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September 15, 2020 22 min

#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative.

In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers.

If you've been looking for a better way to tell your own story, you'll definitely want to listen to this episode.

Show notes and episode transcript at contentheroes.com/49


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