Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
what is up my friends
, welcome back to cocktails,
tangents and answers.
I am caitlin.
I am your office extrovert,today's tour guide, and I'm here
to ask ms charla morland somedelightfully nosy questions.
Uh, charla is our accountexecutive.
She is part plant mom, partarmchair detective which I'm
(00:29):
curious about and a full-timebloody mary fan.
Why did you pick up bloody maryas your go-to drink at a bar?
Speaker 2 (00:38):
why, I don't know.
I just love them.
It's not like you know,sometimes I just love them they
are, you know, sometimes like ifit's not beer, it's a fruity
drink, and I don't love fruitydrinks so much and I like that.
It's just not beer, but it's so.
Speaker 1 (00:55):
It's like savory and
not yeah, you know I like bloody
mary's because of theaccessories also the accessories
.
Speaker 2 (01:04):
accessories, those
are good.
Speaker 1 (01:06):
I need a pickle.
I would love like a pickledcarrot, like a spicy carrot
moment.
I like a cheese stick.
I don't always love an olive.
I'm picky and particular aboutolives.
I have recently learned that Ilike Calvestrano olives, castel
Vestrano olives, castel vestrano, castel frick don't judge me on
(01:28):
my pronunciation of this fancyass olive.
I can't remember, but they'regood, they're so good.
Yeah, yes, um, they're alsolike the most popular olive
anyway.
Um, agree, hard agree.
My one pushback on a bloodymary is that as I've gotten
older, my acid reflux has gottenmuch more intense and I want
(01:49):
the Bloody Mary, but I can'talways do it and that's sad,
that is sad.
But yeah, hit me with a pickle.
It's so good, I love pickles.
Speaker 2 (02:00):
Yeah, I went to a bar
in Des Moines, Iowa last summer
and they used the McCormick'sMontreal steak seasoning as the
rim salt.
It was so good.
Speaker 1 (02:17):
I'm listening.
Yeah, yeah, I was like I can'teven spit like this.
Yeah, I want that, I want that,I want that.
(02:38):
I recently learned at myfavorite local watering hole
that because I ordered a drinkand then my husband was going to
order another one, because Iwas like Katie, you gotta be
cool, I need a drink that lookslike a drink but isn't a drink,
and she's like got it, but shemade me a little heartburn
cocktail that's like soda waterand lemon and bitters and it
cute.
(02:58):
I was like this is magic, itwas weird and it tasted good.
It was so good but a little protip Soda water and bitters and
a little lemon juice.
I was a new woman and then Iate the most delicious salmon
special.
Okay, okay, sharla, I want toknow everything about you, but
(03:20):
let's just start with like, whoare you and what do you do here
at Antidote 71?
Who am I?
That's a very it's a deepquestion.
Speaker 2 (03:29):
Deep question.
Speaker 1 (03:31):
Do you want to talk
about your childhood while we're
here?
Do you want to know who I?
Am as a person or yeah, what doyou tell me?
Anything you want all of ourlisteners to know, and me that I
might not know already?
I don't, I don't know um.
Speaker 2 (03:49):
So I am an account
executive here at antidote 71 um
.
I work with our clients to helpthem create advertising
campaigns and strategies andhelp them make their business
better, bring them more moneyshe's our email guru.
Speaker 1 (04:05):
This is true that
email campaign planner.
It's so cool to watch you putthat stuff together, because I I
get stuck on like the beginningwhere I'm like, well, we got to
send this and then we got to dothis thing over here, and we
got to do this thing over hereand I need to design the email.
I don't excuse me, I don't needto design the email, but
somebody needs so, like I just.
But you line it out sosuccinctly and so well that it's
(04:29):
like just really easy to followand I appreciate that, because
your brain works differentlythan mine and that is very
helpful when you have my brain.
Speaker 2 (04:40):
How long have you
worked here?
I have worked here for justover a year.
I started February last year.
So Okay, yeah, yeah, yeah, Ithink email is the one thing
that makes 100% sense to me,like sometimes the other pieces
of the strategy and how to makeeverything fit together.
Outside of email I need helpwith too, but yeah, and I yeah,
(05:06):
I, I didn't yell.
Speaker 1 (05:08):
I don't yell at
people.
Sometimes I yell near them, butI try really hard not to yell
at them.
But I had to give a client sometough feedback because, like,
data cleanliness is really whatthat's feels good, right.
And she was like I don't havetime to do this and I was like
you one.
You do, like, let me show youthe fast way.
(05:30):
It's gonna take you 15 minutesand it will be worth it.
And I said, and two, like it'sso important for you to get your
customers' names right.
Like it was a list of theircustomers.
And I'm like imagine if you'repaying a business money and they
send you a mail piece, or theysend you an email and they have
your name spelled wrong or it'saddressed to the wrong person,
(05:53):
or like, like those are easy,easy things to get right about
your customers.
And like, why wouldn't you putthe 15 minutes into that?
That, like, is going to improvethe relationship that you have
with people who are activelygiving you their money.
She was like you're right, likeshe it was.
She did not want to hear it.
(06:14):
I was very much like marketingmomming her.
She's like you're right.
Can you show me how to not wantto hear it.
I was very much like marketingmomming her she's like you're
right.
Can you show me how to do this?
And I was like I would love to.
I would love to show you how todo it.
And then at the end I was like,and I was right, which I don't
get to say very often is a bigthing in email especially.
Speaker 2 (06:31):
Yeah, you get it
wrong.
There's so many people thatwill just automatically they
delete.
Speaker 1 (06:36):
Unsubscribe yeah.
Speaker 2 (06:37):
They're like oh, this
company is, they don't know
what they're doing, they'reunprofessional and they don't
look at any more of your stuff,so yeah.
Speaker 1 (06:45):
Yeah, so I think
that's part of your background,
right Email big time part ofyour background.
But how did you find your wayinto marketing, like, how'd'd
you, how'd you get here?
Speaker 2 (06:55):
um.
So that's a really interestingquestion.
I majored in marketing andmanagement in college at kansas
state.
Um wildcats right, are you awildcat?
Speaker 1 (07:08):
yes, she's a wildcat.
Yeah, that was a weird thing tosay moving on.
Speaker 2 (07:16):
So, um gosh, one of
my first jobs outside of college
was working at um enterpriserent-a-car, and I mean they sell
that as a marketing job, whichI mean it is, it's kind of sales
, and um, it's a lot of hardwork and a lot of people don't
(07:37):
last very long there becausethey'll burn you out really
quick.
But from there I think I wastrying to find something
different long hours andSaturdays and washing cars in
(08:01):
high heels.
So I applied for a job doingemail marketing and I got it,
and so that's where I spent like14 years of my career.
Yeah, so.
Speaker 1 (08:09):
I didn't realize it
was that long, Like I don't know
.
Do you have a youthful spiritabout you?
I don't believe that you'vebeen in the workforce for that
long I'm not that it's that long, but you know, um, I would love
to spend some time unpackingthe washing cars and high heels,
but I don't think that this isthe podcast for that?
Speaker 2 (08:46):
no.
So I'm curious what yourfavorite part of working with
clients is?
No out how to make that happen.
You know, like having a, youknow it's not just like a normal
, like oh, we're just going todo this A, b and C advertising,
right, but they have like a realkind of puzzle and like they
want there's a certain audiencethat they want to reach, but
(09:07):
like the traditional methods oftrying to, you know there's not
a smooth, straight pathway toreaching a specific niche
audience.
Speaker 1 (09:18):
Yeah, yeah, trying to
put all those pieces together.
It's less about.
It's not about the destination,it's more about the journey
like trying to fit, like yousaid, all those kind of puzzle
pieces together.
Yeah, and that was actually oneof my notes that Zach has is
like is it the people theproblem solving or getting that
campaign puzzle to finally fittogether?
(09:38):
I didn't even read that before.
You just handed that to me on aplatter.
It was beautiful.
Can you tell me?
Speaker 2 (09:48):
Oh, please, I was
going to say other than that,
it's the people for sure.
Like I enjoy making somethinghappen and making my client
happy, yeah, definitely we.
Speaker 1 (10:00):
I think we have this
in common.
Are you the eldest daughter?
I am yes.
Yes, it's that eldest daughter.
Energy that we are bringing tothis party is like how may I
make you happy today?
Speaker 2 (10:14):
Yes, May I make you
proud of me?
Speaker 1 (10:17):
Thank you.
What is something that you'veworked on here or earlier in
your career?
If there's something that likesticks out, that you're like
super proud of or that you'relike that could have.
That could have gone one way,but it really went another way.
Speaker 2 (10:35):
I guess one of the
things that has surprised me or
really was something that I'veenjoyed trying to kind of
unravel the knot in the ball ofyarn or whatever put the um.
We just were trying to get offthe ground really quick and we
didn't have a lot of strategy orum like long big picture
process in place.
Yeah, we're trying to puttogether those pieces and and
(11:12):
trying to make sure thateverything was going to work for
them in the future and how toimprove upon what we'd already
started with.
I think, has been a fun puzzleto work with.
Speaker 1 (11:23):
Yeah, and like a
really big I don't know build
the plane as you're flying itkind of where, like that client
had really specific metrics andthings they were looking for
from the get-go but then liketrying to untangle kind of what
had happened previously, knowingwhat we know about best
(11:44):
practices and things that shouldbe happening, and then how do
we like kind of build on that?
It's been interesting to watchthat one because I haven't been
super involved or involved atall with that.
So like I've kind of watchedsome of the rebrand pieces I've
heard, you know like bits andpieces about the campaigns and
things and it seems like theytrust us at this point to like
(12:07):
figure out what they're afterand then go get that and try and
pursue that the best way thatwe know how, and so it's been
fun kind of watching the team beable to yeah, put that like
here's me like a set.
Speaker 2 (12:20):
It's a Rubik's cube.
This is a Rubik's cube Forthose of you who are listening.
Speaker 1 (12:24):
I'm just, um, I am
twisting an imaginary, imaginary
Rubik's cube, uh, just tryingto trying to line up all the
colors.
Speaker 2 (12:31):
Yes, and they have
big big goals.
Speaker 1 (12:39):
So, so, yeah, make
that happen for them as well.
Yeah, yeah, okay, because thisis cocktails, tangents and
answers, it's tangent time.
Okay, you have called yourselfan adventurous but cautious
eater, so I need to know aboutyour unpopular food opinion.
Speaker 2 (12:57):
So my mother-in-law
has a Korean restaurant yes, uh,
you know, here in Omaha KoreaGarden, and there I have tried
most everything that she's putin front of me.
A lot of the things still haveeyeballs sometimes, and that is
hard, um so, like the fish, orokay, I have seen fish with the
(13:21):
with the face.
Speaker 1 (13:22):
Yes, yep, yep, um,
what other things still?
Speaker 2 (13:26):
with eyeballs.
Yikes, I think I'm with you onthat.
Speaker 1 (13:29):
It's yeah, oh is that
an unpopular food opinion or is
that it might be like aculturally popular opinion, but,
like in other, in othercultures, there's like, yeah, we
it's food, we eat it, andthey're less judgy than white
people.
Speaker 2 (13:48):
Yeah.
Speaker 1 (13:51):
We don't have time to
get into that either.
Speaker 2 (13:53):
OK.
Speaker 1 (13:57):
That is a different
podcast.
Okay, uh what?
Because you, your shopping cart.
History confounds us.
You have shared some of thethings that pop up and you're
like have you thought aboutbuying this?
What's the weirdest thingyou've ever impulse bought
online impulse spot.
Or just like in general.
Speaker 2 (14:19):
There's a lot of
things I look at online that I
don't buy.
Speaker 1 (14:24):
That's not this
podcast either.
Speaker 2 (14:26):
I know my husband
sometimes comes home to packages
and he's like what did you getnow?
Speaker 1 (14:35):
Can I tell you my
most recent one?
Yes, please do.
I bought a suit.
It's like a blazer and pantsmatching, but it's all silver.
And I tried it on and I waslike, yeah, it's not glittery,
but it's shimmery and definitelyit's bright.
(14:57):
I mean, yeah, it's weird, but Itried it on and my husband was
like he's giving our daughter abath and I like walked out and I
was like and he goes, what isthat for?
And I was like what isn't thisfor?
Speaker 2 (15:10):
What are you talking
about?
This is good.
Speaker 1 (15:13):
I'm going to wear it
tomorrow, I don't know.
But then it was like a thousanddegrees outside, so I was like
maybe not a full suit today, butI am very much looking forward
to wearing my suit to the office.
So that's the most recent thingI've like, but it was on sale.
It was on sale.
How could you?
Speaker 2 (15:32):
you can't resist a
sale yeah yeah, um you know, my
husband really hates myobsession with the robot vacuums
.
Speaker 1 (15:43):
Okay, you and Rich
love a fucking robot, so much
Dude.
Speaker 2 (15:51):
I don't have to
vacuum my house.
I just push the button and itvacuums my house.
Yeah, I like that.
Speaker 1 (15:57):
Yeah, I like that for
you.
Speaker 2 (15:58):
And we have too much
dog hair to not do that.
Speaker 1 (16:00):
Yeah are you gonna
get the because rich has a robot
lawnmower too?
Speaker 2 (16:04):
oh gosh I know I
still have teenagers, so no, oh,
that's true.
Speaker 1 (16:09):
That's true, yeah, uh
, okay, I I think I know the
answer to this, but I want youto confirm sun-soaked patio or
cozy mystery book binge on thecouch?
Oh, sun-soaked patio, I knew it.
I was like she's a patio gal,get her sunshine get her, I was
gonna say, get her a sauvignonblanc and send her to the patio
(16:33):
that actually sounds like everyspare minute.
Speaker 2 (16:35):
I know, I was like oh
, I gotta go bye.
Speaker 1 (16:39):
That was fantastic,
sharla.
This has been a real delight.
What a rollercoaster we've goneon.
Thank you for being here andthank you, listeners, for tuning
in, zach.
I don't know how to recap thisepisode's highlights.
This is a weird half hour andI'm not mad about it.
The next time you're drinking abloody mary, you think of you,
(17:01):
think of us that's what I ask,and and maybe ask for an extra
pickle.
Yeah, uh, you can connect withantidote 71 or charla on
linkedin.
Uh, we would love that.
We would love to send a little,a little professional dm and,
as you can find our agency atantidote underscore 71 on social
, or visit ctapodcastlive tosend us a question or leave us a
(17:24):
voicemail at 402-718-9971.
That would be so cool.