
and I was like I think it mighthave been when I was like on an
island somewhere.
Speaker 1 (05:33):
We'll just keep it mysterious as to what island it
might have been.
But anyway, like and you justlike look at them, like what the
hell are you doing?
Speaker 2 (05:45):
And they're like no, like mint is a thing, like yeah,
well, and it's, I mean, it's a,it's akin to a muddle.
So you know like you want tojust activate and release some
of those, those flavors anyway,add all of the ingredients,
aside from your garnish, into ashaker with ice and shake until
well chilled.
You strain that over fresh iceinto a rocks glass and then
garnish with your clapped mint.
Speaker 1 (06:08):
I just I'm going to a bad place with that, so we're
probably just going to have tojust enjoy this drink.
So it looks really interesting.
So I'm curious, because it'snot looking at these ingredients
?
It's not pink, right?
So why is it a?
Speaker 2 (06:20):
pinky Gonzales.
No, I think I feel like it wasnamed for somebody, but I'm not
sure.
Oh, okay, it also takes me to aspeedy Gonzales place from the
old cartoons.
Yeah, let me see.
Speaker 1 (06:33):
I think if you had enough of these you'd probably
be a slow Gonzales.
I don't think you'd be speedyToo much tequila generally makes
people like.
Speaker 2 (06:43):
Trader Vic's, which is like one of the original.
Oh okay, tiki bars, Tiki bars,yep.
Yes, we've talked about TraderVic's before.
Speaker 1 (06:55):
Not to be confused with Trader Joe's Very different
places.
But I don't.
Speaker 2 (06:58):
Yeah right, I don't know why it's called Called a
pinky.
Speaker 1 (07:01):
All right, Well, yeah , we can look that up, and and
yeah, so let's call it a wrap onthe intro.
We'll take a quick dance break,do a little jam and then maybe
clap some mint and we'll comeback with E-Marketing in the AI
era.
I know it sounds so dirty.
Speaker 2 (07:28):
We're back.
All right, we are back, westill haven't figured out why
it's called a Pinky Gonzalez.
Speaker 1 (07:34):
No.
Speaker 2 (07:35):
If anyone can find the name origin and drop us a
note, we'd be eternally grateful.
Speaker 1 (07:41):
Yeah, and we did a bunch of Googling, but it's just
like here's the recipe andthere's one that's like, let's
compare our.
Pinky Gonzalez recipes and I'mlike let's not, let's just go
with the original Trader Vic'srecipe.
That sounds good to me.
All right, so we're going totalk about AI and email
marketing.
That's our topic for the day.
Yes, so I know some people arelike freaked out about AI.
Speaker 2 (08:02):
They're nervous about it.
Speaker 1 (08:04):
We've talked about this before.
Still.
I mean you got over it prettyfast.
But not everybody had thedulcet tones of Dharmesh
explaining to them why AI is agood thing.
Speaker 2 (08:15):
Yeah, I think for those uninitiated inbounders.
Dharmesh Shah, who's the cto ofhubspot or yeah I don't know
what his official title is, buthe's bullish on ai and um
agentified ai, agentified um.
(08:37):
I think I still havereservations around generative
ai and intellectual property yes, but in terms of like I don't
know, using it as a toolprocessing and like increasing
(08:58):
your own personal processingspeed, like for me it's um.
Can you write this in the tonethat I would use, based on these
kind of four factors and whatis going to resonate with ABC
audience, those types of things?
Then I think it's just likefaster Google in those instances
(09:21):
, right, yeah?
Speaker 1 (09:23):
so I mean, there's really three big ways to use it
for email and we're not sayinglike, have an AI agent, just
write all your emails and sendthem without you ever looking at
them.
That is not our recommendation,but you can save a lot of time.
You can automate workflows inHubSpot, in particular, with AI.
You can tell it what you wantto do, like send the first email
resend to anyone who didn'topen you know three times.
(09:46):
Whatever you want to do, Likeall that stuff.
You can also optimize your sendtimes.
So AI does a pretty decent jobat trying to predict when people
are going to open their emails.
Speaker 2 (09:59):
So one it can predict based on algorithms.
Speaker 1 (10:02):
But two I know HubSpot as people open emails
and things and the more emailsthat you send, it learns and
it's like, oh, we should sendthis to this person in the
afternoon because they've opened10 of your last 11 emails after
3 pm.
That kind of thing andapparently that's called seventh
sense with HubSpot.
I didn't realize that.
Speaker 2 (10:23):
That creeps me out For me.
Speaker 1 (10:25):
A little bit I don't like it.
Seventh sense, seventh sense, Iknow.
Speaker 2 (10:30):
What's the sixth one?
I know that.
Speaker 1 (10:33):
Yeah, but your sixth sense is your yeah, that thing.
But then Seven feels like toomany.
I guess, that's fine, I thinkso.
I mean, I thought five senseswas just like it's a lot to
manage as a human.
Speaker 2 (10:47):
I'm already overstimulated.
Speaker 1 (10:49):
I don't need two extra senses that's why we have
noise canceling headphones.
Just put headphones on to justshut up please improve your
performance um so you can use aito analyze your emails, which
is great, but you can also useit to help you understand um
what kind of content you shouldbe pulling together.
(11:10):
So I think one of the big waysyou can use it is planning.
Yeah.
Speaker 2 (11:16):
Absolutely.
Speaker 1 (11:18):
I love being and I've done this in HubSpot.
I've just done it withHubSpot's Copilot, not even with
any of the content tools, justCopilot that everybody has.
And I've just said you know,create a series of five emails
introducing our customer base toXYZ or introducing the things
(11:38):
on this webpage, and you justpaste a webpage with one of your
services or products on it andit actually did a phenomenal job
of giving me sort of.
Not only it gave me the topic,the subject line, a short intro,
but it also stepped them up.
So the first one was like atrue intro.
(11:59):
You don't know anything aboutthis.
I'm introducing it to you forthe first time.
And by the time, you got to thefifth one.
It was digging into reasons youshould buy this now it was
putting in a meeting link tocontact me.
Wow, the things it said to dothrough the series.
Um, so if I was like running asolo consultancy, I'd use the
crap out of that like why not?
(12:19):
But I also think that the otherthing I know hubspot does this
as well is it can give you twotopics for your email or two
subject lines for your emailthat you can try.
It can help you with an outlinefor the email.
So once you've got your fivetopics, you can say create an
outline.
You can have it create theemails as well.
Definitely recommend readingthrough them and looking at them
(12:42):
.
Speaker 2 (12:43):
Yeah, let's not send anything blind, that's maybe.
I mean, it's only as good aswhat you put into it.
Speaker 1 (12:49):
right, right, and I think that's one of the things I
love about HubSpot's contenthub is you can put your brand
voice in.
Speaker 2 (12:55):
At the pro level.
You can.
At the pro level.
Speaker 1 (12:58):
Yes, you can have it scan your website, other
documents, and it'll kind ofchoose your voice and you can
tweak it.
You can also put in differenttarget customers, though and so
you can then tell it like I wantthis for this target target
customer a and then I want thesame email but rewrite it for
target customer b.
(13:18):
It's pretty wild yeah, yeah sothose are really great ways to
use it I am.
Speaker 2 (13:28):
I use, like I said at the beginning, I use ai
primarily for things that I cando, but I can't do as quickly
and I think when you talk aboutplanning, that's a perfect
example of like just synthesizethis more quickly than what my
tiny human brain can, can do andthen help me get from a to b
(13:52):
faster.
Um I on the subject of brandvoice, so like um, canva allows
you at a lower price point toinput a brand voice and I've
used that for some things todraft copy in there.
(14:13):
Um, I've also just used, likechat gpt, where I I um I don't
always I don't always like totoolify things necessarily,
where I'm like I can use a the$20 GPT subscription a month to
do all of these things and relyheavily on copy and paste.
(14:36):
But I also really like thebuilt in HubSpot AI tools Like
I've.
I've leaned pretty heavily onthose just in starter platforms
to like for, because, like, ifyou get through an email, right,
you've written your email andyou're like I just want to send
this, and then it's like what isyour subject line?
I'm like I can't be bothered toput more brain power into this.
(15:00):
Click the little co-pilot star,it'll give you two or three
options to choose from.
If you don't like any of those,you can say send me some more.
It's just um, it's, it's like arelief to get to that point
you're like thank god, I don'thave to think of any more words
well, and same thing with thepreview text.
Speaker 1 (15:18):
Right, it's like this whole damn email, like you,
tell me what the preview is yes,yeah I do like that and like to
your point um, some of thosetools are available in like,
even the starter version, likecopilot's in the starter version
I think it's in the freeversion even um, yeah.
So you can do some of thatstuff with that, which is really
great.
(15:38):
Yeah, all right.
So we've talked about a coupleof ways we can use it.
So there are AI tools.
You talked about HubSpot's AI,which is Breeze.
Ai Copilot is their tool.
That's in there for everybody,but Breeze has agents and other
things.
There's another one calledPhrasey as well, with two E's
(16:01):
and that one will give yousubject lines, but it'll an
email copy specifically gearedto boost open rates.
So if you're struggling withopen rates, that's a great tool
to go to and it'll start to helpteach you how to get better
open rates with those how tolike get better open rates with
those.
Speaker 2 (16:20):
Well, that's, that's the other thing too.
Right is like maybe use some ofthese tools to get started or
to learn or figure out what'sconverting and what's not, and
then you can apply those lessonsto things down the road too.
So maybe you know you pay for acouple months and then start to
do it on your own.
It doesn't have to be a apermanent solution yeah, a
(16:41):
hundred percent.
Speaker 1 (16:42):
Um, so those are really great.
I mean, hubspot is kind of anall-around phrase, is very
specific on open rates um whichis really great.
But you can also use ai toanalyze, like I 99 sure in
hubspot you can just go tocopilot and say analyze the last
10 marketing emails I sent andthen give me tips to increase
(17:03):
click-through rates or whatever.
Speaker 2 (17:06):
Well, and it'll even say, like in your sales emails
in HubSpot, or sometimes in yourmarketing emails too.
It'll be like you know, we, werecommend a couple of questions,
or here's what helps convert.
So of those things like ifyou've got the ai tools enabled,
will pop up and kind of justprompt you on its own, which is
(17:28):
sometimes nice, and sometimeslike I know what I'm doing and I
don't need your help right nowI know I do that with, like the,
the demos where they want towalk you through a new feature.
Speaker 1 (17:38):
I'm'm like exit.
Are you sure you want to exitthis handy?
Speaker 2 (17:42):
Yes, I'm the tour, I have the tour, I am fine, I know
what I'm doing.
Speaker 1 (17:46):
So, I know we kind of bag on MailChimp a little bit,
but they've got a pretty good AIthat helps you analyze your
subscriber behavior and segmentpeople for messaging Interesting
, which is a really, reallyinteresting kind of way to go,
and then GetResponse also can dothat as well.
Speaker 2 (18:04):
It's tough for me because their segmentation is
frustrating to migrate from.
Speaker 1 (18:09):
So I'm like.
Speaker 2 (18:10):
I don't want you to tell me about subscriber
behavior because it doesn't makeany sense.
To begin with, you got to putthem in all these little buckets
.
Speaker 1 (18:18):
Yeah, their terminology and their structure
of that is just like this isjust overcomplicated.
I do get it.
So when it gets to A-B testingand optimization, hubspot has
some native tools.
There's also Seventh Sense,which works with HubSpot.
It also works with Marketo,just FYI.
But that one will really helpyou figure out your send time
(18:39):
for better engagement, whichalso will help your open rates
right.
If you're sending stuff out attwo in the morning and nobody's
there, how many emails do I havewhen I wake up that I've got to
go through?
I will tell you.
I delete dozens of emails atnine o'clock in the morning.
Who's sending emails at 2 am?
(19:00):
Are they trying to be likefirst in your inbox?
Yep, yeah, people.
I had a client.
I had a client once who wantedevery email to go out at 5 like
5 16 am and I'm like, why she'slike we have to be in the inbox
when they wake up.
I'm like but there's going tobe so many people who get in the
inbox after you like you'regoing to get deleted not Anyway,
you don't have to guess, youdon't have to go off of
somebody's opinion.
(19:20):
You can actually use AI tofigure out when you should send
that bad boy.
Yeah, and then OptiMail, whichis an interesting one.
I don't know this one, but itwill adjust your content based
on real-time engagement data.
Whoa, yeah, that's somenext-level shit.
Speaker 2 (19:37):
Caitlin, that creeps me out.
I don't know that creeps me out?
What is it adjusting, like howthe robots are just like
actually talking?
I don't know.
Speaker 1 (19:51):
I don't know.
I mean the idea behind it,though to pull back from the
creep factor is to get you likethe most relevant info for
wherever you're at in yourengagement journey or your path.
Speaker 2 (20:01):
So I think that's one , but is it like how?
So like I send an email to fivepeople and two people open it
and say I clicked on thesethings.
Then is it?
I don't know, I'm going to aweird dark science robot place.
I don't like that.
Speaker 1 (20:20):
Oh, to a weird dark science robot place.
I don't like that.
Oh, that's okay, You're allright.
You're all right.
Speaker 2 (20:27):
Does everyone else here thank their smart speakers
when they tell you the weatheror tell you to set a timer?
Speaker 1 (20:34):
No, I was like okay, thank you.
Speaker 2 (20:37):
Try really hard to be polite to my I'm struggling
with the new.
Speaker 1 (20:41):
You can't opt out of having everything sent to the
cloud.
So, yeah, that's an amazonthing.
Um, I haven't shut them all offyet, but I'm using them less
and I have muted several of them, um, because I'm like I don't
want because one, they're goingto always listen and everything
will go to Amazon servers forprocessing.
Now.
Apple still processes on device, though, unless it's a
(21:04):
transaction.
Speaker 2 (21:04):
So there's that we don't have Amazon devices.
But there would absolutely be ariot in the five and under set
in my house if we turned off theability to say, hey, smart
speaker play electric touch byTaylor.
Speaker 1 (21:23):
Swift, because that's a daily occurrence or multiple
times a day in your house.
Speaker 2 (21:29):
It sure is, it sure is.
And she's also my four and ahalf year old has figured out
how to turn the microphone backon, so like we had all of the
speakers' mics turned off andshe was like, what does this
button on the back do?
And then it tells you, itannounces it's like the mic's
(21:50):
back on and she's like, oh yes,it's time to do a little dance
to electric touch every day.
That's fantastic this is theyear that she fucks up my
spotify wrapped oh yeah, 100,because it's that's like I've
listened to that song probablyas many days as there have been
(22:12):
in this year already.
Speaker 1 (22:13):
Yeah, you'll probably have a mental health break
recommendation in your spotifywrapped that.
Maybe you should take a littlebreak from this.
All right, well, back to AI.
I do think that the planningaspect is huge.
I love your point of like I'mjust, but it can kind of relate
(22:38):
back for relevance.
But for your landing pages, forSEO, it's really good at giving
you topics that might be better.
And those topics that might bebetter for a landing page, guess
what?
Also better for an email, yeah.
So things that people want tolook up on the web, they want to
read about in their inbox aswell.
Speaker 2 (22:56):
Yeah.
I was just thinking about likekeyword planning, if you could
say like oh, give me, you know,yeah 100 um.
Speaker 1 (23:07):
I think that you hit the nail on the head earlier,
though, where it's like don'tjust let it loose, like this
isn't a computer running amok.
Speaker 2 (23:15):
Like you have to say, I has that in my head too.
Speaker 1 (23:17):
I just saying it, um, you got to balance the human
side with the ai piece, becausehumans can be creative.
Ai can be systemic, systematicand logical, yeah, um.
So definitely take a look ateverything, read it, um you know
, update it, tweak it alwaysreview it, tweak it, always
(23:38):
review it, but the more you do,the more it learns.
So, that's really great.
I did so.
This is super creepy.
So there's somebody I wasreading about it on, I don't
know LinkedIn or wherever, butit's some business guy who took
and I think this is kind of whatDharmesh did.
He opened up his calendar, hisemail, he uploaded.
(23:59):
This guy uploaded books that hehad written on specific topics,
speeches he'd given, like.
Basically, he just feeds all ofthis data to an AI agent to
create an agent, that is as muchlike him as possible and then
he had it start responding toemails and he said it was eerie,
how act like how?
(24:19):
I was like, yeah, I would typethat and I'm like if I did that,
I would just have a whole bunchof people being told to f off,
like that's what my ai agentwould do.
Speaker 2 (24:27):
Just be like f you I don't think that's in your
speech.
Like you, you probably aren'tgiving speeches to that effect
or writing books to that effect.
Speaker 1 (24:34):
So, like I mean it would swear I do swear in
speeches that I've givensometimes but yeah, I mean
giving it access to your email.
Like multiple email boxes,multiple calendars.
I was like oof, that is a lot.
Speaker 2 (24:49):
That's interesting, and that's where I find AI to be
interesting, when you can haveit in a closed system and only
train it on data that you are.
Speaker 1 (25:04):
You're providing.
Speaker 2 (25:06):
Authorized to use like your own intellectual
property.
I find that to be veryintriguing.
But just like feeding it intothe yeah, yeah, and I think
that's where a lot of especiallylike enterprise level
businesses are headed, wherethey've got internal people who
do you know all of their AI liketraining and calibration, if
(25:31):
you will.
Speaker 1 (25:33):
That makes me like less nervous, yeah that reminds
me Zach is still up for the nextround of AI prompting courses.
Speaker 2 (25:41):
Cool.
Speaker 1 (25:44):
He's been doing some on his own, but yeah it's what
you put into it and I think theidea of having that closed or
semi-private garden that you'reputting things into to really
try to train it and teach it theway you want it to be yeah Is
great versus just, you know,putting it out there on the web
and letting it learn fromeverything which has ethics
issues.
But it also is like there's somethings I don't want an AI about
(26:05):
me to learn about, like I justdon't need it.
Like is this the year that?
Speaker 2 (26:09):
I finally sign up for delete me, it might be.
Please scrub my presence fromthe internet, maybe?
Well, I wonder how many peopleare going to bail on X now that,
because of AIX bought X?
Oh, I know, isn't that Elon's?
Speaker 1 (26:26):
AI company bought Twitter, which is now X, of
course, but I mean, all that'sgoing to happen is more and more
of that's going to get fed intothat AI engine Like, which
should be interesting Least goodinvestment of all time I've
archived everything.
I haven't deleted my profileyet, though, but maybe it might
be time.
Speaker 2 (26:43):
It's got some sentimental value for you
doesn't it?
Speaker 1 (26:45):
Yeah, I mean I've been on there since 2007.
That's a long time.
I mean Zach wasn't even bornyet.
No, he was.
He was born before 2000.
It's like six, 98 or 99 or 97or something.
Speaker 2 (26:59):
Kindergarten.
Were you in kindergarten in2007?
That's fine, that feels nice.
Speaker 1 (27:04):
Probably, probably second grade maybe, anyway.
Speaker 2 (27:09):
I think the main point is just AI responsibly you
know Always AI responsibly.
Speaker 1 (27:18):
That's it All right.
Like a bud light.
Another episode like what?
Speaker 2 (27:22):
like a bud light, like a bud light drink
responsibly, you know oh yeah,or don't drink bud light at all
because like, but you know.
Speaker 1 (27:29):
I mean whatever, everybody likes something
different.
We do have another episodecoming up which is an
interesting one.
If you are thinking like, hey,I'm managing all my shit on a
spreadsheet or in my email andyou're like I really could use a
CRM, we're going to talk aboutHubSpot's free tools and
everything you get with those,and then the things you don't,
and then kind of a light upgrade, so it's going to be free
(27:50):
versus paid HubSpot.
When do you actually need anupgrade?
So that will be an excitingepisode, I hope.
All right, we need an upgrade,so that will be an exciting
episode, can we, I hope?
Speaker 2 (27:59):
All right, as always, you can find our agency at
antidote, underscore seven one.
If you have a question you'dlike to send our way, you can
either go to ctapodcastlive oryou can leave us a voice message
on our hotline at 402-718-9971.
Your question will make it intoa future episode and you will
have our eternal gratitude right, not even computer generated.
Speaker 1 (28:21):
Just like I'm gonna start paying people to call, I'm
gonna create my ai agent and myai agent's gonna call into our
hotline with questions.
Speaker 2 (28:28):
That's what's gonna happen that seems a little bit
like meta, to be like my.
My agent called in to ask me aquestion for which it should
have already known the answer,based on the data that it was
trained upon I don't know.
Speaker 1 (28:42):
Yeah, true, well, we'll see watch this space, guys
.
All right, more to come see youlater, caitlin, bye.
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