The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veteran he is well known for his partnership with center store and this episode revolves on his leadership and partnership with the store...
The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.
Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/...
In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner.
Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-barros-631955103/
Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pamela-castro-8447bb13/
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.
Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/
Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/
Follow Costco online at: https://www.costco.com/f/-/company-information
Mark answers these questions:
- Mark, you have a rich ...
In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart.
Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: https://www.walmartconnect.com/
Jeff answers these questions:
- Walmart Connec...
In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy.
Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/
Follow Tree Line Strategy Group on LinkedIn at: https://www.linkedin.com/company/tree-line-strategy-group/
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.
Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA.
Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/
Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find AD USA online at: https://www.adusa.com/
Daniël answers these questions:
- You are an OG of ecommerce, going back as far as early 2000...
The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - L...
The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world...
The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America.
Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/
Find WHSmith Media on LinkedIn at: https://www.linkedin.com/co...
The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store news) + CPGGGUYS retail merchandiser of the year for 2024!
Find Jeff Mondelli on Linkedin at : https://www.linkedin.com/in...
The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this conference. We asked him what he thought, and his answers both intrigued and challenged our...
The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP.
Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/
Find Steve Pet on LinkedIn at: https://www.linkedin....
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets.
In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly”
Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex f...
In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization.
Sri and Jordan tour an Amazon Fresh store as they unpack Amazon's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles.
While much of Amazon's physical store rollout has been hit or m...
In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart.
Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/
Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers?
Greg answers these questions:
- Tell us abo...
The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today.
Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/
The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research.
Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Find IGA...
In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.
Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/
Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/
Find Illycaffè online...
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