The CPG Guys

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

Episodes

February 22, 2026 57 mins

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference.

Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/

To learn more about CAGNY, go here: https://consumeranalystgroupny.com/

This episode is sponsored by retailmediaIQ, publishers of Mass Market Retailers

We rated each presentation on 7 attributes:

  • Portfolio Stabi...
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The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands that want to scale CPG sales from Meta and TikTok ads.

Follow Joshua Gebhardt on LinkedIn here: https://www.linkedin.com/in/joshuagebhardt/
Follow Brandon Nutter on LinkedIn h...

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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

  • Grok market share
  • Roku results
  • Albertsons partners with Open AI
  • KraftHeinz halts breakup

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.wor...

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The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in San Diego, CA at the 2026 FMI Midwinter Executive Conference.

Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman
Follow The Contendercast podcast at: https://pod...

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February 10, 2026 48 mins

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 60, February 8, 2026.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episod...

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The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency, and performance.

Follow Michael on LinkedIn at: https://www.linkedin.com/in/michael-j-krans-a7ba85
Follow Macy’s online at: https://www.macysmedianetwork.com/
Follow Andreas on LinkedIn at: https://www...

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The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon.

This episode was recorded at CES 2026 in Las Vegas Nevada.

Find Sarah on Linkedin at: https://www.linkedin.com/in/sarah-iooss-5171865
Find Amazon on Linkedin at: https:/www.linkedin.com/company/amazon
Find Amazon Ads online at: http://advertising.amazon.com

Here&apo...

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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

  • TikTok Shop announces all sellers must use their fulfillment services
  • Pinterest cutting 15% of workforce, blaming it on AI
  • Amazon shutters Fresh and Go stores
  • Gen Z Holiday shopping

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com...

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The CPG Guys are joined in this episode by Curt Munk, Head of Sales & Strategy at Tracy Locke, the Original Commerce Agency. Their relentless focus on the future and willingness to embrace innovative thinking has kept them and our clients ahead of the commerce curve for over 100 years. 

This episode was recorded in Las Vegas Nevada at CES 2026.

Find Curt on Linkedin at: https://www.linkedin.com/in/curt-munk/
Find Tr...

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January 28, 2026 55 mins

The CPG Guys are joined in this episode by Parag Shah, CEO & Co-Founder of ThinkBlue Consulting.

We decompose what happened at the 2026 FMI Midwinter Executive Conference.

Learn more about FMI Midwinter here: https://www.fmi.org/midwinter-conference

Follow Parag on LinkedIn at: https://www.linkedin.com/in/omnigrowthparag/CPG

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: htt...

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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

  • Target announced new board members
  • Southwestern rebrands as The Winn-Dixie Company
  • Amazon to open Illinois supercenter
  • FMI Midwinter Recap

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.co...

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The CPG Guys are joined in this episode by Simon Angove, CEO of Syndigo which works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network.

This episode is sponsored by Syndigo.

Follow Simon Angove on LinkedIn here.
Follow Syndigo on LinkedIn h...

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The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani, 


Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/
Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/
Find Chobani online at: https://www.chobani.com/

Here's what we asked John:

  1. John, let’s start with your journey. What path led you to Chobani, and how has your exp...
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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

  • Coca-Cola names first Chief Digital Officer
  • Stratably State of retail Media Report
  • Walmart org changes
  • Consumer spending report

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara ...

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The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies.

This episode was recorded in Las Vegas Nevada at CES 2026.

Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/
Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at : https:...

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The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc.

The episode was recorded in the Walmart Connect Studio in the Aria Resort.

Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: http://walma...

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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

  • Omnicom post-IPG Close
  • Albertsons Media Collective introduces in-store digital will store-match control measurement
  • Walmart and Google infuse Gemini with shopping
  • Oura doubles down on Roundel at Target

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://sh...

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The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals.

Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/
Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/
Follow EMarketer online at: http://emarketer.com

Lea...

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Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom.

Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarah-cunningham-99559b1/
Follow Flywheel on Linkedin at: https://www.linkedin.com/company/flywheel-digital/

Sarah answers these questions:

  1. Can you tell us about the inspiration and the WHY behind bringing this new conn...
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The CPG Guys are joined in this episode by Marta Bowles, Chief Communications Officer and Global Marketing Centers of Excellence at NielsenIQ. This conversation is all about NIQ's latest consumer habits and trends report published Sept 2025. We also cover what to expect in 2026.

Follow Marta on LinkedIn at: https://www.linkedin.com/in/martabowles/
Follow NielsenIQ on Linkedin at: https://www.linkedin.com/company/nielseniq/p...

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