John’s entire career has been devoted to the world of sales and expansion. From selling advanced hardware products to complex enterprise software solutions, from being a regional account manager to serving as Vice President of Sales for a multinational firm, John knows first-hand the challenges and opportunities that lie within every role across the entire sales organization.
Now, John leverages his years of leadership expertise and award-winning sales management at a Fortune 100 corporation to help small- to medium-size businesses to grow and thrive. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:
- How John went from working at Xerox to starting his own consulting firm.
- The type of companies John works with and how he helps their sales teams.
- How to perform well in a complex sale cycle.
- Different business development techniques and John’s prospecting process.
- How to build and grow a strong referral network.
- Common challenges consultants face in the sales cycle.
- How long your sales cycle should be.
- When a company should onboard its first salesperson.
- The importance of measuring the right KPIs.
Resources:
Connecting with John Alden:
Connecting with the host:
Scott Cantrell on LinkedIn
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