The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Episodes
The CPG Guys are joined by Dan Hooker, Executive Director of the Food Industry Management Program at Cornell University’s S C Johnson College of Business along with eight participants from the 2026 Omnicommerce Leadership Executive Education Certificate Program.
Learn about the 2027 Cornell Omnicommerce Leadership Program here: https://ecornell.cornell.edu/certificates/financial-management/omnicommerce-leadership/
Follow D...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Dollar General & Dollar Tree ride the value wave
- Levanta raises $22 million to build out creator commerce
- Walmart extends Scintilla to Sam's Club
- Ace Hardware's RedVest Media goes big at its first Upfront
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Web...
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for Nik’s recent release .
Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/
Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/
Follow RBC Capital online at: https://www.rbccm.com/en/=
Nik discusses these themes from hi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Walmart & Target earnings
- Price Reference Resets
- Cyclospora Won't Go Away
- Home Depot Enters Delivery Race
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj i...
The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce.
This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.
Follow Adam on LinkedIn at: https://www.linkedin.com/in/adam-silverblatt-3741362
Follow Instacart Ads online at: https://company.instacart.com/...
The CPG Guys are joined in this episode by Anita Watkins, CEO of the Insights Association which empowers more than 30,000 data and insights professionals. Its collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world.
Follow Anita on LinkedIn at: https://www.linkedin.com/in/anita-watkins-8b33224
Follow the Insights Association online at: https:/...
The CPG Guys are joined in this episode by Phil Camarota, Chief Creative Officer at Flywheel, the commerce acceleration division of Omnicom.
Follow Phil on LinkedIn at: https://www.linkedin.com/in/phil-camarota
Follow Flywheel online at: http://www.flywheeldigital.com
Phil answers these questions:
1. Walk us through what it actually means to be Jury President — how much of it is scoring work versus managing a room of strong perso...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Tariff Refunds for e.l.f. Beauty
- Has Amazon cracked the grocery code?
- Kraft Heinz investing in marketing
- Safeway joins the AI race
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhea...
The CPG Guys are joined in this episode by Nick Hannity, CMO at Newell Brands, a major American global consumer and commercial products conglomerate. Headquartered in Atlanta, Georgia, the company manufactures, markets, and distributes over 50 well-known brands across three core segments: Home & Commercial Solutions, Learning & Development, and Outdoor & Recreation.
This episode was recorded in France at the 2026 Cannes ...
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson,
Following Ian Simpson on LinkedIn at: https://www.linkedin.com/in/iansimpson
Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- P&G Q4 results
- Amazon Q2 results
- Jameson teams with NFL
- Open AI crosses 1 million users
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https:/...
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “The New Rules of Discovery: How Consumer Behaviors are Reshaping Commerce” which was produced by EMarketer featuring EMarketer's Sarah Marzano interviewing Roundel's Shawn McGahee.
Follow Sarah Marzano on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano
The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.
Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/
Follow Walmart Connect online at: https://www.walmartconnect.com/
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Utz Brands going private
- Kraft Heinz partners with Disney
- Nestle selling half of water portfolio
- Cinven acquiring Salsify
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.
Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/
Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/
Follow Costco online at: https://www.costco.com/f/-/company-information
Mark answers these questions:
- So Mark,...
The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.
Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/
Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/
Follow Instacart Ads online at: https://company.instacart.com/ads
Ali & ...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- Kroger & Cola-Cola to launch exclusive LTO
- Big food running out of moves
- Costco opening stand-alone gas stations
- More Walmart executive shuffles
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s We...
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertsons Media Collectives' Liz Roche, Omnicom's Claudia Johnson, EMarketer's Sarah Marzano, Goodway Group's Angela Myers & Bain & Co's Shweta Bhardwaj.
The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits.
Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/
Follow Walmart+ online at: https://www.walmart.com/plus
Deepak answers these questions:
- Walmart+ has grown from 3 benefits at launch to 12 today — still at $9...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
- PepsiCo Q2 Results
- Smucker’s Twinkies Problem
- Walmart Summer Rollbacks
- Wakefern is SN’s retailer of the Year
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
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