Core Principals by Howbridge

These days, scandals, PR mishaps, public slip-ups, and offhand commentary are nearly impossible to keep off the consumer’s radar. Brands and their leaders no longer have the option to be inauthentic—if they are, they risk losing the respect of both their team and their audience. In this episode, we will discuss the importance of authenticity to leadership and how to achieve it.

Implementing effective change in a business can be daunting, especially when faced with the challenge of convincing every individual in the organization to adopt new ideas or practices. But contrary to popular belief, you don't need to convince everyone at once to bring about meaningful transformation. Change management is nuanced and complex; in today’s episode, we break it down.

As more companies embrace technologies that focus on efficiency, many have started to overlook the emotional aspect of the customer experience—how customers feel when interacting with the business. In this episode of Core Principals, we will explore how to audit your customer experience to ensure you’re making a lasting impact on your audience.

Becoming a successful entrepreneur isn’t about being able to raise huge sums of cash or having the knowledge or skill to expertly apply the latest marketing strategies. It’s about one thing: problem-solving. Here’s why.

A growth mindset is crucial for companies looking to scale in 2023. To achieve this goal, many organizations have turned to a new leadership role known as the Chief Growth Officer (CGO). But what exactly does a CGO do and how can you determine whether your business needs one? We explore the rise of the CGO in this episode of Core Principals, by Howbridge.

Cost-cutting is a scary word in business. But whether you’re grappling with a shift in market interest or an economic downturn, there are ways to save money that work in favor of your success. This episode explains how.

In this episode of Core Principals, by Howbridge, we will explore the dynamics, challenges, and strategies of family-owned enterprises. From time-tested traditions to innovative solutions, we'll uncover the secrets behind their longevity and resilience. 

An ode to you! Join us as we celebrate scrappy entrepreneurs who never stop innovating. At Howbridge, we're your co-pilots, guiding you through the turbulence of business growth. Embrace your entrepreneurial spark by celebrating your scrappiness and recognize how it fuels your growth.

Leadership is more than just a title – it's a calling to guide, inspire, and uplift. In this episode of Core Principals, by Howbridge, we'll unravel the true meaning of getting others to willingly follow and how disciplined leadership can transform visions into reality. Whether you're a natural-born leader or developing your skills, this podcast will provide you with strategies to strengthen your leadership prowess.

Cash may be king in business, but that doesn’t mean you should settle for the first investor willing to invest in your vision. The right investor should act as a thought partner—someone who adds value to your business (and not just monetary variety). In this episode, we explore how to find the right investor for your business.

Today we'll be diving into a thought-provoking topic that challenges the traditional notions of competition in the business world.

In a landscape where industries intersect and digital disruption reigns, the concept of competitors has evolved. Today, we'll explore the idea that your biggest competitors may not necessarily be from within your industry, but rather the brands your audience is already engaging with.

Welcome to Episode 19 of Core Principals, where we will continue to talk about how your brand determines your position and success in a crowded market. Tune in for four secrets to building a brand that lasts and sells faster.

Discover why growing businesses can't afford to overlook branding as we debunk the myth that it's merely a tagline or a logo. Don't miss out on valuable tips to elevate your brand!