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June 27, 2025 38 mins

What happens when a therapist goes headfirst into the world of SEO, AI, and content strategy?


You get Melanie Gorman, a marketing unicorn.


In this raw and insightful episode, Melanie shares how her background in therapy shapes her approach to SEO and digital marketing, especially for mental health professionals.


We talk about the power of finding your authentic voice in an AI-saturated world, and why psychographics matter more than ever.


We explore:


  • How ChatGPT boosts creativity (and won her a client)

  • Smart ways to use AI for brand voice and content without sounding robotic

  • The evolving role of SEO in an AI-first search world

  • Why curiosity (not fear) is your best AI strategy


Whether you're a therapist, a marketer, or just AI-curious, you'll walk away with practical, grounded advice to stay sane while scaling your business.


Enjoying the podcast? Hit the subscribe for more fun conversations about AI, marketing, and entrepreneurship.


Check out Melanie’s work here: https://crownsvillemedia.com/


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Check out Conversion Zoo here: https://conversionzoo.com


Conversion Zoo on Spotify: ⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86


Conversion Zoo on Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠


Conversion Zoo on YouTube: ⁠https://www.youtube.com/@elliemcintyree/podcast⁠


#ai #aimarketing #conversionzoo #chatgpt #seo #marketing

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