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July 31, 2025 9 mins

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Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. 

Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. 

TOP TAKEAWAYS

🔹B-roll footage allows you to create content even when you're short on time

🔹People are looking for a message that resonates, not a perfect production.

🔹Using templates can create cool videos without hours of editing  

🔹You don't always need to be on camera to create engaging content.

🔹Shifting focus from yourself to your audience makes all the difference

🔹Use the Banish On Camera Anxiety strategy to get comfortable on camera

🔹Collect B-roll footage intentionally to use in future content

🔹The message you share is more important than how you look

🔹Embrace the creator mindset to find stories everywhere.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo


➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

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