Blockchain and the Coffee Revolution
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An overview of blockchain technology's vital role in enhancing transparency and accountability within the coffee supply chain.
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Insight into Moyee Coffee and bext360's collaborative blockchain platform, enabling stakeholders to access real-time data on sourcing and quality.
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Discussion of how blockchain mitigates traditional inefficiencies and complexities in coffee production, ensuring fair compensation for farmers.
Starbucks Odyssey and Customer Engagement
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In-depth look at Starbucks’ Web 3.0 loyalty program, highlighting the educational aspect of "Journey Stamps" NFTs.
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Exploration of how tokenisation fosters direct, peer-to-peer relationships between consumers and coffee brands, enhancing engagement and loyalty.
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Overview of the Starbucks Odyssey beta launch in late 2022 and its innovative approach amid the challenges of a fluctuating crypto market.
Empowering Farmers and Building Ethical Connections
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Examination of how blockchain technology guarantees fair compensation for farmers by providing transparent transaction records.
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Discussion on how technological innovations contribute to sustainability in the coffee industry, promoting ethical sourcing practices.
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Insights on aligning consumer choices with brands that prioritise transparency and ethical practices, fostering a community of mindful consumers.
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