In this high-energy episode, Vince and Jenna Free dive into the fascinating world of cold storage automation with Alex Reed, Sales Director at Swisslog. From high-bay warehouses to software-powered solutions, Alex breaks down how Swisslog has been revolutionizing automation in the cold chain—especially in challenging environments like deep freeze. With 125 years of experience, Swisslog is no rookie, and Alex shares stories that are both hilarious (think conveyor mishaps involving women’s underwear) and insightful (like the real challenges of retrofitting brownfield facilities).
Whether you're a 3PL, operator, or just automation-curious, this episode will give you a front-row seat to what’s next in cold storage tech—and why it’s not just about robots anymore, but smarter, leaner, and greener systems.
❄️ Cool Takeaways:
- Swisslog has over 250 automation systems in deep-freeze environments—and a long track record of figuring it out as they go
- Vibe coding and AI-driven dashboards are cutting dashboard build time from six months to six seconds
- Automation isn't one-size-fits-all—companies need to be cautious when retrofitting existing brownfield buildings
- Labor shortages and lack of space are top drivers for automation; Swisslog helps clients densify without expanding
- Emerging tech is shifting from "automate everything" to focused solutions that do one thing extremely well
- Real-world installs can take 12–18 months, with Swisslog working hand-in-hand with GCs and end users from day one
- Software is king—Swisslog’s global single-platform approach ensures smoother integration and fewer headaches
- Cold storage automation helps with sustainability by reducing energy use and building footprint
- Culture at Swisslog is all about ownership, trust, and excellence—and they plan to keep customers happy for the next 125 years
Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at
🌐 www.cooltimespodcast.com
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Senneca Holdings
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