Content with Character

Content with Character

Content with Character is the catalyst for your marketing! If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you. Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease. We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more! Emily believes in your big ideas and is on a mission to help you share them with the world by standing out in a way that's distinctly YOU. It's time to take the "hard work" out of building character in your content!


September 26, 2023 40 mins

My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing.  From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. 

The way to start achieving that, I believe, is to let go of all the things that are getting in the way. 

Yet, despite my best intentions, ...

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There are tons of tips and tricks out there on time management.

A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead.

Your time ma...

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Seems nowadays everyone’s got an opinion. 

Some say do this. 
Others say do that. 

If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing. 

It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the ...

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September 5, 2023 34 mins

We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU! 

If you’re a regular listener, you know that I regularly read listener reviews here on the show. 

I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazi...

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What’s the difference between talking about yourself and bragging about yourself? 

Does everyone feel awkward in networking situations or is that just me? 

When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights? 

You’re going to want to listen to this episode because I'm getting into how to about talk about oursel...

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August 22, 2023 31 mins

You’re so vain… 

You probably think this About Page is about you… 

Wait, is it!? 

Is it not!? 

Maybe you’ve heard it both ways - in this episode of Content with Character, let’s settle the debate once and for all! 

Well, maybe I'll let you draw your own conclusions after you listen... 

But we will definitely talk about writing your About Page. 

There are two general camps: The argument that your about page is about you. And...

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So you need to write about yourself? 

Maybe you’re a guest speaker or going to be on someone’s podcast? 

Maybe you’re working on your About page or a profile for an organization you're part of? 

Perhaps you're refreshing your LinkedIn because #SpringCleaninginAugustAnyone?

How do you convey WHO you are WHAT you offer and what sets you apart in a concise and memorable way? 

How do you write about YOURSELF? 

This episod...

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August 8, 2023 37 mins

This episode comes to you from the trenches of a recent business debacle that's been building for five years now. 

It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started. 

In this episode: 

  • Announcing the review winner! Congrats t...
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What does it look like when your social media is "working" for you?

The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. 

In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. 

Plus, I'...

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My relationship status with social media is "complicated". 

I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. 

In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, p...

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July 18, 2023 31 mins

Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges. 

What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress. 

I think you learn a lot about your business...

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Have you ever taken a ride through the creative Sahara desert? 

You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out? 

Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it will ever return. 

This episode will help ...

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I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. 

These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility 

This episode will show you the benefits of being a podcast guest and guest speaker and make th...

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We’re constantly hearing and reading about storytelling in business and how we need to do more of it! 

“Your audience loves stories.”

“People connect with stories.”

“Tell a story and you can’t go wrong.”

Where are you supposed to find all these stories? 

There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create ...

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Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. 

You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! 

In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something ...

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For as many people as there out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. 

Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?) frequency. 

This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, pl...

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In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. 

We'll discuss how to tie your own business goals for the month together with what your clients need and want. 

I'll break down these ...

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In this episode, I talk about Dandelions and what they have to do with your marketing.

We're actually going to get a little bit into gardening too,  but we’re going to start with Dandelions. My logo for my business (designed by Lindsay Taylor Brand Designer of Taylored Image) is a dandelion. 

Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it rel...

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Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. 

I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. 

This episode w...

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What's content marketing really? 

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. 

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. 

We hear the word entrepreneurial buzzwords, like content...

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