In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston!
We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you rethink your entire marketing strategy.
We dive into:
How 201 Loft House got started (spoiler: it started with a real need!)
- Why marketing a local business is different from an online business
- The power of in-person networking, local ads, and community building
- Content strategies that actually attract local clients (not just views!)
- Why consistency beats perfection every time
- How Novi is expanding her brand by focusing on experience and community
If you’re building a local business, trying to grow your visibility, or wanting to create a loyal fanbase in your city — this episode will give you the roadmap.
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Instagram: @carlidorlynn | @thesidehustlherpodcast
Threads: @carlidorlynn
Website: www.cdcreativecoagency.com
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