August 14, 2025 • 22 mins
This week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert.
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LinkedIn: / antidote-71
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Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
About Antidote 71:
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with.
Learn more about us. 👉 https://antidote71.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
Hey everybody, I am your host today for this
spotlight, rich Mackey, andwe're switching things up, so
Caitlin is normally the oneasking questions, but we're
going to shine the spotlight onCaitlin and she is in the hot
seat.
Speaker 2 (00:19):
She is ready.
I just realized I was like oh,I don't have my notes open, and
then I was like I don't need anynotes.
Speaker 1 (00:24):
You don't.
You just have to answerquestions.
Speaker 2 (00:26):
All of the notes are coming from the inside of my
brain, Absolutely, so this couldgo completely off the rails.
Speaker 1 (00:31):
Caitlin and I have not done a recording in a while,
but we'll keep it to Caitlin.
It's all about her, not aboutme.
So she's our account supervisorand host of this series.
She brings a ton of positiveenergy to all of her
relationships.
Really, Even when Caitlin'sdown a little bit, she still
finds that nugget of positivity.
If you don't follow her onInstagram, you really should,
(00:58):
because it's really fun stuffand she's got some good stories.
We already covered Honduras wayback when or in the early days
that might have been in year twowe talked about that.
So let's dive in.
And our first question, ofcourse, is and I knew this one
before I read it but when we goto a bar, Caitlin, what's your
go-to drink?
(01:22):
because, I feel like the lime istoo acidic.
Speaker 2 (01:26):
Okay, so the lemon gives it a little bit lighter
acid.
It's a lighter like a brighterzip zest.
Speaker 1 (01:31):
And I know that.
Speaker 2 (01:32):
It's got to be Hendrix.
Yeah, which is sometimes trickyNot everybody stocks a Hendrix
gin.
Speaker 1 (01:41):
But you have backups, like if they don't have a.
Hendrix.
Speaker 2 (01:44):
I love Hendrix, like it's amazing, it's our house gin
, it's just crazy, but likePlymouth is really good.
Speaker 1 (01:51):
I like Plymouth's gin .
Speaker 2 (01:52):
I'll have to remember that, yeah.
Speaker 1 (01:56):
As a rule like aviation is everywhere now.
It's fine, is it?
I don't mind it, I feel like inSioux City.
Speaker 2 (02:02):
It's like you can have Bombay, Sapphire or like
Tanqueray.
Speaker 1 (02:06):
Oh, oh yeah.
Speaker 2 (02:07):
So it's like the geniest of gins.
Speaker 1 (02:10):
Aviation's everywhere down here.
Speaker 2 (02:12):
Yeah, okay, so in Omaha.
Speaker 1 (02:13):
Okay, that's good, all right so we are going to
chat with Caitlin.
We're going to get to know hera little bit, get to know who
she is inside and outside ofwork, as if you didn't already.
Speaker 2 (02:23):
Well, she's inside and outside of work as if you
didn't already.
Well, I do.
You've been listening for awhile.
No, I you know.
Speaker 1 (02:26):
I'll learn some things.
I always learn something when Imeet with you Kind of where she
came from.
How did she get into this work?
That's an interesting story.
I do know that one, yeah, andthen kind of what fuels her and
what drives her.
All right, there's a lot ofcaffeine.
Caffeine is good, and you're inthe office in Sioux City today
and we have, don't forget, wehave the cold brew on tap now.
Speaker 2 (02:49):
I've already had.
I've met my quota for the day.
Speaker 1 (02:51):
Okay, the nitro cold brew like hits different.
Like it's wild.
Speaker 2 (02:55):
It's so good.
It's so good.
Speaker 1 (02:57):
All right, so give us an official intro.
Who are you?
What do you do?
How long have you been a partof the team?
Like all the basics.
Speaker 2 (03:03):
My name is Caitlin Dre.
I'm an account supervisor atAntidote 71, which is an
accounting or accounting Jeez.
Speaker 1 (03:09):
I'm so tired.
Speaker 2 (03:12):
That's accounting.
It's advertising and marketingcombined, Based in Sioux City.
I just celebrated my six-yearanniversary, which is the
longest that I've ever workedanywhere.
Speaker 1 (03:24):
my six-year anniversary, which is the
longest that.
I've ever worked anywhere.
Speaker 2 (03:29):
I remember when I crossed that I crossed a
five-year mark because I haddone like two or three years at
multiple places and then I waslike yeah, I mean I hit it
pretty quickly because I've hada lot of jobs before this one.
I've done everything fromteaching to child welfare to
nonprofit development and whatI've been telling people at one
point, yeah customer service,bank teller process, mortgage
(03:52):
loans, uh yeah, and kind ofthroughout all of that, there's
just this thread of trying to behelpful and wanting to know
people and so like this is justthe perfect kind of intersection
of all of that.
But when I first started atAntidote, y'all were looking for
(04:14):
a project manager and I waslooking for a new gig that was
part-time, that would let mecontinue to do photography on
the side, and it was just thisbeautiful, like symbiotic
situation.
Yeah, it worked well.
Speaker 1 (04:31):
um, yeah, yeah and then you you came to us and
you're like I don't know theproject management, I want more
people stuff well, it was like Iremember a couple years, I
think or a year into it, maybe ayear and a half um, so I
started in 2019, yep, and thenit was like summer of 2020.
Speaker 2 (04:53):
You came to me and said oh, I did, and I scared you
, yeah, terrified you a fewminutes to chat and I was like
oh, I'm fired because it wasCOVID and I was pregnant.
And so you met and you werelike what do you love about your
job?
What do you not love?
And it was like I love workingwith people.
(05:13):
I do not love the like processtracking and the minutia of
project management.
And you're like great, I thinkthat's what I see.
I see too.
How would you feel aboutmanaging clients?
And now here we are.
You know, is that five yearslater?
Speaker 1 (05:31):
I remember that, like I didn't know you very well at
that point and we didn'tinteract a ton, I mean obviously
small business so we knew eachother but, um, and like just
asking, like I think I actuallyasked at one point like, hey, if
you could keep just half ofyour job, which half?
Speaker 2 (05:46):
would you keep?
Like what?
Which part would you keep?
Speaker 1 (05:49):
And you're like are you firing me from the other
half, like what's going on?
And it's like sort of yeah, wewant to split this.
Speaker 2 (05:54):
We're firing you from the part that you're not good
at.
You don't want.
Speaker 1 (05:57):
Yeah, I want to know what you want to do, because
we're going to split it and youget the opportunity.
So I think that's really,really funny.
So I mean that kind of coverslike how you got kind of into
account management and agencylife.
And this was not your plan A, B, C, D, E, F or anything.
Speaker 2 (06:16):
No, I didn't really have a plan either.
Like when I graduated college,I just I didn't know what any of
the possibilities were, and so,you know, I studied.
I didn't study, I taught abroadfor a year and then I came back
and that's kind of how all ofthose jobs happened, where it
(06:38):
was like, oh, this isn't theright fit, I wonder if this is,
and that's not quite the rightfit, but I like these pieces and
let's take these pieces and putit into this next thing, and so
, um, I just I feel like I foundmy my footing here and also
like growing up with the companyand having a child and
(07:02):
understanding what other workingenvironments can be like this.
I mean, I've said a lot oftimes that like I'll never work
anywhere else.
Um, which is ironic now whenyou think about the fact that
I'm actively auditioning foranother job while I'm still
(07:22):
doing this one but you can alsokeep this one while doing that
other one, so people can golegally.
You have to allow me to keepthis job.
Speaker 1 (07:31):
Well, we would anyway .
I mean, come on, you've gonefrom part-time to three-quarter
time to full-time, to part-timeto full-time.
I think we're okay with flexingwith you at this point.
But yeah, people can Google andsee what's going on in
Caitlin's other part of her life.
Speaker 2 (07:46):
Google Caitlin Dre in Iowa, if you want to know.
Speaker 1 (07:49):
Yeah, you'll find it.
Speaker 2 (07:53):
That's like a fun little Easter egg, isn't it?
Speaker 1 (07:55):
It is, it is Like at this moment in time.
Like you know, even threemonths ago, we couldn't have
even mentioned that it wasn'teven on the radar.
No, no.
So you work closely with bothclients and internal teams,
because I know you're also likeone of our HubSpot leads and
you're a mentor to some otherpeople and those things.
What do?
Speaker 2 (08:17):
you love the most about your role here.
I love feeling useful andhelping people solve a problem
that they didn't, that theydidn't think was possible, or
like some, like a client bringsomething and says here's my end
goal how do I get from a to z?
And and helping them like putthose pieces together so you're
(08:40):
like doing 10 impossible thingsbefore breakfast.
Speaker 1 (08:42):
Yeah, I don't know.
Is that what we need before?
Speaker 2 (08:44):
breakfast, I don't know do to think 10 impossible.
I can't remember.
Speaker 1 (08:49):
I know what you're, I think there's something in
there like yeah, I'm mixingmetaphors and literature and who
knows what.
Is there any kind of favoritemoment or project that stands
out?
Speaker 2 (09:00):
Yeah, I'm really proud of the people perspectives
playbook.
Speaker 1 (09:07):
Okay, wow, that's an interesting one.
Speaker 2 (09:12):
Yeah, people perspectives playbook.
Okay, wow, that's, that's aninteresting one.
Yeah, um, it was an interestingkind of onion to peel because
it's a ton of different hubspottools that all come together
into like a very dynamicmarketing and service piece for
that client.
That it's that same thing,right?
Christy came to us and saidhere's my goal, how do we make
(09:34):
this tool accomplish this goal?
And Jessica and I got to workreally closely and I got to use
some of my new service you know,hubspot service knowledge in
that and like provide them witha solution that they weren't
really even looking for, likethey just wanted to be able to
email.
And I was like, oh no, we canlike, because of what you have,
(09:56):
we can set this up to like livecall and track your tickets, and
here's how we're going to makethe website work as hard as we
possibly can for you.
And so that was that's probablythe most recent like really
proud moment.
Speaker 1 (10:10):
That's a big one.
Speaker 2 (10:10):
And she was great to work with.
I know you guys have just saidamazing things about her.
Oh my gosh, an absolute dream.
Speaker 1 (10:15):
And is she the one who sent us snacks?
She sent us so many cookies, somany cookies, and found a local
bakery that she bought themfrom.
It was.
It was really rad, Perfect.
Those are the people we love.
Speaker 2 (10:26):
Those are the people we love and I like.
I think when the cookies showedup I was like this is a mistake
.
And then I read the card and Idon't really cry anymore because
of the Lexapro, but I it almostthe tears almost came through
just of like oh, this is sosweet and like so encouraging.
And yeah it was.
That was a really fun one.
Speaker 1 (10:56):
It's amazing, I'll tell you, since I have a little
bit of perspective.
One of my favorites that standsout for you is when you and
Jesse, like we were doing allthese websites and you guys were
like these are awful, they'rehorrible.
Oh my God, everybody hatesdoing a website.
Speaker 2 (11:01):
The end product was always good, but the process was
like the process was awful.
Speaker 1 (11:06):
And that's typical.
Like everywhere I've done awebsite, it's been awful.
And you were like, no, thiscould be fun, this could be
better, and really honed in onwhat's wrong with it on the
process side and how we couldmake it better and set those
expectations.
And we started implementingthat and suddenly, like websites
are fun and we can actuallytell clients you're going to
(11:27):
enjoy this experience, andthey're like, no, I won't, it's
a web rebuild.
It's like no, you will, youwill.
Speaker 2 (11:32):
Yeah, yeah I love that there's still a little bit
of a grind at the end when it'slike we've looked at this for
you know, 90 days straight andwe want to.
We want it to be live in theworld.
But to say that we can do awebsite in 90 days and stick to
that is pretty remarkable,because I think that's where
yeah, that's where a ton ofagencies and even freelancers
(11:55):
really struggle is like dialingthat in and and getting the
client on the same page andmaking sure that you're hitting
your milestones and yourdeadlines internally is getting
that over the finish line, likeI think we had before that, we
had a website that went like ayear and a half because, like we
just couldn't get stuff are youthinking of the one that I'm
(12:15):
thinking?
we're thinking of the same one.
Yeah, we won't many years.
It was more than one year.
I don't know if it's evenfinished today, like we don't do
anything with them, but whoknows um?
Speaker 1 (12:25):
oh boy all right, so let's get into a little bit of
thought leadership.
No-transcript.
Speaker 2 (12:43):
More is more.
I think what frustrates me themost on the client side is when
we get a sliver of the pie andthere's internal stuff happening
behind the scenes that we don'tknow about but that we could
either integrate into or helpstreamline or just have like
(13:10):
more of the knowledge behind thewhy of either a project or a
full relationship.
It just makes everybody better,really, when we can talk to
your IT team and say, like, youknow, I understand your goal is
this, but here's what we have towork with and how do we align
those two things?
(13:30):
Um, so, really like and it'snot um, it's not to say we're
going to need more money forthat, but it it just makes the
relationship easier to navigate,really.
And so give us the, give us thefull, full picture, tell us the
whole, the whole story, like,yeah, I love that when you said
(13:52):
more is more, I was like I don'tknow where you're going with
this.
Speaker 1 (13:54):
but I get like the more we know and the more that
we can influence and help youwith.
Yeah, and when I was at evenlarge companies, like at one
point we had like eight agencies, nine agencies, and I was like
we need four, four, like there'sthe things you need a
specialist, for I know um, butlike yeah, we just kind of honed
it all in and it got muchbetter, like, because managing
(14:16):
all of that just communicationis hard seriously, that's so
many moving pieces.
Speaker 2 (14:21):
Like knowing what I know now about managing multiple
channels of communication totry and have that many pieces
and then even just remembering,like, who has what piece, like,
oh, I'm tired.
That makes me so tired, I getit A hundred percent, can I?
(14:43):
Have a nap, please yeah.
Speaker 1 (14:44):
All right, well, let's, let's, uh uh diverge from
work.
Um, what keeps?
What keeps you inspired?
Where's, where does your mojoand inspiration come from?
Speaker 2 (14:57):
I think it's that same.
Like I just keep returning tothe like, the helpful, useful
connection.
Like I am the self-proclaimedoffice extrovert 100%.
And wear that badge proudly, butit really comes from like I'm
(15:21):
one of those people that I amenergized from other people.
I still need time to like gohome and and sit quietly and and
dissociate, but, like my, myexcitement and joy and and
motivation just comes fromconnecting with other people
(15:42):
yeah, that helpful theme justkeeps coming through and that
connection to people, likegenuine connections, right like
you want it to be.
Yeah, don't do.
I'm real bad at small talk.
I want you to like tell meeverything about your life, like
what motivates you and why doyou choose to live here, and
what what makes you want to stayat your job.
Speaker 1 (16:04):
Or like what you know all of that, yeah, and I think
that you're, you have this, thisinnate curiosity too, that,
like you, just always want toknow more um, okay, so we're
gonna.
We're um, probably kind ofcoming up on time like this was
a fast conversation so let's doa little bit of rapid fire okay
uh guilty pleasure uh, I don'tbelieve in guilty pleasure.
Speaker 2 (16:25):
I think it's just pleasure.
Speaker 1 (16:27):
Okay, perfect, favorite playlist.
Speaker 2 (16:31):
For what mood?
Speaker 1 (16:35):
I don't know.
Okay, your favorite happyplaylist.
Speaker 2 (16:39):
My favorite happy playlist is probably the Heiress
Tour set list.
Speaker 1 (16:48):
That's fair.
Yeah, I figured you just saytaylor swift on repeat of
everything.
But I know her moods aredifferent though yeah, do you
want like a focus?
Speaker 2 (16:55):
because if it's my focus, it's like taylor swift
piano covers like acoustic pianoand there's no words.
Speaker 1 (17:01):
It's so helpful because, like the, the noise
send me that, like I've got tosend me that.
Yeah, yeah, yeah, I couldprobably Google.
I could probably just search iton Spotify or Apple, but then I
also yeah, I don't know.
Speaker 2 (17:13):
I love lots of different music.
Brandi Carlile is another greatone.
Speaker 1 (17:18):
Oh, yeah, brandi Carlile is great.
Speaker 2 (17:21):
But also I like the High Women who's also Brandi
Carlile and three other, so it'slike the Highwaymen, you know
from the 80s.
Speaker 1 (17:32):
Yes, the Highwaymen Like indie acoustic.
Speaker 2 (17:35):
Rustin Kelly is another really great one.
I've gotten to meet him acouple of times and his like
he's more.
His vibe is like dirt emo iswhat he calls it, so it's like
kind of country, but kind ofindie, yeah, yeah.
Yeah, he's got a new albumcoming out in a couple of weeks.
I'm really excited about.
Speaker 1 (17:53):
So that's why I was like it's too, that's too broad,
too many moods, the many moodsof Caitlin Dre.
Okay, last question.
You know you hosted the fullpodcast with me for quite a
while, until recently, when youkind of had to take a step back,
but you've been hosting thespotlights.
Speaker 2 (18:12):
What is your favorite thing about hosting these
spotlights?
Speaker 1 (18:15):
Forcing my coworkers to talk to me Because you are
surrounded by mostly introverts,like everyone is.
Speaker 2 (18:21):
It's like Zach and I are the only ones that are like
you want to talk.
You want to talk about somestuff.
Do you want to go on a tangent?
You want to talk about thingsthat aren't work.
Speaker 1 (18:30):
You are absolutely the people who will like see
somebody new on the street andbe like hi, who are you?
Tell me your story, what'sgoing on, where?
Like I see a new dog and I wantto know that.
But if I see a person I justwant to keep my eyes down and
hope they go away and don'tnotice me I?
Speaker 2 (18:45):
um, it's just.
I was thinking about thisbecause my husband and I went to
wisconsin earlier this year tosee some shakespeare and like
the version of me that's onvacation is like I love your
shirt.
Or like tell me about you know.
Like or like hey, where did youfind that?
Or like what's the?
I'm trying to like, channelmore of that in um In my
(19:06):
everyday life, which hascoincided well with my
extracurricular activities ofcampaigning.
I got to pet my first chickenyesterday.
Speaker 1 (19:15):
Oh, wow, that's a milestone when you say you want
to pet.
Speaker 2 (19:19):
Yes, she was so sweet , so sweet, so should I leave?
Can we put the video of mepetting the chicken in the Maybe
we could do it as a bonus afterthe close.
Speaker 1 (19:30):
We'll just have exit with Caitlin petting the chicken
in the.
Maybe we could do it as a bonusafter the close.
We'll just have exit withCaitlin petting the chicken.
So send that to Zach.
He'll get that taken care of.
Speaker 2 (19:35):
Her little chicken sounds were so sweet.
Speaker 1 (19:38):
That is so cute.
Speaker 2 (19:39):
And I've pet a lot of dogs.
Pet a lot of dogs.
Speaker 1 (19:43):
And you're allergic, like you can't have pets, but
you love pets, yeah, so I'm gladyou're getting out there pets.
Speaker 2 (19:50):
Yeah, Yesterday I pet a German Shepherd who did give
me a hive, but it was just alittle one and it was totally
worth it.
Her name was Sadie and she'sbeautiful.
Speaker 1 (19:58):
Well, shout out to Sadie and Sadie's parents yes,
yeah, all right.
Well, I want to talk to you forlike another hour and we can do
that anytime, but I know you'rebusy and have things to do.
Speaker 2 (20:09):
We have so much work to do.
Speaker 1 (20:10):
And Zach has told me like these are.
Speaker 2 (20:13):
these are quick hits, we got to wrap it up so thank
you so much for being here,Caitlin it was great to be on
camera and on audio with youagain and thank you everybody
for tuning in and listening tothese spotlights.
Speaker 1 (20:25):
From what I hear from Zach, they've been pretty fun
and getting some good coverage.
Speaker 2 (20:30):
I mean, I'm not washing cars in high heels like
Sharla Right right, maybe thisone could be titled that.
I was there for that interviewand I still was like, what is
the title of this?
And I was like, oh, that's whatwe latched on to.
I was like where?
Speaker 1 (20:50):
did this come from.
Speaker 2 (20:51):
Yeah, so we covered so many other things, but like
number one top views on onyoutube for us, but and pretty
sure it's people were expectingsomething other than what they
got.
Speaker 1 (21:02):
All right.
And you can connect withcaitlin.
You can find her on linkedin,caitlin dray.
It's pretty easy to find her.
If you just google, you'll getall kinds of results right now.
Speaker 2 (21:10):
I feel like we're leaving such weird Easter eggs
for people they're going to belike.
What kind of results are wegoing to get?
Speaker 1 (21:17):
So I'll just say she's running for office.
So, there's a special electionin Iowa right now and she was
tapped to run, and so she isrunning for office in Iowa, so
there, Not in high heels, justso we're clear.
Speaker 2 (21:28):
Running for office in high heels, just so we're clear
.
Speaker 1 (21:30):
Running for office in high heels, that would be an
episode.
No, we don't want to go there.
I'd be so tired, all right.
Speaker 2 (21:36):
So, More tired.
Speaker 1 (21:44):
As always, you're welcome.
Thank you.
You can find us at Anna71.com.
All of our socials are there.
I think, if it's still there,we are starting to be on Blue
Sky and Threads.
You know X is dead, we'vekilled that, it's out.
If you've got a question youwant to send our way, you can go
to ctapodcastlive, shoot us anemail there or a message.
You can upload an audio messagethere as well.
There's a little upload thing.
Or call our hotline that nobodyever calls, 402-718-9971.
(22:07):
Zach would love to hear hearyour question and he may follow
up with you and we wouldabsolutely like center an entire
episode around that question.
And if you've got a questionfor Caitlin, you could certainly
do that and then we could bringher back and have another
Caitlin episode where sheCaitlin answers questions.
It'd be great, all right.
Speaker 2 (22:25):
And that's it.
Doesn't even have to bemarketing Any question.
Speaker 1 (22:29):
And ask me anything with Caitlin, we'll do that.
You just got to call thehotline 402-718-9971 and we'll
do it All right, and with thatwe will see you next week with
another episode.
I have no idea what it is.
Speaker 2 (22:42):
It's a surprise.
Hey everybody, I am your host today for this
spotlight, rich Mackey, andwe're switching things up, so
Caitlin is normally the oneasking questions, but we're
going to shine the spotlight onCaitlin and she is in the hot
seat.
Speaker 2 (00:19):
She is ready.
I just realized I was like oh,I don't have my notes open, and
then I was like I don't need anynotes.
Speaker 1 (00:24):
You don't.
You just have to answerquestions.
Speaker 2 (00:26):
All of the notes are coming from the inside of my
brain, Absolutely, so this couldgo completely off the rails.
Speaker 1 (00:31):
Caitlin and I have not done a recording in a while,
but we'll keep it to Caitlin.
It's all about her, not aboutme.
So she's our account supervisorand host of this series.
She brings a ton of positiveenergy to all of her
relationships.
Really, Even when Caitlin'sdown a little bit, she still
finds that nugget of positivity.
If you don't follow her onInstagram, you really should,
(00:58):
because it's really fun stuffand she's got some good stories.
We already covered Honduras wayback when or in the early days
that might have been in year twowe talked about that.
So let's dive in.
And our first question, ofcourse, is and I knew this one
before I read it but when we goto a bar, Caitlin, what's your
go-to drink?
(01:22):
because, I feel like the lime istoo acidic.
Speaker 2 (01:26):
Okay, so the lemon gives it a little bit lighter
acid.
It's a lighter like a brighterzip zest.
Speaker 1 (01:31):
And I know that.
Speaker 2 (01:32):
It's got to be Hendrix.
Yeah, which is sometimes trickyNot everybody stocks a Hendrix
gin.
Speaker 1 (01:41):
But you have backups, like if they don't have a.
Hendrix.
Speaker 2 (01:44):
I love Hendrix, like it's amazing, it's our house gin
, it's just crazy, but likePlymouth is really good.
Speaker 1 (01:51):
I like Plymouth's gin .
Speaker 2 (01:52):
I'll have to remember that, yeah.
Speaker 1 (01:56):
As a rule like aviation is everywhere now.
It's fine, is it?
I don't mind it, I feel like inSioux City.
Speaker 2 (02:02):
It's like you can have Bombay, Sapphire or like
Tanqueray.
Speaker 1 (02:06):
Oh, oh yeah.
Speaker 2 (02:07):
So it's like the geniest of gins.
Speaker 1 (02:10):
Aviation's everywhere down here.
Speaker 2 (02:12):
Yeah, okay, so in Omaha.
Speaker 1 (02:13):
Okay, that's good, all right so we are going to
chat with Caitlin.
We're going to get to know hera little bit, get to know who
she is inside and outside ofwork, as if you didn't already.
Speaker 2 (02:23):
Well, she's inside and outside of work as if you
didn't already.
Well, I do.
You've been listening for awhile.
No, I you know.
Speaker 1 (02:26):
I'll learn some things.
I always learn something when Imeet with you Kind of where she
came from.
How did she get into this work?
That's an interesting story.
I do know that one, yeah, andthen kind of what fuels her and
what drives her.
All right, there's a lot ofcaffeine.
Caffeine is good, and you're inthe office in Sioux City today
and we have, don't forget, wehave the cold brew on tap now.
Speaker 2 (02:49):
I've already had.
I've met my quota for the day.
Speaker 1 (02:51):
Okay, the nitro cold brew like hits different.
Like it's wild.
Speaker 2 (02:55):
It's so good.
It's so good.
Speaker 1 (02:57):
All right, so give us an official intro.
Who are you?
What do you do?
How long have you been a partof the team?
Like all the basics.
Speaker 2 (03:03):
My name is Caitlin Dre.
I'm an account supervisor atAntidote 71, which is an
accounting or accounting Jeez.
Speaker 1 (03:09):
I'm so tired.
Speaker 2 (03:12):
That's accounting.
It's advertising and marketingcombined, Based in Sioux City.
I just celebrated my six-yearanniversary, which is the
longest that I've ever workedanywhere.
Speaker 1 (03:24):
my six-year anniversary, which is the
longest that.
I've ever worked anywhere.
Speaker 2 (03:29):
I remember when I crossed that I crossed a
five-year mark because I haddone like two or three years at
multiple places and then I waslike yeah, I mean I hit it
pretty quickly because I've hada lot of jobs before this one.
I've done everything fromteaching to child welfare to
nonprofit development and whatI've been telling people at one
point, yeah customer service,bank teller process, mortgage
(03:52):
loans, uh yeah, and kind ofthroughout all of that, there's
just this thread of trying to behelpful and wanting to know
people and so like this is justthe perfect kind of intersection
of all of that.
But when I first started atAntidote, y'all were looking for
(04:14):
a project manager and I waslooking for a new gig that was
part-time, that would let mecontinue to do photography on
the side, and it was just thisbeautiful, like symbiotic
situation.
Yeah, it worked well.
Speaker 1 (04:31):
um, yeah, yeah and then you you came to us and
you're like I don't know theproject management, I want more
people stuff well, it was like Iremember a couple years, I
think or a year into it, maybe ayear and a half um, so I
started in 2019, yep, and thenit was like summer of 2020.
Speaker 2 (04:53):
You came to me and said oh, I did, and I scared you
, yeah, terrified you a fewminutes to chat and I was like
oh, I'm fired because it wasCOVID and I was pregnant.
And so you met and you werelike what do you love about your
job?
What do you not love?
And it was like I love workingwith people.
(05:13):
I do not love the like processtracking and the minutia of
project management.
And you're like great, I thinkthat's what I see.
I see too.
How would you feel aboutmanaging clients?
And now here we are.
You know, is that five yearslater?
Speaker 1 (05:31):
I remember that, like I didn't know you very well at
that point and we didn'tinteract a ton, I mean obviously
small business so we knew eachother but, um, and like just
asking, like I think I actuallyasked at one point like, hey, if
you could keep just half ofyour job, which half?
Speaker 2 (05:46):
would you keep?
Like what?
Which part would you keep?
Speaker 1 (05:49):
And you're like are you firing me from the other
half, like what's going on?
And it's like sort of yeah, wewant to split this.
Speaker 2 (05:54):
We're firing you from the part that you're not good
at.
You don't want.
Speaker 1 (05:57):
Yeah, I want to know what you want to do, because
we're going to split it and youget the opportunity.
So I think that's really,really funny.
So I mean that kind of coverslike how you got kind of into
account management and agencylife.
And this was not your plan A, B, C, D, E, F or anything.
Speaker 2 (06:16):
No, I didn't really have a plan either.
Like when I graduated college,I just I didn't know what any of
the possibilities were, and so,you know, I studied.
I didn't study, I taught abroadfor a year and then I came back
and that's kind of how all ofthose jobs happened, where it
(06:38):
was like, oh, this isn't theright fit, I wonder if this is,
and that's not quite the rightfit, but I like these pieces and
let's take these pieces and putit into this next thing, and so
, um, I just I feel like I foundmy my footing here and also
like growing up with the companyand having a child and
(07:02):
understanding what other workingenvironments can be like this.
I mean, I've said a lot oftimes that like I'll never work
anywhere else.
Um, which is ironic now whenyou think about the fact that
I'm actively auditioning foranother job while I'm still
(07:22):
doing this one but you can alsokeep this one while doing that
other one, so people can golegally.
You have to allow me to keepthis job.
Speaker 1 (07:31):
Well, we would anyway .
I mean, come on, you've gonefrom part-time to three-quarter
time to full-time, to part-timeto full-time.
I think we're okay with flexingwith you at this point.
But yeah, people can Google andsee what's going on in
Caitlin's other part of her life.
Speaker 2 (07:46):
Google Caitlin Dre in Iowa, if you want to know.
Speaker 1 (07:49):
Yeah, you'll find it.
Speaker 2 (07:53):
That's like a fun little Easter egg, isn't it?
Speaker 1 (07:55):
It is, it is Like at this moment in time.
Like you know, even threemonths ago, we couldn't have
even mentioned that it wasn'teven on the radar.
No, no.
So you work closely with bothclients and internal teams,
because I know you're also likeone of our HubSpot leads and
you're a mentor to some otherpeople and those things.
What do?
Speaker 2 (08:17):
you love the most about your role here.
I love feeling useful andhelping people solve a problem
that they didn't, that theydidn't think was possible, or
like some, like a client bringsomething and says here's my end
goal how do I get from a to z?
And and helping them like putthose pieces together so you're
(08:40):
like doing 10 impossible thingsbefore breakfast.
Speaker 1 (08:42):
Yeah, I don't know.
Is that what we need before?
Speaker 2 (08:44):
breakfast, I don't know do to think 10 impossible.
I can't remember.
Speaker 1 (08:49):
I know what you're, I think there's something in
there like yeah, I'm mixingmetaphors and literature and who
knows what.
Is there any kind of favoritemoment or project that stands
out?
Speaker 2 (09:00):
Yeah, I'm really proud of the people perspectives
playbook.
Speaker 1 (09:07):
Okay, wow, that's an interesting one.
Speaker 2 (09:12):
Yeah, people perspectives playbook.
Okay, wow, that's, that's aninteresting one.
Yeah, um, it was an interestingkind of onion to peel because
it's a ton of different hubspottools that all come together
into like a very dynamicmarketing and service piece for
that client.
That it's that same thing,right?
Christy came to us and saidhere's my goal, how do we make
(09:34):
this tool accomplish this goal?
And Jessica and I got to workreally closely and I got to use
some of my new service you know,hubspot service knowledge in
that and like provide them witha solution that they weren't
really even looking for, likethey just wanted to be able to
email.
And I was like, oh no, we canlike, because of what you have,
(09:56):
we can set this up to like livecall and track your tickets, and
here's how we're going to makethe website work as hard as we
possibly can for you.
And so that was that's probablythe most recent like really
proud moment.
Speaker 1 (10:10):
That's a big one.
Speaker 2 (10:10):
And she was great to work with.
I know you guys have just saidamazing things about her.
Oh my gosh, an absolute dream.
Speaker 1 (10:15):
And is she the one who sent us snacks?
She sent us so many cookies, somany cookies, and found a local
bakery that she bought themfrom.
It was.
It was really rad, Perfect.
Those are the people we love.
Speaker 2 (10:26):
Those are the people we love and I like.
I think when the cookies showedup I was like this is a mistake
.
And then I read the card and Idon't really cry anymore because
of the Lexapro, but I it almostthe tears almost came through
just of like oh, this is sosweet and like so encouraging.
And yeah it was.
That was a really fun one.
Speaker 1 (10:56):
It's amazing, I'll tell you, since I have a little
bit of perspective.
One of my favorites that standsout for you is when you and
Jesse, like we were doing allthese websites and you guys were
like these are awful, they'rehorrible.
Oh my God, everybody hatesdoing a website.
Speaker 2 (11:01):
The end product was always good, but the process was
like the process was awful.
Speaker 1 (11:06):
And that's typical.
Like everywhere I've done awebsite, it's been awful.
And you were like, no, thiscould be fun, this could be
better, and really honed in onwhat's wrong with it on the
process side and how we couldmake it better and set those
expectations.
And we started implementingthat and suddenly, like websites
are fun and we can actuallytell clients you're going to
(11:27):
enjoy this experience, andthey're like, no, I won't, it's
a web rebuild.
It's like no, you will, youwill.
Speaker 2 (11:32):
Yeah, yeah I love that there's still a little bit
of a grind at the end when it'slike we've looked at this for
you know, 90 days straight andwe want to.
We want it to be live in theworld.
But to say that we can do awebsite in 90 days and stick to
that is pretty remarkable,because I think that's where
yeah, that's where a ton ofagencies and even freelancers
(11:55):
really struggle is like dialingthat in and and getting the
client on the same page andmaking sure that you're hitting
your milestones and yourdeadlines internally is getting
that over the finish line, likeI think we had before that, we
had a website that went like ayear and a half because, like we
just couldn't get stuff are youthinking of the one that I'm
(12:15):
thinking?
we're thinking of the same one.
Yeah, we won't many years.
It was more than one year.
I don't know if it's evenfinished today, like we don't do
anything with them, but whoknows um?
Speaker 1 (12:25):
oh boy all right, so let's get into a little bit of
thought leadership.
No-transcript.
Speaker 2 (12:43):
More is more.
I think what frustrates me themost on the client side is when
we get a sliver of the pie andthere's internal stuff happening
behind the scenes that we don'tknow about but that we could
either integrate into or helpstreamline or just have like
(13:10):
more of the knowledge behind thewhy of either a project or a
full relationship.
It just makes everybody better,really, when we can talk to
your IT team and say, like, youknow, I understand your goal is
this, but here's what we have towork with and how do we align
those two things?
(13:30):
Um, so, really like and it'snot um, it's not to say we're
going to need more money forthat, but it it just makes the
relationship easier to navigate,really.
And so give us the, give us thefull, full picture, tell us the
whole, the whole story, like,yeah, I love that when you said
(13:52):
more is more, I was like I don'tknow where you're going with
this.
Speaker 1 (13:54):
but I get like the more we know and the more that
we can influence and help youwith.
Yeah, and when I was at evenlarge companies, like at one
point we had like eight agencies, nine agencies, and I was like
we need four, four, like there'sthe things you need a
specialist, for I know um, butlike yeah, we just kind of honed
it all in and it got muchbetter, like, because managing
(14:16):
all of that just communicationis hard seriously, that's so
many moving pieces.
Speaker 2 (14:21):
Like knowing what I know now about managing multiple
channels of communication totry and have that many pieces
and then even just remembering,like, who has what piece, like,
oh, I'm tired.
That makes me so tired, I getit A hundred percent, can I?
(14:43):
Have a nap, please yeah.
Speaker 1 (14:44):
All right, well, let's, let's, uh uh diverge from
work.
Um, what keeps?
What keeps you inspired?
Where's, where does your mojoand inspiration come from?
Speaker 2 (14:57):
I think it's that same.
Like I just keep returning tothe like, the helpful, useful
connection.
Like I am the self-proclaimedoffice extrovert 100%.
And wear that badge proudly, butit really comes from like I'm
(15:21):
one of those people that I amenergized from other people.
I still need time to like gohome and and sit quietly and and
dissociate, but, like my, myexcitement and joy and and
motivation just comes fromconnecting with other people
(15:42):
yeah, that helpful theme justkeeps coming through and that
connection to people, likegenuine connections, right like
you want it to be.
Yeah, don't do.
I'm real bad at small talk.
I want you to like tell meeverything about your life, like
what motivates you and why doyou choose to live here, and
what what makes you want to stayat your job.
Speaker 1 (16:04):
Or like what you know all of that, yeah, and I think
that you're, you have this, thisinnate curiosity too, that,
like you, just always want toknow more um, okay, so we're
gonna.
We're um, probably kind ofcoming up on time like this was
a fast conversation so let's doa little bit of rapid fire okay
uh guilty pleasure uh, I don'tbelieve in guilty pleasure.
Speaker 2 (16:25):
I think it's just pleasure.
Speaker 1 (16:27):
Okay, perfect, favorite playlist.
Speaker 2 (16:31):
For what mood?
Speaker 1 (16:35):
I don't know.
Okay, your favorite happyplaylist.
Speaker 2 (16:39):
My favorite happy playlist is probably the Heiress
Tour set list.
Speaker 1 (16:48):
That's fair.
Yeah, I figured you just saytaylor swift on repeat of
everything.
But I know her moods aredifferent though yeah, do you
want like a focus?
Speaker 2 (16:55):
because if it's my focus, it's like taylor swift
piano covers like acoustic pianoand there's no words.
Speaker 1 (17:01):
It's so helpful because, like the, the noise
send me that, like I've got tosend me that.
Yeah, yeah, yeah, I couldprobably Google.
I could probably just search iton Spotify or Apple, but then I
also yeah, I don't know.
Speaker 2 (17:13):
I love lots of different music.
Brandi Carlile is another greatone.
Speaker 1 (17:18):
Oh, yeah, brandi Carlile is great.
Speaker 2 (17:21):
But also I like the High Women who's also Brandi
Carlile and three other, so it'slike the Highwaymen, you know
from the 80s.
Speaker 1 (17:32):
Yes, the Highwaymen Like indie acoustic.
Speaker 2 (17:35):
Rustin Kelly is another really great one.
I've gotten to meet him acouple of times and his like
he's more.
His vibe is like dirt emo iswhat he calls it, so it's like
kind of country, but kind ofindie, yeah, yeah.
Yeah, he's got a new albumcoming out in a couple of weeks.
I'm really excited about.
Speaker 1 (17:53):
So that's why I was like it's too, that's too broad,
too many moods, the many moodsof Caitlin Dre.
Okay, last question.
You know you hosted the fullpodcast with me for quite a
while, until recently, when youkind of had to take a step back,
but you've been hosting thespotlights.
Speaker 2 (18:12):
What is your favorite thing about hosting these
spotlights?
Speaker 1 (18:15):
Forcing my coworkers to talk to me Because you are
surrounded by mostly introverts,like everyone is.
Speaker 2 (18:21):
It's like Zach and I are the only ones that are like
you want to talk.
You want to talk about somestuff.
Do you want to go on a tangent?
You want to talk about thingsthat aren't work.
Speaker 1 (18:30):
You are absolutely the people who will like see
somebody new on the street andbe like hi, who are you?
Tell me your story, what'sgoing on, where?
Like I see a new dog and I wantto know that.
But if I see a person I justwant to keep my eyes down and
hope they go away and don'tnotice me I?
Speaker 2 (18:45):
um, it's just.
I was thinking about thisbecause my husband and I went to
wisconsin earlier this year tosee some shakespeare and like
the version of me that's onvacation is like I love your
shirt.
Or like tell me about you know.
Like or like hey, where did youfind that?
Or like what's the?
I'm trying to like, channelmore of that in um In my
(19:06):
everyday life, which hascoincided well with my
extracurricular activities ofcampaigning.
I got to pet my first chickenyesterday.
Speaker 1 (19:15):
Oh, wow, that's a milestone when you say you want
to pet.
Speaker 2 (19:19):
Yes, she was so sweet , so sweet, so should I leave?
Can we put the video of mepetting the chicken in the Maybe
we could do it as a bonus afterthe close.
Speaker 1 (19:30):
We'll just have exit with Caitlin petting the chicken
in the.
Maybe we could do it as a bonusafter the close.
We'll just have exit withCaitlin petting the chicken.
So send that to Zach.
He'll get that taken care of.
Speaker 2 (19:35):
Her little chicken sounds were so sweet.
Speaker 1 (19:38):
That is so cute.
Speaker 2 (19:39):
And I've pet a lot of dogs.
Pet a lot of dogs.
Speaker 1 (19:43):
And you're allergic, like you can't have pets, but
you love pets, yeah, so I'm gladyou're getting out there pets.
Speaker 2 (19:50):
Yeah, Yesterday I pet a German Shepherd who did give
me a hive, but it was just alittle one and it was totally
worth it.
Her name was Sadie and she'sbeautiful.
Speaker 1 (19:58):
Well, shout out to Sadie and Sadie's parents yes,
yeah, all right.
Well, I want to talk to you forlike another hour and we can do
that anytime, but I know you'rebusy and have things to do.
Speaker 2 (20:09):
We have so much work to do.
Speaker 1 (20:10):
And Zach has told me like these are.
Speaker 2 (20:13):
these are quick hits, we got to wrap it up so thank
you so much for being here,Caitlin it was great to be on
camera and on audio with youagain and thank you everybody
for tuning in and listening tothese spotlights.
Speaker 1 (20:25):
From what I hear from Zach, they've been pretty fun
and getting some good coverage.
Speaker 2 (20:30):
I mean, I'm not washing cars in high heels like
Sharla Right right, maybe thisone could be titled that.
I was there for that interviewand I still was like, what is
the title of this?
And I was like, oh, that's whatwe latched on to.
I was like where?
Speaker 1 (20:50):
did this come from.
Speaker 2 (20:51):
Yeah, so we covered so many other things, but like
number one top views on onyoutube for us, but and pretty
sure it's people were expectingsomething other than what they
got.
Speaker 1 (21:02):
All right.
And you can connect withcaitlin.
You can find her on linkedin,caitlin dray.
It's pretty easy to find her.
If you just google, you'll getall kinds of results right now.
Speaker 2 (21:10):
I feel like we're leaving such weird Easter eggs
for people they're going to belike.
What kind of results are wegoing to get?
Speaker 1 (21:17):
So I'll just say she's running for office.
So, there's a special electionin Iowa right now and she was
tapped to run, and so she isrunning for office in Iowa, so
there, Not in high heels, justso we're clear.
Speaker 2 (21:28):
Running for office in high heels, just so we're clear
.
Speaker 1 (21:30):
Running for office in high heels, that would be an
episode.
No, we don't want to go there.
I'd be so tired, all right.
Speaker 2 (21:36):
So, More tired.
Speaker 1 (21:44):
As always, you're welcome.
Thank you.
You can find us at Anna71.com.
All of our socials are there.
I think, if it's still there,we are starting to be on Blue
Sky and Threads.
You know X is dead, we'vekilled that, it's out.
If you've got a question youwant to send our way, you can go
to ctapodcastlive, shoot us anemail there or a message.
You can upload an audio messagethere as well.
There's a little upload thing.
Or call our hotline that nobodyever calls, 402-718-9971.
(22:07):
Zach would love to hear hearyour question and he may follow
up with you and we wouldabsolutely like center an entire
episode around that question.
And if you've got a questionfor Caitlin, you could certainly
do that and then we could bringher back and have another
Caitlin episode where sheCaitlin answers questions.
It'd be great, all right.
Speaker 2 (22:25):
And that's it.
Doesn't even have to bemarketing Any question.
Speaker 1 (22:29):
And ask me anything with Caitlin, we'll do that.
You just got to call thehotline 402-718-9971 and we'll
do it All right, and with thatwe will see you next week with
another episode.
I have no idea what it is.
Speaker 2 (22:42):
It's a surprise.
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