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July 3, 2025 • 15 mins

🔗 Mentioned on this Episode: Show Notes 👈


You’ve hit the milestones. You’ve built the business. And yet… something feels off.


In this solo episode, Sheila invites you into an honest conversation around the hidden patterns behind how we define success—and how those definitions might be keeping you stuck. 


Through real stories from clients, a personal turning point in 2020, and a timeless lesson from a beloved mentor, Sheila explores the quiet, yet powerful truth: you might be chasing a version of success that was never yours to begin with.


You’ll walk away with 3 high-impact mindset reframes to shift how you experience growth, achievement, and fulfillment. If you’re a seasoned entrepreneur ready to realign your business and life with what truly matters, this episode will meet you where you are—and offer the clarity you didn’t know you needed.


Listen in and start reclaiming your version of success.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sheila (00:00):
Most people spend years chasing someone else's version
of success, but consider thiswhat you think is driving you
might actually be draining you.
In this episode, I'm sharingreal stories about redefining
success beyond the checklist.
You'll walk away with threepowerful reframes to help you
reconnect your version ofsuccess, one that brings more

(00:22):
peace, purpose and profit withfar less push.
Hi, welcome to the podcast.
I'm Sheila Botello.
I'm committed to help youreconnect to your purpose,
elevate your wellbeing and buildyour version of a happy,
successful life.
This episode is where I'mpulling back the curtain on the
patterns, stories andopportunities that often shape

(00:45):
how we define and experiencesuccess, and today we're going
to cover a question that so manypeople avoid asking what if
your definition of success isn'teven yours?
Let's start here.
Let's start here.

(01:09):
What do most people considersuccess?
Money, status, achievement,recognition, a house that looks
a certain way, a number in thebank account or maybe a social
media feed that makes people say, oh, they have made it Now.
These things are not bad,they're not wrong, but they are
often inherited and unquestioned.
Most people, even today, builda life chasing someone else's

(01:35):
version of success.
It could be a parent's, apartner's, a mentor's or, worse,
a societies.
I want to ask you somethingright now when did you last sit
down and actually define whatsuccess feels like for you?

(01:55):
Feels like not just looks like,but feels like, because if
you're chasing something thatdoesn't even let you up anymore,
there's no amount of strategythat is going to make it feel
fulfilling.
One of my clients came to melast year feeling completely

(02:16):
exhausted.
From the outside, her businesslooked incredible and she had
the revenue, the clients, eventhe press, but she felt numb and
she kept telling herself thisis what I worked for.
I should be so grateful for it.
But deep down, she wasdisconnected from herself, from

(02:39):
her creativity and even from herjoy.
And as we worked together, shestarted to unpack where her
version of success came from.
And it turns out it reallywasn't hers.
It was modeled by her father,who had run a very successful
business, but also who lived inconstant stress.
She thought success requiredhustle, sacrifice and endless

(03:06):
output.
So the reframe for her that weworked on together was this
Success isn't about how much Iproduce, it's about how aligned
I feel in the process.
And again, she had the receipts.
You know.
She had the thriving business,so it wasn't like she needed to

(03:27):
burn everything down and startover from a completely different
place.
It was really about how herday-to-day would look and how it
could be different, becauseonce she let herself believe
that it could be true, that wasthe first step.
She restructured her businessin a way that honored her time,
her creativity and her energy,and that, ironically, is when

(03:52):
her income increased.
In her case, she went from eventhough she had a team she went
from doing more of the thingsthat were just not in her zone
of genius to hiring someone totake those things, an additional
team member, which you wouldthink, oh, that's just going to
eat into the bottom line profitmargins.
Hmm, but you know what it did?

(04:14):
It opened up the spaciousnessfor her to live more in her
creativity.
It elevated her energy, andthat is when new opportunities
became presented to her and shewas able to do so much more in
terms of output, but alsorevenue producing activity than

(04:36):
ever before.
It was really, really beautifulto witness, and I remember the
year.
I mean one of the many yearsthere's been so many, but let's
just focus on one.
The year everything reallyshifted for me in most recent
times was 2020.
And I think a lot of peoplelistening will relate to this.

(04:56):
That was a wild year.
Now you already know what thatlooked like for the world, all
around the world, but for me itwas a year of incredible clarity
, which is so strange becausewhen I was entering into 2020, I
was like, ooh, 2020, the yearof perfect vision.
It's going to be so amazing.
And I got a lot of clarity.

(05:18):
I got great vision, but it wasdefinitely not packaged the way
I would have expected.
Vision, but it was definitelynot packaged the way I would
have expected, because, whilethe world paused, my family life
deepened even more.
And what struck me most wasthis Even though there was a lot
of panic around me in the worldand in the neighborhood, even I
didn't feel panic.

(05:41):
We were okay.
We were okay financially,logistically, because we'd
planned for it, but alsoemotionally, emotionally.
We had practices in place as afamily and individually, that
really helped us grow, to movethrough that really uncertain
time.
That, don't get me wrong.

(06:02):
We had our moments.
It really it's almost hard toput into words, but I just had
this inner sense that everythingwas going to work out.
And it wasn't because I had acrystal ball like my goodness,
wouldn't that have been great.
I could have really helpedpeople Don't worry, we're going
to be okay on the other side ofthis but it was because I'd

(06:25):
built a life, a business and arhythm that was already
sustainable.
And in that moment, I rememberbeing on a walk one day and just
saying this is success for meright now, in this season, it
was being home with my family.
Now, in this season, it wasbeing home with my family,

(06:48):
feeling safe, having time andstill being able to show up and
serve without burning myself out.
I had always valued that,certainly, but 2020 proved it to
me and I realized that thetruest definition of success for
me really is this it's peace,presence, possibility,
spaciousness, not just profit.

(07:10):
Yes, profit's in there, hello,right, certainly, because, my
goodness, I always say moremoney in the hands of people who
have big hearts and want tochange the world, hands of
people who have big hearts andwant to change the world, and
that includes you.

(07:33):
The year of 2020 was interestingbecause, even though I felt
peace about my little family and, fortunately, my extended
family too it also was the yearliterally the end of February
and a leap year was February29th.
My father passed away, and soit's not like I was sailing
through 2020 like, all right,this year can't touch me, oh boy
.
My whole business pivoted and Iwas doing so with some sincere

(07:56):
emotional spirals that I wouldfind myself in because of that
pivotal time in my life oflosing my father and still
showing up for my family andjust all the things and being
there for the people in my worldBecause certainly not everyone
else in our midst in our family,in our friend connections even
we're feeling a sense of peace.
That was really hard to come bythat year, but truly in that

(08:21):
moment success and what it meantto me I could really articulate
it and that has stayed with me.
I don't think about it a wholelot, but sometimes it'll just
kind of pop up in a memory.
And now, another thing I want toshare is one of the most
quietly powerful mentors in mylife that really only became

(08:48):
like a direct mentor to me inhis later years was my godfather
.
I would watch him from afar.
He was very successful in hislife and did so many things that
he had planned to do.
Just went out and did them andhe seemed absolutely fearless.
And he had planned to do justwent out and did them and he
seemed absolutely fearless.
And he also didn't do it alone.
He surrounded himself withbeautiful humans, really

(09:15):
talented people.
He was in media and heempowered them and he brought
people together and he had somuch humor and joy and he was
just vivacious in the way helived his life.
Well, he passed away severalyears ago, but it's only during
the last several years that I'vereally recognized the impact he

(09:38):
had on me.
Even before we spent a wholelot of time communicating with
each other because he lived faraway and we wouldn't speak a
whole lot until his later years.
But I was very fortunate to beable to have a wonderful
connection with my godmother,and that continues on, and so in
visiting her recently, I walkedinto her office, which used to

(10:03):
be his office.
So it has like a combination ofsome of their beautiful
collections over the years ofthings they've picked up on
travels and they just I justlove their style.
It's so, so fun and fresh.
And so right next to the deskwhere he used to work on his
projects and his dreams was apicture and it showed some birds
in flight and like very simple,like black and white, and they

(10:27):
look so delicate but like really, really big wind span, wing
span.
And underneath the birds, intiny letters, were these words
because they can.
And it really struck me.
I walked into the office oneday and saw it.
I'm like, whoa, okay, this wasprobably his success mantra.

(10:48):
Right, he lived it.
He didn't follow trends, heactually created some.
I believe he didn't wait forpermission, he paved the way.
He believed in doing what feltright because he could.
And when you think about thistruly, truly, if we were to take
the barriers off of what wethought was possible and if we

(11:10):
even maybe rejigged what wethought success meant, maybe we
could too.
That simple phrase has shapedhow I move through life since I
saw it.
So when I'm doubting myself orwondering if something's too big
or too soon, I hear those wordsBirds fly because they can, you

(11:34):
dream because you can, you leadbecause you can, because you
are a leader.
That's success, that'sself-leadership.
So how do you start rewritingyour relationship with success?
Here are three reframes thathave helped me and many of the
women that I've worked with.
Reframe number one success isexternal versus success is

(12:00):
internal.
First, you can hit every goalon paper and still feel lost,
but when your success is builton internal alignment your
energy, your boundaries, yourintuition.
It feels solid, sustainable and, most of all, it feels

(12:21):
satisfying.
The second reframe success isfinal versus success is cyclical
.
You are not a machine.
You are a living being.
You'll have expansion seasonsand contraction seasons, and
every single one serves apurpose.

(12:43):
There's no one summit.
You'll keep evolving, and yourdefinition of success should too
.
The third reframe success isone size fits all versus success
is bespoke, like a nicetailored outfit.
Your life, your mission, yourbody, your values they're all

(13:08):
unique.
So why would your business orrelationships follow someone
else's template?
Your success should feel likeit was made for you because it
was so.
If you're listening to this andwondering what do I do with this
reflection, here is yourinvitation for the week Stop

(13:31):
comparing and start listening.
Pick one area of your lifewhere you've been measuring your
worth against someone else'smetric.
Pause, Take time to reflect andask do I even want what they
have?
Do I even want what they have?

(13:53):
What do I actually want to feel?
And what if I already havesigns of success, but I've been
too busy to notice?
Write them down.
Write these answers down, speakthem out and just honor it,
because that's where it allstarts If you're ready to

(14:15):
actually live your version ofsuccess, to start defining it
and building it and thensustaining it from the inside
out.
That is what the season'ssuccess method is for.
It is the framework that'shelped me and so many of my
clients ditch burnout, embracetheir natural rhythms and create
success that feels real.

(14:35):
You'll find the link in theshow notes, and it's not just a
tool, it is a meditation as well, but it's also a compass
leading you back to yourself.
Thank you so much for beinghere.
This work of unlearning, ofreimagining how you live your
life and do your business, takestime, but it's some of the most
powerful work you will ever do,because once you define success

(14:59):
, no one can take it from you.
If this episode landed for you,I would love if you left a
review or shared it with someonewho's ready to redefine what
success means to them.
Big blessings, and I will seeyou on another episode.
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