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March 8, 2025 16 mins

Welcome to the first episode of Conversion Zoo! If you’re an accountant or financial advisor wondering what SEO is and why you should care, this episode is for you.

I’ll walk you through the basics of Search Engine Optimization (SEO) and how it can help you attract more clients online. As a former accountant turned SEO expert, I know how technical this field can be—and why most marketers don’t understand the unique challenges accountants face.

In this episode, you’ll learn:

1) What SEO is and why it matters for your accounting firm
2) The three key components of SEO: keywords, backlinks, and technical optimization
3) How Google ranks accounting firms and how you can use SEO to stand out

Most accountants rely on word-of-mouth and referrals, but SEO is a game-changer if you want to grow your business in a predictable, scalable way. I’ll break it down in simple terms so you can start seeing results—without feeling overwhelmed.

https://adventuretaxes.com/

Have questions or want help with your marketing? Email me here: ellie@conversionzoo.com

For more info + all episodes, visit https://conversionzoo.com/

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