The Power of Negotiation w/ Lee Rozins, CRO at Aligned

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Lee Rozins.

Lee graduated from Ramapo College of New Jersey and then started his career in Account Management and Business Development for a year and 6 months before starting his journey at SinglePlatform, where we met and worked together, and where Lee climbed the ranks from full cycle AE to Senior Sales Manager over a 4 year and 10 month tenure. 

After SinglePlatform Lee moved into his first VP of Sales role at Cheetah for 3 years, followed by Head of Growth at Onaroll for another 3 years, until landing his most recent and current position as Co-founder and CRO at Aligned, where their vision is to change the way the world negotiates.

Lee was one of the most positive and energetic people on the sales floor at SinglePlatform and we sat directly next to each other for a long stretch of our careers on the phones. We shared many laughs, moments of frustration, and helped each other continuously push to the next level.

Needless to say, we have a long history together so I’m excited to catch up and get his thoughts on all that’s changing in B2B sales and find out how he’s helping sellers negotiate at Aligned.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated. 

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:02:00 Outbound Sales is Broken

00:14:10 Growth-at-all-Costs

00:24:09 Low Average Quota Attainment

00:41:03 Low Average Tenure

00:54:25 What is Aligned

01:12:33 Negotiating in 2025

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QUESTIONS:

1. What’s broken with B2B outbound and how did we get here?

2. What are your thoughts on the Growth-at-all-Costs model?

3. What do you think is the reason for low sales quota attainment?

4. What do you think is the cause for 18 month average tenure for VP Sales?

5. What is Aligned?

6. How should reps negotiate in 2025?

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LINKS:

Aligned: https://www.alignednegotiation.com

Lee on X: https://x.com/LeeRozins

Collin on X: https://x.com/collincadmus

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