October 31, 2024 • 50 mins
Get ready to unlock the secrets of a successful Black Friday with our thrilling "Five Deals in Five Days" strategy! We'll guide you through creating urgency and sheer excitement for your customers using irresistible 24-hour offers. Discover the magic of incorporating creative marketing twists, like witchy lingo, and learn why we’re keeping products under $1,000 for the ultimate shopping experience. We'll also share our reasons for skipping payment plans, ensuring a smoother checkout process for everyone involved.
Curious about building a meaningful online community without chasing follower counts? We've got you covered. Our conversation dives into the essence of authenticity on social media, where quality trumps quantity. We explore how genuine engagement can transform your digital presence and provide insights into effective posting strategies. From the guidance of mentors to the practicalities of structured posting like the nine-grid method on Instagram, we spill the secrets of maintaining a true and engaging online persona.
Our journey of self-discovery takes us deep into the realms of spiritual mythology and personal transformation. We explore powerful symbols and narratives, like those of Mary Magdalene and the Cathars, to illuminate the importance of self-embrace and cosmic alignment. Bridging spirituality and business, we challenge traditional marketing views by redefining success as service to others rather than self-gain. With stories of breaking free from societal norms, we highlight the power of authenticity and the joy found in offering true transformation, all while connecting deeply with your audience.
Lynn Louise has been helping women all over the world for over a decade. Her Evolution 10X Method combines Energetic Intelligence, Quantum Science and the Brain, and Fundamentals Strategy to help you quiet your mind, uplevel your consciousness, so you can live a life of deeper fulfillment and purpose.
Lynn Louise is a Master Certified Hypnotist, Telepath, Shapeshifter, Multidimensional Traveler, and Coach driven by a powerful mission to help others. Her approach is unlike any other mentor's you have experienced. So, if you are ready to collapse timelines and create the business of your dreams - buckle up!
For more information on how to work with her within her E10X Program: CLICK HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Good morning.
Every morning well, not everymorning, but often I will pull
an Oracle card or Tarot cardbefore things like this, because
it just gets me all jazzed up.
And I pulled one today and I'mlike, oh, we need to talk about
(00:24):
it.
But I don't want to talk aboutthat.
First let's.
I want to find out, like how doyou feel about your Black
Friday?
Speaker 2 (00:32):
I'm super excited about it.
You know it's um, so I do likea.
Five deals in five days.
That's my um, that's mystrategy for Black Friday and
it's the second year that I'mdoing it and I find it to be
really fun.
Like I think that some peoplehave the icks about Black Friday
(00:53):
, I personally don't Like I feellike I'm primed to buy.
That time of year, everybody'sprimed to buy and when we offer
really juicy sales, I feel likepeople are they're ready to eat
it up.
So I'm sorry, how about you?
Speaker 1 (01:07):
Yeah, you got me all excited.
So I had done a Black Fridaybefore my accident.
That was really successful, Iam not sure, but I kind of feel
like I did one last year or twoyears ago, can't really tell.
But then this year I was likeI'm going to do another one
because I really like it and Icome from corporate America
(01:29):
background.
So Black Friday is alwaysliquidating stuff so that when
you have to do inventory you'rein the black Right Like so
you're not like struggling topay off that.
But I loved the five day, um,five different offers concept
(01:50):
and I love the 24 hour thing.
I am not one to like leave anoffer out there lingering.
So I was really excited aboutit and everyone like, if you
don't have a business bestie,find one.
Like that's what Ankara Roseand I are.
We bounce ideas off of eachother and support each other and
I think it's really important.
So she enhanced the idea evenwith the other Cosmic Warriors
(02:21):
and E10X to create an offer and,like you, when I would have
little offers like this, I wouldclean up.
Yeah, and you know what?
Speaker 2 (02:24):
I would have little offers like this, I would clean
up, yeah, and like you know whatI think is so fun about this
idea?
So, just for everyone listening, to be a little more explicit,
it's five deals for five daysand every deal is only live for
24 hours, right, so you have abuilt in urgency.
Right, there's a time limit.
So there's a little bit of like, oh, I got to snag the deal,
(02:49):
and.
But what I really love about itis, yes, you get to throw in
things that are already done,maybe something that's like in
your catalog you haven't sold.
You just haven't had any energyto sell it.
It's maybe not even like whatyou're focused on in your
business now, but it's still avaluable product, since you
already made it.
You can give it a great andit's such a good deal for people
.
But also it's a great place topre-sell and test out offers
(03:12):
that you know you want to do,and you can get a few of those
spots filled ahead of time.
I love it.
Speaker 1 (03:19):
I'm digging this, so one of the things that I noticed
.
So I went ahead and made mysales page the rough draft of it
, and then I'm going to go backand like tweak the names because
I'm digging this, so one of thethings that I noticed.
So I went ahead and made mysales page the rough draft of it
, and then I'm going to go backand like tweak the names because
I'm loving even though I don'tidentify as a witch we all are
witchy but I'm loving the lingoand I was loving like I want to
call, instead of like what youget, maybe like ingredients for
(03:45):
the spell or something I don'tknow.
I'm taking the witchy thing intoNovember.
But one of the things that Inoticed, I put all my rough
draft up there and there's thatone.
You saw like that high ticketoffer for my one-on-ones,
because I normally don't becomepublic with them.
But what I realized is I wanteverything under 1k and I have
(04:08):
like my confidence hypnosis for,like, I think it's 27 or $47.
And you get up for as long asyou want, right?
I love that.
I can recycle cash.
Speaker 2 (04:19):
Codex Girl people bought that, talking about it
for so long, like it's awesome.
Speaker 1 (04:26):
I know and what I realized is that people were
coming into my group and I havespecific questions, right, and
one of the questions is likewhere do you think your gap is?
And there are people in mygroup that still believe that
they need the strategy first andthey might be right.
And so I'm like, well, thiswill be good for them and it
(04:46):
gives me the opportunity Likepeople have paid a lot of money
for it and now I can do it fornine 97.
Also, I decided no paymentplans.
Everything's painful.
Speaker 2 (04:59):
Yeah, yeah.
So I have one, only the higherticket.
So I've got like a.
I do like an off.
I call it the offer accelerator, where it's like a two month
intensive to craft out someone'soffer and that's a little bit
of a higher ticket.
So I am offering payment planwith that, but I think in
general just like just pay it,it's reasonable.
Speaker 1 (05:21):
Just do it.
You know, and my thing, I'mgoing to be straight up, I'm
going to challenge you here.
Um, even with my, when I put myhigh ticket up there for
working with me because normallyit's 18 K for three months Uh,
even when I was going to offerthat with a discount for, I
think, like very limited to likethree people, it was still
(05:42):
paying full three people it wasstill paying full.
Speaker 2 (05:49):
Oh, okay, think about it.
Okay, I like telling on myself.
It's like I am somebody who,first of all, if I can pay in
full, I love to pay in full.
I don't like recurring paymentsthat I have to do.
That's just me.
Even if I have the money comingin, I like to just pay and get
it done.
But I definitely have it made upin my I like to just pay and
get it done, but I definitelyhave it made up in my mind,
which now I'm being challenged,this idea that like it's like I
(06:11):
want to make it easier forpeople, which you know, I think
there's value to that too.
Right, I completely agree.
But I will tell you like inevery single program I've ever
run even low, like things thatwere not high ticket that I've
offered payment plans.
I am not chasing people, butlike there's a problem with the
payment processor, there's amispayment, there's this,
(06:34):
there's that.
It takes a lot of energy to doit.
I used to think well, if you'regoing to do a payment plan, why
would you charge more?
But you're charging morebecause it's more work.
Yes, even if it's automated.
Speaker 1 (06:46):
Oh my God, I've learned the hard way I'm going
through.
Speaker 2 (06:48):
Stripe and I'm like I don't know what this is.
Did it go through, Did it not?
I know it's crazy.
Speaker 1 (06:53):
And I learned the hard way that, like $27 or $97
reoccurring payments, peoplehave more challenges coming to
the table.
I spent more time chasingpayments for people in that tax,
in that bracket, that incomebracket yeah, what is the price
(07:17):
of that one that you're offeringpayment plans for?
Speaker 2 (07:21):
It's $2,400.
Speaker 1 (07:23):
Pay in full.
Girl Pay in full.
Okay, I'm going to sit with it.
Here's the concept that I have.
When I was doing mine yeah.
When people go to Target or BestBuy or wherever they're going
that day, are they planning on a?
There are places that dolayaway, but most people are
(07:44):
going in and they are planningfor it.
It's true, and you're givingthem the preview, you have the
page so they will see which onesthey want and if that's the one
they want, then they can planfor it.
They have a month to plan forit, yeah.
Speaker 2 (08:01):
And I will say, like PS, it can be really helpful if
you already have the sales pagebuilt out for that product.
You can link that in your.
So what we do is we create asingle sales page with all of
the offers and the button linkwill only be live for that 24
hours for that button and thenthe button closes down and then
the next one starts up the next24 hours.
(08:22):
But if you do have a sales page, so they can even get like a
deeper preview and get even moreexcitement.
You're not building a salespage for all these now, but if
you add one you can link it.
Speaker 1 (08:32):
I got rid of all my sales pages for cash codecs and
stuff and I'm like who cares?
Like people that trust me,they're going to be the ones
that are buying it and they havelifetime access, whatever that
means.
Yeah Right, I love it.
I'm so excited about it.
I'm I'm excited to launch it.
It is a lot of work.
It's a lot of work, but it'sfun.
(08:54):
Work it's fun.
I always say when you love whatyou do, you never work a day in
your life.
Speaker 2 (08:59):
It's true, it's effort not work Like there's a
little bit of like a tweak formyself.
It's like, okay, I never thinklike oh my God, this is so hard.
I do think like it's a lot oftasks but, I know the benefit is
I get to do what I'm sopassionate about, what I love so
much, and it impacts people'slives in a positive way.
(09:22):
What?
Speaker 1 (09:22):
an honor, right, and last year you said that you made
5k off of it.
Speaker 2 (09:29):
Yeah, I made 5k last year and I'm like I didn't have
a particularly engaged audience.
My list had a thousand lesspeople last year, Right, and I
don't have any attachments to iteither.
Right, Because I feel likeeverything that I create for
this year, next year I'm justgoing to tweak it I can offer
(09:50):
the same exact things next year.
Speaker 1 (09:51):
You know, like your audience will be bigger, you'll
have new people looking at it.
There's going to be people thatare like, oh, I missed it last
year, I want to do it this year.
Are you like when we were onthe E10X call this week and I
was thinking about this thismorning when one of the warriors
(10:14):
said, you know, your group sobig?
And I'm like it's not about andwhat's big?
Right, like I see those groupsof 70k and I'm like, no, thank
you.
Like.
Right, like I see those groupsof 70 K and I'm like, no, thank
you.
Like that, I can't deal in thatenergy.
It's just like going to a youknow a NFL game or something.
I don't want to do it.
I don't want to go.
Like I don't like crowds inreal life and I don't like
(10:36):
crowds in virtual life.
But it's not about the crowd,it's about the quality.
Right, like it's not about thenumber of people, the engagement
.
Speaker 2 (10:44):
Are people there so they can just promote their own
stuff?
Are they really there for thepurpose of the group?
Which, depending on the purposeof the group, is it like
encouraging people, support, youknow, exploring things together
?
Once you have a group that'sabove a certain size, you're
also paying somebody to manageit right, so, like there are
other pieces, that kind of comeinto play you know, yeah, and
(11:07):
it's just like.
Speaker 1 (11:08):
that's why, like it doesn't take a lot of people to
in a community to make a lot ofmoney.
Speaker 2 (11:15):
No, no, it takes the right people.
It takes people who are engagedand ready.
You know one of my, one of myvery, very favorite mentors.
You know one of my one of myvery, very favorite mentors.
You know she always says shemade her first like multi six
with like or 150,000 or maybe200, something like that, with
like 700 followers.
Right, it's not this 10,000follower thing and and I have to
(11:38):
say like it depends, right, butthe kind of okay, if we're
talking social media and we'retalking social media following,
right, because this is allrelated in the groups or just
followers, right, the kind ofcontent that you put out is
actually going to determine thekind of, I would say, like, what
(12:00):
kind of a buyer you have inyour audience.
So, if you're giving a lot ofeducational content out, people
will consume it, but thatdoesn't actually motivate people
to buy.
So you know, I've been goingback and forth about how I want
to approach my social media.
You and I have we've talkedabout this.
I'm not.
I don't love being on socialmedia and it will be a part of
(12:20):
my business, but I don't.
This is something I am going tohire out.
It would be very easy and Iwould get a lot of people If I
just put out informational postsabout the success codex.
It would bring a lot of peoplein, but not necessarily people
who are my ideal clients, notnecessarily people who are ready
to buy.
Speaker 1 (12:41):
So the rule of thumb is 90% are ready to buy.
So the rule of thumb is 90%inspirational, 10% informational
.
So inspire them, give them thetransformation you know and
we've talked about this beforelike my coaches made his first
(13:04):
multi-figure, six-figurebusiness.
He wasn't even on social media.
Speaker 2 (13:11):
Yeah, I mean you made .
Speaker 1 (13:14):
I didn't build my practice on social media Right,
like it's this concept, that.
But now that I want to helponline entrepreneurs, it's
important for me to be online,right and course creators and
stuff or entrepreneurs that findme there.
But yeah, like this conceptthat we have to be online.
It's ridiculous, like theinternet hasn't always existed.
Speaker 2 (13:37):
It hasn't, and I do think there's like there is some
correlation to like, if you'reteaching online, showing up
online in some way shape or formmakes makes sense.
So people get a sense of whoyou are, they get to see what
it's like, they get to hear you,they get to feel your energy.
But it I think it's it's anunconscious agreement that many
(13:58):
of us have made myself included.
I'm currently unraveling it thatthe only way to make money is
to show up on social media andpost multiple times a day and
like be online yeah my wholelife online and the big I want
to say, like the big aha for mewas that, as I've been doing my
(14:19):
M of M and I'm projecting andand sensing myself in my really
most actualized, healthiest,happiest, most successful
version, future version ofmyself.
I'm not on social media all day, so why would I build a
business doing things that,ultimately, I don't want to be
(14:39):
doing later?
Speaker 1 (14:40):
Yeah, I um like.
The rule of thumb is until youhit your first 250k, you're the
only person in your business,right?
Like that's the rule of thumbyeah, um, but if ever I get like
a oh, I want to post that, Ijust go on to Facebook and then
I schedule it in, i'm'm justlike I'll schedule that for.
(15:04):
Tuesday.
I don't, and if I double stuffup I don't care, I'm just like
I'll guess, I'll guess what Ineed to post it.
So I have stuff that's probably.
I don't even look at thataccount most of the time, but I
do like we've talked about useit for like a journal for myself
many times, like one post a day, oh well, not even one post a
(15:27):
day, but you know but I'll justbe like that though when you're
inspired, you just post, and Ilove that.
Speaker 2 (15:34):
I think that that's how I was until I hired a coach
that hated Facebook.
So I like, I just blend intoall, I meld with my coaches
Right, and it gives me a lot ofexperience, but it's not always
me, and I had a coach that was,you know, she just hated
Facebook and she loved Instagram.
So I'm like, okay, I'm going tomake the switch.
The problem that I have withInstagram is it.
(15:57):
It doesn't have to be, but Ithink it tends to be more of
like a curated visual thing, andI love creating graphics, but
it is a rabbit hole for me, soit ends up being more about
making it look pretty and justsaying what I want.
Before I switched to Instagram,I would do a live all the time
(16:18):
on my Facebook.
I actually I prefer Facebook.
I don't like being on my feed,but if I'm going to engage, like
in my group, I have a freegroup.
Yeah, that makes sense.
You know what I'm thinking.
I'm just going to blurt thisfor some accountability.
Thanks, friends.
There's an Instagram strategycalled the nine.
(16:40):
It's the nine grid strategy.
Speaker 1 (16:43):
Yeah.
Speaker 2 (16:43):
So you tell a story with the top nine posts that you
have and then you just leavethem there.
It's actually like each youknow, each square has its own
little thing, a little bit of astory.
You're promoting something.
I think I'm just going to leaveInstagram like that and then
I'm going to come back toFacebook and see how that feels.
Speaker 1 (17:02):
The only thing.
So I've been like linking themand I was like, oh, I'm going to
come back to Facebook and seehow that feels the only thing.
So I've been like linking themand I was like, oh, I'm going to
make my fate, my Instagram,look pretty and I'm going to
have like two of these reels andthen one placard or whatever it
.
That didn't last, it's alreadymessed up, but at the same time,
like, here's the thing that Ithink about I don't.
(17:29):
There are people that I watch onInstagram that I found on
TikTok originally, and there's areally famous woman that I
can't think of her name rightnow Elise Myers, okay, and she's
not an entrepreneur, she's notan online entrepreneur, but she
is an entrepreneur and she's a,I think, a graphic designer or
(17:52):
something like that, but she hasa huge following.
She did on on TikTok.
She had like millions andmillions and it created so much
stress and anxiety and overwhelmthat she just closed her
account and now she's only onInstagram.
But I'll see her stories andthey're really personal about
(18:12):
her and her son and her marriageand like different things, and
they're not curated and they'renot fantastical.
They're real and in person andthe feedback and I think that,
people, I've heard this comefrom your mouth before.
I'm tired of being sold to, sowhat if it?
is just being real about I tiredof being sold to yes, so what
(18:33):
if it is just being real about Ifucking hate being sold to?
Speaker 2 (18:37):
Yeah.
Speaker 1 (18:39):
Yeah, like what if your clients are also sick of
being sold to?
How can you like create this?
And this is something that I'mgoing through because of the
work you have done with meThinking of, I've always fucking
hated the 10K months.
Six figure year I made amillion dollars my fourth year
(18:59):
in business.
I'm not not like that wholefricking money.
I've always hated that approachto selling because it's selling
Right and this conception ofselling.
But now I'm like how can I talkabout money without actually
talking about money?
And how can I be real andcompassionate and help people
(19:21):
understand that it doesn'thappen overnight?
And what the fuck is wrong with$250,000 a year?
What is wrong with $300,000 ayear?
Speaker 2 (19:31):
It's so true.
You know, what's so weird is,all of a sudden, Instagram and
Facebook are constantly showingme a seven figure.
Uh, like posts and apps Like.
All of a sudden, it's like Idon't know if it like got wind
of my your phone.
Speaker 1 (19:49):
You want to go here.
It's just like no, I don't wantto.
I don't always listening to us.
We have these conversations.
I've noticed that.
I've noticed I'm changing oursocial media right.
Speaker 2 (20:02):
So if it's cat videos , you're being bombarded with
cat videos.
If you're an entrepreneur, youare being bombarded with other
probably entrepreneurs thepeople who you look at, the
people who you follow, and thealgorithm will give you more of
(20:25):
that.
But I get the way salespsychology works.
I get the marketing.
I understand it right.
You point out what someone'sdoing wrong, you point out their
mistake and you let them knowthat you're the one and your
offer not you, but your offer isthat's the vehicle that's going
to get them there, right?
(20:46):
However, to be smashed in theface with that message again and
again, and again, becausewhat's the undercurrent of it?
You're doing it wrong, right?
So subconsciously you'rescrolling, but I'm sure you know
more about the subconsciousthan I do you are receiving the
message that is being reinforcedagain and again, and again.
Speaker 1 (21:05):
Not enough.
Speaker 2 (21:06):
You don't know how to do it.
You need to pay someone else tofigure it out.
There's a missing piece.
Speaker 1 (21:11):
You got to find that missing piece and I have that
missing piece.
It's taking people's personalpower away from them.
Yes, and this is the thing.
Like I think about this, Ibelieve that we moved into the
age of Aquarius.
Everything is changing.
People are seeing clearly whatit is that is wrong, and this is
(21:31):
including how we're beingmarketed to and the strategies
in which we have used fordecades, if not centuries, has
been a misogynistic,men-designed strategy for
selling, and I think it was youthat were saying maybe not that
men are initially competitiveand women no.
(21:53):
This was a study that Ruth wassharing that men are naturally
competitive and women arenaturally nurturing.
Okay, so when we look at thatmale dominated like misogynistic
cells method, they're competingwith other people and saying no
(22:14):
, no, no, no, no, it's me, it'sme, it's me, it's my method,
it's my method over here, lookat me, look at me, look at me
and I think women, now thatwe're in the age of Aquarius and
we are also like I don't know alot about it, but we've moved
into the divine feminine and allthat moved into the divine
(22:36):
feminine and all that we're sickand fucking tired of being sold
to in a way that is not inalignment to that in which we
desire, and I think it's allchanged.
It feels gross.
It just feels gross.
I can't even see, like on AmazonPrime, if we're watching a
movie and something comes uplike Target or whatever.
I'm like no wonder they'rechanging their marketing.
(22:56):
No wonder all thesecorporations Starbucks is having
their second quarter of extremeloss One because of their thing
against Palestine and everyoneboycotted them.
But everything they're doing isnot working and I'm like, well,
look who the CEO is.
Like it's all greed and corrupt.
(23:19):
But I'm I look at these thingsand see these commercials when
they pop up on Amazon prime andI'm like yep, yep.
I don't want to be that person.
Plus, I don't want people tothink that I'm the solution.
I want them to understandthey're the solution.
Speaker 2 (23:36):
Oh, that's so good, that's so good.
You know what's coming up forme as you're saying this.
It's like I think for me I'veconflated a little bit this idea
of like.
You know, first of all, Ireally do see myself in this
(23:57):
like matriarchal role, with thesuccess codex, right, like I see
myself the way a mother wouldwant her children to be more
successful than she is.
I want all of the people whoare in my reader training to be
more successful than I am.
I want everyone who gets this.
You know, I really genuinelywant that.
But in my maybe conditioning orwhatever it is, I've I've been
(24:22):
like giving myself away,practically, like pricing wise,
right, I do have a value ofaccessibility, but I think I've
taken it too far and I'veconsistently, like in wanting to
be generous, right From a verypure impulse I have I've been
giving.
It's not that I'm not receivingback, but like it is out of
(24:45):
balance here.
And so you know, when I thinkof kind of this, like what's the
era we're moving into?
We're moving into this Aquariusage and in human design there's
you know this, this big shiftthat's happening in 2027, where
we're changing what theincarnation cross of the times
is for like a few hundred yearsand we're really yeah, I heard a
(25:08):
little bit about that, but it'sinteresting because we're
actually with you know.
According to that, we're movingmore into an independent space,
but with the age of Aquarius Isee it more as an interdependent
space.
Speaker 1 (25:23):
So age of Aquarius, from an Aquarius perspective, is
about embracing your uniqueness, your wisdom, what makes you
inherently you in the humansense, but also that connection
to the collective.
So it's being you, but how canyou take being you and help
(25:45):
humanity?
Ah?
Speaker 2 (25:46):
yeah.
So I guess my interpretation,which isn't it's not negating
this interpretation, which isn'tit's not negating this.
I've just been thinking of theAquarius age, like shifting from
the guru to, maybe, personalwisdom and shifting from this,
uh, like hierarchy, into we have, we are part of a collective.
You know, this is making methink of there's uh, there's um,
(26:08):
it's not even a myth, I maybeit's a mythology.
There's a story about Magdaleneright and the Cathars.
Was it the Cathars?
Maybe it was the Cathars?
There was this big group ofpeople who were, you know, they
were followers, they wereMagdalenes right, Monks, and, as
(26:31):
the crusaders were, like,coming in to to basically burn
them all down.
Like there was a myth thatemerged and it was that Mary
Magdalene right Would be comingdown now in these times, would
be returning, but not as one asmany.
Oh, imagery for chills right.
That imagery for me is likelooking at a diamond.
(26:55):
What makes a diamond beautiful?
It's all of the facets, right?
It's all of these little anglesand these different parts, and
I see each and every one of usas a face, as a little facet of
this beautiful diamond.
But if we're not really livingour potential and being our true
(27:15):
selves, the little face, thatlittle shape, it's going to be
dull and it's going to impactthe whole.
So I kind of see I don't know,does that make sense?
I just feel like we're here atthis time in history, with
everything that's going on, toreally step into our true selves
(27:36):
.
Maybe that's what you'respeaking into.
It's like really shining ouruniqueness, because that's what
makes the whole beautiful andhealthy and shining and together
, so like it makes so much sense.
Speaker 1 (27:49):
And I think that we like to, as human beings, trying
to simplify the energies andthe cosmos and what all happens
Because, like you know, there'scycle nine and Chinese
numerology, and all this likeit's all happening at the same
time.
But there's so many levels andthere's so much going on and
there's so many ways tointerpret it which are all
(28:10):
correct, yeah, right.
And there's so many ways tointerpret it which are all
correct, yeah, right.
And I remember when I first metmy Baba Lau and he was like
there's things that just werelike, oh, yeah, like I met him
and he was like I've beenwaiting for you for so long and
I'm like, I know I'm here now,right, and just this beautiful,
(28:36):
like everything coming togetherand understand, like on a.
You know, I always talk aboutthe deep, core level knowings,
but like those soul contracts,those, those like, oh, I've
known you, I've known yououtside of this life and in
these dimensions and for a very,very long time, and that
understanding that, oh, I'm hereto do some shit, I'm here to
(28:59):
shake shit up, right, yeah.
And I think it's such like we,as when we're talking about like
the coaching industry and likethe creation of the success
codex.
It really is.
I envision it like our own,like we have our chakra system
(29:21):
and then pachamama has herchakra system, and then the
galaxy has its chakra system andthe universe has.
You know like it goes out andout?
Now it's an infinite, andwithin those little chakra
systems it just looks like a bigweb, right, and so I'm part of
DX's web.
(29:42):
He gathered me and I'm part ofthat web, but also I have my own
web.
And this is where I really likethe 13 warriors.
When we talk about that andthat, the 13 warriors, they're
already there, I'm just waitingfor them, right, like, whenever
they're like, okay, it's me, I'mone of them, I'm not scared
(30:05):
anymore, I'm going to tell you.
But also like there's no,there's, it's not, like I'm more
important than that.
They have their webs too, right, like we all have these webs.
And then they shoot off, andthis is why I say a typhoon of
fucking transformation, not aripple, because when we begin to
(30:26):
gather in that way, we movefrom a clan into a tribe, right,
and then it's like big andbigger and bigger.
So I get it what I'm saying is Iget it?
Speaker 2 (30:39):
yeah, yeah, and it's a beautiful thing and kind of
like, I guess, to pull it backto black friday, like to bring
it all back here.
Right, like there's um, I guesswhat's coming up for me is, like
you know, we get to servepeople.
This is how we start thetyphoon, we get to start the
(31:01):
ripple, and it doesn't have tobe icky and it doesn't have to
be manipulative, and it can be.
I mean, when I started to shiftmy idea of my offers as being
like something about me, I'moffering it, you know, pay me
into, like, oh no, this is likeI'm giving something of value.
(31:21):
This is for you, for you, Ithink, as entrepreneurs, we get
super stuck and making it aboutus because, partially, it's
because of all that marketingright and that's what makes
sales sticky is because you'rethinking it's about your
financial gain, where it'sreally about helping other
people transform.
Speaker 1 (31:39):
I tell people this all the time.
You can say no, I don't care.
It's not saying no to me.
It's not saying no to my incomebecause I'm still going to be
making money.
It's saying no to yourtransformation.
Speaker 2 (31:51):
Yeah, yeah, it's so true.
I love that perspective.
I love that perspective, andyou know it.
It also, it clears the ick.
Speaker 1 (32:02):
And it clears your ick around what you're pricing
things so pricing thing and alsothe value thing.
Speaker 2 (32:08):
Right, because I think that some sometimes it's
about like, it's about the money, but I think for a lot of us I
think I'm, I think I'm past thatnow but there was a long time
where it was like it was provingmy worth when someone said yes,
so it was still about me, stillabout my ego, even though I
wasn't conscious of it.
That was running, you know,underneath the surface.
Speaker 1 (32:31):
And think about.
We've been taught that sincebirth, like when, the minute you
said that I was like, oh, Iused to prove myself through sex
.
Oh, me too.
Yeah, I think a lot of womenhave like oh, because I, you
know.
Like this means I'm worthy,because I'm so like and I'm
really good in bed and whatever.
And it's like oh, and then wejust translate that into making
(32:52):
a sale, like, oh, when somebodysays yes to me, then that means
I'm worthy and that means thatI'm good Right.
Speaker 2 (32:59):
Okay, a little mind blown moment yeah.
Speaker 1 (33:04):
Oh, I've never said that and I used to.
You know, I used to strugglewith the difference between
value and price, like how couldI ever say that this is a $5,000
or $18,000 or $25,000 value?
But once I realized the conceptof, oh, it's about the
transformation, it's alsoincorporates, like what do
(33:25):
people?
What have people paid me for myhypnosis?
Like, they pay me good change,right, and I've had one on one
clients who have paid me goodchange to experience the same
thing.
And I'm like, oh, okay, but ona one, on one level.
And I'm like, yeah, we weretalking about one on ones before
(33:47):
.
And how, like I, I, I won't, Ido, I don't do masterminds
anymore and the only reason thatlike I'm going to be, I'm like
looking, which ones am I goingto do with you?
Like which ones do are alignedwith what I need and you're
going to help me figure that out, but for Black Friday.
(34:08):
But I do things for fun now,right, like I'm in like a
astrology monthly membership andI'm like I just she gives
weekly updates on the energy andwhatever and I'm like that's
fun, but I can also utilize it.
And between what she has givenme weekly and the information
(34:30):
that you have given me in thereading it's like oh, I
understand Venus.
Now I understand how peopleperceive me.
I understand how I can tap intothat energy and really market
differently, based on who I wantto attract and we don't want
(34:52):
fucking needy people.
Speaker 2 (34:54):
No, no, and that's exactly it.
I was just going to say theword need was coming up right
Like you're not buying becauseyou need it, nobody's convincing
you you need it, you're buyingbecause you want it, and that's
like yeah, not out ofdesperation, not out of a
missing piece.
Speaker 1 (35:16):
I feel complete, not because you want somebody to
save you right Like no it's fun.
It's more about oh listen, butwe're having breakthroughs Like
nobody's, but we're touching,we're having breakthroughs like
nobody's.
It is 100% I do it for fun, butI also know the value that I'm
(35:38):
receiving from it.
And the value I'm receiving isnot because I want to make more
money, it's because I want tohelp more people, I want to
reach more people, I want totransform more lives, I want to
be able to give people thetransformation.
So when I view, like thepackage, that you have a few
packages but there's one thathas like chat GPT, yeah, I want
(36:00):
to learn how to use that becausethat sounds really fun.
It's so fun, right, but I alsowant to take that Venus energy
and that compassion and I wantto like hundred times it so that
I can really speak to thepeople that really need to hear
what I have to say.
Speaker 2 (36:19):
Yeah.
Speaker 1 (36:21):
And not the ones that are like yeah, you're just not
really, I don't really need.
I thought I needed it.
I don't want wishy-washy.
Speaker 2 (36:29):
No, no, really need.
I thought I needed.
I don't want wishy-washy.
No, no, there's something elsethat's coming through here.
I lost it.
It'll come back, maybe.
Okay, maybe on the next call.
Speaker 1 (36:41):
I wanted to talk about this card really quick
before we oh, yeah, yeah, yeahand then you might come back to
it.
So this is a deck that Ihaven't used very often, but
it's absolutely gorgeous.
Do you know the Earth Warriors?
Speaker 2 (36:55):
I have that deck.
I do.
I love that one.
Is that Alana Fairchild?
Yes, I love her decks.
Speaker 1 (37:05):
I got this for Christmas a few years ago and
there was a time when I was likepulling from it.
A lot I have, we all have ourfavorite decks and if you look
behind me there's lots of decksmy favorites are wrapped up.
But but I was like, oh, I'mgoing to pull from this one
(37:27):
because it resonates and and Imutilate she rests to create
Nana Bukulu, something like that.
She's an African grandmotherand the creator of Earth.
But I'm not going to read thewhole thing.
(37:47):
I just wanted to really sharesome things that I read that I
was like, oh, this is like.
I was like she's, thisresonated because it is things
that I hear you say often.
Um, you don't say this often,but the first thing was, uh, and
(38:08):
this is not verbatim y'all, butthe first thing was and this is
not verbatim y'all I oftencould not put into words high
energy.
Okay, like how peoplemisinterpret high energy and in
a roundabout way she talks aboutthis in that highly stimulated
is not necessarily high energy,like.
(38:29):
For me, high energy is likecalm and peaceful and like just
this smooth clean and orderly.
Speaker 2 (38:40):
right, it's high vibration, but it's not static,
it's not, it's not stimuli.
Speaker 1 (38:46):
And like, yes, yeah, and I was like, oh yeah, okay,
it's not stimulating.
Yes, yeah, and I was like ohyeah, okay, it's not stimulating
.
Give generously to yourself tobe able to give generously to
others.
But there was something in here, let's see if I can find it.
Maybe I won't be able to.
(39:08):
You have unusual ideas or waysof being that suit you but may
not suit others.
I thought about you, because itgoes on to say something like
what works best for you, likefinding what works best for you
(39:32):
without conformity, and I waslike that is so on, cara Rose,
because that's what you do withthe success codex.
It's like you know, you got tofind out what works best in
alignment for you and yourblueprint, your success codex.
Speaker 2 (39:46):
That's it.
I just and listen.
It's like it's the lesson thatthat keeps on lessening.
For me, you know, it's likejust when I think I'm like I've
cleared it all away, I hitanother layer of like wow, I've
been, I've been filteringeverything through this lens.
Speaker 1 (40:03):
That's not me, there's no such thing as
clearing everything.
Yeah, you can't.
You can't.
This physical brain doesn'twant you to, because if it did,
then you would be always puttingyourself into danger.
(40:23):
It needs to remember things.
Your subconscious needs to havea Rolodex of experiences so
that it doesn't have to redefine.
Often we'll say this like itwas shaped really shaped by
experiences.
So when you think of it incaveman times, it was like you
saw your best friend be eaten bya bear, and so it had to
identify that bear as danger inthe future.
If you didn't have yourphysical brain, didn't have all
(40:47):
these experiences and beliefsystems shaped, then you would
always have to redefine and putyourself in danger to figure out
.
You know what I mean.
So it's just kind of like youcan't get rid of them.
You can't blow up thosememories.
You just have to be able tounderstand that they're all
opinions and most of them arenot true.
(41:10):
None of them are true.
They're just based on a bunchof experiences that don't exist
anymore.
Speaker 2 (41:16):
And yeah, the question I keep asking myself is
like what am I making up aboutthis?
Or like what's the rule I'venow given myself that doesn't
have to be there Because that'show it works for me.
It's like these, understatedlike this is how it is, this,
this is the rule.
You have to do this to get that.
And then I'm like says who?
Speaker 1 (41:35):
I used nobody.
I used to do that.
All so, coming from corporateAmerica, especially during the
time in which I was uh, therewas all this.
You know what to wear worker belike black suits, white shirts,
gray skirts, black shoes, boots, whatever.
Like I worked in San Francisco.
(41:55):
So it was very like worker beuniforms We'd warm all the time
and getting out, or like when Ifirst started my business, I was
carrying that through.
I was carrying that corporateAmerica mentality which I wanted
to escape so badly.
So I was always just, I waslike the white bookcase with the
(42:18):
neon sign type person.
Like if it was today, that'swhat it would look like, and I
would have very structuredphotographs and professional
photographs and dress for themoney that you want to make, not
for the money you're making.
And it was so out of alignmentand especially when I look at it
(42:39):
and I go huh.
So during the week, I alwayswas a worker bee and I was
conforming to what my thecorporations I work for wanted.
And then on the weekends, I waslike freaking in the castro,
like wigs and false eyelashesand mini skirts and hot pants
(43:00):
and like.
So it's.
I was hiding all my life andthen I thought I needed to bring
that through my business hmm,right, because if not, if that's
the whole thing, like how muchit's work to perform.
Speaker 2 (43:15):
And I I really I'm a musician when it's different.
When I'm performing my music,I'm not pretending, right, I'm
bringing an essence of myselfout, and that's different.
If you're like oh, no, thatlike I know we're not fans of
this phrase but like if reallyyou are that boss, babe, right,
(43:35):
and that's how you identify,then yeah, if you're dressing
like that, that's probably true.
For you, it's really just aboutlike are you doing it?
Because you see her doing itand her doing it, and they're
successful.
So that must mean that in orderfor you to be successful, you
have to be perceived like that.
So you have to get the suit andyou have to do.
You know it's like.
Speaker 1 (43:53):
I was thinking when you texted me this morning that
you were in your sweats and Iwas like, yeah, well, I'm in my
running gear, so it is what itis.
But um, I started thinkingabout I think her name's Tiffany
Carter.
She's a business manifestationcoach or something.
She's not a boss babe.
She's very straightforward andI've seen her on TikTok.
(44:16):
I think I might follow her orsomething.
But I see her do lives and shelives well.
But she says things like thisthat I'm just like true One
thing that people that make alot of money like she's an eight
figure earner, she's like wehold on to shit, we don't buy
(44:37):
things just because we want thenew version.
And I'm like, yeah, like Istill have the same laptop from
like 10 years ago and I stilluse it.
When I'm working downstairs Iblow through computer cameras
like nobody's business becauseof my frequency.
So, I went to like little oneson top because I'll blow through
them.
Um, whenever you see that likethat goes across the bottom of
(45:03):
my screen, that's because I'mlike all lit and I'm like, um,
but she will.
She like she has a pool, shehas a really nice house, but
she's like people have commentedlike why don't you redo your
kitchen?
She's like this kitchen worksfine, I don't need to redo it.
I don't care if those cabinetsare 30 years old, they still
(45:24):
work.
And I'm like see that, like Idon't need a Bentley or a
Porsche, I don't need, like myview, my, my excitement is like
going more off grid than on gridand we recycle.
Like we just had a neighborthat put that keeps their house
immaculate from the outside, soI can only imagine the inside.
(45:45):
They just put a rug out on theside of the road and I was like
let's grab that one and see ifwe can put it in our dining room
.
Right, like I don't need to goout and buy a new one.
I really we really don't needone, but we can wrap the one up
in the kitchen and give it tothe um, the neighbor that has
twins and stuff and dogs andthey can play on it or whatever.
(46:06):
But I'm like it's not about thedollar signs, right, like it's
about like I never think, I'venever thought for once, when I
make more money, we'll buy abigger, better house, because I
love our house and it's 1200square feet and it's rickety
(46:29):
floors and you know what I'msaying.
Speaker 2 (46:32):
I totally know what you're saying.
I I'm not, and there's nothingwrong Like some people there.
You know they're into namebrands and that kind of thing.
I just it's never been in mylike, um, it's like I don't even
perceive it it's.
It's weird.
I don't like you know.
Like if someone has a reallyexpensive bag, I don't notice it
.
Weird, I don't like you know.
Like if someone has a reallyexpensive back, I don't notice
it.
I don't notice cars, I justdon't notice those things.
(46:53):
But I notice beautiful nature.
So for me that's what it islike the more money I have them
where I beautify my backyardright, and for me the goal isn't
like get out of my house now,because we live like really
close to the schools and and Ilike our house it's actually the
house my husband grew up in,since he was like one, so
there's family history and hisfather built the whole top floor
(47:16):
and it's really like yeah, it'slovely here.
It's a.
We live in a great little town,um, but my dream is to have
nature in my backyard you havehave a huge backyard too, and my
neighbor and my neighbor and myneighbor and we have a big yard
.
But, like I love, I need naturesounds.
(47:36):
It's loud.
We live in we're, we're in aBergen County, new Jersey, which
is right outside of New Yorkcity and it's.
It's just very populated andthere's any time I go and I sit
outside, I'm here in cars andI'm here in planes and I'm here
in the neighbor's pool and youknow.
Speaker 1 (47:52):
I'm a.
Do you have?
Have you thought about puttingArborvitae around the perimeter?
We?
Speaker 2 (47:57):
were just talking about.
I want to at least put it onone side and we have big,
beautiful tree along the back.
But that's what I was thinking.
We just need a little bit ofmore privacy.
Speaker 1 (48:08):
Yeah, and then that will also buffer the noise, some
of the sounds.
Speaker 2 (48:13):
Yeah, I love me some nature.
That's my wealth.
My wealth is being able tostick my feet on the ground.
Speaker 1 (48:19):
Right, it's not about the dollar sign.
Speaker 2 (48:23):
No.
Speaker 1 (48:23):
Okay, so I know that we have gone over, but one thing
that I wanted to do for theseis just us doing what we do this
, so I don't even care how longthey are.
So this will be one episode.
So, y'all, it could be 15minutes, next time it could be
(48:45):
25.
It could be an hour, we don'tknow.
We just are flowing with them.
Hope that you all have enjoyedthis time spent with us and that
you got some great information.
If you have any questions aboutformulating your own Black
Friday offer, just reach out tous.
Comment below on this podcaston YouTube.
(49:09):
Leave us a great review oniTunes because it improves our
algorithms.
Oh, and a good one, right, wewant a good review because it
improves our algorithms, so morepeople will see it and together
, all of us can transform morelives.
So until next time, have agreat week, y'all.
Speaker 2 (49:30):
Bye.
Good morning.
Every morning well, not everymorning, but often I will pull
an Oracle card or Tarot cardbefore things like this, because
it just gets me all jazzed up.
And I pulled one today and I'mlike, oh, we need to talk about
(00:24):
it.
But I don't want to talk aboutthat.
First let's.
I want to find out, like how doyou feel about your Black
Friday?
Speaker 2 (00:32):
I'm super excited about it.
You know it's um, so I do likea.
Five deals in five days.
That's my um, that's mystrategy for Black Friday and
it's the second year that I'mdoing it and I find it to be
really fun.
Like I think that some peoplehave the icks about Black Friday
(00:53):
, I personally don't Like I feellike I'm primed to buy.
That time of year, everybody'sprimed to buy and when we offer
really juicy sales, I feel likepeople are they're ready to eat
it up.
So I'm sorry, how about you?
Speaker 1 (01:07):
Yeah, you got me all excited.
So I had done a Black Fridaybefore my accident.
That was really successful, Iam not sure, but I kind of feel
like I did one last year or twoyears ago, can't really tell.
But then this year I was likeI'm going to do another one
because I really like it and Icome from corporate America
(01:29):
background.
So Black Friday is alwaysliquidating stuff so that when
you have to do inventory you'rein the black Right Like so
you're not like struggling topay off that.
But I loved the five day, um,five different offers concept
(01:50):
and I love the 24 hour thing.
I am not one to like leave anoffer out there lingering.
So I was really excited aboutit and everyone like, if you
don't have a business bestie,find one.
Like that's what Ankara Roseand I are.
We bounce ideas off of eachother and support each other and
I think it's really important.
So she enhanced the idea evenwith the other Cosmic Warriors
(02:21):
and E10X to create an offer and,like you, when I would have
little offers like this, I wouldclean up.
Yeah, and you know what?
Speaker 2 (02:24):
I would have little offers like this, I would clean
up, yeah, and like you know whatI think is so fun about this
idea?
So, just for everyone listening, to be a little more explicit,
it's five deals for five daysand every deal is only live for
24 hours, right, so you have abuilt in urgency.
Right, there's a time limit.
So there's a little bit of like, oh, I got to snag the deal,
(02:49):
and.
But what I really love about itis, yes, you get to throw in
things that are already done,maybe something that's like in
your catalog you haven't sold.
You just haven't had any energyto sell it.
It's maybe not even like whatyou're focused on in your
business now, but it's still avaluable product, since you
already made it.
You can give it a great andit's such a good deal for people
.
But also it's a great place topre-sell and test out offers
(03:12):
that you know you want to do,and you can get a few of those
spots filled ahead of time.
I love it.
Speaker 1 (03:19):
I'm digging this, so one of the things that I noticed
.
So I went ahead and made mysales page the rough draft of it
, and then I'm going to go backand like tweak the names because
I'm digging this, so one of thethings that I noticed.
So I went ahead and made mysales page the rough draft of it
, and then I'm going to go backand like tweak the names because
I'm loving even though I don'tidentify as a witch we all are
witchy but I'm loving the lingoand I was loving like I want to
call, instead of like what youget, maybe like ingredients for
(03:45):
the spell or something I don'tknow.
I'm taking the witchy thing intoNovember.
But one of the things that Inoticed, I put all my rough
draft up there and there's thatone.
You saw like that high ticketoffer for my one-on-ones,
because I normally don't becomepublic with them.
But what I realized is I wanteverything under 1k and I have
(04:08):
like my confidence hypnosis for,like, I think it's 27 or $47.
And you get up for as long asyou want, right?
I love that.
I can recycle cash.
Speaker 2 (04:19):
Codex Girl people bought that, talking about it
for so long, like it's awesome.
Speaker 1 (04:26):
I know and what I realized is that people were
coming into my group and I havespecific questions, right, and
one of the questions is likewhere do you think your gap is?
And there are people in mygroup that still believe that
they need the strategy first andthey might be right.
And so I'm like, well, thiswill be good for them and it
(04:46):
gives me the opportunity Likepeople have paid a lot of money
for it and now I can do it fornine 97.
Also, I decided no paymentplans.
Everything's painful.
Speaker 2 (04:59):
Yeah, yeah.
So I have one, only the higherticket.
So I've got like a.
I do like an off.
I call it the offer accelerator, where it's like a two month
intensive to craft out someone'soffer and that's a little bit
of a higher ticket.
So I am offering payment planwith that, but I think in
general just like just pay it,it's reasonable.
Speaker 1 (05:21):
Just do it.
You know, and my thing, I'mgoing to be straight up, I'm
going to challenge you here.
Um, even with my, when I put myhigh ticket up there for
working with me because normallyit's 18 K for three months Uh,
even when I was going to offerthat with a discount for, I
think, like very limited to likethree people, it was still
(05:42):
paying full three people it wasstill paying full.
Speaker 2 (05:49):
Oh, okay, think about it.
Okay, I like telling on myself.
It's like I am somebody who,first of all, if I can pay in
full, I love to pay in full.
I don't like recurring paymentsthat I have to do.
That's just me.
Even if I have the money comingin, I like to just pay and get
it done.
But I definitely have it made upin my I like to just pay and
get it done, but I definitelyhave it made up in my mind,
which now I'm being challenged,this idea that like it's like I
(06:11):
want to make it easier forpeople, which you know, I think
there's value to that too.
Right, I completely agree.
But I will tell you like inevery single program I've ever
run even low, like things thatwere not high ticket that I've
offered payment plans.
I am not chasing people, butlike there's a problem with the
payment processor, there's amispayment, there's this,
(06:34):
there's that.
It takes a lot of energy to doit.
I used to think well, if you'regoing to do a payment plan, why
would you charge more?
But you're charging morebecause it's more work.
Yes, even if it's automated.
Speaker 1 (06:46):
Oh my God, I've learned the hard way I'm going
through.
Speaker 2 (06:48):
Stripe and I'm like I don't know what this is.
Did it go through, Did it not?
I know it's crazy.
Speaker 1 (06:53):
And I learned the hard way that, like $27 or $97
reoccurring payments, peoplehave more challenges coming to
the table.
I spent more time chasingpayments for people in that tax,
in that bracket, that incomebracket yeah, what is the price
(07:17):
of that one that you're offeringpayment plans for?
Speaker 2 (07:21):
It's $2,400.
Speaker 1 (07:23):
Pay in full.
Girl Pay in full.
Okay, I'm going to sit with it.
Here's the concept that I have.
When I was doing mine yeah.
When people go to Target or BestBuy or wherever they're going
that day, are they planning on a?
There are places that dolayaway, but most people are
(07:44):
going in and they are planningfor it.
It's true, and you're givingthem the preview, you have the
page so they will see which onesthey want and if that's the one
they want, then they can planfor it.
They have a month to plan forit, yeah.
Speaker 2 (08:01):
And I will say, like PS, it can be really helpful if
you already have the sales pagebuilt out for that product.
You can link that in your.
So what we do is we create asingle sales page with all of
the offers and the button linkwill only be live for that 24
hours for that button and thenthe button closes down and then
the next one starts up the next24 hours.
(08:22):
But if you do have a sales page, so they can even get like a
deeper preview and get even moreexcitement.
You're not building a salespage for all these now, but if
you add one you can link it.
Speaker 1 (08:32):
I got rid of all my sales pages for cash codecs and
stuff and I'm like who cares?
Like people that trust me,they're going to be the ones
that are buying it and they havelifetime access, whatever that
means.
Yeah Right, I love it.
I'm so excited about it.
I'm I'm excited to launch it.
It is a lot of work.
It's a lot of work, but it'sfun.
(08:54):
Work it's fun.
I always say when you love whatyou do, you never work a day in
your life.
Speaker 2 (08:59):
It's true, it's effort not work Like there's a
little bit of like a tweak formyself.
It's like, okay, I never thinklike oh my God, this is so hard.
I do think like it's a lot oftasks but, I know the benefit is
I get to do what I'm sopassionate about, what I love so
much, and it impacts people'slives in a positive way.
(09:22):
What?
Speaker 1 (09:22):
an honor, right, and last year you said that you made
5k off of it.
Speaker 2 (09:29):
Yeah, I made 5k last year and I'm like I didn't have
a particularly engaged audience.
My list had a thousand lesspeople last year, Right, and I
don't have any attachments to iteither.
Right, Because I feel likeeverything that I create for
this year, next year I'm justgoing to tweak it I can offer
(09:50):
the same exact things next year.
Speaker 1 (09:51):
You know, like your audience will be bigger, you'll
have new people looking at it.
There's going to be people thatare like, oh, I missed it last
year, I want to do it this year.
Are you like when we were onthe E10X call this week and I
was thinking about this thismorning when one of the warriors
(10:14):
said, you know, your group sobig?
And I'm like it's not about andwhat's big?
Right, like I see those groupsof 70k and I'm like, no, thank
you.
Like.
Right, like I see those groupsof 70 K and I'm like, no, thank
you.
Like that, I can't deal in thatenergy.
It's just like going to a youknow a NFL game or something.
I don't want to do it.
I don't want to go.
Like I don't like crowds inreal life and I don't like
(10:36):
crowds in virtual life.
But it's not about the crowd,it's about the quality.
Right, like it's not about thenumber of people, the engagement
.
Speaker 2 (10:44):
Are people there so they can just promote their own
stuff?
Are they really there for thepurpose of the group?
Which, depending on the purposeof the group, is it like
encouraging people, support, youknow, exploring things together
?
Once you have a group that'sabove a certain size, you're
also paying somebody to manageit right, so, like there are
other pieces, that kind of comeinto play you know, yeah, and
(11:07):
it's just like.
Speaker 1 (11:08):
that's why, like it doesn't take a lot of people to
in a community to make a lot ofmoney.
Speaker 2 (11:15):
No, no, it takes the right people.
It takes people who are engagedand ready.
You know one of my, one of myvery, very favorite mentors.
You know one of my one of myvery, very favorite mentors.
You know she always says shemade her first like multi six
with like or 150,000 or maybe200, something like that, with
like 700 followers.
Right, it's not this 10,000follower thing and and I have to
(11:38):
say like it depends, right, butthe kind of okay, if we're
talking social media and we'retalking social media following,
right, because this is allrelated in the groups or just
followers, right, the kind ofcontent that you put out is
actually going to determine thekind of, I would say, like, what
(12:00):
kind of a buyer you have inyour audience.
So, if you're giving a lot ofeducational content out, people
will consume it, but thatdoesn't actually motivate people
to buy.
So you know, I've been goingback and forth about how I want
to approach my social media.
You and I have we've talkedabout this.
I'm not.
I don't love being on socialmedia and it will be a part of
(12:20):
my business, but I don't.
This is something I am going tohire out.
It would be very easy and Iwould get a lot of people If I
just put out informational postsabout the success codex.
It would bring a lot of peoplein, but not necessarily people
who are my ideal clients, notnecessarily people who are ready
to buy.
Speaker 1 (12:41):
So the rule of thumb is 90% are ready to buy.
So the rule of thumb is 90%inspirational, 10% informational
.
So inspire them, give them thetransformation you know and
we've talked about this beforelike my coaches made his first
(13:04):
multi-figure, six-figurebusiness.
He wasn't even on social media.
Speaker 2 (13:11):
Yeah, I mean you made .
Speaker 1 (13:14):
I didn't build my practice on social media Right,
like it's this concept, that.
But now that I want to helponline entrepreneurs, it's
important for me to be online,right and course creators and
stuff or entrepreneurs that findme there.
But yeah, like this conceptthat we have to be online.
It's ridiculous, like theinternet hasn't always existed.
Speaker 2 (13:37):
It hasn't, and I do think there's like there is some
correlation to like, if you'reteaching online, showing up
online in some way shape or formmakes makes sense.
So people get a sense of whoyou are, they get to see what
it's like, they get to hear you,they get to feel your energy.
But it I think it's it's anunconscious agreement that many
(13:58):
of us have made myself included.
I'm currently unraveling it thatthe only way to make money is
to show up on social media andpost multiple times a day and
like be online yeah my wholelife online and the big I want
to say, like the big aha for mewas that, as I've been doing my
(14:19):
M of M and I'm projecting andand sensing myself in my really
most actualized, healthiest,happiest, most successful
version, future version ofmyself.
I'm not on social media all day, so why would I build a
business doing things that,ultimately, I don't want to be
(14:39):
doing later?
Speaker 1 (14:40):
Yeah, I um like.
The rule of thumb is until youhit your first 250k, you're the
only person in your business,right?
Like that's the rule of thumbyeah, um, but if ever I get like
a oh, I want to post that, Ijust go on to Facebook and then
I schedule it in, i'm'm justlike I'll schedule that for.
(15:04):
Tuesday.
I don't, and if I double stuffup I don't care, I'm just like
I'll guess, I'll guess what Ineed to post it.
So I have stuff that's probably.
I don't even look at thataccount most of the time, but I
do like we've talked about useit for like a journal for myself
many times, like one post a day, oh well, not even one post a
(15:27):
day, but you know but I'll justbe like that though when you're
inspired, you just post, and Ilove that.
Speaker 2 (15:34):
I think that that's how I was until I hired a coach
that hated Facebook.
So I like, I just blend intoall, I meld with my coaches
Right, and it gives me a lot ofexperience, but it's not always
me, and I had a coach that was,you know, she just hated
Facebook and she loved Instagram.
So I'm like, okay, I'm going tomake the switch.
The problem that I have withInstagram is it.
(15:57):
It doesn't have to be, but Ithink it tends to be more of
like a curated visual thing, andI love creating graphics, but
it is a rabbit hole for me, soit ends up being more about
making it look pretty and justsaying what I want.
Before I switched to Instagram,I would do a live all the time
(16:18):
on my Facebook.
I actually I prefer Facebook.
I don't like being on my feed,but if I'm going to engage, like
in my group, I have a freegroup.
Yeah, that makes sense.
You know what I'm thinking.
I'm just going to blurt thisfor some accountability.
Thanks, friends.
There's an Instagram strategycalled the nine.
(16:40):
It's the nine grid strategy.
Speaker 1 (16:43):
Yeah.
Speaker 2 (16:43):
So you tell a story with the top nine posts that you
have and then you just leavethem there.
It's actually like each youknow, each square has its own
little thing, a little bit of astory.
You're promoting something.
I think I'm just going to leaveInstagram like that and then
I'm going to come back toFacebook and see how that feels.
Speaker 1 (17:02):
The only thing.
So I've been like linking themand I was like, oh, I'm going to
come back to Facebook and seehow that feels the only thing.
So I've been like linking themand I was like, oh, I'm going to
make my fate, my Instagram,look pretty and I'm going to
have like two of these reels andthen one placard or whatever it
.
That didn't last, it's alreadymessed up, but at the same time,
like, here's the thing that Ithink about I don't.
(17:29):
There are people that I watch onInstagram that I found on
TikTok originally, and there's areally famous woman that I
can't think of her name rightnow Elise Myers, okay, and she's
not an entrepreneur, she's notan online entrepreneur, but she
is an entrepreneur and she's a,I think, a graphic designer or
(17:52):
something like that, but she hasa huge following.
She did on on TikTok.
She had like millions andmillions and it created so much
stress and anxiety and overwhelmthat she just closed her
account and now she's only onInstagram.
But I'll see her stories andthey're really personal about
(18:12):
her and her son and her marriageand like different things, and
they're not curated and they'renot fantastical.
They're real and in person andthe feedback and I think that,
people, I've heard this comefrom your mouth before.
I'm tired of being sold to, sowhat if it?
is just being real about I tiredof being sold to yes, so what
(18:33):
if it is just being real about Ifucking hate being sold to?
Speaker 2 (18:37):
Yeah.
Speaker 1 (18:39):
Yeah, like what if your clients are also sick of
being sold to?
How can you like create this?
And this is something that I'mgoing through because of the
work you have done with meThinking of, I've always fucking
hated the 10K months.
Six figure year I made amillion dollars my fourth year
(18:59):
in business.
I'm not not like that wholefricking money.
I've always hated that approachto selling because it's selling
Right and this conception ofselling.
But now I'm like how can I talkabout money without actually
talking about money?
And how can I be real andcompassionate and help people
(19:21):
understand that it doesn'thappen overnight?
And what the fuck is wrong with$250,000 a year?
What is wrong with $300,000 ayear?
Speaker 2 (19:31):
It's so true.
You know, what's so weird is,all of a sudden, Instagram and
Facebook are constantly showingme a seven figure.
Uh, like posts and apps Like.
All of a sudden, it's like Idon't know if it like got wind
of my your phone.
Speaker 1 (19:49):
You want to go here.
It's just like no, I don't wantto.
I don't always listening to us.
We have these conversations.
I've noticed that.
I've noticed I'm changing oursocial media right.
Speaker 2 (20:02):
So if it's cat videos , you're being bombarded with
cat videos.
If you're an entrepreneur, youare being bombarded with other
probably entrepreneurs thepeople who you look at, the
people who you follow, and thealgorithm will give you more of
(20:25):
that.
But I get the way salespsychology works.
I get the marketing.
I understand it right.
You point out what someone'sdoing wrong, you point out their
mistake and you let them knowthat you're the one and your
offer not you, but your offer isthat's the vehicle that's going
to get them there, right?
(20:46):
However, to be smashed in theface with that message again and
again, and again, becausewhat's the undercurrent of it?
You're doing it wrong, right?
So subconsciously you'rescrolling, but I'm sure you know
more about the subconsciousthan I do you are receiving the
message that is being reinforcedagain and again, and again.
Speaker 1 (21:05):
Not enough.
Speaker 2 (21:06):
You don't know how to do it.
You need to pay someone else tofigure it out.
There's a missing piece.
Speaker 1 (21:11):
You got to find that missing piece and I have that
missing piece.
It's taking people's personalpower away from them.
Yes, and this is the thing.
Like I think about this, Ibelieve that we moved into the
age of Aquarius.
Everything is changing.
People are seeing clearly whatit is that is wrong, and this is
(21:31):
including how we're beingmarketed to and the strategies
in which we have used fordecades, if not centuries, has
been a misogynistic,men-designed strategy for
selling, and I think it was youthat were saying maybe not that
men are initially competitiveand women no.
(21:53):
This was a study that Ruth wassharing that men are naturally
competitive and women arenaturally nurturing.
Okay, so when we look at thatmale dominated like misogynistic
cells method, they're competingwith other people and saying no
(22:14):
, no, no, no, no, it's me, it'sme, it's me, it's my method,
it's my method over here, lookat me, look at me, look at me
and I think women, now thatwe're in the age of Aquarius and
we are also like I don't know alot about it, but we've moved
into the divine feminine and allthat moved into the divine
(22:36):
feminine and all that we're sickand fucking tired of being sold
to in a way that is not inalignment to that in which we
desire, and I think it's allchanged.
It feels gross.
It just feels gross.
I can't even see, like on AmazonPrime, if we're watching a
movie and something comes uplike Target or whatever.
I'm like no wonder they'rechanging their marketing.
(22:56):
No wonder all thesecorporations Starbucks is having
their second quarter of extremeloss One because of their thing
against Palestine and everyoneboycotted them.
But everything they're doing isnot working and I'm like, well,
look who the CEO is.
Like it's all greed and corrupt.
(23:19):
But I'm I look at these thingsand see these commercials when
they pop up on Amazon prime andI'm like yep, yep.
I don't want to be that person.
Plus, I don't want people tothink that I'm the solution.
I want them to understandthey're the solution.
Speaker 2 (23:36):
Oh, that's so good, that's so good.
You know what's coming up forme as you're saying this.
It's like I think for me I'veconflated a little bit this idea
of like.
You know, first of all, Ireally do see myself in this
(23:57):
like matriarchal role, with thesuccess codex, right, like I see
myself the way a mother wouldwant her children to be more
successful than she is.
I want all of the people whoare in my reader training to be
more successful than I am.
I want everyone who gets this.
You know, I really genuinelywant that.
But in my maybe conditioning orwhatever it is, I've I've been
(24:22):
like giving myself away,practically, like pricing wise,
right, I do have a value ofaccessibility, but I think I've
taken it too far and I'veconsistently, like in wanting to
be generous, right From a verypure impulse I have I've been
giving.
It's not that I'm not receivingback, but like it is out of
(24:45):
balance here.
And so you know, when I thinkof kind of this, like what's the
era we're moving into?
We're moving into this Aquariusage and in human design there's
you know this, this big shiftthat's happening in 2027, where
we're changing what theincarnation cross of the times
is for like a few hundred yearsand we're really yeah, I heard a
(25:08):
little bit about that, but it'sinteresting because we're
actually with you know.
According to that, we're movingmore into an independent space,
but with the age of Aquarius Isee it more as an interdependent
space.
Speaker 1 (25:23):
So age of Aquarius, from an Aquarius perspective, is
about embracing your uniqueness, your wisdom, what makes you
inherently you in the humansense, but also that connection
to the collective.
So it's being you, but how canyou take being you and help
(25:45):
humanity?
Ah?
Speaker 2 (25:46):
yeah.
So I guess my interpretation,which isn't it's not negating
this interpretation, which isn'tit's not negating this.
I've just been thinking of theAquarius age, like shifting from
the guru to, maybe, personalwisdom and shifting from this,
uh, like hierarchy, into we have, we are part of a collective.
You know, this is making methink of there's uh, there's um,
(26:08):
it's not even a myth, I maybeit's a mythology.
There's a story about Magdaleneright and the Cathars.
Was it the Cathars?
Maybe it was the Cathars?
There was this big group ofpeople who were, you know, they
were followers, they wereMagdalenes right, Monks, and, as
(26:31):
the crusaders were, like,coming in to to basically burn
them all down.
Like there was a myth thatemerged and it was that Mary
Magdalene right Would be comingdown now in these times, would
be returning, but not as one asmany.
Oh, imagery for chills right.
That imagery for me is likelooking at a diamond.
(26:55):
What makes a diamond beautiful?
It's all of the facets, right?
It's all of these little anglesand these different parts, and
I see each and every one of usas a face, as a little facet of
this beautiful diamond.
But if we're not really livingour potential and being our true
(27:15):
selves, the little face, thatlittle shape, it's going to be
dull and it's going to impactthe whole.
So I kind of see I don't know,does that make sense?
I just feel like we're here atthis time in history, with
everything that's going on, toreally step into our true selves
(27:36):
.
Maybe that's what you'respeaking into.
It's like really shining ouruniqueness, because that's what
makes the whole beautiful andhealthy and shining and together
, so like it makes so much sense.
Speaker 1 (27:49):
And I think that we like to, as human beings, trying
to simplify the energies andthe cosmos and what all happens
Because, like you know, there'scycle nine and Chinese
numerology, and all this likeit's all happening at the same
time.
But there's so many levels andthere's so much going on and
there's so many ways tointerpret it which are all
(28:10):
correct, yeah, right.
And there's so many ways tointerpret it which are all
correct, yeah, right.
And I remember when I first metmy Baba Lau and he was like
there's things that just werelike, oh, yeah, like I met him
and he was like I've beenwaiting for you for so long and
I'm like, I know I'm here now,right, and just this beautiful,
(28:36):
like everything coming togetherand understand, like on a.
You know, I always talk aboutthe deep, core level knowings,
but like those soul contracts,those, those like, oh, I've
known you, I've known yououtside of this life and in
these dimensions and for a very,very long time, and that
understanding that, oh, I'm hereto do some shit, I'm here to
(28:59):
shake shit up, right, yeah.
And I think it's such like we,as when we're talking about like
the coaching industry and likethe creation of the success
codex.
It really is.
I envision it like our own,like we have our chakra system
(29:21):
and then pachamama has herchakra system, and then the
galaxy has its chakra system andthe universe has.
You know like it goes out andout?
Now it's an infinite, andwithin those little chakra
systems it just looks like a bigweb, right, and so I'm part of
DX's web.
(29:42):
He gathered me and I'm part ofthat web, but also I have my own
web.
And this is where I really likethe 13 warriors.
When we talk about that andthat, the 13 warriors, they're
already there, I'm just waitingfor them, right, like, whenever
they're like, okay, it's me, I'mone of them, I'm not scared
(30:05):
anymore, I'm going to tell you.
But also like there's no,there's, it's not, like I'm more
important than that.
They have their webs too, right, like we all have these webs.
And then they shoot off, andthis is why I say a typhoon of
fucking transformation, not aripple, because when we begin to
(30:26):
gather in that way, we movefrom a clan into a tribe, right,
and then it's like big andbigger and bigger.
So I get it what I'm saying is Iget it?
Speaker 2 (30:39):
yeah, yeah, and it's a beautiful thing and kind of
like, I guess, to pull it backto black friday, like to bring
it all back here.
Right, like there's um, I guesswhat's coming up for me is, like
you know, we get to servepeople.
This is how we start thetyphoon, we get to start the
(31:01):
ripple, and it doesn't have tobe icky and it doesn't have to
be manipulative, and it can be.
I mean, when I started to shiftmy idea of my offers as being
like something about me, I'moffering it, you know, pay me
into, like, oh no, this is likeI'm giving something of value.
(31:21):
This is for you, for you, Ithink, as entrepreneurs, we get
super stuck and making it aboutus because, partially, it's
because of all that marketingright and that's what makes
sales sticky is because you'rethinking it's about your
financial gain, where it'sreally about helping other
people transform.
Speaker 1 (31:39):
I tell people this all the time.
You can say no, I don't care.
It's not saying no to me.
It's not saying no to my incomebecause I'm still going to be
making money.
It's saying no to yourtransformation.
Speaker 2 (31:51):
Yeah, yeah, it's so true.
I love that perspective.
I love that perspective, andyou know it.
It also, it clears the ick.
Speaker 1 (32:02):
And it clears your ick around what you're pricing
things so pricing thing and alsothe value thing.
Speaker 2 (32:08):
Right, because I think that some sometimes it's
about like, it's about the money, but I think for a lot of us I
think I'm, I think I'm past thatnow but there was a long time
where it was like it was provingmy worth when someone said yes,
so it was still about me, stillabout my ego, even though I
wasn't conscious of it.
That was running, you know,underneath the surface.
Speaker 1 (32:31):
And think about.
We've been taught that sincebirth, like when, the minute you
said that I was like, oh, Iused to prove myself through sex
.
Oh, me too.
Yeah, I think a lot of womenhave like oh, because I, you
know.
Like this means I'm worthy,because I'm so like and I'm
really good in bed and whatever.
And it's like oh, and then wejust translate that into making
(32:52):
a sale, like, oh, when somebodysays yes to me, then that means
I'm worthy and that means thatI'm good Right.
Speaker 2 (32:59):
Okay, a little mind blown moment yeah.
Speaker 1 (33:04):
Oh, I've never said that and I used to.
You know, I used to strugglewith the difference between
value and price, like how couldI ever say that this is a $5,000
or $18,000 or $25,000 value?
But once I realized the conceptof, oh, it's about the
transformation, it's alsoincorporates, like what do
(33:25):
people?
What have people paid me for myhypnosis?
Like, they pay me good change,right, and I've had one on one
clients who have paid me goodchange to experience the same
thing.
And I'm like, oh, okay, but ona one, on one level.
And I'm like, yeah, we weretalking about one on ones before
(33:47):
.
And how, like I, I, I won't, Ido, I don't do masterminds
anymore and the only reason thatlike I'm going to be, I'm like
looking, which ones am I goingto do with you?
Like which ones do are alignedwith what I need and you're
going to help me figure that out, but for Black Friday.
(34:08):
But I do things for fun now,right, like I'm in like a
astrology monthly membership andI'm like I just she gives
weekly updates on the energy andwhatever and I'm like that's
fun, but I can also utilize it.
And between what she has givenme weekly and the information
(34:30):
that you have given me in thereading it's like oh, I
understand Venus.
Now I understand how peopleperceive me.
I understand how I can tap intothat energy and really market
differently, based on who I wantto attract and we don't want
(34:52):
fucking needy people.
Speaker 2 (34:54):
No, no, and that's exactly it.
I was just going to say theword need was coming up right
Like you're not buying becauseyou need it, nobody's convincing
you you need it, you're buyingbecause you want it, and that's
like yeah, not out ofdesperation, not out of a
missing piece.
Speaker 1 (35:16):
I feel complete, not because you want somebody to
save you right Like no it's fun.
It's more about oh listen, butwe're having breakthroughs Like
nobody's, but we're touching,we're having breakthroughs like
nobody's.
It is 100% I do it for fun, butI also know the value that I'm
(35:38):
receiving from it.
And the value I'm receiving isnot because I want to make more
money, it's because I want tohelp more people, I want to
reach more people, I want totransform more lives, I want to
be able to give people thetransformation.
So when I view, like thepackage, that you have a few
packages but there's one thathas like chat GPT, yeah, I want
(36:00):
to learn how to use that becausethat sounds really fun.
It's so fun, right, but I alsowant to take that Venus energy
and that compassion and I wantto like hundred times it so that
I can really speak to thepeople that really need to hear
what I have to say.
Speaker 2 (36:19):
Yeah.
Speaker 1 (36:21):
And not the ones that are like yeah, you're just not
really, I don't really need.
I thought I needed it.
I don't want wishy-washy.
Speaker 2 (36:29):
No, no, really need.
I thought I needed.
I don't want wishy-washy.
No, no, there's something elsethat's coming through here.
I lost it.
It'll come back, maybe.
Okay, maybe on the next call.
Speaker 1 (36:41):
I wanted to talk about this card really quick
before we oh, yeah, yeah, yeahand then you might come back to
it.
So this is a deck that Ihaven't used very often, but
it's absolutely gorgeous.
Do you know the Earth Warriors?
Speaker 2 (36:55):
I have that deck.
I do.
I love that one.
Is that Alana Fairchild?
Yes, I love her decks.
Speaker 1 (37:05):
I got this for Christmas a few years ago and
there was a time when I was likepulling from it.
A lot I have, we all have ourfavorite decks and if you look
behind me there's lots of decksmy favorites are wrapped up.
But but I was like, oh, I'mgoing to pull from this one
(37:27):
because it resonates and and Imutilate she rests to create
Nana Bukulu, something like that.
She's an African grandmotherand the creator of Earth.
But I'm not going to read thewhole thing.
(37:47):
I just wanted to really sharesome things that I read that I
was like, oh, this is like.
I was like she's, thisresonated because it is things
that I hear you say often.
Um, you don't say this often,but the first thing was, uh, and
(38:08):
this is not verbatim y'all, butthe first thing was and this is
not verbatim y'all I oftencould not put into words high
energy.
Okay, like how peoplemisinterpret high energy and in
a roundabout way she talks aboutthis in that highly stimulated
is not necessarily high energy,like.
(38:29):
For me, high energy is likecalm and peaceful and like just
this smooth clean and orderly.
Speaker 2 (38:40):
right, it's high vibration, but it's not static,
it's not, it's not stimuli.
Speaker 1 (38:46):
And like, yes, yeah, and I was like, oh yeah, okay,
it's not stimulating.
Yes, yeah, and I was like ohyeah, okay, it's not stimulating
.
Give generously to yourself tobe able to give generously to
others.
But there was something in here, let's see if I can find it.
Maybe I won't be able to.
(39:08):
You have unusual ideas or waysof being that suit you but may
not suit others.
I thought about you, because itgoes on to say something like
what works best for you, likefinding what works best for you
(39:32):
without conformity, and I waslike that is so on, cara Rose,
because that's what you do withthe success codex.
It's like you know, you got tofind out what works best in
alignment for you and yourblueprint, your success codex.
Speaker 2 (39:46):
That's it.
I just and listen.
It's like it's the lesson thatthat keeps on lessening.
For me, you know, it's likejust when I think I'm like I've
cleared it all away, I hitanother layer of like wow, I've
been, I've been filteringeverything through this lens.
Speaker 1 (40:03):
That's not me, there's no such thing as
clearing everything.
Yeah, you can't.
You can't.
This physical brain doesn'twant you to, because if it did,
then you would be always puttingyourself into danger.
(40:23):
It needs to remember things.
Your subconscious needs to havea Rolodex of experiences so
that it doesn't have to redefine.
Often we'll say this like itwas shaped really shaped by
experiences.
So when you think of it incaveman times, it was like you
saw your best friend be eaten bya bear, and so it had to
identify that bear as danger inthe future.
If you didn't have yourphysical brain, didn't have all
(40:47):
these experiences and beliefsystems shaped, then you would
always have to redefine and putyourself in danger to figure out
.
You know what I mean.
So it's just kind of like youcan't get rid of them.
You can't blow up thosememories.
You just have to be able tounderstand that they're all
opinions and most of them arenot true.
(41:10):
None of them are true.
They're just based on a bunchof experiences that don't exist
anymore.
Speaker 2 (41:16):
And yeah, the question I keep asking myself is
like what am I making up aboutthis?
Or like what's the rule I'venow given myself that doesn't
have to be there Because that'show it works for me.
It's like these, understatedlike this is how it is, this,
this is the rule.
You have to do this to get that.
And then I'm like says who?
Speaker 1 (41:35):
I used nobody.
I used to do that.
All so, coming from corporateAmerica, especially during the
time in which I was uh, therewas all this.
You know what to wear worker belike black suits, white shirts,
gray skirts, black shoes, boots, whatever.
Like I worked in San Francisco.
(41:55):
So it was very like worker beuniforms We'd warm all the time
and getting out, or like when Ifirst started my business, I was
carrying that through.
I was carrying that corporateAmerica mentality which I wanted
to escape so badly.
So I was always just, I waslike the white bookcase with the
(42:18):
neon sign type person.
Like if it was today, that'swhat it would look like, and I
would have very structuredphotographs and professional
photographs and dress for themoney that you want to make, not
for the money you're making.
And it was so out of alignmentand especially when I look at it
(42:39):
and I go huh.
So during the week, I alwayswas a worker bee and I was
conforming to what my thecorporations I work for wanted.
And then on the weekends, I waslike freaking in the castro,
like wigs and false eyelashesand mini skirts and hot pants
(43:00):
and like.
So it's.
I was hiding all my life andthen I thought I needed to bring
that through my business hmm,right, because if not, if that's
the whole thing, like how muchit's work to perform.
Speaker 2 (43:15):
And I I really I'm a musician when it's different.
When I'm performing my music,I'm not pretending, right, I'm
bringing an essence of myselfout, and that's different.
If you're like oh, no, thatlike I know we're not fans of
this phrase but like if reallyyou are that boss, babe, right,
(43:35):
and that's how you identify,then yeah, if you're dressing
like that, that's probably true.
For you, it's really just aboutlike are you doing it?
Because you see her doing itand her doing it, and they're
successful.
So that must mean that in orderfor you to be successful, you
have to be perceived like that.
So you have to get the suit andyou have to do.
You know it's like.
Speaker 1 (43:53):
I was thinking when you texted me this morning that
you were in your sweats and Iwas like, yeah, well, I'm in my
running gear, so it is what itis.
But um, I started thinkingabout I think her name's Tiffany
Carter.
She's a business manifestationcoach or something.
She's not a boss babe.
She's very straightforward andI've seen her on TikTok.
(44:16):
I think I might follow her orsomething.
But I see her do lives and shelives well.
But she says things like thisthat I'm just like true One
thing that people that make alot of money like she's an eight
figure earner, she's like wehold on to shit, we don't buy
(44:37):
things just because we want thenew version.
And I'm like, yeah, like Istill have the same laptop from
like 10 years ago and I stilluse it.
When I'm working downstairs Iblow through computer cameras
like nobody's business becauseof my frequency.
So, I went to like little oneson top because I'll blow through
them.
Um, whenever you see that likethat goes across the bottom of
(45:03):
my screen, that's because I'mlike all lit and I'm like, um,
but she will.
She like she has a pool, shehas a really nice house, but
she's like people have commentedlike why don't you redo your
kitchen?
She's like this kitchen worksfine, I don't need to redo it.
I don't care if those cabinetsare 30 years old, they still
(45:24):
work.
And I'm like see that, like Idon't need a Bentley or a
Porsche, I don't need, like myview, my, my excitement is like
going more off grid than on gridand we recycle.
Like we just had a neighborthat put that keeps their house
immaculate from the outside, soI can only imagine the inside.
(45:45):
They just put a rug out on theside of the road and I was like
let's grab that one and see ifwe can put it in our dining room
.
Right, like I don't need to goout and buy a new one.
I really we really don't needone, but we can wrap the one up
in the kitchen and give it tothe um, the neighbor that has
twins and stuff and dogs andthey can play on it or whatever.
(46:06):
But I'm like it's not about thedollar signs, right, like it's
about like I never think, I'venever thought for once, when I
make more money, we'll buy abigger, better house, because I
love our house and it's 1200square feet and it's rickety
(46:29):
floors and you know what I'msaying.
Speaker 2 (46:32):
I totally know what you're saying.
I I'm not, and there's nothingwrong Like some people there.
You know they're into namebrands and that kind of thing.
I just it's never been in mylike, um, it's like I don't even
perceive it it's.
It's weird.
I don't like you know.
Like if someone has a reallyexpensive bag, I don't notice it
.
Weird, I don't like you know.
Like if someone has a reallyexpensive back, I don't notice
it.
I don't notice cars, I justdon't notice those things.
(46:53):
But I notice beautiful nature.
So for me that's what it islike the more money I have them
where I beautify my backyardright, and for me the goal isn't
like get out of my house now,because we live like really
close to the schools and and Ilike our house it's actually the
house my husband grew up in,since he was like one, so
there's family history and hisfather built the whole top floor
(47:16):
and it's really like yeah, it'slovely here.
It's a.
We live in a great little town,um, but my dream is to have
nature in my backyard you havehave a huge backyard too, and my
neighbor and my neighbor and myneighbor and we have a big yard
.
But, like I love, I need naturesounds.
(47:36):
It's loud.
We live in we're, we're in aBergen County, new Jersey, which
is right outside of New Yorkcity and it's.
It's just very populated andthere's any time I go and I sit
outside, I'm here in cars andI'm here in planes and I'm here
in the neighbor's pool and youknow.
Speaker 1 (47:52):
I'm a.
Do you have?
Have you thought about puttingArborvitae around the perimeter?
We?
Speaker 2 (47:57):
were just talking about.
I want to at least put it onone side and we have big,
beautiful tree along the back.
But that's what I was thinking.
We just need a little bit ofmore privacy.
Speaker 1 (48:08):
Yeah, and then that will also buffer the noise, some
of the sounds.
Speaker 2 (48:13):
Yeah, I love me some nature.
That's my wealth.
My wealth is being able tostick my feet on the ground.
Speaker 1 (48:19):
Right, it's not about the dollar sign.
Speaker 2 (48:23):
No.
Speaker 1 (48:23):
Okay, so I know that we have gone over, but one thing
that I wanted to do for theseis just us doing what we do this
, so I don't even care how longthey are.
So this will be one episode.
So, y'all, it could be 15minutes, next time it could be
(48:45):
25.
It could be an hour, we don'tknow.
We just are flowing with them.
Hope that you all have enjoyedthis time spent with us and that
you got some great information.
If you have any questions aboutformulating your own Black
Friday offer, just reach out tous.
Comment below on this podcaston YouTube.
(49:09):
Leave us a great review oniTunes because it improves our
algorithms.
Oh, and a good one, right, wewant a good review because it
improves our algorithms, so morepeople will see it and together
, all of us can transform morelives.
So until next time, have agreat week, y'all.
Speaker 2 (49:30):
Bye.
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