Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.
Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement.
In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming.
Topics included:
🔹Podcasting & Live Streaming Are Evolving - LinkedIn’s shift in audio events signals that livestreaming will play a bigger role in podcasting moving forward.
🔹Video Enhances Podcast Promotion - Using video clips from recorded episodes is more engaging than static audiograms and can help attract more listeners.
🔹Repurposing Content Maximizes Reach - Turning live streams, audio events, and podcast transcripts into multiple forms of content (clips, newsletters, blog posts) extends their lifespan.
🔹Audio Quality is Critical for Retention - Investing in good microphones and audio-enhancing tools (like Adobe Podcast) ensures a high-quality listening experience, which is essential for keeping an audience engaged.
🔹Podcasting is a Long-Term Brand Builder - Unlike short-form social media, podcasts hold attention for longer, allowing deeper connections with your audience and positioning you as an authority in your niche.
➡️ Watch for Part 2 with me, Gillian, and Michelle B. Griffin
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
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