All Episodes

September 23, 2025 26 mins

Send us a text

Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, and creating a product line—all while keeping customer service at the core.


We'll talk about:

  • How Courtney turned $1,000 in savings into Sugared + Bronzed
  • The leap from apartment spray tans to opening a first brick-and-mortar in Santa Monica
  • Bootstrapping growth for 9 years before raising outside capital
  • Building a team you can actually trust—and learning when to take back control
  • Creating a product line without losing focus on services
  • Customer service as the foundation of brand loyalty
  • Why raising capital with the right partners changed everything


For more information, visit Courtney Claghorn's LinkedIn.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.