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June 29, 2026 28 mins

How can academics make their ideas easier to find, more engaging, and harder to misrepresent?

In this episode of Continuing Studies, Neil and Jen dig into the podcast, Archaeology Books for Fun with hosts Tristan Harrenstein and Barbara Clark. Barbara and Tristan excavate the ways they've used their podcast to reach an audience segment they were missing in their other public education programs, using a book club format, non-academic texts, playful branding, and eye-catching artwork. Take a listen to unearth practical tips on building a niche podcast, making expert knowledge approachable, and giving academics a clearer voice in the public conversation.


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Chapters:

  • (00:00) - Introduction
  • (02:35) - Meet Barbara Clark and Tristan Harrenstein
  • (03:04) - How Archaeology Books for Fun got started
  • (05:28) - Finding the audience public outreach often misses
  • (06:37) - Why archaeologists need a seat at the media table
  • (07:48) - Making a “dry” subject feel inviting
  • (08:51) - Turning non-academic books into podcast conversations
  • (11:00) - A different path beyond guest interviews
  • (13:30) - Reading with a critical archaeological lens
  • (14:08) - What strong branding does for a niche show
  • (18:13) - Small changes that helped the show grow
  • (21:01) - Letting audience data guide the next dig
  • (23:38) - Podcasting as long-term public education
  • (26:37) - Conclusion

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Barbara Clark (00:00):
I think you're hitting that demographic that can be hard
to reach with public outreach.
I mean, they're working, they have youngfamilies, they're busy, but guess what?
They have a commute, so theycan listen- on their commute.
So we're meeting them where theyare, essentially, rather than asking
them to put one more thing on theircalendar that they have to do.

Neil McPhedran (00:20):
Welcome to Continuing Studies, a podcast for higher
education podcasters who want tolearn, connect, and get inspired.
I'm Neil McPhedran, founderof HigherEdPods.com and
Podium Podcast Company.

Jennifer Lee (00:32):
And I'm Jennifer Lee, founder of JPod Creations.
If you're podcasting inhigher ed, you're not alone.
There's a fast-growingcommunity out there, and we're
here to help you tap into it.
Yes,

Neil McPhedran (00:40):
we are, Jenn, and we wanna hear from you.
Send us your ideas.
You wanna be on the show, let us know.
We'd love to have you.
Jenn, today we are chatting with twopeople I met at PodFest in Orlando.
I just love going to these conferencesand doing a little meetup of other
higher education podcasters and then fromthere, lining up a few people to come

(01:01):
onto our show, and this is just that.
So today, we are chatting withTristan Harrenstein and Barbara Clark.
They're both the hosts and everythingactually, almost, for the Archaeology
Books for Fun podcast, and the show hasthe best tagline, "Digging books that
aren't drier than dirt." And it just saysa lot about the personality of this show.

(01:24):
So, 'Archaeology Books for Fun'podcast is quite a different style
actually than we've chatted with.
It's, it's a book club style podcastand as, just as the title suggests,
it's dedicated to making archaeologyaccessible and enjoyable for everyone.

Jennifer Lee (01:39):
Yeah, and I like the fact that they just state it,
the Archaeology Books for Fun.
I like it.
I understand what I'm gonna getfrom this podcast because there's
a lot of misconceptions whenit comes to their topic, and I
know we talk about it as well.
Either some people think it's a littlesleepy or other people have it glamorized.
Like I remember watching back in the dayRelic Hunter, where the woman is hunting

(02:01):
the relics and you think it's super fun.
But I like the fact that theyactually teach us the proper
stuff when it comes to archaeology
. Neil McPhedran: Yeah, totally.
What's really unique about this podcastof, versus anyone else we've interviewed
so far on, on, on Continuing Studies,it's, it, they use this book club
style that isn't an interview podcast.
And I think actually whatever fieldyou're in, do listen to it because

(02:26):
I think this is a really interestingstyle of podcast that an academic
can use in whatever field they're in.
So anyway, let's get into it, Jenn.
Welcome Barbara and Tristan.
So great to have you here on thisepisode of Continuing Studies.

Tristan Harrenstein (02:39):
Thank you.

Barbara Clark (02:40):
Yeah, thank you for having us.

Neil McPhedran (02:41):
So we met actually in person at PodFest in January.
We met at one of those little meetups.
It was really nice to get to knowyou, and so I was like, "I gotta
get you on the Continuing Studiespodcast," and here we are, Jen.

Jennifer Lee (02:53):
I'm glad Neil's doing some heavy lifting now.
You're doing my role because usuallyNeil says I'm like the networking
queen, so I'm out there always at allthe conferences bringing people in.
Yeah.

Neil McPhedran (03:04):
So your podcast, Archaeology Books for Fun, why,
why don't we just start there?
Love the title.
Yeah.
Thanks.
Yeah, it's such a great title, andthere's some good branding as well
too, and I really wanna get into that.
But maybe let's just startwith what's your origin story?

Barbara Clark (03:17):
Tristan, I'll let you have this one.

Tristan Harrenstein (03:19):
All right.
So we work for the FloridaPublic Archaeology Network.
So we do outreach and education aboutarchaeology , the past, and science.
We work with all ages.
And we typically end up working withkids to seniors, and we often miss
the working age adults in between.
And so, part of the reason for thiswas we want to reach that audience that

(03:42):
we don't typically reach very easily.
But we just thought let'stry it and see how it goes.
And then we're still doing it and weenjoy it, to our surprise I think.

Barbara Clark (03:51):
Yeah.
Yeah, definitely.
We didn't know if this was gonna besomething that we would continue or how
successful it would be, and we thinkwe have 50 episodes now, right Tristan?

Tristan Harrenstein (04:00):
Where I'm editing the 51st right now, yeah.

Neil McPhedran (04:02):
Well, congratulations.
That 50 mark is good.
I would say y- your show is really fun.
Having listened to a couple of episodes,you guys have a great rapport, like I
think Jenn and I do, but I think that'spart of it and maybe that's part of
why you guys are still going at it.
Do you think that that's part of it?

Barbara Clark (04:16):
Definitely.
I mean, Tristan and I have worked togetherfor over a decade now, and I think we read
each other's thoughts quite frequently.
Apparently we also orderthe same thing for lunch.
I think our dynamic works really well.
We know each other well enough andwe know the subject matter well
enough that we can bounce thingsoff each other pretty easily.

Tristan Harrenstein (04:35):
Yeah.
I would not be doing this on my own.
I need someone to bounce ideas off of andget something different than what I come
up with on my own and someone to talk to.
Typically we'll record face-to-face,and that's pretty big deal for us.
I know it's not feasible for everybody,but it certainly makes a difference for
us to be able to do that face to face.

Jennifer Lee (04:53):
It's funny because Neil and I live five minutes from each other
and we still do a virtual podcast.

Tristan Harrenstein (04:58):
There definitely are some advantages, like
keeping the audio tracks separate.
That's a thing I stillstruggle with, but yeah.

Barbara Clark (05:04):
We built a recording studio in our office, and it
was quite the engineering feat.
And I will give Tristan most of thecredit because he actually designed it.
I was just there as manual labor.

Tristan Harrenstein (05:18):
We're still tweaking all that.
So there's a lot of skillsI've had to learn to do this
that I did not have before.
Doing all the production and stuff,I had never done any of that kind
of thing before, so it was a bit ofa learning curve to figure it out.

Jennifer Lee (05:28):
How'd you guys decide to do it?
Were you just looking across the office ateach other one day and you're like, "Yeah,
we should, create a podcast together"?

Tristan Harrenstein (05:36):
We work for an organization that has a bunch of people
employed in different places around thestate, and we actually share an office.

Barbara Clark (05:42):
Yeah.

Tristan Harrenstein (05:42):
So that's one of the reasons we decided to do it together.

Barbara Clark (05:45):
And we really wanted to hit that working adult group because
Tristan said we hit the children.
We, we don't hit the children.
We do public outreach with childrenand, you know, we do library programs,
like we're gearing up for oursummer reading programs right now.
And then we do a lotwith the senior citizens.

(06:06):
But, you know, working age adults, whenwe're doing our outreach, they're at work.
And podcasting is something that notonly is it something we can do while
we work, but they can listen to itwhenever is convenient for them.
And one of the really big benefits is onceit's out there, it's out there for good.
So you record it once- And then people cancontinue to listen to it for however long.

(06:29):
So I think that's a huge benefit.
It's not like a lecture where youhave to go and give it 50 million
times to reach 50 million people.

Neil McPhedran (06:36):
Yeah.

Tristan Harrenstein (06:37):
Another reason we wanted to do this too is because there
is a lot of unethical channels producingcontent about archaeology out there for
anti-science reasons, literally them goingout and looting sites for fun and profit.
And we've talked to our peersabout this too, is archeologists
don't have a voice at the table.

(06:58):
And so part of the reason fordoing this too is that, you know,
get us out there so we are presentat least, even in our small way.
But that's something we'vebeen trying to push our peers
to do a little bit more too.

Jennifer Lee (07:07):
Well, and also you're busting a myth too, because don't take
offense to this, but usually peoplethink archeologists are dry, and you
guys have such great personalities.

Tristan Harrenstein (07:15):
Thank you.

Barbara Clark (07:16):
Well, yeah.
Thank you.
And I will say within the archeologicalcommunity, you know, we specialize
in interpreting to the public.
So I mean, yes, there are definitely-

Neil McPhedran (07:27):
Interesting

… Barbara Clark (07:27):
as in any academic realm or whatever, there's going
to be the folks that are kindadry and don't really understand or
know how to speak to the public.
And you have to speak to themdifferently than you would, you know,
at a conference full of academics.
And we've been trained to do that,and we have a lot of experience doing
that, and I think that helps a lot.

Neil McPhedran (07:48):
Well, speaking of dry, that, I, I love your opening line
for each episode, "Digging books thataren't drier than dirt." That is great.
Yeah.
That is such a good way toframe what you're trying to do
with this podcast, actually.
Have you been using that lineoff the top since the beginning?

Tristan Harrenstein: Not since the beginning. (08:06):
undefined
Our core idea for this was we wantedto read and talk about books that
involve archaeology in some way, butare written for general audiences, so
something that people, in theory, couldalso read, as opposed to the academic
reporting and stuff, which your averageperson's never going to want to pick up.
And I don't always wanna pick upunless I'm looking for information.

Barbara Clark (08:27):
I'm an archeologist, and I don't necessarily
wanna read those for fun, so.

Tristan Harrenstein (08:31):
Right.
So that tagline came from thatoriginal idea, and then us
realizing we need something alittle more tagline-like to use.

Neil McPhedran (08:40):
I think for other podcasters out there, I, I think
something like that off the top is great.
It's a really good start to the show.
It really sets it off, and you can reallysort of get a flavor for the show quickly.
So, I really like your format.
It's engaging.
Can you give us an insightinto how you decided to being
focused and discussing books?

(09:01):
'Cause sort of coming from the outside,as I've listened to a couple of
episodes, it feels very conversational.
But how did you land onthat structure and format?

Barbara Clark (09:08):
I think it just came about organically.
We wanted it to be like a discussion.
You know- the two of us as professionalstalking about this book that wasn't
necessarily written for professionals.
With a book, you have anatural flow too, right?
You have chapters, and you can go chapterby chapter, and that's what we try to do.
And we've discussed doing differentsegments and things like that, but we

(09:31):
haven't really instituted any of that.
And I don't know, now that we'retalking I'm like, wait, do we want to?
'Cause it sounds like it's working.
So I don't know if wewant to tweak it too much.

Tristan Harrenstein (09:41):
And that's the thing we, we've always done too, is
we are constantly trying to figureout better ways to structure things
and better ways to reach audiences.
Some skills I haven't necessarily cometo the table with is how to, you know,
format a title and thumbnail for YouTubeso that people will engage with it.
But, you know, those sorts of thingswe have to learn that we don't

(10:01):
necessarily get trained in, butthere's plenty of resources out there
that, you know, can help guide usand get us started on this stuff.
The PodFest Expo actually gaveus a fair number of ideas that
we've been implementing, and we'vebeen seeing good results so far.

Barbara Clark (10:12):
I think something we try to keep in mind is maybe
somebody will read the book, but wewant it to be interesting to people
that won't read the book as well.
I mean, hopefully theydo pick up the book.
That's one of the goals.
It would be great if they readalong with us, but if they don't,
we want them to still be able tounderstand what we're discussing.

Tristan Harrenstein (10:30):
I will say we've had a couple books we don't recommend, but
otherwise, we want them to read the book.

Barbara Clark (10:35):
Yes.
Okay.
Yeah, that's fair.

Jennifer Lee (10:37):
I love it because, again, we said this topic could be kinda dry.
And, like, for me, my only idea of,like, fun archeologists is that old TV
show called Relic Hunter, where she,like, goes and finds all the items.
So I'm glad that you guys arebringing archaeology to people like
myself who might not understand it.

Tristan Harrenstein (10:56):
That's our goal.
I mean, that's our goal asour job as a whole, and then
this is an extension of that.

Neil McPhedran (11:00):
The default for a lot of academic podcasts is to interview people.
So get on other academics, otherscholars, and interview them.
Versus your approach, you know,you're covering a topic, and
you're doing your job of educating,but just in a different way.
Is it time-consuming, do you think,more than an interview would be?
'Cause you gotta read the book-

Barbara Clark (11:21):
I was just going to say

… Neil McPhedran (11:22):
and you gotta prep yourself, I think.

Barbara Clark (11:23):
So we actually do read the books, and, you know,
we're reading them with an intent todiscuss them, so it takes a little bit
longer 'cause you're taking notes andtrying to link back to other previous
books you've read when you can.
We might research articles that arerelated to it for further reading.
So it is a little bit more work, whichI think is one of the reasons a lot

(11:44):
of people default to the interview,because I like to read personally.

Tristan Harrenstein (11:48):
It's still work, to be clear.
I'm sure it's

Barbara Clark (11:50):
It's still work, but it's-

Neil McPhedran (11:51):
Yeah, I'm not…

Barbara Clark (11:51):
It's a lot of work, but I think it, it does give us a niche, you
know, that is a little bit different.
And, and I understand not everybodyis a bookworm, but I think we try to
make our discussion interesting enoughthat people who have no intention of
reading the book will still wanna kindof tune in and listen to us, hopefully.

Neil McPhedran (12:08):
That's the interesting part for me.
As you said about five minutes ago, you'remaking the assumption that a number of
listeners will not actually read the book.
But you're using the book as the tool forthe education and to dive into a topic.

Tristan Harrenstein (12:20):
It lets us talk about some aspects of archaeology
from a professional perspective.
So, you know, how does thebook handle this aspect of
archaeology ? Does it do it well?
Is it doing it poorly?
Is this accurate to reality So it'sallows us to really have some, fun
conversations about this stuff.

Barbara Clark (12:37):
One of the funny comments we've gotten is that people
really enjoy the podcast when wedon't like the book because we get-

Tristan Harrenstein (12:45):
Yeah.

Barbara Clark (12:45):
on our little soapboxes and start pretty much preaching about
how horrible this book is and why.

Tristan Harrenstein (12:51):
We've gotten worked up a couple times.

Barbara Clark (12:52):
Yeah.

Tristan Harrenstein (12:53):
But we don't want to read bad books all the time 'cause we
don't actually enjoy reading those books.

Jennifer Lee (12:58):
I remember going to school and you would buy the Coles
Notes version of the book, but itwas a book based on the book that
you had to read in school, but it waslike they just did a quick summary
of all the things you need to know.
And this is kind of like what you'redoing but in a more modern form.
If you're a student or even if you'resomeone interested in this topic,
you can get the gist of it beforehaving to read the actual book.

Tristan Harrenstein (13:19):
We have read a couple books that I know are
common for students to read, andwe do see a little bump around the
first of the semester sometimes.
So, I think that definitely somepeople are using it that way.

Neil McPhedran (13:30):
But that's not the intention.
You're not just summarizing a book.
As you said, you're digging into it.
No pun intended.
Or maybe pun intended.

Tristan Harrenstein: No, go, go for the pun. (13:38):
undefined
It's fine.

Neil McPhedran (13:39):
You're in some cases questioning the science
from an archaeology perspective.

Barbara Clark (13:44):
The science and the ethics.

Tristan Harrenstein (13:46):
Ethics is a big one because one of the things people
think of is, with archaeology isit's just in the past, but in reality
our world today is informed by thatpast and it affects people today.
It affects descendant communities.
And so some of the books we've dealtwith where we've had our most issues
is how descendant communities havebeen treated by the people involved.
I won't even necessarily say thearcheologists sometimes, but yeah.

Neil McPhedran (14:08):
I want to just sort of keep drilling into the mechanics
of your podcast as this is otherpodcasters out there listening.
One of the other things that reallystruck me about your show is the branding.
The name is clever, cover art is great.
You actually gave me, when we metin person at PodFest, you gave me
a sticker, the Archaeology Booksfor Fun, which is the cover art.

(14:29):
And I've actually had it on mydesk since we met, so it's working.
It's really good.
How did you come up with the name, andthen also now how you're using the cover
art for your episode art, and I seeyou've weaved it into a video format
as well too, but it's really good.
It's fun.
Maybe you can sort of diginto that for us, please.
Oh, I keep going with that pun again.

Barbara Clark (14:47):
It's okay.
I think it's the most appropriate pun.

Tristan Harrenstein (14:49):
We use it.
It's fine.

Neil McPhedran (14:51):
Okay, good.
Thank you.

Tristan Harrenstein (14:52):
Yeah, so we wanted a name that kind of told people what
it was about, what the intention was.

Barbara Clark (14:57):
And I remember a discussion about, you know, there's
a lot of book- club-style podcast,but we wanted archaeology to be
what set us apart from all of those.
And I remember having a discussionabout the word archaeology and where
we wanted to place it within the title.
And I think we went back and forth.

Tristan Harrenstein: Yeah, it's a big word. (15:15):
undefined

Barbara Clark (15:16):
Yeah, it's not always an easy word to use either, so.

Neil McPhedran (15:18):
No, right.

Tristan Harrenstein (15:19):
Visually and spoken, obviously, so,

Jennifer Lee (15:23):
It's so long for thumbnails as well.

Tristan Harrenstein (15:25):
Uh-huh.

Jennifer Lee (15:25):
And even in the search engines.
It's just long.
How else do you pair something with it?
But you guys did a great job.

Neil McPhedran (15:30):
Well, I guess that's a good segue into the cover art,
because if you look at it, you'vegiven the word fun more real estate.
You've emphasized that.
So that was an obvioussort of choice there, too.

Tristan Harrenstein (15:40):
Yeah.
Emphasize fun over what you wouldmaybe expect archaeology to be.
It's about- you know, not takingit … Well, I don't know,
we take it pretty seriously.
But we laugh and we joke about things.
And it's not just the dry academic idea.
It's what we wanted totell a public audience.

Barbara Clark (15:55):
I think that's really important because I think a lot of
archeologists, and probably a lot ofacademics in general, they will give
a lecture to the public the same waythey would to a group of professionals.
And so, we really wanted to emphasize thefact that this was not necessarily … I
mean, archeologists can listen, wewould love to have archeologists listen,

(16:16):
but they're not our intended audience.

Jennifer Lee (16:18):
Why?
Because they're not fun?

Barbara Clark (16:19):
They're a lot of fun, but-

Tristan Harrenstein: They're already convinced. (16:21):
undefined
We don't need to convince them.

Barbara Clark (16:23):
Yeah.
They already know.

Jennifer Lee (16:24):
Yeah.
I like the little spheres that youhave as your little hosts on the mic.
How did you decide that?

Tristan Harrenstein (16:30):
Well, the graphic is all stuff I did, and it's
based off of my office actually.
And I have limited artistic skill, so Iwent for as simple as I could visually.
And then I knew I couldn't do,like, a caricature or anything, so I
asked Barbara what shape she wanted.
And-

Barbara Clark (16:45):
And I was like, what did I say, Tristan?
I was like,

Tristan Harrenstein (16:47):
I think you Googled what's the most
complicated shape, which is-

Barbara Clark (16:50):
And I sent that to Tristan.

Tristan Harrenstein (16:51):
I was picturing triangle, square, you know.
But no, we got whatever that is.
And so that's how they happened.
But talking about branding, we do havea little bit of an issue with them
because a lot of people see those shapesand they think Dungeons and Dragons.

Neil McPhedran (17:05):
Oh.

Tristan Harrenstein (17:05):
We've actually gotten some feedback
that that is actually a thing.
So we might need to rethink aboutrebranding at some point and changing
it up to try and differentiate us alittle bit more, 'cause it doesn't
exactly communicate what we're tryingto do with the podcast visually.
So it's a thing we might need to address.

Jennifer Lee (17:20):
At first I was like, is this, like, rocks
because of, like, archaeology?
I was like, do you seeyourselves as rocks?
I don't know.
I was getting way too into it, but-

Tristan Harrenstein (17:28):
Nope.
The real story's a lot simpler
… Barbara Clark: one thing we learned at the PodFest Expo, everybody was like,
"Don't put a microphone in your logo.
Everybody knows-
Right

… Barbara Clark (17:36):
you're a podcast." So we might need to
look at changing that as well.

Tristan Harrenstein (17:39):
I think in our case what we're trying to do is
communicate those shapes are the hosts.
I think not necessarily successfully,but That's why we did that.
But yeah, it was always the plan fromthe start to do a video version of this
too, because we have a YouTube channel,and so, I just found a nice little
tutorial actually on how to do thepop filters around the shapes whenever
you're talking and then I'll work insome images and stuff when they're

(18:01):
relevant or when it's not, like, humanremains or something that we can't share.

Jennifer Lee (18:05):
This is what I tell people with podcasting is your topic
doesn't necessarily have to be visual,even if you're doing video or not.

Neil McPhedran (18:11):
It's true.

Tristan Harrenstein (18:11):
Yeah.

Neil McPhedran (18:13):
Let's go back to PodFest.
You mentioned a few minutesback that you found it quite
valuable and you learned a bunch.
What are some of those things that youpicked up while you were there and you've
been implementing into your show since?

Tristan Harrenstein (18:25):
I'd say we had been running for a couple years.
We were doing monthly for quitea while because we didn't know
what we were in for, essentially.
Yeah.
And then we've switched to twice a month.
And we were looking for waysof reaching more audiences.
And we had been making some changesthroughout that had some effect, but
a few of the things that really seemedto make a big difference is titles that

(18:48):
spark curiosity, thumbnails that goalong with it, and then we have, like,
maybe a six to eight second teaserright at the start of the episode.
I shortened all that too.
So all that seems to have had an effect,and we are seeing Spotify actually push
us every once in a while and everything.
So that's been good to see go up.

Barbara Clark (19:05):
Yeah, seriously.
It's a lot of work to podcast, so it'snice to see those numbers increase.
But one of the things we also learned wasmaking your thumbnail kind of stand out.
And one of the things that we did,I remember we were sitting at lunch
or dinner at the PodFest, and wewent through and just searched on
Spotify book club podcasts to seewhat their thumbnails looked like.

(19:26):
And a lot of them, they use, like,flowing cursive and pastel or lighter
colors 'cause they're definitelymarketing towards women, it seems.
But ours is a little bit different inthat we're academic but not academic.
And so we wanted to make sure that ourthumbnail stood out amongst the book
club style podcasts, and ours does.

(19:47):
But that wasn't necessarily intentional.
One of the things we've learned isto make sure that when you're looking
at your colors and fonts and thingslike that, you want to stand out.

Tristan Harrenstein (19:57):
We looked at history and, archaeology podcasts similarly.
They use a lot of subpoenacolors and that kind of a thing.
So having the bright colors that wehave in ours does help us stand out.

Neil McPhedran (20:07):
I think that's a really good takeaway that, that a lot
of podcasters overlook, is looking atyour competitive set, not just from
a format perspective, but visually,how do you stand out in the platforms?
I would encourage podcasters to go lookat your show in each of these platforms.
And I like that lens that you put onit, which was, are we standing out?

(20:29):
Are we differentiating from ourother, quote unquote, competitors?

Tristan Harrenstein (20:33):
Yeah.
So you have to have your content,of course, for your podcast, right?
But one of the things that wearen't necessarily trained to do
is how do we package that content.
And so, that is a thing that we've beentalking about, we are still trying to
figure out and we're still developing.

Neil McPhedran (20:46):
Yeah, it is a ever-evolving thing.
I don't think you everget to the perfect state.
I like this notion of kind of lookingat it as you go and evolving it,
your format, your content, but alsoyour visual version of your content.
So I think that's a really good takeaway.

Jennifer Lee (21:01):
And that's the thing I think a lot of people just look
at their numbers, but it's, do youguys actually look into what episodes
people are watching the majority of,and then being like, "Well, okay,
maybe these set of episodes are morein the topics that people wanna hear,"
and build your strategy off of that?

Barbara Clark (21:18):
A little bit, yeah.
We love looking at the numbers.

Tristan Harrenstein (21:20):
I might too much.

Barbara Clark (21:21):
But I think, you know, we look at what the book was discussing
for those specific episodes that weredoing really well, what might be going
on in current news or issues and,you know, if that's affecting them.
And for one of our books, we didHoof Beats, which is, it's about the
archaeology of horses and humans,and our interactions throughout time.

(21:44):
And we've noticed after thatbook We're hitting a younger
demographic and a lot more women.
. And so, you know, we're currentlytalking about what to do for our
next book and how do we piggybackoff of that to grow our audience.

Tristan Harrenstein (21:58):
We didn't do this intentionally, but we did decide probably
a fiction murder mystery was aboutthe best next book we could have done.
That's what we're doing right now.
So it seems to be sustaining prettywell at the moment, which is nice.

Jennifer Lee (22:10):
That artwork on the last one, there's like a house on fire.

Tristan Harrenstein (22:13):
Yeah.

Jennifer Lee (22:13):
I was like, "This makes me wanna watch it."

Barbara Clark (22:15):
Good.
That's, that, that's the intent.

Jennifer Lee (22:17):
And it's funny because when I think archaeology books, I
don't think about murder mystery.

Barbara Clark (22:20):
Yeah, I mean, there's not a lot of, or at least good
fiction out there when it comes toarchaeology that … But Marianna
Evans, the author for this particularbook series, she does a phenomenal job.
We actually had the opportunity tointerview her, and she was telling us
about the research she did and things.
And it's … It was really niceto be able to bring her on and get

(22:41):
some behind the scenes, because,we both really enjoyed that book.

Tristan Harrenstein (22:45):
Well, and she's real clever with it too, because
archaeology and crime scene analysisshare a lot of the same techniques, and
so it makes sense for an archeologist tobe involved in these murder mysteries.
We don't usually do fiction onour podcast, but it's been a nice
change-up from the heavier nonfictionsometimes to stop and do that.

Jennifer Lee (23:03):
And your audience so far seems like it.
They're not like, "Oh, whyare they doing fiction?"

Tristan Harrenstein: Haven't complained, so. (23:07):
undefined
That's good.
Well, even though it's fiction,we're still talking about
our experience in archaeology
.We're still bringing real world experiences.
You know, this is definitely athing that happened in the field.
We just had one where there'salways the person on the crew
that's the talker, right?
And that's a thing that'srepresented in the book.
And then there's, every once in a whilethere's one that's, this is not what
we would actually see probably, orsometimes you do it for the narrative.

(23:30):
That's fine.
But gives us stuff to talk about, so.

Neil McPhedran (23:33):
Well, it's the beauty of the format of your show is you can
branch off into fiction kind of a thing.
So that's great.
So maybe we just pull back a little bit.
As you mentioned, your focus is reallythat public outreach and education.
W- where do you see podcasting fittinginto that broader mission going forward?
Do you see this as an opportunity forother academics who are in a similar

(23:56):
public outreach education role?
What have you learned along the way?
I'm sure you've picked up a fewthings that really work for that
broader mission that you're part of.

Barbara Clark (24:05):
Yeah, I think one of the benefits to podcasting is
you put it out there once, andpeople can continue to listen to it.
I mean, we've seen even some of our veryearly episodes grow in listenership,
so it does work So there's thatbenefit, and additionally you're
hitting that demographic that can behard to reach with public outreach.
I mean, they're working, they have youngfamilies, they're busy, but guess what?

(24:29):
They have a commute, so theycan listen- on their commute.
So we're meeting them where they are,essentially, rather than asking them
to come and do, put one more thing ontheir calendar that they have to do.
And I think that's really helpful.
And I think for, in any academic study,I think getting the public involved too
is really important, even if you don'tdo public outreach as part of your job.

(24:50):
Because a lot of our funding comes frompublic sources, and having the public
understand what you're doing makesit easier to potentially get funding.
It also makes it easier for peopleto understand what you're doing
and why you're doing it, you know?
And I think a lot of times we seesomething on the news, I know I've
seen this, where there was a studybeing done, and people are like,

(25:12):
"Well, that's stupid. Why do we needto know something as mundane as that?"
But then the podcasting gives youa chance to discuss how you can use
that information in the real world andknow how it's benefiting the public,
and I think that's really important.

Tristan Harrenstein (25:27):
It's a similar situation to archaeology . You're not
necessarily worried about destructionof sites in other fields, but does your
discipline have a voice at the table?
Are you being heard- or is it justthe critics being heard, or just
the pseudoscientists being heard?
So that's definitely valuable, Ithink, to all sciences that way.

Neil McPhedran (25:45):
That's a really good insight, especially in the podcasting
space, which has a lot of loudvoices, especially pseudoscience.
I think that that is this largeropportunity academics and scholars have
to join the conversation, if you will.
It's this open source thing thatyou can just start putting it out
there, and you'd have a direct voice.

(26:06):
You know, we have to have oureyes wide open in that it's gonna
be hard to compete against someof these really big, huge shows.
But at the same time, this is youropportunity to put out your direct
voice and to be part of the discourse.

Tristan Harrenstein (26:19):
Yeah, because if not, then you're just letting
them control the discourse entirely.

Neil McPhedran (26:23):
I think that's great.
I think that's a good kindof close to our conversation.
I think there's a lot of reallygood insights for fellow higher
education podcasters here.
So thank you both so muchfor joining us today.

Barbara Clark (26:34):
Yeah.

Jennifer Lee (26:35):
Yeah.
Thank you.

Tristan Harrenstein (26:36):
Thank you.

Barbara Clark (26:36):
Yeah, it was fun.
Thank you.

Neil McPhedran (26:37):
Jenn, that was another amazing episode, and just
like the title says, fun, I gotta sayI really enjoyed that conversation.
And the one thing that reallystruck me was Tristan's point about
archeologists, or actually sort ofmore academia broadly, if you aren't
part of the conversation, then othervoices are gonna shape the conversation.

(27:01):
And really it's, I think it's a, a callto action for, for higher education
folks to join the conversation, andthey did such a great job of explaining
how podcasting for them, and then thisspecific format that they've adopted and
they use, has given them that abilityto join the conversation and to be part

(27:25):
of the conversation to dispel some ofthe things out there that are just wrong
about archaeology and archeologists.

Jennifer Lee (27:33):
And I like the fact that we're just seeing
more and more in general.
We've talked to other podcasts inthe past, like the one from Yale
where they talked about art books.
I love that books are being includedinto podcasts, because I think that's
something that people didn't thinkwas gonna happen, and the fact now
that it's opening us up to diversetopics, I think it's really cool.

Neil McPhedran (27:52):
That's great.
Well, Jenn, why don't you read us out?

Jennifer Lee (27:54):
Thank you for tuning in to the Continuing Studies podcast, a
podcast for higher education podcasters.
We hope you found this episodeinformative and inspiring.
If you enjoyed the show, we encourageyou to follow and Thank you for tuning
into the Continuing Studies podcast, apodcast for higher education podcasters.
We hope you found this episodeinformative and inspiring.
If you enjoyed the show, we encourageyou to follow and subscribe to our

(28:15):
podcast on your preferred platformso you never miss an episode.
But if you found this episodeparticularly valuable, please consider
sharing it with your friends andcolleagues who are also may interested
in higher education podcasts.
We also invite you to join your peers onHigherEdPods.com, where you can connect
with other podcasters in higher educationand learn from others in the field.
Thank you for being part of our community.

(28:36):
We look forward to continuing to bringyou valuable insights and conversations
around higher education podcasts.
See you in the next episode.
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