On this episode of Common Cents The Podcast, host Garrett Reed sits down with Bill Pasha, a media and marketing legend with over 40 years of experience leading companies, building brands, and shaping stories. From the golden era of Top 40 radio to today’s algorithm-driven digital world, Bill takes us on a journey through the evolution of media, the rise of influencers, and the timeless value of relationships and authenticity.
Whether you're in marketing, entertainment, or just trying to understand how influence really works today—this episode is a masterclass in wisdom, creativity, and connection.
🔑 Five Key Highlights:
📻 From Radio to Rogan: How the media industry evolved from personality-driven radio to digital content ruled by algorithm and influence.
🎤 The Power of Authentic Influence: Why people like Howard Stern and Joe Rogan have captivated millions by staying true to themselves.
🤝 Relationship Capital: Bill breaks down “net networking” and the art of hand-written notes to build relationships that matter.
📚 Timeless Wisdom: Lessons from books like Outwitting the Devil and How to Win Friends and Influence People that still shape modern business success.
🎵 Creativity Unplugged: Bill’s “Beyond the Amplifiers” project and why storytelling through music may be the truest expression of humanity.
⏱ Timestamped Summary:
📺 00:00 Bill Pasha introduces his 40+ year career in media, marketing, and entrepreneurship, sharing stories from his time with CBS, Entercom, and beyond.
📻 10:06 Reflecting on the golden era of Top 40 radio and the shift to today’s more transactional, ad-driven content.
📻 19:59 Bill recalls how radio led in real-time communication during 9/11 and why it still matters in moments of crisis.
📻 35:48 The impact of corporate influence on media content and why integrity and authenticity are more important than ever.
💡 51:03 Why treating people with respect and standing by your convictions is the real path to influence and success.
📺 01:10:46 Bill discusses how his firm helps brands and restaurants grow through investor connections, branding, and customer insight.
📚 01:32:17 Life lessons on investing early, building human connection through hand-written notes, and the underrated art of listening.
🎙️ 01:47:44 Garrett and Bill wrap with stories on creativity, podcasting, and the future of meaningful conversations.
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