Secrets to Building Thought Leadership & Monetizing It with Erik Jensen

Erik Jensen is the Co-owner & Chief Strategy Officer of Predictive ROI, a 7-figure marketing agency helping businesses monetize their position of authority. 

Predictive ROI helps agencies, coaches and consultants build a position of thought leadership and monetize it, adopting methods like content, niche focus, and meaningful conversations to create Monthly Recurring Revenue (MRR). Key topics to be discussed in this episode are; 

• [00:26] About our guest, Erik Jensen. 
• [07:11] The nature of Predictive ROI. 
• [13:30] How Predictive ROI engages with clients. 
• [23:50] Meeting the right kinds of people to have more meaningful conversations. 
• [26:50] Niche Down; XYZ statements
• [31:26] Creating Cornerstone Content. 
• [46:13] Lessons from Erik's Journey. 
• [49:18] Connect with Erik

Quotes

• "Even if there's tremendous amount of effort to create the system, that system still has to be maintained"
• "If you want to have your Biz Dev be a tap that you can turn on and turn off when you're ready for your business, then you need to be doing consistent focused effort"
• "When a system relies deeply on a lot of effort from the principal of an organization,  then it's a system that is inherently going to break"
• "If you want to have more meaningful conversations, you need to be meaningful" 
• "If you don't have a niche, how on earth are you going to be meaningful?; you're going to by default make your content generic"
• "Own your own platform; Your list is the most important thing you have in your business"
• "Niche faster and deeper than what you think you should be doing"

 

Resources

• Predictive ROI free book
• Predictive ROI Q & A

Connect with Erik Jensen

• LinkedIn
• Predictive ROI website

Connect with the Host

• Scott Cantrell on LinkedIn