In this episode of The Side-HustlHER Podcast, I sit down with my friend and fellow entrepreneur, Courtney Darden, a Houston-based makeup artist, educator, and mompreneur, to talk about what it really takes to balance a full-time job, motherhood, and a thriving beauty business.
Courtney’s story is so inspiring because she’s been in the beauty industry for over 10 years, growing her business from the ground up—without relying on a huge social media following. She shares how she built a loyal clientele, mastered time management, and learned to set boundaries to avoid burnout. If you’ve ever wondered how to juggle it all while still growing your business, this episode is for you!
Here’s What You’ll Learn in This Episode:
✔️ How to start and grow a beauty business without needing a huge social media following
✔️ Time management tips for side hustlers balancing a 9-5
✔️ The secret to building a loyal client base and keeping repeat customers
✔️ How to set boundaries and avoid burnout while growing your brand
✔️ The power of faith, mindset, and discipline in business success
✔️ How content creation helps position you as an expert in your field
✨ Meet My Guest, Courtney Darden:
Courtney shares how she built a thriving beauty brand through word-of-mouth marketing, how she manages her time as an educator, entrepreneur, and mom, and the lessons she’s learned over the past decade in business. She also introduces her Beyond the Artistry Learner’s Guide, a must-have resource for aspiring beauty entrepreneurs who want to start and grow their business the right way.
If you’re ready to take your side hustle to the next level, you don’t want to miss this conversation!
🔗 Connect with Courtney Darden:
Instagram: @imperishablebeautybar
Beyond the Artistry Learner's Guide: Beyond the Artistry
🔗 Let’s Connect!
Instagram: @carlidorlynn
Podcast Instagram: @thesidehustlherpodcast
Website: www.cdcreativecoagency.com
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🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast
Threads: @carlidorlynn
Website: www.cdcreativecoagency.com
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