Content Marketing School: business, content marketing, AI content creation, and LinkedIn tips for coaches, consultants, and entrepreneurs
Content Marketing School provides tips for content marketing, AI content creation, video recording, social media, and LinkedIn engagement. This podcast is for you if you're a coach, consultant, entrepreneur, or business owner asking yourself these questions:_ How can I get can I get comfortable on camera?_ How do I come up with content ideas?_ How can I easily record videos?_ How can I host a LinkedIn Live or Audio event?_ What is AI-created content?_ Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
Episodes
One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode.
Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content marketing efforts.
Topics included
🔹Ble...
When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera.
In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.
The content ideas include:
🔹Days-of-the-week themes (a...
Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy.
In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills.
Topics included:
🔹The relationship between stand up comedy and business communication<...
If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started.
Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip with you today.
Topics covered:
🔹W...
Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it.
Topics included
🔹What is imposter syndrome?
🔹Is imposter syndrome common? Hint: you're not alone
🔹Strategies to get past imposter syndrome when it hits
And more.
🔷 Thank you for...
Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights.
Topics included
🔹The benefit of cheat sheets, guides, etc. It's more than getti...
Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year.
Topics included
🔹Why he started the Keep Rocking LinkedIn YouTube channel
🔹Using common user questions to ...
If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't.
In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey.
🔹 Canva - specifically its Magic Studio AI functions - Magic Eraser, Magic Grab, and Magic Expand
🔹 S...
Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content.
Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients.
Topics included
🔹Focusing on reaching the "right" pers...
Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans.
Topics included:
🔹 Why you shouldn't bother networking, what you should do instead.
🔹 Shifting ...
Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages.
Topics included:
🔹The best way to get started is to figure out your "WHY"
🔹How to create a "Greatest Hits" in the Featured section.
🔹Creating a posting schedule for your company page. And why you should...
If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video
In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms.
🔹LinkedIn is testing a TikTok-like video fee...
One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand.
In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method.
🔹REcord your thoughts on whatever topic you're working on
🔹Convert the aud...
Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth.
Topics included:
🔹Why systems and processes are essential for every business
🔹How to choose the right CRM for you. Hint: Choose one that you can grow with.
🔹Knowing when it's time to hire someone to help you set things up.
<...
Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows.
Topics included:
🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.
🔹Driving potential listeners to your podcast by sharing 30-60-second audio bites.
...
ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.
Topics included:
🔹Using Miro digital whiteboard platform for brainstorming and collaboration.
🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.
🔹Tips to create videos with ease, even if you're ...
One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.
Topics included:
🔹What LinkedIn is a marathon actually means
🔹Content, Context, and Consistency: Jeff's strategy for su...
Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content.
Topics included:
🔹Saving your story ideas, how-to, and why it’s essential.
🔹Relating experiences, conversations, etc., to your busi...
Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update."
Topics include
🔹Google's recent "Helpful Content System" and its implications
🔹SEO strategies for website conte...
Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows.
Topics include
🔹Why LinkedIn Lives should be part of your content marketing efforts
🔹Things to consider when selecting the right day, time, and length of your show
...
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