In this episode of Conversations with Big Rich, Texas native Lance Gilbert traces his winding path from small-town Keller and church-band guitars to VW shops, GM dealerships, architecture school, homebuilding—and a post-9/11 pivot back to off-road. Lance shares formative years at Sunray Engineering with the late Tom Ellison, a decade at PSC with Tom Allen, and deep roots in early Ultra4 and King of the Hammers.
Highlights: - Early days: fishing, bikes, first wrenching job at a VW/Audi/Porsche shop; first rigs from Suburbans to Isuzu pickups and Jeeps. - Career pivots: dealerships to homebuilding; how 9/11 led to Sunray and custom axle innovation; later years at PSC and into Tribe 16. - Racing stories: Class 3 in Baja, the early KOH era, and a memorable Vegas to Reno with the Texas crew. - Tribe 16 name: a nod to 4x4 (“the 16”) and the “night shift” culture of building with friends. - Today at Tribe 16: customer Jeeps, high-end builds and restorations (Scout, ’72 Commando, CJ-7), gear and maintenance, and two new Tribe chassis trail cars. - Community first: Texas trail rides, shop trips, the legendary Crawfish Boil, and why local shops collaborate more than they compete.
Lance’s take: passion fuels the work, but relationships sustain the business—and the off-road family is the heartbeat of Tribe 16.
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