How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback?
The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are.
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that?
Since employees play a critical role in an organization’s success, effective internal communication is key. It is extremely important to measure your communication effectiveness and especially the link between communication initiatives and business results.
Read Abbie Fink's blog post for this episode: "How Your Employees Lead to Your Success"
Additional Resources
- "Is Effective Employee Communications Possible?" by Alison Bailin
- "Employees as Brand Ambassadors" by Abbie Fink
Follow the podcast
If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen
Need to hire a PR firm?
We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."
Credits
Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.
The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.
If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”
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