Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sheila (00:02):
A decade ago, I made a
bold pivot in business.
I stopped working only in thewellness space and started
serving entrepreneurs acrossindustries, from tech to
coaching to creative work.
But I brought one thing with mea commitment to well-being as a
business strategy.
Here's what I learned and howthis shift freed me, expanded my
(00:23):
impact and helped my clientsscale with clarity.
Hi, welcome to the podcast.
I'm Sheila Botelho and I'mcommitted to help you reconnect
to your purpose, elevate yourwellbeing and build your version
of a happy, successful life.
So here's a story I've nevertold quite like this before.
(00:44):
Years ago, after spendingdecades in the wellness space, I
began to feel a shift.
I had built a body of work Iwas really proud of.
I'd helped countless wellnessprofessionals launch their
businesses, serve multitude ofclients globally and find their
voice.
But something inside me startedto stir.
(01:05):
And find their voice, butsomething inside me started to
stir.
It wasn't dissatisfaction, itwas actually a sense of
completion and a whisper sayingyou're meant to serve beyond
this lane.
Now I want to be clear.
There was nothing wrong withthe work I was doing.
In fact, I have many wellnessprofessionals that I still do
business with and I love it somuch because it has been so
deeply fulfilling.
But what I realized is that Ikept do business with and I love
(01:25):
it so much because it has beenso deeply fulfilling.
But what I realized is that Ikept having the same
conversations over and overagain with a variety of people
who I was working with and thosewho I was in contact with in my
network.
It wasn't just about launchesor lead magnets, but it was
about exhaustion, emotionaldepletion magnets.
But it was about exhaustion,emotional depletion, the guilt
(01:46):
that people feel around rest.
It was about nervous systemoverload and the feeling that,
even when things were reallyworking well, something still
felt off.
And I realized this wasn'tunique in just a few different
industries.
Every founder I knew,regardless of industry, was
experiencing the same exactpatterns.
(02:08):
So I made the shift quietly.
At first, I stopped exclusivelyworking with wellness
professionals and began openingmy calendar to founders in all
industries product creators,coaches, designers, consultants,
artists, executives.
And here is the wild part Eventhough their businesses were
(02:28):
different, their energy patternswere very, very similar.
When they weren't sleeping,their launches stalled.
When they were overwhelmed,their messaging felt muddy.
When their personal boundariesdissolved, their client
boundaries tended to follow thethings happening in their
personal boundaries dissolved.
Their client boundaries tendedto follow.
The things happening in theirpersonal life impacted what was
(02:49):
happening in their relationships, in their business.
When they pushed throughexhaustion, they pushed away
aligned opportunities and thepowerful truth I saw over and
over again kept coming up, andthat is this the health of the
founder shapes the health of thebusiness.
(03:10):
And I don't just mean physicalhealth, I mean nervous system
health, emotional capacity,creative bandwidth, clarity of
purpose.
Now let me give you a fewexamples from behind the scenes.
One founder I worked with had agorgeous offer but she couldn't
(03:31):
quite seem to write about itclearly.
She felt really blocked.
There was a lot going on in herpersonal life and as much as we
love to say, justcompartmentalize and get focused
and everything will work out,we know that that's not always
real life.
So that was impacting her andit was more than us just having
(03:52):
to work on the clarity and theactual words she was using.
We didn't start there.
We didn't start with thecontent.
We started with helping her getsome sleep, hydration and
moving her body daily, becauseshe needed to move through this
energy and move the energythrough her.
Within several weeks, her nextlaunch actually did so well
(04:17):
because she had gained theclarity from a grounded place.
And another client, a creativeentrepreneur, was stuck in just
constant analyzing and goingback to the drawing board.
Every decision felt heavy, tothe point where I asked her one
day what is really at the rootof this, do you think?
(04:39):
And then she opened up to me.
She realized that she hadreally really high standards for
herself and this idea ofputting something out into the
world without it beingabsolutely perfect was holding
her back.
She didn't know how to let goand realize that, no matter what
(05:00):
business we are talking about,there are always going to be
pivots once things launch.
There are always going to bepivots once things launch.
So what we did was she starteda morning journaling ritual just
so she could get her thoughtsonto paper, and we combined that
with a breath work practice.
So she got into her body a bitand then she did some light
(05:23):
movement and over time she foundher clarity come back and this
beautifully accelerated herdecision-making.
And a third client in thecoaching space was constantly
reinventing what she wasoffering to her clients until we
realized it wasn't the offerthat was burning her out.
It was that she was burned out.
(05:44):
She physically had given somuch and not given herself any
recalibration time, anyrefreshment time in between
serving that she had reallyreached her limit.
So what we did here was we hadher clear space on her calendar
and take time away from herbusiness altogether, and she was
(06:05):
able to do it in a lovely waywith her clients, because they
really enjoyed working with herand they wanted her at her best
as well.
They actually had homework todo while she was off, taking
care of herself, and it workedout beautifully because when she
came back to work with them,they had been doing some growing
on their own and were able toreally have a new set of eyes
(06:29):
looking at their business,because she was so refreshed
Once she actually came back toit.
Everything was far more alignedfor her.
And so all of these examples areof people, human beings,
running businesses, and often welook at a business and we think
about it as being this entity.
But really, who is runningthese entities?
(06:50):
Human beings who areexperiencing life, who have
things they're going throughthat you will never know
anything about, things that arerunning in the background, with
their family, with theirpersonal health, with the health
of loved ones with causes andthings that are very, very
important to them, with worldevents happening, and they're
navigating all of that whileholding so dearly to them their
(07:14):
clients and the results thattheir clients are getting with
either their products orservices.
And so, yes, we need to beinvesting so much more time and
intention in taking care of ourwellbeing every single one of us
, especially business ownersbecause it's not just about them
, it's about the whole ecosystemthey've created and the clients
(07:35):
that they serve.
So here's what I've learnedfrom serving across different
industries being niche in yourvalues and methodology is
actually far more important thanbeing niche in industry.
Once you've built your body ofwork and what do I mean by this?
I really believe that claritycreates expansion, and the
(07:58):
clearer, in my case, I becamewith my belief that wellbeing is
a business strategy, the morealigned clients began finding
their way to me from everyimaginable space.
So it wasn't so much about meserving a specific type of
founder.
It was about me servingfounders who wanted a specific
(08:19):
type of result.
Do you see the difference?
And, honestly, it feltincredibly liberating, because I
didn't feel like I was puttingmyself in a tiny little box
anymore and I didn't need to beexplaining why I could only help
one kind of business owner as Iapproached my content, as I
approached my marketing, and Ialso didn't feel anymore like I
(08:41):
had to speak a certain way to beon brand, because I realized
that my brand is me and thethrough line I have going on is
this transformation throughself-leadership, self-trust and
embodied well-being.
That's it.
It's pretty simple and I lovesimplicity.
(09:05):
So if you're a founder,listening right now, here's what
I want to offer to you.
You can evolve and it doesn'tneed to be hard, but you do need
to listen.
Listen to yourself and listento what your clients are wanting
.
If you're feeling the tug toshift your niche or your offers,
(09:26):
your content, your schedule,even just the pace of your life,
don't ignore it, that whispercoming from within you that you
keep hearing.
It's actually not somethingthat's here to distract you.
It's something that's here todirect you, because you're
allowed to serve a broader rangeof people.
If you're clear in how you canhelp them and you're allowed to
(09:49):
change your positioning, if yoursoul is really craving
alignment, you really can bringyour full self into your brand,
especially the part of you thathas grown and evolved.
You have so much more to givethe longer you've been in
business.
So I want to ask you somethingno-transcript, let that rise
(10:27):
inside of you.
You don't need to have all theanswers now, of course, but you
do need to stay honest withyourself, because your next
season will not look like yourlast one, and we don't want that
anyway.
And here's one more layer thatI want to speak to before we
wrap, because what I've found isthat when you're scaling a
(10:49):
business or moving through apivot, every single new season
of business demands a new levelof capacity from you and of your
team.
So what worked in your firstyear and your first five years
will not carry you into the nextones.
If you're actually wantinggrowth to happen, into the next
(11:13):
ones.
If you're actually wantinggrowth to happen, what helped
you manage a smaller group ofclients is not going to help you
in the same way as it wouldreaching far more people, and
the version of you that said yesto doing everything will really
burn out before they breakthrough.
So if you've ever trained as anathlete or been coached by one,
you'll know what I mean.
Like I'm talking, even if it'sway back in school.
(11:34):
Okay, let's think about this.
A runner doesn't train for a 5kthe same way they train for a
marathon.
An artist doesn't prep for alocal showing the same way they
prepare for a museum exhibition.
And a tennis player doesn't goto Wimbledon without a coach
analyzing every single swing,every pattern, every weakness to
(11:59):
optimize it.
And that is what highperformance requires.
And founders, well, they're nodifferent.
In fact, if you're a founder,you're wearing more hats You're
the visionary, the decisionmaker, the sales engine, the
content creator and often theemotional support system for
everyone around you.
(12:20):
As you're building the dream,and what I've seen is you can't
see your own blind spots whenyou're in it.
You can't spot the moment yourstrategy becomes outdated, or
when you're defaulting intofamiliar instead of effective,
or even when you're confusingmomentum with alignment.
(12:40):
That is where our coachingcomes in and that's where I come
in.
In the work I do during VIPdays, we peel back the layers of
how you're operating, and thisisn't just what you're doing,
but how you're being.
While you're doing it, we talkabout what cycles you're stuck
in that you might not evenrealize where your body and
(13:02):
nervous system are signalingburnout long before it hits.
It's such an important pieceand when your genius is actually
asking to lead, but yourcalendar has not caught up yet
and you're just jammed.
All the time I have sat withfounders of businesses who have
the best teams, the beststrategies and they're still
(13:25):
stuck.
And it's not because they don'tknow what to do, but it's
because they're too close to seethat the version of themselves
running the business is outdated.
That's the work we do togetherin my VIP days.
We create space for the truthto surface without judgment.
We zoom out to see the patterns, we map out systems and
(13:46):
structures that support yournext evolution and, more
importantly, we build a versionof success that feels good in
your body, that feels lightagain, that feels rooted and
realigned.
One of my clients actuallydescribed her time with me
saying it was like finallystepping off the treadmill.
(14:07):
She didn't realize how muchnoise she was carrying and how
much clarity she actually had.
Once someone helped her accessit, she finally started to feel
like the CEO again.
And that's what this work isabout.
And the timing couldn't be moreimportant, because the business
landscape is shifting rapidly.
If you have not noticed,audience behavior is changing.
(14:28):
Strategies that worked evenlast year are not converting the
same way Energy management,trust-based marketing and true
leadership are the new currency,and if you're still operating
from autopilot, if you're onlyrelying on what's always worked,
you might miss the signs yourbusiness and your body are
trying to send you.
There are a variety of ways youcan work with me and stay
(14:51):
connected, all of which you'llfind in the show notes, and
whether it's a private VIP dayor group coaching or any other
kind of content that I have foryou, there is a path for you if
you're ready to evolve withintention.
Thank you so much for beinghere.
I hope you are soaking up thisseason and taking the very best
care of yourself, and I'll seeyou on another episode.
(15:13):
Big blessings.