In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands.
We’ll talk about:
- The link between advocacy and brand building.
- Understanding the different standards of ‘clean’ products.
- The evolution of legislation influencing product development.
- The dangers of limiting your brand’s target audience.
- What MoCRA is and what it means for brands.
For more information, visit Marcha Isabelle Chaudry's LinkedIn.
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