The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
The CPG Guys are joined in this episode by Kellanova's Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned into reporting and insights in a meaningful way.
Follow Mike on LinkedIn at: https://www.linked...
The CPG Guys are joined in this episode by Tracey Halama, CEO of Supergut which produces clinically-validated solutions that transform your life through your gut microbiome.
Follow Tracey on LinkedIn at: https://www.linkedin.com/in/traceyhalama/
Follow Supergut on LinkedIn at: https://www.linkedin.com/company/ur-labs/
Follow Supergut online at: https://supergut.com/
Tracey answers these questions:
- What inspired you to join...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listen...
The CPG Guys are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures which unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment...
The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai.
Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025.
Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffreycohen
Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/
Here are the announcements we reviewed:
- Unified Campaign Manager
- Creative Agent
- Project Complete TV
- Ads Agent
- Sponsored...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listen...
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.
Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/
Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/
Find PepsiCo online at: https://www.pepsi...
The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.
Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/
Find Dollar General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/
Find DGMN online at: htt...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information co...
The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies.
Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/
Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/
Find AMC online at: https://albertsonsmediacollective.com/
Here's what we asked Brian:
The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley,
Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/
Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/
Follow Mars Wrigley online at: https://www.mars.com/
Here's what we asked Tim:
- Tim, what does ‘Chief halloween officer’ mean to you?
- How doe...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information co...
The CPG Guys are joined in this episode by Dave Glick, SVP of Enterprise Business Services at Walmart.
Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidglick1/
Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/
Follow Walmart online at: https://corporate.walmart.com/
Here's what we asked Dave:
- What is your role at Walmart?
- As an early adopter of technology, how is business services be...
The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.
Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's Club MAP online at: https://map.samsclub.com/
Here's what we asked Harvey:
- Based on the vision you shared, how a...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information con...
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.
Daniel Torres Dwyer of The FMCG Guys co-hosts the episode.
This episode is sponsored by TCC Global.
Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels
Follow TCC Global on Linked...
The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.
Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/
Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/
Follow Coca-Cola online at: https://www.coca-colacompany.com/
Here's what we asked her :
- What does the title “Integrated Marke...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information con...
The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health.
Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/
Follow CVS Health online at: http://cvshealth.com
Follow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/
Zach answers these questions:
The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/
Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys
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