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June 30, 2020 29 min

#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans.

Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer.

If your content is falling flat and you're looking for a fresh approach that will have your audience anxiously waiting to see your name in their inbox, then you'll definitely want to give this episode a listen.

Show notes and episode transcript at contentheroes.com/41


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