How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends.
This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't.
What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see.
🔹Authenticity online is often misconstrued; it's not just about being unfiltered.
🔹People share intentionally; nothing on social media is by accident.
🔹Oversharing can lead to regret and negative reactions.
🔹It's important to define what is professional, personal, and private in sharing.
🔹Your audience doesn't need to know every detail of your life.
🔹Being authentic means being true to yourself while considering your audience.
🔹Consistency in messaging builds trust with your audience.
🔹Intentional sharing can have a significant impact on engagement.
🔹You can choose what to share based on your comfort level.
🔹It's okay to not share everything, share what you want to.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
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LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
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