Hunting for Novosparkus

Hunting for Novosparkus

“Novosparkus” is a wonderfully creative, unique, and memorable symbol of COHO Creative's mission to spark new thinking. The Novosparkus is absolutely critical to success. Finding it and putting it to use is where we come in. In every episode of this podcast, we will be Hunting for Novosparkus through yet another lens – trends, strategy, innovation, consumer understanding, and more. We’ll be beating the bushes, tracking the signs, and reading the landscape to find precious new thinking that puts you in front of change, in touch with your consumer, and ahead of the competition.

Episodes

December 7, 2021 44 min

Join this engaging conversation with Misty Frost, CEO at Carrus, an organization dedicated to growing careers in healthcare, to learn how she leveraged intuition and logic to make change happen throughout her career—even when odds were against her. And why it is important to fall in love with the problem you are trying to solve. Listen on Apple, Spotify, or iHeart Radio. 

Share
Mark as Played

Marie McNally believes that people are our country's biggest asset, so it's important to bring people out of poverty so they can live fulfilling lives. An architect by trade, Marie talks about her work with Dash, a non-profit for neighborhood revitalization, and her journey blending income communities geared at lifting people out of deprivation. Listen on Apple, Spotify, or iHeart Radio. 

Share
Mark as Played
October 26, 2021 28 min

Maria Boustead believes there's always room for something new, so when a problem arises, solve it with a great product! This mindstate led Maria to founding Po Campo, the brand bringing you thoughtfully designed, thoroughly user-tested bags that work on and off the bike.

Share
Mark as Played
October 6, 2021 28 min

Arielle Rocca wants change, and rather than just saying it, she's doing something about it. Arielle co-founded Community Connected Academy at Patrick Henry High School in Minneapolis with the goal of building a new way to educate today's youth through culture, connection, and equity. 

Share
Mark as Played
September 14, 2021 39 min

Emily Taylor, Principal at teenyBIG, leverages her human-centered design experience to better serve the non-profit world. Rather than making assumptions, Emily assesses need states from a functional, cultural, and emotional standpoint to help her clients uncover what truly motivates "the people that matter most" to their missions. Listen on Apple, Spotify, or iHeart Radio. 

Share
Mark as Played
August 24, 2021 32 min

WOMEN AS INNOVATORS  
Hear how Patty Dominguez quit the corporate world and found her Zag. She shares her journey and introduces us to her positioning marketing company focused on helping female entrepreneurs discover their unique place in the market.

Share
Mark as Played
August 4, 2021 33 min

In our forth season of Hunting for Novosparkus, Ellen Craven speaks with women who are known as innovators across various industries and roles. Our first guest is Lisa McClinton, Associate Director of Business Expansion at Kao USA. Lisa's wisdom & expertise are strongly evident as we explore how creativity and career choices led her to an innovation role. 

Share
Mark as Played
May 10, 2021 42 min

Alan Blake,  former Associate Director of Global Packaging at P&G, tells us of the journey of implementing sustainability into corporate practices, and how government legislation can help progress these industries into closing the loop. 

Share
Mark as Played
May 10, 2021 41 min

Daniel Smith, Vice President of Science and Technology at WSP Architecture, tells us of WSP’s involvement in sustainable architecture design and development, and his insights for the future of sustainable architecture.

Share
Mark as Played
April 21, 2021 46 min

Inspired by a forest fire, Gaurav Wali, a design graduate from India, takes us on his incredible journey to replace plastic in products through the use of pine needles. 

Share
Mark as Played

Michael Maggio, President of iWrc (Inclusive Waste Recycling Consortorium) , discusses his experience in implementing socially-responsible co-ops within the recycling industry in countries with emerging markets, such as Brazil. These co-ops help empower employees, by leading in fair labor pratices.  Enjoy!

Share
Mark as Played
March 10, 2021 37 min

On this episode of Hunting for Novosparkus, we hear how Mike Smith, Founder of Zero Co, is harvesting ocean waste  to make refillable and reusable packaging for personal and home care products.


Share
Mark as Played
February 17, 2021 43 min

Ronald de Vlam and Ellen Craven chat with Sophie Liu, Business Development Manager at LOOP. She will be sharing how LOOP is changing both the consumer goods business model and consumer behavior through their revolutionary approach to waste-free product engagement.

Share
Mark as Played
February 2, 2021 31 min

In this season of our podcast, Hunting For Novosparkus, Ronald de Vlam and Ellen Craven speak to thought leaders across industries to learn how sustainability and environmental responsibility play a role in their work. To kick things off, industrial designer, Demetrius Romanos, helps us understand where Design and Sustainability cross over at his company, Ergobaby. It is an insightful conversation that amazingly reveals how soft go...

Share
Mark as Played
September 1, 2020 52 min

Veronica Becerril shares her research on what COVID-19 has meant for the Hispanic community. We uncover themes, insights, and brand examples to help inspire new innovative product experiences. Take a listen!

Share
Mark as Played
June 24, 2020 26 min

Amanda Pratt, Director of Corporate Communications at Rumpke Waste and Recycling, chats with Ellen Craven and Layne Rumpke about how this essential industry has been impacted by COVID-19, what her thoughts are moving forward post-pandemic, and what this time means for essential workers.

Share
Mark as Played
June 15, 2020 28 min

Two of COHO Creative's partners, Jon Shapiro and Ronald de Vlam, share with us their thoughts on creativity and innovation during the pandemic — and what brands' roles should be in times like these!

Share
Mark as Played
June 9, 2020 23 min

Bradley White, brand director at Green Thumb Industries, talks about the effects COVID-19 is having on the cannabis industry—and what opportunities are for the future. Take a listen!

Share
Mark as Played
May 28, 2020 44 min

To start the second season, Ellen Craven and Layne Rumpke chat with their coworkers at COHO Creative about how the COVID-19 pandemic has affected them personally and professionally. Take a listen to learn how Mike Skrzelowski, Laura Mason, and Mallory Holman have been living and working during this time!

Share
Mark as Played
April 6, 2020 32 min

Ellen Craven and Layne Rumpke chat with Luke Ebner from Cincinnati's Permaganic Co. to learn about his journey to farming, edible landscaping, and his thoughts on our food system.

Share
Mark as Played

Popular Podcasts

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Serial

    Serial is a podcast from Serial Productions, a New York Times company, hosted by Sarah Koenig. Serial unfolds one story - a true story - over the course of a whole season. The show follows the plot and characters wherever they lead, through many surprising twists and turns. Sarah won't know what happens at the end of the story until she gets there, not long before you get there with her. Each week she'll bring you the latest chapter, so it's important to listen in, starting with Episode 1. New episodes are released on Thursday mornings.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    KILLED

    For every story that runs, countless others are killed before anyone gets the chance to read them. KILLED reveals the true stories behind reporting that was once considered too dangerous, too fringe, too…SOMETHING…by the media. With help from some of the biggest names in magazines, Justine Harman brings dead stories back to life.

    The Official Game of Thrones Podcast: House of the Dragon

    Welcome to the Official Game of Thrones Podcast: House of the Dragon produced by HBO Max and iHeartRadio. This show is the go-to audio destination to unpack and discuss everything Game of Thrones for casual and die-hard fans alike, starting with the new HBO Original series, House of the Dragon. Join our hosts Jason Concepcion (X-Ray Vision) and Greta Johnsen (WBEZ's Nerdette podcast) every week as they share insights, fan questions, exclusive interviews with the cast and crew, and a whole lot of thoughts and opinions. It’s the only podcast with the inside scoop on all things Game of Thrones. It is also produced in association with Crooked Media.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.