How can marketers master urgency to accelerate growth and boost sales performance?
In this episode of Connect to Market, host Casey Cheshire welcomes Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.
The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.
Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.
In this episode, we cover:
- Understanding decision drivers and the psychology of urgency
- Identifying and exposing customer pain points to inspire action
- Creating personal and market urgency that converts leads
- Leveraging organic traffic and content to generate demand
If you're a marketing leader looking to align your strategy with revenue outcomes and shorten the sales cycle, Steve's insights offer a clear, actionable guide to mastering urgency in your go-to-market approach.
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Connect with Steve:
- LinkedIn: https://www.linkedin.com/in/stevekahan/
- Company website: https://www.insightpartners.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa
- Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920
- Amazon Music: https://music.amazon.com/podcasts/b5c3fb03-482f-4496-bcd0-82c1d66fed3d
- iHeart Radio: https://iheart.com/podcast/282837141/
- Podchaser: https://www.podchaser.com/podcasts/connect-to-market-6138391
- YouTube: https://www.youtube.com/playlist?list=PLP_sn6_Cwun_qxaOz94Epgf6zdqeTFjJV
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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