Demystifying PR: Expert Insights with Anje Collins

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Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world.

We'll talk about:

• Why budgeting and the ROI on gift-giving are absolutely necessary!
• The egos behind editors and journalists of today (and why you still need them)
• Basic steps to building your own network without any clients
• How to leverage social media to launch an unknown brand with no budget
• Why starting in one niche and narrowing the focus is the key to unlocking your PR success

For more information, visit Women in PR’s website.

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