In this episode of Connections That Matter, Andrew sits down with Jen Peterson, founder of Slay Social with Jen, to talk about how business owners can stop hiding behind their logo and start showing up confidently on camera.
Jen helps entrepreneurs figure out what to post, how to say it, and how to turn views into paying clients—without needing thousands of followers or fancy gear. She shares real, practical advice on pushing past the “this feels cringy” stage, using AI tools wisely, and creating content that actually leads to sales.
💡 In This Episode:
✨ Why social media for business is totally different than posting for fun
✨ How to get over being on camera when it feels awkward and scary
✨ “The price of entry is feeling stupid” — and why that’s actually freeing
✨ Why you don’t need a big audience to have a profitable business
✨ Simple ways to get more eyeballs through collaboration & tagging local spots
✨ How to create content throughout your day without a big production
✨ Using AI (ChatGPT, Claude, Opus Clip) to save time and create better content
✨ When it’s time to hire help or start running ads
✨ How in-person networking and online content work together for growth
💡 Why You Should Listen:
If you’ve ever thought, “I know I should be posting more, but I hate being on camera and I don’t know what to say,” this episode is for you. Jen breaks down social media in a way that’s doable, human, and focused on what actually matters—clients and conversions, not just likes and views.
You’ll walk away with practical ideas you can implement immediately, even if all you have is a phone, 20 spare minutes, and a willingness to be a beginner.
📣 People & Tools Jen Mentions:
- Local coffee shops & boutiques as easy collab partners
- Opus Clip for repurposing long-form video into clips
- ChatGPT for copy and ideas
- Claude AI for marketing-focused content and strategy
🌐 Connect with Jen Peterson:
💻 Website: slaysocialwithjen.com
📱 Instagram: Slay Social with Jen
🎟 Want to come network with us?
Meet other Colorado business owners (and future podcast guests!) at our in-person events:
👉 https://www.eventbrite.com/cc/nia-next-level-networking-3697909
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