Transform Your Podcasting Game: Embrace Authenticity and Build Lasting Relationships with Mark Savant

Are you ready to dive into a transformative conversation on media consumption and the powerful role of podcasting? In this episode of the Communication Queens podcast, host Kimberly Spencer and guest, podcasting expert, Mark Savant delve into the evolving landscape of media consumption and the transformative power of podcasting for personal branding and business growth. Mark emphasizes the superiority of in-person podcasting and shares insights on leveraging AI to streamline workflows. Kimberly promotes her new book, "Make Every Podcast Want You" and discusses the importance of authenticity and team support in podcasting. The conversation also explores the challenges of engaging audiences, the effectiveness of calls to action, and the critical role of email marketing in maintaining direct communication.

 

Mark is a Marketing nerd. He's obsessed with automation, and the power of email. He nerds out on helping clients set up email automations that drive leads and sales. Mark has been podcasting over 5 years and has developed a podcast automation sales funnel that converts guests into clients.

 

What you will learn from this episode...

• Importance of in-person podcasting versus remote formats
• Value of podcasting for business and personal branding
• Challenges in measuring the direct impact of podcasting on sales
• Significance of email marketing and effective lead magnets
• Evolution of media consumption and the role of podcasters as historians
• Need for authenticity and connection in media
• Strategies for sustaining podcast shows and the importance of team support
• Effective calls to action and audience engagement techniques
• Impact of AI on podcasting and content creation efficiency
• Importance of direct engagement with audiences and understanding market needs

 

Enjoy, sovereigns!

 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

Quotes:

The numbers for podcasting don't necessarily translate always into social media numbers. ~ Kimberly Spencer

 

Have someone that is putting in that work. Because having a podcast, even if it's just a condensed podcast, even if it's just a project podcast that is just intentionally a ten episode run, it provides depth and insight into what you do. ~ Kimberly Spencer

 

Podcast listeners will convert into podcast listeners. ~ Kimberly Spencer

 

Moments of Note:

In-Person Podcasting Importance (00:00:00)

Mark emphasizes the superio