All Episodes

June 3, 2024 30 mins

Send us a text

Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!

We'll talk about:

  • Evolution of creating a brand – and the surprising first step.
  • How brand identity drives placement, partnerships, and much more.
  • The link between ingredients and brand identity.
  • The importance of aligning your marketing strategies with claims, consumers, and the law. 
  • How to translate brands across geographical markets. 
  • How to educate retailers about new brands using branding and strategy.


For more information, visit Pascal Houdayer's Linkedin.

Subscribe to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram:
@laraschmoisman

Facebook:
@LaraSchmoisman

Support the show

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Super Bowl LIX Podcasts

Super Bowl LIX Podcasts

Don't miss out on the NFL Podcast Network and iHeartPodcasts' exclusive week of episodes recorded in New Orleans!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.