Is Predictable Revenue Dead w/ Collin Stewart, CEO at Predictable Revenue

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Collin Stewart.

Collin started his career in 2008 in equipment sales and marketing for 4 years before co-founding his first company VoltageCRM, followed by co-founding his second company Carburetor, where they helped companies build their outbound sales teams based on the Cold Calling 2.0 framework from Aaron Ross’ Predictable Revenue book. In 2014 Carburator merged with Predictable Revenue, leading Collin to his most recent and current venture where he serves today and for the last decade as CEO of Predictable Revenue.

Five years ago I had a viral conversation with Aaron Ross about whether or not the SDR Model or Predictable Revenue is broken. The full discussion is available on YouTube if you want to check it out, but a lot has happened since then and I’m curious to learn first-hand from Collin what’s actually going on at Predictable Revenue and how they’ve pivoted or evolved their services to adapt with the quickly changing B2B sales landscape.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:01:28 Is Predictable Revenue Dead

00:12:35 Growth-at-all-Costs

00:49:32 AI in Sales

01:00:27 Future of SDR 

01:13:20 GTM Engineer

01:21:13 Predictable Revenue Today

01:33:56 Collin’s New Book

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QUESTIONS:

1. Is Predictable Revenue (aka Cold Calling 2.0) broken, dead, or dying? If yes, how so?

2. What’s happening to the Growth-at-all-Cost model?

3. What’s your take on AI in sales over the next 5-10 years?

4. What does the future of the SDR role look like?

5. How important is the GTM Engineer role?

6. What has Predictable Revenue evolved to today?

7. What’s your new book about?

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LINKS:

Predictable Revenue: https://predictablerevenue.com

Collin Stewart’s Newsletter: https://foundersedition.co

Collin Stewart’s Book: https://a.co/d/9PjI7oV

Collin Stewart on X: https://x.com/CollinYVR

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