Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important.
And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too.
In this solo episode, I share a strategy to help you become more confident on camera and how to frame the camera to build connection with your audience.
Takeaways
🔹Building confidence on camera is essential for effective communication.
🔹The 14-day video challenge helps reduce camera anxiety.
🔹Practicing without the pressure of public scrutiny is key.
🔹Framing and camera angles influence viewer perception.
🔹Natural light is preferable to artificial lighting for video.
🔹Sound quality is more important than video clarity.
🔹Understanding viewer comfort zones enhances connection.
🔹Being about an arm's length away from the camera is ideal.
🔹Authenticity builds trust more than striving for perfection.
🔹Consistency in showing up on camera fosters a genuine connection.
🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...
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