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March 31, 2025 49 mins

What do you do when everything in your business goes wrong?

Arne Giske has a “sh*t-fan map” — yes, that’s exactly what it sounds like — a plan for when life and business go off the rails.

But this episode isn’t just about surviving chaos.

It’s about building real momentum in your business — through audience-building, strategic pricing, and the kind of community that prints money (and memes).

Arne grew his Facebook group to over 80,000 raving fans. Then he turned that audience into a course business — in less than a year. All without complex funnels or huge ad budgets.

Inside this episode:

  • How Arne used memes to grow a Facebook group that converts like crazy
  • The psychology of raising your prices (without losing your mind)
  • How to actually sell without ads (and what to do when Facebook bans you anyway)
  • Why solving bigger problems is the shortcut to making more money
  • What it means to live your business lifestyle — from Seattle pedi-cabs to international ventures

If you're building an audience, selling offers, or just want to avoid a total meltdown… this episode is for you.

Connect with Arne here:

Have questions or want help with your marketing? Email me here: ellie@conversionzoo.com

For more info + all episodes, visit https://conversionzoo.com/

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