How to Measure Marketing ROI in Construction Digital Strategy That Actually Works Jason Rhoads

If you don’t know what’s working in your marketing, you’re flying blind.

In this episode of Construction Champions, host Ron Nussbaum talks with Jason Rhoads, CEO of Rhoads Creative, about how to build digital marketing systems that deliver measurable ROI for builders, remodelers, and trades.

Jason has spent over two decades helping construction businesses master SEO, lead tracking, and performance analytics. He breaks down how contractors can move from “throwing money at ads” to making marketing an investment that drives predictable growth and why it all starts with understanding the numbers.

What You’ll Learn in This Episode

The Digital Marketing Ladder: how to prioritize SEO, ads, and social the right way

Why marketing is an investment, not a spend

How to track real ROI (even if you think it can’t be done)

What metrics actually matter and which ones don’t

How to tell if your marketing is working (and when to stop doing what’s not)

How builders can measure true cost per lead and cost per sale

Why construction isn’t “different” it’s a business like any other

What AI, search, and platforms like TikTok mean for 2026 marketing

Learn more: https://rdgcreative.com/

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