November 19, 2024 • 33 mins
BLACK FRIDAY LINKS:
https://www.thecosmicvalkyrie.com/blackfriday
https://www.thesuccesscodex.com/black-friday
Picture this: you've just invested a hefty sum into a coaching program, only to find it lacks the substance and teaching prowess you expected. This episode is a must-listen as we dissect the disparity between stellar marketing and genuine coaching effectiveness. Through my personal experiences, we unpack the shift from one-on-one coaching to group programs, emphasizing the necessity for coaches to master group dynamics and teaching skills. Plus, we speculate on how the Age of Aquarius could shine a light on those who are all flash and no substance.
Ever wondered how to truly cater to diverse learning styles in coaching? As a master teacher with two decades of experience, I share insights from my Success Codex reader training. We explore the importance of offering varied learning materials to accommodate visual, auditory, and kinesthetic learners. Conversations with my husband, a high school teacher, underscore the need for comprehensive resources that promote both support and personal accountability in learners. The episode also critiques the communication skills often lacking in the coaching industry, providing you with actionable advice to better serve your audience.
Get ready to reevaluate your approach to pricing and target demographics. We explore the journey of understanding the true value of your services, sharing excitement about launching a new mastermind program. This conversation is packed with reflections on overcoming a scarcity mindset and embracing a purpose-driven entrepreneurial path. It's a heartfelt invitation to focus on service, attract your ideal clients, and align your offerings with the needs of those who resonate with your unique journey. Join us for a transformative discussion that promises to inspire your own path of self-discovery and purposeful entrepreneurship.
Lynn Louise has been helping women all over the world for over a decade. Her Evolution 10X Method combines Energetic Intelligence, Quantum Science and the Brain, and Fundamentals Strategy to help you quiet your mind, uplevel your consciousness, so you can live a life of deeper fulfillment and purpose.
Lynn Louise is a Master Certified Hypnotist, Telepath, Shapeshifter, Multidimensional Traveler, and Coach driven by a powerful mission to help others. Her approach is unlike any other mentor's you have experienced. So, if you are ready to collapse timelines and create the business of your dreams - buckle up!
For more information on how to work with her within her E10X Program: CLICK HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
hey, hey, hey.
Hopefully everyone listened tolast week's episode because
we're going to do a continuationon a subject that has been
coming up for me non-stop thisweek.
It has been everywhere and Ithink I want to talk about it
cosmically.
But it's this whole idea thatwe have been socialized to
(00:27):
admire people with a lot ofmoney and then we make decisions
, especially in the coachingindustry.
We make decisions to joinpeople's programs and spend a
lot of money because we believethat they have the wisdom that's
going to take us along withthem to get more money and full
(00:48):
transparency.
I did it.
The woman that I signed up withdidn't know her spur of the
moment purchase I think it was25K, 18 to 25K Got in there and
was the worst.
Got in there and was the worstcoach could not teach to save
(01:09):
her life.
I think she's still makingmillions because everything is
like 10K or above, but her trackrecord in helping others create
success is low and when Ijoined her, I already had an
established hypnosis practice,so I was already closing
(01:30):
significant months and she woulduse my testimonial as and it
kind of made me feel like, oh,like that's like I already was
making that.
Speaker 2 (01:42):
That is my pet peeve, lynn Louise, when you come in
and you've already like you'relike I just made my $50,000.
And then you join a program inthe next week and they're like
check out my client who's made$50,000.
No, my friend, no, my friend,that was before you.
Speaker 1 (02:02):
You don't get credit for that and I've always had
this like, um, I know a lot ofwomen want to make that money,
yeah, but I've always had aproblem marketing to money, and
that that's exactly why isbecause we have been taught to
admire people that make a lot ofmoney and, honestly, like,
(02:25):
there's there.
There used to be this um, themarketing was six figure years
and that's that's okay, like Idon't have a problem.
But then I saw those peoplethat were marketing to six
figure years start makingmillions and then everything all
of a sudden became millions andthen they started making
billions and now everything isbillions and it's like, don't
(02:47):
get me wrong, there are plentyof really great coaches out
there that do a good job andmake a billion dollars.
There are plenty of them.
Speaker 2 (02:56):
Yeah, yeah yeah, but I think this whole, I think that
you tell me I feel like in theage of Aquarius, the curtain is
going to be pulled back andthese people that are just
really fucking good marketersare going to start crashing.
(03:16):
I think that we're alreadycalibrate to my energy.
You know, we at this point yes,we're inundated, we're flooded
(03:41):
with marketing all the time butwe're also those of us who have
fallen prey to good marketing.
I am so susceptible, my friends, I should tell you that don't,
don't try and sell me things,because I say yes, but I have
made so many mistakes that I ama savvy AF buyer.
Now.
I am so discerning.
(04:02):
I am so discerning and I'm notthe only one, there are so many
of us.
It's like I blew through$50,000 on shit taught by people
who really shouldn't beteaching anything, that don't
know shit, because marketinglike I, really just that's a
(04:24):
genius zone for some people andthere's nothing wrong with being
really good at marketing,marketing and selling.
What is it like?
Would we survive withoutmarketing and selling?
You crying as a baby you're.
You're selling that.
You need some help, right?
Like we're selling all the time, we're marketing all the time.
But here's like this is this ismy pet peeve with it because I
have a master's in education.
(04:45):
I've been teaching andfacilitating for over 20 years.
Leadership is my jam.
That is what I lovehigh-quality leadership.
First it was you should be aone-on-one coach, and everyone
(05:07):
started to realize that there'sa cap in your income unless
you're charging insane amountsof money.
So the only way to scale is togo from one-to-one to
one-to-many.
And so all of a sudden,everyone is just like just turn
your coaching into a groupprogram.
But guess what?
If you're teaching in a groupprogram, you're a fucking
teacher, you're not just a coach.
(05:28):
And so why?
Everyone thinks that they canjust do what they do so
beautifully, one-on-one andmagically.
It's going to work in a scaleof one to many, without
understanding the way thatpeople learn, without
understanding group dynamics,without having experience in
facilitating and holding thespace of many, without being
(05:49):
able to break down what you'reteaching into concepts that
multiple people can get.
And so they're marvelousmarketers and they can
absolutely potentially get thoseresults one-on-one.
But it's the one to many whereI see a big, big breakdown.
Speaker 1 (06:08):
Ooh, okay, so you've said this in different ways to
me, but it's really landingtoday, right, and you've talked
about like auditing and thingsthat will help accelerate, like
the 5D prosperity and stuff, andlike the little workbook at the
beginning to kind of lay thegroundwork.
Now it's making sense becausebefore, um, my perception of
(06:37):
like putting e10x as a self-led,which I don't think it's there
yet, like I don't, I don't wantit to be at that point yet.
Yeah, when I do that, there'sgoing to be some tweaks that
need to happen, and I know that.
But also now I realize whatyou're saying Like some people
(06:57):
need, instead of like okay.
So you know, I don't know.
You probably know this.
With me, language is everything,the words like.
If certain words like you wouldsay things like it would be
helpful, I think it would havebeen helpful for me.
And then I'm like, yeah, well,you know, just come into the
(07:18):
group and ask the question.
Your coach was there, right, soknow that that dynamic.
I'm like well, whatever, justcome in and ask a question,
right, cause that's my reaction.
But now when I hear you say itthe way you just did, it's like
oh, that's another way for me tocater to somebody else's
(07:38):
learning abilities.
Yes, I printed off the the likethe book that I wrote, but I'm
not going to add that.
I don't know where the PDF forthat is anymore, but I'm going
to make some to help set peopleup for success with the
(07:58):
self-study and that makes sense.
Now, okay, they need kind of awritten form to accommodate to
those that can't really hang outand watch me or watch the
schematics and hear it.
Okay, yeah, I got it.
Speaker 2 (08:19):
I have to say, like you know, I went back and forth
in my own program about this,because what and this is this is
where I've made a big shift inmy own taking accountability and
really trusting myself here.
I'm a master teacher, I've beendoing it for 20 years my
husband's also a master teacher,by the way, right.
And so when I was creating theSuccess Codex reader training,
(08:40):
there was this feeling of like,oh my gosh, it's so many steps.
I'm recording the thing, I'mwriting the book, I'm making the
transcripts, I have the audioonly version.
And I went into the space of amI overgiving, is it too much?
And then I had people say well,you know, they can be
accountable for themselves andfigure it out and make their own
transcripts.
(09:00):
And at the end of the day, I amserving multiple learning types
, because that's what I valueand that's how I was trained.
And I'll tell you, the bigshift for me was when I had a
conversation about it with myhusband, and my husband, who's
been, like I said he's been ahigh school teacher for 20 years
he said you don't remember itnow probably he goes, but for
(09:21):
years, every weekend I wassitting and making those
materials and now I'm justshowing up and teaching and I
tweak it a little and honestly,my thought and my process, right
, and this is for everyone who'slistening.
You're creating a program.
Okay, I just want to.
I'm just going to do a teachingmoment here.
Okay, everyone learnsdifferently, right, and you
(09:43):
probably know this.
If you have kids, you probablyknow this.
If you have kids, you probablyknow this.
You know, some people arevisual.
Some people can't do thereading.
They need to be hearing it.
Some people need to be movingwhen they're learning.
Some people need to be takingnotes.
Some people like to printthings.
Some people never take notes.
Right, it's not your job to doany of that for them.
I do want to be clear here.
But especially if you'recreating a program that's going
(10:07):
to be sold on repeat whether yourun it live or it's a passive
program when you can do thiswork in the beginning and set up
different learners to have themost success possible, it's only
going to increase yourreputation because people are
going to feel so supported byyou and if they have the support
(10:29):
they need, they can get theresults that they want, right,
so again, it's a fine edge.
You're not taking care ofpeople.
You're not saving them here,but you are understanding that
I'm going to give what I cangive within reason.
Right, we're not talking likeI'm going to do a 12-hour
debrief with each person.
(10:49):
Right, right, right.
This upfront work yes, it'smore work.
You can also hire someone outto do it.
You can also build it over time,and you can build it over time,
exactly right, like that's whatyou've done, you've recorded
these things and now you'recoming back and you're, you know
, changing the branding andimproving it.
(11:11):
Right, but I will.
I will just close to say thatserve to the greatest of your
ability and serve to what people, what you know people need.
Speaker 1 (11:29):
So now, when I I mean you can hear.
Speaker 2 (11:33):
I'm super.
I'm not usually this fired up.
Speaker 1 (11:34):
I'm like okay, first, now this totally sheds light on
why some of those people thatare really good at marketing but
really terrible at coaching isthey are.
They have one like the one thatI paid so much money to.
It was her sitting in front ofher zoom and just talking to the
(11:57):
camera, which I'm not opposedto, right, um, but to Right.
But she didn't turn her phoneoff so it was pinging while
she's talking.
She there was back, which youknow all these things I'm like,
oh, but that was it.
There was no PDF, there was no.
(12:22):
It was just her talking to thescreen with distractions and
like she would have her cup andshe would suck out of her straw
and you could hear it Like if itgot to the just things.
Now, I am probably I don't knowa visual learner, because I love
(12:45):
schematics.
I love when somebody's talklike overlay, like they can be
up in the corner of the zoom,but when I can see a schematic,
that helps.
I'm also auditory.
I know, like that's mysecondary is that I need to hear
it and the schematic is good.
Like I think they're probablyequal.
I'm dyslexic, so I don't reallyread anything and I don't take
(13:16):
notes.
I'm like man, but that makessense, like that, just that one
way, and then getting on a groupcall and not knowing how to
coach people or talk to people.
Communication skills I see somany people out there with
terrible communication skills.
Speaker 2 (13:30):
Oh yeah.
Speaker 1 (13:30):
That's a learned.
Speaker 2 (13:33):
It's a skill.
It's a skill and that's thewhole thing, right, and and like
just to what you're saying.
It's like listen, the peoplewho make a lot of money and they
just sit and talk at the Zoomfor two and a half three hours,
guess what?
They're making a lot of moneyfor those three hours, but guess
(13:54):
who probably isn't making a lotof money during those three
hours?
Who are carving time out oftheir day to sit and listen to
you without your plan, withoutgiving me something, something
tangible beyond that?
Okay, to me, the biggest insultto our clients is to go over
(14:15):
time.
I think it's one of the mostinsulting things within reason,
right?
Yes, we go over 15 minutessometimes, but have you ever
signed up for something supposedto be an hour and three hours
later you're still like I can'teven believe this is going.
Should I go?
Am I going to miss it?
Is something good going to come, even when it's phenomenal?
We are collectively so fried.
(14:39):
We are so fried from thesecomputers.
So to me, you're going to do athree-hour recording.
Here's the mastery in what youdo with it.
Okay, then you take it and thenyou cut it up into small videos
.
And you turn them into audiosand you put them in separate
lessons.
(14:59):
Okay, it's not rocket science,but this is not a well.
You can be a grownup and youcan pause it.
Be responsible for how you leadGosh.
I'm so bossy today.
Speaker 1 (15:11):
It is going to show but it is, I'm all down with
that you know, I know you are Iget like we are responsible for
the way we present our lessons.
And when I first did E10X, forthe way we present our lessons
and when I first did E10X you'reseeing some of the old ones
that haven't been rebranded itwas just like I know I use
(15:33):
images to trigger subconsciousstuff, like I know why I do what
I do, but and some of them takemore time, but I try to keep
everything under 30 minutes.
I'm like it's too much.
Speaker 2 (15:50):
It's too much to say I think that your method of
teaching and in your trainingsis phenomenal, really, and
actually I do, and the way justit's very.
It is like my logical brain isvery excited about it.
It unfolds really beautifully,it's simple, it's clear.
(16:11):
You repeat in a way thatdeepens it.
I love the images, though Iwill tell you it's very rare
that I'm looking.
I'm almost always justlistening, because I'm auditory,
especially when I'm almostalways just listening Cause I'm,
I'm auditory, and especiallywhen I'm walking.
Speaker 1 (16:27):
I was going to be one of my questions, like if you
have a visual and audible likeyou're talking on it, is that
good enough?
People can just like listen toit and not pay attention to the,
because I probably coulddownload the audible audio and
put it, but there's no app, soit'd just be pushing the.
(16:49):
You know what I mean.
Speaker 2 (16:51):
You have that in some of them.
Right, you have the, don't youhave some?
No, it would be like a hypnosis.
Speaker 1 (16:58):
That's attached.
Yeah, but I think you're likesomebody can just not look at
the screen.
Speaker 2 (17:03):
You can also, just not look at the screen To me.
If you're going to make it intothis, is my opinion right.
If you're going to make it intoan audio only thing, uh, the
problem?
No, I meant to add it.
Yes, yeah, yeah.
But like even just having anodd like a pure audio option.
Here's the only tricky partright.
This is for me as someone whogoes on walks.
Yeah, the only tricky partright.
(17:25):
This is for me as someone whogoes and walks.
Speaker 1 (17:27):
Yeah, uh, my screen is still on in order to watch
the video.
Speaker 2 (17:28):
So when it's in audio you can usually close the
screen down and still belistening.
But that I could just be likean app thing, it doesn't really
matter.
I that's what I've been doing.
Speaker 1 (17:37):
I just listen to your videos because I think with
system IO you still like it's onthe thing, but the it wouldn't
have the thing.
Yeah.
Speaker 2 (17:48):
We could test it.
We could test it, but I thinkthe point you know, like the the
point of this really is I thinkI was telling you this, right,
like my husband, my husband,who's a high school teacher,
like, when it comes to tests,first of all, he doesn't even
give tests anymore, right, buthe gives a paper and let's say
he gives, he assigns a paper andthere's an intention behind it.
(18:13):
His intention is I want you tohave mastery in this.
So if someone hands himsomething and it's a D level
work, he's not like okay, youget a D, and now we move on.
He says well, I'm going to giveyou the opportunity to like fix
these things, to deepen it, sothat you have the chance to
really learn it, because hisintention is for them to learn
(18:34):
it.
So, yeah, it's different.
We're not giving tests anddoing that.
But as leaders, it's like whatdo you want?
Do you want to get your shitrecorded and make some money, or
do you want your clients to getresults?
Speaker 1 (18:48):
There you go, there you go, and this is a
subconscious default system, andthis goes back to the previous
episode we did about moneyblocks and pricing and whatever
like.
We're driven to think thatmoney is the solution.
So when we're looking at thesecoaches that are making a lot of
(19:09):
money, we're sitting on and wehire them and we admire them for
their income and not theirability to coach.
We're sitting on the edge ofour seat waiting for a golden
nugget that may never come Right.
Right, and especially when theyhaven't taken the time to learn
(19:32):
leadership skills, that's it,communication skills or even be
willing to learn how to become abetter teacher, because we're
not like you say.
We're teaching people, we'renot coaching.
Speaker 2 (19:46):
At that point, well, that's the whole thing, right?
You're a coach and now you'redoing all this teaching.
You've invested in yourcoaching.
How come you haven't investedin how to teach better?
Speaker 1 (19:54):
It's like people that invest all this stuff into
coaching but then do nothing tolearn how to become an
entrepreneur.
Speaker 2 (20:01):
Right, exactly this.
By the way, before the successcodex, I would say like two
years ago, this was my thing.
I was going to just be teachingteaching coaches how to teach
in their programs and teachingmastery level embodied
facilitation, because that Imean and that it's coming down
(20:21):
the road.
My focus right now is successcodex.
In fact, I'm doing a mastermindPS Guys now you're all just
finding out, but I am going tobe running a mastermind next
year and part of it, I'm prettysure it's going to be a whole.
There's going to be afacilitation program that's
going to be included with thatmastermind, because I'm all
excited about the mastermind.
(20:46):
I am all excited about themastermind, I am so excited
about it.
It's like really like a.
It gives me chills.
I'm like, ooh, give me amastermind, I'm ready, guys.
But like, listen, this goes backto everything we were talking
about last week and even talkingthis week, you know.
First of all, I think some,some of us, we can look at those
master marketers and be like,well, I can't do that and so I
can't sell my program, right?
So that was going on under thesurface.
(21:11):
Comparonitis, exactly,comparison is the thief of joy,
one of my favorite, most potentquotes ever.
But also the pricing, right, ifI can't underprice this work,
because if I underprice thiswork, because if I underprice
this work that is so valuable,first of all, I would not
attract the people who arecalled into that level of
leadership.
(21:31):
They'd be like why is thisthing?
A thousand bucks?
What are you going to do?
Like you're just going to like,talk at me.
I have been told let me tellyou something, I have been told
by multiple people I wouldn'tbuy your program because it's
priced too low.
Mm, that's not a slap in theface.
(21:54):
I look like a, a, a, a grateful,gratefully.
Yeah, left in the face withthat.
Speaker 1 (22:00):
Well, and like my thing is is I look at the
overall package so it's notnecessarily the price, like if
it were.
If it's like a one month deepintensive for $1,200.
Okay, sure, right, yes.
But if somebody is like I'mgoing to, you know 997 for a
(22:22):
three month, whatever, I'm likeoh, yeah, okay, they don't know
their value yet.
Speaker 2 (22:27):
Right and for those of us, for for those out there
who do know their value or whoare stepping into their value,
you are naturally drawn to thepeople who you're a match for
with that Right.
Speaker 1 (22:41):
Right so if I'm not knowing my value then you're
going to get people that are onthat wavelength, that are
struggling and, like thebeautiful thing is is when we're
talking about price, we need tolook at the target demographic,
right, like it's so importantfor us to look at our target
demographic and what they wantand what they want to do, and
(23:03):
it's not always marketing toentrepreneurs.
Entrepreneurs are not the onlyones that like to invest in
themselves, and that's amisconception.
I see weight loss coaches allof a sudden moving into.
I help entrepreneurs loseweight and I'm like, uh, stop
that, it's a falsity.
Because of the woman that youare taking, paying $1,200, that
(23:24):
knows how to market, you'resaying, oh well, she markets to
entrepreneurs, so that must,that must be where the money is.
Speaker 2 (23:30):
Yeah, there's a lot and plus.
People just flat out say it andI bought into that for a while
too.
But I actually, when Ireflected back until I was
really actively an entrepreneureven though I have been for over
20 years, because I had atutoring business until I
started to go down that route Ispent so much money on like
(23:53):
spiritual development stuff,like anything that was fun, and
there was no, there was notangible return of investment.
It was literally like I'mexcited about, I want to do this
, this lights me up.
So much money on that and it'slike look at the way people
purchase anyway.
Speaker 1 (24:13):
Like, look at the way people purchase.
Anyway, like I'm, I'm apassionate runner, I'm an
entrepreneur.
But I can tell you, brooks isnot marketing to the
entrepreneur in me.
Brooks and Montezuma aremarketing to the runner in me.
Yes, right, the woman runner,not just any runner, right.
(24:33):
And I think about when I lookfor health and wellness
professionals.
I'm not looking to somebodywho's marketing to an
entrepreneur, I'm looking tosomebody who knows their shit
and what I'm struggling with.
So, whether it's gut health orif it's like better brain health
or postmenopausal weight lossor whatever it is, I'm looking
(24:56):
for that woman who considersthemselves a leader and expert
in that industry.
Yeah, yeah.
Speaker 2 (25:02):
I will say, though, that I have seen some people
successfully niche they're,they're working with busy
entrepreneurs to help with theirhealth, right, so there is,
there is a way to move into that, but every time I've seen that
done successfully, it's becausethat was their path that they
had to move through.
They, as entrepreneurs, had tofigure out how to.
Speaker 1 (25:25):
Exactly, if you're going to help entrepreneurs,
then you have to have thatentrepreneurial lifestyle that
has to be a primary driverwithin you.
Yeah, honestly Cause, like whenI was telling you, when I was a
personal trainer, I was thepeople that I was attracting
were corporate Americanexecutives, because that's what
(25:47):
I was, and I had a bootcamp onthe side until it was able to
support me.
I wasn't like, oh, it'sspecifically, and it was all
women, because I was a hard assand those women that were
working in corporate America andtraveling a lot were like I
need somebody who's going tocrack the whip, right?
So it's like my nightmare.
I wasn't, but it's who you are,you attract and it's not like
(26:11):
and people are like, oh, I don'twant to attract who I was or
whatever, but it's like.
I work with entrepreneursbecause I know what it's like as
an entrepreneur.
I am 100% driven byentrepreneurism, 100%.
I think about it all day, Italk about it, I love it, it is
part of my identity on a levellike brain science too, right?
(26:36):
So it's really important toknow like, what is your driver?
This is why mom's helping youknow, other moms lose the baby
weight.
They did it.
Speaker 2 (26:47):
Yeah, and, and I think, like it's not like you
have to, it's not like you haveto write, like you can have a
male OBGYN.
Right Like you.
You don't have to, but it hasto be your passion, right Like
you have to live it and breatheit in some way.
Maybe I'm wrong.
Does it have to be your?
Speaker 1 (27:07):
passion you do.
I believe like you do.
Speaker 2 (27:09):
You have to care about it and not just choose it
because you think it's going tomake you money.
Speaker 1 (27:14):
Exactly, that's it, because you care about it Right,
and here's the thing Goes backto you can understand something,
but till you know it on a corelevel, you cannot demonstrate it
in your external circumstances.
If you cannot demonstrate whatyou are teaching in your
external circumstances, youcannot teach it, you cannot
coach it.
(27:34):
Circumstances, you cannot teachit, you cannot coach it.
This is why we have been taughtthat people that make more
money are admired, like weadmire them, like, oh, they must
know something.
We don't.
That is not a representationalwisdom.
But then people go oh, I wantto be a money mindset coach and
they haven't fucking manifestedthe amount of money that they
(27:54):
want to show people how to get.
You can't, you don't know howto do it yourself.
How can you teach somebody?
Speaker 2 (28:01):
else to do it Right.
There's an integrity piece here.
There really is.
You know what's coming through.
This is like a bit of a randomthought before we wrap up is
like, um, a big aha with me interms of, like, looking at these
people making a lot of moneywas realizing that, like, the
(28:22):
kind of person you are hasnothing to do with the money
that you make.
There are such giganticassholes who are super rich.
There are people with nointegrity who are super rich.
There are people who aretalentless who are super rich.
There are people with nointegrity who are super rich.
There are people who aretalentless who are super rich.
And then there are people whoare massively talented and
(28:42):
incredibly integrous andremarkable leaders, but those
things don't determine whetheror not someone's rich.
It's not about like, are yougood enough?
They're people who were borninto wealth.
Are they good enough?
They're just born into thetrust fund babies, right?
All these things that we, theserules that we make up for
(29:04):
ourselves.
Speaker 1 (29:04):
And is it really the million dollar business that
people want?
People are fed that bymarketing.
How much people?
Speaker 2 (29:11):
make up about what that is anyway.
Do you like what goes intohaving a million dollar business
?
Speaker 1 (29:16):
Exactly, I tell people this all the time Until
you make $250 a year, you areyour only employee.
You are the one that mastersAfter that, then you
strategically start addingpeople to that payroll.
If you want a million dollarbusiness, that means you're
going to have to be an employerand you're going to have to
manage people.
(29:36):
That is one thing that I'venever wanted to do.
Solely so I have created a bigpicture vision that enables not
only me but the collective to beable to take hold of shit.
Speaker 2 (29:51):
Yeah.
So do you see everyone, or canyou hear everyone?
The way that Lynn Louise is,she's taking her values and her
intention she's she's craftingher vision and her strategy to
support what she is and whatshe's not willing to do.
Right, you don't want to managea bunch of people.
She has to create a strategythat's that supports her to not
(30:13):
have to do that.
But for most people, I don'tthink people are thinking about
that.
Speaker 1 (30:17):
They're like I want the million dollar business but
they don't know what thatfucking looks like.
Speaker 2 (30:22):
Go talk to someone who has a million dollar,
multimillion dollar business andor a million dollar business or
a $800,000 business, and askthem what their business looks
like and that's my sweet spot.
Speaker 1 (30:34):
Put that down on your vision board, right, maybe you?
Speaker 2 (30:36):
do want that, but just be clear.
Speaker 1 (30:38):
Yeah.
Speaker 2 (30:39):
Interview a few people, all right.
Speaker 1 (30:47):
I have to go get an x-ray.
I worked with people that hadmillions and millions of dollars
, so I know what that looks likebehind the scenes and I don't
want to be the only one makingmillions of dollars off of my
business.
I want it to be the collective.
I want people to be able to belike I affiliate and I just like
close 70K on the last.
You know affiliating with the10X.
It's not for me, it's not aboutbusiness.
(31:07):
I'm completely comfortable.
We love our house.
Like I don't need to make a lotof money but me making a lot of
money is a representational ofhow much money the collective is
making, how much the abilitythat those women have to,
because not everyone wants to bea million dollar entrepreneur.
Speaker 2 (31:25):
No, no, it's true, I don't.
I.
I honestly give no shits aboutthe amount of money.
Speaker 1 (31:31):
Me either.
Speaker 2 (31:32):
It's a quality of life thing for me.
But I will say this, and then Ireally do have to go.
Speaker 1 (31:38):
Then we got to go.
Speaker 2 (31:40):
I will say that it actually did, and maybe it won't
for everyone, but for me ittook me earning some money to be
able to get out of the scarcity, for me to realize how deeply I
wanted to serve other people.
(32:00):
When I was in scarcity it wasreally hard for me to tap into
service because it was graspingit was desperation.
It was, and I think that's ahuman nature thing.
I think you can get over that,but you have to be really
conscious and really intentionalabout that.
So, for anyone who's not makingmoney and it's like, well, I
(32:20):
don't really want to help thecollective and I don't really,
you know, like I do, just wantto make the money.
Speaker 1 (32:25):
Well, yeah, Entrepreneurism isn't for you,
because it's a lot more workthan having a job.
Speaker 2 (32:40):
It's a lot more work than having a job.
It's a lot more work thanhaving a job, but it does have
its benefits as well.
Yeah, I love everyone.
I have to go.
Until next time, more fabulousconversations, peace out.
hey, hey, hey.
Hopefully everyone listened tolast week's episode because
we're going to do a continuationon a subject that has been
coming up for me non-stop thisweek.
It has been everywhere and Ithink I want to talk about it
cosmically.
But it's this whole idea thatwe have been socialized to
(00:27):
admire people with a lot ofmoney and then we make decisions
, especially in the coachingindustry.
We make decisions to joinpeople's programs and spend a
lot of money because we believethat they have the wisdom that's
going to take us along withthem to get more money and full
(00:48):
transparency.
I did it.
The woman that I signed up withdidn't know her spur of the
moment purchase I think it was25K, 18 to 25K Got in there and
was the worst.
Got in there and was the worstcoach could not teach to save
(01:09):
her life.
I think she's still makingmillions because everything is
like 10K or above, but her trackrecord in helping others create
success is low and when Ijoined her, I already had an
established hypnosis practice,so I was already closing
(01:30):
significant months and she woulduse my testimonial as and it
kind of made me feel like, oh,like that's like I already was
making that.
Speaker 2 (01:42):
That is my pet peeve, lynn Louise, when you come in
and you've already like you'relike I just made my $50,000.
And then you join a program inthe next week and they're like
check out my client who's made$50,000.
No, my friend, no, my friend,that was before you.
Speaker 1 (02:02):
You don't get credit for that and I've always had
this like, um, I know a lot ofwomen want to make that money,
yeah, but I've always had aproblem marketing to money, and
that that's exactly why isbecause we have been taught to
admire people that make a lot ofmoney and, honestly, like,
(02:25):
there's there.
There used to be this um, themarketing was six figure years
and that's that's okay, like Idon't have a problem.
But then I saw those peoplethat were marketing to six
figure years start makingmillions and then everything all
of a sudden became millions andthen they started making
billions and now everything isbillions and it's like, don't
(02:47):
get me wrong, there are plentyof really great coaches out
there that do a good job andmake a billion dollars.
There are plenty of them.
Speaker 2 (02:56):
Yeah, yeah yeah, but I think this whole, I think that
you tell me I feel like in theage of Aquarius, the curtain is
going to be pulled back andthese people that are just
really fucking good marketersare going to start crashing.
(03:16):
I think that we're alreadycalibrate to my energy.
You know, we at this point yes,we're inundated, we're flooded
(03:41):
with marketing all the time butwe're also those of us who have
fallen prey to good marketing.
I am so susceptible, my friends, I should tell you that don't,
don't try and sell me things,because I say yes, but I have
made so many mistakes that I ama savvy AF buyer.
Now.
I am so discerning.
(04:02):
I am so discerning and I'm notthe only one, there are so many
of us.
It's like I blew through$50,000 on shit taught by people
who really shouldn't beteaching anything, that don't
know shit, because marketinglike I, really just that's a
(04:24):
genius zone for some people andthere's nothing wrong with being
really good at marketing,marketing and selling.
What is it like?
Would we survive withoutmarketing and selling?
You crying as a baby you're.
You're selling that.
You need some help, right?
Like we're selling all the time, we're marketing all the time.
But here's like this is this ismy pet peeve with it because I
have a master's in education.
(04:45):
I've been teaching andfacilitating for over 20 years.
Leadership is my jam.
That is what I lovehigh-quality leadership.
First it was you should be aone-on-one coach, and everyone
(05:07):
started to realize that there'sa cap in your income unless
you're charging insane amountsof money.
So the only way to scale is togo from one-to-one to
one-to-many.
And so all of a sudden,everyone is just like just turn
your coaching into a groupprogram.
But guess what?
If you're teaching in a groupprogram, you're a fucking
teacher, you're not just a coach.
(05:28):
And so why?
Everyone thinks that they canjust do what they do so
beautifully, one-on-one andmagically.
It's going to work in a scaleof one to many, without
understanding the way thatpeople learn, without
understanding group dynamics,without having experience in
facilitating and holding thespace of many, without being
(05:49):
able to break down what you'reteaching into concepts that
multiple people can get.
And so they're marvelousmarketers and they can
absolutely potentially get thoseresults one-on-one.
But it's the one to many whereI see a big, big breakdown.
Speaker 1 (06:08):
Ooh, okay, so you've said this in different ways to
me, but it's really landingtoday, right, and you've talked
about like auditing and thingsthat will help accelerate, like
the 5D prosperity and stuff, andlike the little workbook at the
beginning to kind of lay thegroundwork.
Now it's making sense becausebefore, um, my perception of
(06:37):
like putting e10x as a self-led,which I don't think it's there
yet, like I don't, I don't wantit to be at that point yet.
Yeah, when I do that, there'sgoing to be some tweaks that
need to happen, and I know that.
But also now I realize whatyou're saying Like some people
(06:57):
need, instead of like okay.
So you know, I don't know.
You probably know this.
With me, language is everything,the words like.
If certain words like you wouldsay things like it would be
helpful, I think it would havebeen helpful for me.
And then I'm like, yeah, well,you know, just come into the
(07:18):
group and ask the question.
Your coach was there, right, soknow that that dynamic.
I'm like well, whatever, justcome in and ask a question,
right, cause that's my reaction.
But now when I hear you say itthe way you just did, it's like
oh, that's another way for me tocater to somebody else's
(07:38):
learning abilities.
Yes, I printed off the the likethe book that I wrote, but I'm
not going to add that.
I don't know where the PDF forthat is anymore, but I'm going
to make some to help set peopleup for success with the
(07:58):
self-study and that makes sense.
Now, okay, they need kind of awritten form to accommodate to
those that can't really hang outand watch me or watch the
schematics and hear it.
Okay, yeah, I got it.
Speaker 2 (08:19):
I have to say, like you know, I went back and forth
in my own program about this,because what and this is this is
where I've made a big shift inmy own taking accountability and
really trusting myself here.
I'm a master teacher, I've beendoing it for 20 years my
husband's also a master teacher,by the way, right.
And so when I was creating theSuccess Codex reader training,
(08:40):
there was this feeling of like,oh my gosh, it's so many steps.
I'm recording the thing, I'mwriting the book, I'm making the
transcripts, I have the audioonly version.
And I went into the space of amI overgiving, is it too much?
And then I had people say well,you know, they can be
accountable for themselves andfigure it out and make their own
transcripts.
(09:00):
And at the end of the day, I amserving multiple learning types
, because that's what I valueand that's how I was trained.
And I'll tell you, the bigshift for me was when I had a
conversation about it with myhusband, and my husband, who's
been, like I said he's been ahigh school teacher for 20 years
he said you don't remember itnow probably he goes, but for
(09:21):
years, every weekend I wassitting and making those
materials and now I'm justshowing up and teaching and I
tweak it a little and honestly,my thought and my process, right
, and this is for everyone who'slistening.
You're creating a program.
Okay, I just want to.
I'm just going to do a teachingmoment here.
Okay, everyone learnsdifferently, right, and you
(09:43):
probably know this.
If you have kids, you probablyknow this.
If you have kids, you probablyknow this.
You know, some people arevisual.
Some people can't do thereading.
They need to be hearing it.
Some people need to be movingwhen they're learning.
Some people need to be takingnotes.
Some people like to printthings.
Some people never take notes.
Right, it's not your job to doany of that for them.
I do want to be clear here.
But especially if you'recreating a program that's going
(10:07):
to be sold on repeat whether yourun it live or it's a passive
program when you can do thiswork in the beginning and set up
different learners to have themost success possible, it's only
going to increase yourreputation because people are
going to feel so supported byyou and if they have the support
(10:29):
they need, they can get theresults that they want, right,
so again, it's a fine edge.
You're not taking care ofpeople.
You're not saving them here,but you are understanding that
I'm going to give what I cangive within reason.
Right, we're not talking likeI'm going to do a 12-hour
debrief with each person.
(10:49):
Right, right, right.
This upfront work yes, it'smore work.
You can also hire someone outto do it.
You can also build it over time,and you can build it over time,
exactly right, like that's whatyou've done, you've recorded
these things and now you'recoming back and you're, you know
, changing the branding andimproving it.
(11:11):
Right, but I will.
I will just close to say thatserve to the greatest of your
ability and serve to what people, what you know people need.
Speaker 1 (11:29):
So now, when I I mean you can hear.
Speaker 2 (11:33):
I'm super.
I'm not usually this fired up.
Speaker 1 (11:34):
I'm like okay, first, now this totally sheds light on
why some of those people thatare really good at marketing but
really terrible at coaching isthey are.
They have one like the one thatI paid so much money to.
It was her sitting in front ofher zoom and just talking to the
(11:57):
camera, which I'm not opposedto, right, um, but to Right.
But she didn't turn her phoneoff so it was pinging while
she's talking.
She there was back, which youknow all these things I'm like,
oh, but that was it.
There was no PDF, there was no.
(12:22):
It was just her talking to thescreen with distractions and
like she would have her cup andshe would suck out of her straw
and you could hear it Like if itgot to the just things.
Now, I am probably I don't knowa visual learner, because I love
(12:45):
schematics.
I love when somebody's talklike overlay, like they can be
up in the corner of the zoom,but when I can see a schematic,
that helps.
I'm also auditory.
I know, like that's mysecondary is that I need to hear
it and the schematic is good.
Like I think they're probablyequal.
I'm dyslexic, so I don't reallyread anything and I don't take
(13:16):
notes.
I'm like man, but that makessense, like that, just that one
way, and then getting on a groupcall and not knowing how to
coach people or talk to people.
Communication skills I see somany people out there with
terrible communication skills.
Speaker 2 (13:30):
Oh yeah.
Speaker 1 (13:30):
That's a learned.
Speaker 2 (13:33):
It's a skill.
It's a skill and that's thewhole thing, right, and and like
just to what you're saying.
It's like listen, the peoplewho make a lot of money and they
just sit and talk at the Zoomfor two and a half three hours,
guess what?
They're making a lot of moneyfor those three hours, but guess
(13:54):
who probably isn't making a lotof money during those three
hours?
Who are carving time out oftheir day to sit and listen to
you without your plan, withoutgiving me something, something
tangible beyond that?
Okay, to me, the biggest insultto our clients is to go over
(14:15):
time.
I think it's one of the mostinsulting things within reason,
right?
Yes, we go over 15 minutessometimes, but have you ever
signed up for something supposedto be an hour and three hours
later you're still like I can'teven believe this is going.
Should I go?
Am I going to miss it?
Is something good going to come, even when it's phenomenal?
We are collectively so fried.
(14:39):
We are so fried from thesecomputers.
So to me, you're going to do athree-hour recording.
Here's the mastery in what youdo with it.
Okay, then you take it and thenyou cut it up into small videos
.
And you turn them into audiosand you put them in separate
lessons.
(14:59):
Okay, it's not rocket science,but this is not a well.
You can be a grownup and youcan pause it.
Be responsible for how you leadGosh.
I'm so bossy today.
Speaker 1 (15:11):
It is going to show but it is, I'm all down with
that you know, I know you are Iget like we are responsible for
the way we present our lessons.
And when I first did E10X, forthe way we present our lessons
and when I first did E10X you'reseeing some of the old ones
that haven't been rebranded itwas just like I know I use
(15:33):
images to trigger subconsciousstuff, like I know why I do what
I do, but and some of them takemore time, but I try to keep
everything under 30 minutes.
I'm like it's too much.
Speaker 2 (15:50):
It's too much to say I think that your method of
teaching and in your trainingsis phenomenal, really, and
actually I do, and the way justit's very.
It is like my logical brain isvery excited about it.
It unfolds really beautifully,it's simple, it's clear.
(16:11):
You repeat in a way thatdeepens it.
I love the images, though Iwill tell you it's very rare
that I'm looking.
I'm almost always justlistening, because I'm auditory,
especially when I'm almostalways just listening Cause I'm,
I'm auditory, and especiallywhen I'm walking.
Speaker 1 (16:27):
I was going to be one of my questions, like if you
have a visual and audible likeyou're talking on it, is that
good enough?
People can just like listen toit and not pay attention to the,
because I probably coulddownload the audible audio and
put it, but there's no app, soit'd just be pushing the.
(16:49):
You know what I mean.
Speaker 2 (16:51):
You have that in some of them.
Right, you have the, don't youhave some?
No, it would be like a hypnosis.
Speaker 1 (16:58):
That's attached.
Yeah, but I think you're likesomebody can just not look at
the screen.
Speaker 2 (17:03):
You can also, just not look at the screen To me.
If you're going to make it intothis, is my opinion right.
If you're going to make it intoan audio only thing, uh, the
problem?
No, I meant to add it.
Yes, yeah, yeah.
But like even just having anodd like a pure audio option.
Here's the only tricky partright.
This is for me as someone whogoes on walks.
Yeah, the only tricky partright.
(17:25):
This is for me as someone whogoes and walks.
Speaker 1 (17:27):
Yeah, uh, my screen is still on in order to watch
the video.
Speaker 2 (17:28):
So when it's in audio you can usually close the
screen down and still belistening.
But that I could just be likean app thing, it doesn't really
matter.
I that's what I've been doing.
Speaker 1 (17:37):
I just listen to your videos because I think with
system IO you still like it's onthe thing, but the it wouldn't
have the thing.
Yeah.
Speaker 2 (17:48):
We could test it.
We could test it, but I thinkthe point you know, like the the
point of this really is I thinkI was telling you this, right,
like my husband, my husband,who's a high school teacher,
like, when it comes to tests,first of all, he doesn't even
give tests anymore, right, buthe gives a paper and let's say
he gives, he assigns a paper andthere's an intention behind it.
(18:13):
His intention is I want you tohave mastery in this.
So if someone hands himsomething and it's a D level
work, he's not like okay, youget a D, and now we move on.
He says well, I'm going to giveyou the opportunity to like fix
these things, to deepen it, sothat you have the chance to
really learn it, because hisintention is for them to learn
(18:34):
it.
So, yeah, it's different.
We're not giving tests anddoing that.
But as leaders, it's like whatdo you want?
Do you want to get your shitrecorded and make some money, or
do you want your clients to getresults?
Speaker 1 (18:48):
There you go, there you go, and this is a
subconscious default system, andthis goes back to the previous
episode we did about moneyblocks and pricing and whatever
like.
We're driven to think thatmoney is the solution.
So when we're looking at thesecoaches that are making a lot of
(19:09):
money, we're sitting on and wehire them and we admire them for
their income and not theirability to coach.
We're sitting on the edge ofour seat waiting for a golden
nugget that may never come Right.
Right, and especially when theyhaven't taken the time to learn
(19:32):
leadership skills, that's it,communication skills or even be
willing to learn how to become abetter teacher, because we're
not like you say.
We're teaching people, we'renot coaching.
Speaker 2 (19:46):
At that point, well, that's the whole thing, right?
You're a coach and now you'redoing all this teaching.
You've invested in yourcoaching.
How come you haven't investedin how to teach better?
Speaker 1 (19:54):
It's like people that invest all this stuff into
coaching but then do nothing tolearn how to become an
entrepreneur.
Speaker 2 (20:01):
Right, exactly this.
By the way, before the successcodex, I would say like two
years ago, this was my thing.
I was going to just be teachingteaching coaches how to teach
in their programs and teachingmastery level embodied
facilitation, because that Imean and that it's coming down
(20:21):
the road.
My focus right now is successcodex.
In fact, I'm doing a mastermindPS Guys now you're all just
finding out, but I am going tobe running a mastermind next
year and part of it, I'm prettysure it's going to be a whole.
There's going to be afacilitation program that's
going to be included with thatmastermind, because I'm all
excited about the mastermind.
(20:46):
I am all excited about themastermind, I am so excited
about it.
It's like really like a.
It gives me chills.
I'm like, ooh, give me amastermind, I'm ready, guys.
But like, listen, this goes backto everything we were talking
about last week and even talkingthis week, you know.
First of all, I think some,some of us, we can look at those
master marketers and be like,well, I can't do that and so I
can't sell my program, right?
So that was going on under thesurface.
(21:11):
Comparonitis, exactly,comparison is the thief of joy,
one of my favorite, most potentquotes ever.
But also the pricing, right, ifI can't underprice this work,
because if I underprice thiswork, because if I underprice
this work that is so valuable,first of all, I would not
attract the people who arecalled into that level of
leadership.
(21:31):
They'd be like why is thisthing?
A thousand bucks?
What are you going to do?
Like you're just going to like,talk at me.
I have been told let me tellyou something, I have been told
by multiple people I wouldn'tbuy your program because it's
priced too low.
Mm, that's not a slap in theface.
(21:54):
I look like a, a, a, a grateful,gratefully.
Yeah, left in the face withthat.
Speaker 1 (22:00):
Well, and like my thing is is I look at the
overall package so it's notnecessarily the price, like if
it were.
If it's like a one month deepintensive for $1,200.
Okay, sure, right, yes.
But if somebody is like I'mgoing to, you know 997 for a
(22:22):
three month, whatever, I'm likeoh, yeah, okay, they don't know
their value yet.
Speaker 2 (22:27):
Right and for those of us, for for those out there
who do know their value or whoare stepping into their value,
you are naturally drawn to thepeople who you're a match for
with that Right.
Speaker 1 (22:41):
Right so if I'm not knowing my value then you're
going to get people that are onthat wavelength, that are
struggling and, like thebeautiful thing is is when we're
talking about price, we need tolook at the target demographic,
right, like it's so importantfor us to look at our target
demographic and what they wantand what they want to do, and
(23:03):
it's not always marketing toentrepreneurs.
Entrepreneurs are not the onlyones that like to invest in
themselves, and that's amisconception.
I see weight loss coaches allof a sudden moving into.
I help entrepreneurs loseweight and I'm like, uh, stop
that, it's a falsity.
Because of the woman that youare taking, paying $1,200, that
(23:24):
knows how to market, you'resaying, oh well, she markets to
entrepreneurs, so that must,that must be where the money is.
Speaker 2 (23:30):
Yeah, there's a lot and plus.
People just flat out say it andI bought into that for a while
too.
But I actually, when Ireflected back until I was
really actively an entrepreneureven though I have been for over
20 years, because I had atutoring business until I
started to go down that route Ispent so much money on like
(23:53):
spiritual development stuff,like anything that was fun, and
there was no, there was notangible return of investment.
It was literally like I'mexcited about, I want to do this
, this lights me up.
So much money on that and it'slike look at the way people
purchase anyway.
Speaker 1 (24:13):
Like, look at the way people purchase.
Anyway, like I'm, I'm apassionate runner, I'm an
entrepreneur.
But I can tell you, brooks isnot marketing to the
entrepreneur in me.
Brooks and Montezuma aremarketing to the runner in me.
Yes, right, the woman runner,not just any runner, right.
(24:33):
And I think about when I lookfor health and wellness
professionals.
I'm not looking to somebodywho's marketing to an
entrepreneur, I'm looking tosomebody who knows their shit
and what I'm struggling with.
So, whether it's gut health orif it's like better brain health
or postmenopausal weight lossor whatever it is, I'm looking
(24:56):
for that woman who considersthemselves a leader and expert
in that industry.
Yeah, yeah.
Speaker 2 (25:02):
I will say, though, that I have seen some people
successfully niche they're,they're working with busy
entrepreneurs to help with theirhealth, right, so there is,
there is a way to move into that, but every time I've seen that
done successfully, it's becausethat was their path that they
had to move through.
They, as entrepreneurs, had tofigure out how to.
Speaker 1 (25:25):
Exactly, if you're going to help entrepreneurs,
then you have to have thatentrepreneurial lifestyle that
has to be a primary driverwithin you.
Yeah, honestly Cause, like whenI was telling you, when I was a
personal trainer, I was thepeople that I was attracting
were corporate Americanexecutives, because that's what
(25:47):
I was, and I had a bootcamp onthe side until it was able to
support me.
I wasn't like, oh, it'sspecifically, and it was all
women, because I was a hard assand those women that were
working in corporate America andtraveling a lot were like I
need somebody who's going tocrack the whip, right?
So it's like my nightmare.
I wasn't, but it's who you are,you attract and it's not like
(26:11):
and people are like, oh, I don'twant to attract who I was or
whatever, but it's like.
I work with entrepreneursbecause I know what it's like as
an entrepreneur.
I am 100% driven byentrepreneurism, 100%.
I think about it all day, Italk about it, I love it, it is
part of my identity on a levellike brain science too, right?
(26:36):
So it's really important toknow like, what is your driver?
This is why mom's helping youknow, other moms lose the baby
weight.
They did it.
Speaker 2 (26:47):
Yeah, and, and I think, like it's not like you
have to, it's not like you haveto write, like you can have a
male OBGYN.
Right Like you.
You don't have to, but it hasto be your passion, right Like
you have to live it and breatheit in some way.
Maybe I'm wrong.
Does it have to be your?
Speaker 1 (27:07):
passion you do.
I believe like you do.
Speaker 2 (27:09):
You have to care about it and not just choose it
because you think it's going tomake you money.
Speaker 1 (27:14):
Exactly, that's it, because you care about it Right,
and here's the thing Goes backto you can understand something,
but till you know it on a corelevel, you cannot demonstrate it
in your external circumstances.
If you cannot demonstrate whatyou are teaching in your
external circumstances, youcannot teach it, you cannot
coach it.
(27:34):
Circumstances, you cannot teachit, you cannot coach it.
This is why we have been taughtthat people that make more
money are admired, like weadmire them, like, oh, they must
know something.
We don't.
That is not a representationalwisdom.
But then people go oh, I wantto be a money mindset coach and
they haven't fucking manifestedthe amount of money that they
(27:54):
want to show people how to get.
You can't, you don't know howto do it yourself.
How can you teach somebody?
Speaker 2 (28:01):
else to do it Right.
There's an integrity piece here.
There really is.
You know what's coming through.
This is like a bit of a randomthought before we wrap up is
like, um, a big aha with me interms of, like, looking at these
people making a lot of moneywas realizing that, like, the
(28:22):
kind of person you are hasnothing to do with the money
that you make.
There are such giganticassholes who are super rich.
There are people with nointegrity who are super rich.
There are people who aretalentless who are super rich.
There are people with nointegrity who are super rich.
There are people who aretalentless who are super rich.
And then there are people whoare massively talented and
(28:42):
incredibly integrous andremarkable leaders, but those
things don't determine whetheror not someone's rich.
It's not about like, are yougood enough?
They're people who were borninto wealth.
Are they good enough?
They're just born into thetrust fund babies, right?
All these things that we, theserules that we make up for
(29:04):
ourselves.
Speaker 1 (29:04):
And is it really the million dollar business that
people want?
People are fed that bymarketing.
How much people?
Speaker 2 (29:11):
make up about what that is anyway.
Do you like what goes intohaving a million dollar business
?
Speaker 1 (29:16):
Exactly, I tell people this all the time Until
you make $250 a year, you areyour only employee.
You are the one that mastersAfter that, then you
strategically start addingpeople to that payroll.
If you want a million dollarbusiness, that means you're
going to have to be an employerand you're going to have to
manage people.
(29:36):
That is one thing that I'venever wanted to do.
Solely so I have created a bigpicture vision that enables not
only me but the collective to beable to take hold of shit.
Speaker 2 (29:51):
Yeah.
So do you see everyone, or canyou hear everyone?
The way that Lynn Louise is,she's taking her values and her
intention she's she's craftingher vision and her strategy to
support what she is and whatshe's not willing to do.
Right, you don't want to managea bunch of people.
She has to create a strategythat's that supports her to not
(30:13):
have to do that.
But for most people, I don'tthink people are thinking about
that.
Speaker 1 (30:17):
They're like I want the million dollar business but
they don't know what thatfucking looks like.
Speaker 2 (30:22):
Go talk to someone who has a million dollar,
multimillion dollar business andor a million dollar business or
a $800,000 business, and askthem what their business looks
like and that's my sweet spot.
Speaker 1 (30:34):
Put that down on your vision board, right, maybe you?
Speaker 2 (30:36):
do want that, but just be clear.
Speaker 1 (30:38):
Yeah.
Speaker 2 (30:39):
Interview a few people, all right.
Speaker 1 (30:47):
I have to go get an x-ray.
I worked with people that hadmillions and millions of dollars
, so I know what that looks likebehind the scenes and I don't
want to be the only one makingmillions of dollars off of my
business.
I want it to be the collective.
I want people to be able to belike I affiliate and I just like
close 70K on the last.
You know affiliating with the10X.
It's not for me, it's not aboutbusiness.
(31:07):
I'm completely comfortable.
We love our house.
Like I don't need to make a lotof money but me making a lot of
money is a representational ofhow much money the collective is
making, how much the abilitythat those women have to,
because not everyone wants to bea million dollar entrepreneur.
Speaker 2 (31:25):
No, no, it's true, I don't.
I.
I honestly give no shits aboutthe amount of money.
Speaker 1 (31:31):
Me either.
Speaker 2 (31:32):
It's a quality of life thing for me.
But I will say this, and then Ireally do have to go.
Speaker 1 (31:38):
Then we got to go.
Speaker 2 (31:40):
I will say that it actually did, and maybe it won't
for everyone, but for me ittook me earning some money to be
able to get out of the scarcity, for me to realize how deeply I
wanted to serve other people.
(32:00):
When I was in scarcity it wasreally hard for me to tap into
service because it was graspingit was desperation.
It was, and I think that's ahuman nature thing.
I think you can get over that,but you have to be really
conscious and really intentionalabout that.
So, for anyone who's not makingmoney and it's like, well, I
(32:20):
don't really want to help thecollective and I don't really,
you know, like I do, just wantto make the money.
Speaker 1 (32:25):
Well, yeah, Entrepreneurism isn't for you,
because it's a lot more workthan having a job.
Speaker 2 (32:40):
It's a lot more work than having a job.
It's a lot more work thanhaving a job, but it does have
its benefits as well.
Yeah, I love everyone.
I have to go.
Until next time, more fabulousconversations, peace out.
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