The CPG Guys
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
Episodes
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our epis...
The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth.
This episode is sponsored by NielsenIQ
The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of comm...
The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores acro...
The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.
The CPG Guys are joined in this episode by Molly Hjelm, Corporate VP of Red Vest Media, the retail media division of Ace Hardware, the largest retailer-owned hardware cooperative in the world with over 5,900 locally-owned and operated hardware stores in 71 countries.
Follow Molly on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/
Follow Ace Hardware on LinkedIn at: http://acehardware.com
Follow RedVest Media online at...
The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Follow Jenny Holleran on LinkedIn at:
Follow Kroger Precision Marketing online at: http://krogerprecisionmarketing.com
The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.
Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/
The CPGGUYS are joined in this episode by Emily O'Hara, VP Global Head of Brand and Media at eBay and Lisa Clunie, co-founder & CEO of the agency Joan. This episode focuses on the partnership between an agency and how a relationship with a brand helps develop its long term equity.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Find Emily O'Hara on Linkedin at :
Find Ebay on Link...
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Follow Alanna on LinkedIn at: https://www.linkedin.com/in/alannahandelman/
Follow Snap for Business online at: http://forbusiness.snapchat.com/...
The CPG Guys Sri Rajagopalan & Peter VS Bond muse current industry topics.
Find Sri Rajagopalan on Linkedin here : https://www.linkedin.com/in/sri-rajagopalan-09a0062/
Find Peter VS Bond on Linkedin here : https://www.linkedin.com/in/pvsbond/
Find the CPGGUYS on Linkedin here : https://www.linkedin.com/company/cpgpodcast/
The CPG Guys cover these topic:
- Trader Joes post by Peter Bond
- AI in action on LinkedIn
- Retail media pie for e...
This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference**
The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank.
This episode is another masterclass given by a brand marketer and a partner agency.
Find Jody...
In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Follow Laurie on LinkedIn at: https://www.linkedin.com/in/laurielam/
Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/
Follow Josh on LinkedIn at: h...
The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/
Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/
The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertising agency that combines human ingenuity and judgment with AIpower and insights.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.
Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/
Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/
Jamil answered these questions:
- How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique?
- With Prime Day expanding to four days in 2025, what metrics will...
The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Learn more about Snapchat for Business : https://forbusiness.snapchat...
The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video.
Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/
Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/
Follow TikTok online at: http://ads.tiktok.com
Ajay answers these questions:
- What inspired your transition from roles at Un...
The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollywood, FL. Ajay Sharma, VP of ecommerce + omnichannel was our guest co-host for this episode, officially now his 6th appearance on the CPGGUYS.
The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest.
This episode was recorded at the 2025 Digital Food & Beverage Summit
Follow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/
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