67: Beyond McKinsey: How Consultants Can Win Big Without Copying Big Firms

Most independent consultants try to look like the big firms.Same jargon. Same frameworks. Same polished websites.But that’s exactly why they blend in.The irony? Your biggest edge isn’t scale or polish. It’s proximity. Purpose. Positioning.That’s the argument Sri Kaza makes in his upcoming book Unconvention - and he’s joining me next on the Consulting Growth Hour to explain how small consulting businesses can thrive by being more themselves, not less.Sri’s no ordinary guest.He’s a former McKinsey partner who’s advised Fortune 500 companies - and later helped hundreds of small businesses grow in his entrepreneurial roles. He’s founded startups. Scaled companies. Led a successful exit.And he’s developed a powerful lens on what makes independents win - without pretending to be Accenture.In this session, we’ll dive into:👉 Why your positioning is probably too generic - and what to do about it👉 How to use your closeness to clients as a competitive advantage👉 What it means to build a purpose-driven practice that actually sellsIf you’re an independent consultant or boutique firm owner, don’t miss this.

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